Noma ngabe badala noma basha, bonke abathengisi bezitolo badinga izimpahla namasevisi kubahlinzeki ukuze baqale futhi bakhulise ibhizinisi labo. Lokho kungenxa yokuthi izici eziningi zempumelelo, kusukela kukhwalithi yomkhiqizo ukuya ekulethweni okufika ngesikhathi nokungenabungozi, kuncike ekubeni nabahlinzeki abathembekile.
Ngaphandle kokuphathwa kobudlelwane obuhle nabahlinzeki, kunethuba eliphezulu lokugeja izikhathi ezimisiwe, ukukhiqizwa okumile, nokulethwa okungafanelekile. Ngakho-ke, ukwenza kahle ukuthi bathola kanjani, bakhetha, futhi bahlobana kanjani nabahlinzeki-mpahla kube yinto ehamba phambili kubathengisi bamazwe ngamazwe. Futhi lokho kuqala ngokuphathwa kahle kwabahlinzeki.
Kusho ukuthini ukuphathwa kwabahlinzeki bempahla kubathengi be-e-commerce be-B2B, futhi kulizuzisa kanjani ibhizinisi lakho? Lesi sihloko sichaza izinto eziyisisekelo okufanele zizazi, kanye namasu ayisikhombisa ahlakaniphile okuphatha ubudlelwano nabahlinzeki abanezithelo.
Okuqukethwe
Kuyini ukuphathwa kwabahlinzeki?
7 amasu okuphatha abahlinzeki abahlakaniphile
Izinzuzo zokuphatha ubudlelwano nabahlinzeki ngamasu
Kuyini ukuphathwa kwabahlinzeki?
Ukuphathwa kwabahlinzeki kubhekisela endleleni ibhizinisi elithuthukisa ngayo umjikelezo wempilo womphakeli kusukela ekuqaleni kuya ekugcineni. Kuyingxenye yenqubo yokuthengwa kwempahla kanye nokuphathwa kochungechunge lokuhlinzekwa kwezinkampani.
Ukuphatha ubudlelwano nabahlinzeki kufaka phakathi zonke izinqubo nemisebenzi ehilelekile ekuhlonzeni, ekukhetheni, nasekuhlobaneni nabahlinzeki ukuze kuqinisekiswe ukuthi bahlinzeka ngenani eliphezulu le-supply chain.
Ezimbonini eziningi, abahlinzeki bangabalingani ababalulekile bamakhasimende abo athengisa izinto eziningi. Ngokusho kukaMcKinsey & Co., abahlinzeki bangafaka isandla kuze kufike 40% yenani lomkhiqizo kubakhiqizi, okugcizelela ukubaluleka kwabo ekukhiqizeni.
Ngisho nokuphazamiseka okuncane ekusebenzeni kwabahlinzeki kungase kuthinte okukhiphayo kanye nenzuzo yenkampani. Ngenxa yalokho, abathengisi bezitolo abanolwazi benza umzamo wokudala nokugcina ubudlelwano obuqhutshwa inani nabalingani babo bokunikezela.
Incazelo yokuphatha ubudlelwano nabahlinzeki ayikhona nje ukukhipha inani kubahlinzeki abakhulu, noma kunjalo. Kumayelana nokudala ubudlelwano obuzozuzisa bobabili nabo. Njengokwethembeka kwabasebenzi enkampanini ebakhathalelayo, ukwenza ubudlelwano bebhizinisi bufanele isikhathi somthengisi kungaqinisekisa ukwethembeka kwesikhathi eside nokulethwa kwekhwalithi ephezulu.
Nokho, njengoba Deloitte imibiko, abathengisi bezitolo ngokuvamile abaqapheli inzuzo yokuncintisana engase ihlinzekwe ngabaphathi abahlinzeki bempahla. Ngakho-ke, ukuphathwa kwabahlinzeki abahlakaniphile kungase kube ukhiye kubathengisi bezitolo ukuze bathuthukise amaqembu abo okuthenga nezinqubo.
7 amasu okuphatha abahlinzeki abahlakaniphile
Ukuthuthukisa ukusebenzisana kwabahlinzeki kuqala ngokwamukela lapho kunezikhala ebudlelwaneni bomthengisi. Izinkomba zokuthuthukiswa zifaka phakathi izikhathi eziwumnqamulajuqu ezihlale zigeja, izindinganiso zomkhiqizo ezingaqini, kanye nobudlelwano babahlinzeki obubandayo. Nokho, noma zingekho izinkinga ezisobala, ubudlelwano obuhle nabahlinzeki bungahlala buthuthuka.
Cabangela ukusebenzisa lezi zinqubo ezihamba phambili zokuphatha abahlinzeki ukuze uthole ubudlelwano obungcono besikhathi eside nabahlinzeki.
1. Abahlinzeki bengxenye
Inqubo yokuphatha abahlinzeki iqala ngokuhlukanisa abahlinzeki. Njengomthetho, akubona bonke ubudlelwano nabahlinzeki obulinganayo. Abanye abathengisi babaluleke kakhulu enkampanini yakho ngoba bahlinzeka ngezimpahla noma amasevisi abalulekile ekusebenzeni kwebhizinisi lakho.
Ngenxa yokuthi abahlinzeki abathile babaluleke kakhulu kunabanye, ukuhlukanisa abathengisi kusiza amabhizinisi ukuthi agxilise amandla abo kangcono. Hlukanisa abahlinzeki bamanje ngezigaba ezilandelayo:
- Abahlinzeki bamasu: Izimpahla zabo namasevisi kubalulekile ekukhiqizeni noma ekusebenzeni kwebhizinisi. Isibonelo, abathengisi be-microprocessor bangabahlinzeki abakhulu bezinkampani ezikhiqiza amakhompyutha.
- Abahlinzeki be-Tactical: Imikhiqizo yabo yokuhlinzeka ingase ingafaki kakhulu emisebenzini yebhizinisi, kodwa ihlangabezana nezidingo ezithile ezibalulekile ekuhambeni komsebenzi webhizinisi. Ngokuhambisana nesibonelo sokukhiqiza ikhompuyutha, umphakeli onamaqhinga angase abe umdayisi wesistimu yomsindo.
- Abahlinzeki abasebenzayo: Laba bavamise ukuba ngabahlinzeki bendawo noma abaphuthumayo. Bangase futhi banikeze izinto zokusebenza eziyisisekelo ezingaphandle kwezinqubo zebhizinisi eziyinhloko.
- Abahlinzeki bempahla: Bahlinzeka ngezinto zansuku zonke amabhizinisi angazithola kalula kwenye indawo. Abahlinzeki bempahla bashintshwa kalula futhi ngenxa yalokho bangaphansi kokuhlosiwe kokuphathwa kwabahlinzeki ngamasu.
Nakuba amabhizinisi kufanele enze umzamo wokuthuthukisa bonke ubudlelwano nabahlinzeki, lesi sigaba kufanele sinikeze umbono ocacile wokuthi ibuphi ubudlelwano nabahlinzeki bubalulekile.
2. Zibekele ngokucacile okulindele
Ukuxhumana okucacile nokungaguquki kubalulekile ebhizinisini njengasezimpilweni zethu zomuntu siqu. Qala ukusebenzelana nabahlinzeki ngonyawo olulungile ngokuveza ngokucacile imigomo yebhizinisi yobudlelwano nokuthi ukusebenzelana okuphumelelayo kubukeka kanjani.
Isibonelo, ingabe akhona amazinga athile omkhiqizo noma izinqubo zomphakeli ezidingwa umthengisi? Vumela lokhu okulindelekile kuqondise ukusesha uzakwethu wokunikezela, noma ngabe ungaxhunyiwe ku-inthanethi noma uxhumeke ku-inthanethi, ngokusebenzisa a B2B esigcawini.
3. Chaza futhi uqaphe ama-KPI
Nakuba kubalulekile ukuchaza lokho okulindelekile, ukuqapha kanye nokuhlola ukuthobela lokho okulindelekile kubaluleke kakhulu. Ngaphandle kokuqapha okufanele, ukusebenza kwabahlinzeki kungase kunciphe, okuholela emiphumeleni engemihle yazo zonke izinhlangano.
Chaza izinkomba zokusebenza eziyinhloko (ama-KPI) nokuthi zizohlolwa kanjani. Isofthiwe yokuphatha ubudlelwane bomhlinzeki (SRM) ingabaluleka lapha. Futhi, khumbula ukuthi ukukhuthaza umfelandawonye ohlomulayo kusho ukuthi akuyena umphakeli kuphela okufanele ahlolwe. Abathengisi bezitolo kufanele baziphendulele kubalingani babo abahlinzeka ngempahla. Lokhu kungenziwa ngokuqinisekisa ukuthi abahlinzeki bayakwazi ukufinyelela amaphuzu abalulekile edatha angenza umsebenzi wabo ube lula.
4. Gwema amashejuli afunwayo angafanele
Abathengisi bezitolo kufanele baqonde futhi bahloniphe izibopho zenkontileka. Ungafuni imikhiqizo noma amasevisi ngaphandle kwemibandela okuvunyelwene ngayo ngaphandle kokuxoxisana kwangaphambili ngenhlonipho. Gwema ukudinga izinguquko zokuhlinzeka noma izinsuku zokulethwa okungajwayelekile ngaphandle kwesivumelwano sokunikezela.
Ngokufanayo, qonda ukuthi abahlinzeki bangamabhizinisi anamashumi noma amakhulu amanye amakhasimende. Cabangela indlela ofaka ngayo ama-oda futhi ugweme ukwenza izimfuno zebhizinisi ezibeka engcupheni ubudlelwano bawo namanye amakhasimende.
5. Nikeza indumiso lapho uzuziwe
Yenza abahlinzeki bazizwe bebalulekile ngokuvuma ngokusemthethweni ukusebenza kahle. Yize abathengisi bezitolo bengenaso isibopho sokwenza lokhu, yazini ukuthi ukuqaphela abahlinzeki ngemizamo yabo kungakhuthaza ukusebenza okungcono.
Lokho akusho ukuthi indumiso kufanele inikezwe lapho umuntu engafanele. Kunalokho, hlala uphezu kwama-KPI abalulekile, futhi lapho abahlinzeki bempahla beletha kulokho okulindelwe yibhizinisi, kwenze kube iphuzu lomsebenzi ukuxhumana nokugunyazwa nokwazisa.
6. Phatha izinkontileka ngokushesha
Ukuphathwa kwenkontileka okusebenzayo kuhilela ukuqapha ngokucophelela nokwenza izinqumo ngesikhathi mayelana nezinkontileka zabahlinzeki. Khomba lapho imigomo yenkontileka ehlukene ingasheshisa khona ukukhiqiza nokonga izindleko, bese uxoxisana kusenesikhathi.
Izinqubo zokuphatha izinkontileka ezimbi, njengokuvumela izinkontileka zivuselelwe ngokuzenzakalelayo, zingabiza kufika kuye U-9% wemali engenayo yonyaka. Kugweme lokhu ngokuhlola okwenzekayo kanye nezinqumo mayelana nezinkontileka zabahlinzeki.
7. Uzwela nokuvumelana nezimo
Okokugcina, kubalulekile ukuqaphela ukuthi amabhizinisi angadala izinselele eziyingqayizivele nezithiyo ezingalindelekile.
Yazisa ukuthi izinto ngeke zihlale zihlelekile. Ngakho-ke, lapho abahlinzeki behlangabezana nobunzima obungaphandle kohlamvu obuphazamisa amandla abo okuletha, ukuphendula ngozwela nokuvumelana nezimo kuhlala kuyisenzo sekilasi.
Ukwengeza, ungalihlukumezi ibhizinisi lomphakeli ngokubamba noma ukubambezela inkokhelo ngaphandle kwesizathu. Beka phambili ukukhokha ngesikhathi ngangokunokwenzeka.
Izinzuzo zokuphatha ubudlelwano nabahlinzeki ngamasu
Abathengisi bezitolo abanobudlelwano obuqinile nabahlinzeki babo benza kangcono ngokuphelele. Njengoba McKinsey imibiko, amabhizinisi anjalo ajabulela ukusebenza okuphakeme nokukhula ngesilinganiso esiphindwe kabili kunentanga yawo. Ngaphezu kwalokhu, abaphathi babahlinzeki bangaletha izinzuzo ezilandelayo.
Ukwelashwa okuncamelayo
Abathengisi abagcina ubudlelwano obuhle nabahlinzeki bangase bathole izikhathi ezingcono zokulethwa, isitoko esihle kakhulu, ukubambezeleka okumbalwa, nezintengo ezihamba phambili.
Ukusebenza kahle kwe-Supply chain
Abahlinzeki abaphethwe kahle ukufaka isandla ochungechungeni lokunikezela ngezinto olusobala futhi olusebenza ngempumelelo. Abathengisi bezitolo bangasho ngokushesha ukuthi ubani odlalayo, ngubani ongadlali, futhi lapho ukuthuthukiswa kuyadingeka.
Ukonga izindleko
Ukuphathwa kwabahlinzeki kunikeza ukubonakala ochungechungeni lokunikezela. Ivumela abathengisi bezitolo ukuthi babone ukungasebenzi kahle kwe-supply chain futhi bakhulise ngokufanele. Lokhu kuhumusha ekulethweni okumbalwa okugejiwe kanye nokuhlinzekwa kwekhwalithi ephezulu ngamanani ancintisanayo.
Ukunikezwa okuncishiswe ubungozi
Ngokubonakala okuphelele ochungechungeni lokunikezela, abathengisi bezitolo abavezwa kancane ezingozini ezikhona zokuthengwa kwempahla emhlabeni jikelele. Bangakwazi ukubona ngokunembile ubungozi obungase bube khona kanye nezinketho ezingcono kakhulu zokuxhuma lezo zimbobo.
Ukuvala
Ukuphathwa kobudlelwano nabahlinzeki ngamasu kuyibhizinisi elihlakaniphile, futhi lenziwe kahle, kungasiza ekudaleni amaketanga okuhlinzeka athembekile nabalulekile. Sebenzisa lezi zinqubo ezihamba phambili zokuphatha abahlinzeki ekudaleni inqubo yokuthenga enomthelela omuhle ekukhiqizeni kanye nenzuzo.
