Isivuno esisha sezigaba, imikhiqizo, kanye nezithako sivela minyaka yonke, okukhombisa ukuthi singakanani isikhathi sokunakekelwa kwesikhumba. Abathengi bahlala becwaninga izindlela zokuzitika ngokuzinakekela, ukuthola ulwazi, nokuzama imibono emisha.
Lesi sihloko sihlanganisa iziqephu eziyisishiyagalombili zesikhumba eziguqukayo zokwenza amagagasi ku-beauty sphere. Abahlinzeki be-Skincare kufanele bacabange futhi batshale imali kulawa mathrendi ukuze bahlale bephambi kwejika kumasizini azayo.
Okuqukethwe
Inenzuzo engakanani imakethe yomkhiqizo wokunakekelwa kwesikhumba?
Amathrendi ayisishagalombili esikhumba esikhulayo ukuze amukele ukusimama
Amazwi wokugcina
Inenzuzo engakanani imakethe yomkhiqizo wokunakekelwa kwesikhumba?
Imakethe yemikhiqizo ye-skincare iyadlondlobala. Abesifazane nabesilisa abaningi basebenzisa okhilimu, izinto zokuthambisa, nezimpushana nsuku zonke ukuze bamanzise, bakhiphe amanzi, bahlanze, nezinye izinjongo zomzimba ukuze bondle futhi bathuthukise ikhwalithi yesikhumba sabo.
The imakethe yomhlaba imikhiqizo yokunakekelwa kwesikhumba ilinganiselwa ku-$130.50 billion ngo-2021.
Isidingo esikhulayo somhlaba wonke samakhilimu obuso, ama-sunscreen, kanye nezinto zokuthambisa zomzimba zizosiza imakethe ukuthi ikhule esikhathini sokubikezela. Ngakolunye uhlangothi, isidingo semikhiqizo enamakhemikhali okwenziwa siyehla ngenxa yokuqwashisa okukhulayo ngemiphumela elimazayo esikhumbeni.
Ngenxa yokwanda kokukhathazeka kwe-eco-conscious, imikhiqizo ye-skincare eyakhiwe ngezithako zemvelo izobona isidingo esikhulu kuso sonke isikhathi esibikezelwe.
Imboni ye-e-commerce echumayo nayo ingumshayeli obalulekile wemakethe ye-skincare ngoba inikeza ukulethwa kweminyango, izindleko ezehlisiwe, izinketho zokukhokha ezilula, ukutholakala kwemikhiqizo ehlukahlukene endaweni eyodwa, nezinye izinzuzo ezithandwa ngabathengi.
Sekukonke, imakethe izothola izinguquko ezibalulekile esikhathini esibikezelwe, lapho abathengi bekhetha izixazululo ezinikeza izinzuzo eziningi, ezihlala isikhathi eside, futhi zibenze bazizwe bengcono.
Amathrendi ayisishagalombili esikhumba esikhulayo ukuze amukele ukusimama
Ubuvila bokuphelela
Nakuba umkhuba wokuvilapha ungemusha, uzohlala usobala. Lo mkhuba uhlanganisa yonke into mayelana nobuhle bentombazane ehlanzekile-ecwebezelayo, ethokomele, futhi edonsa amanzi ngendlela emangalisayo. Le mikhiqizo ihlanganisa i-skincare kanye ne-makeup in ukwakheka kwe-hybrid eyenziwe ngezithako ezinomsoco ezinikeza ukubukeka kwemvelo nomuzwa we-featherweight.
Imikhiqizo yokunakekelwa kwesikhumba evilaphayo iveza impilo namandla, kusukela kumafomethi acwebezelayo nanemibala kuya kumafomula amasha kanye namanzi.
Nakuba zonke izinhlobo zesikhumba zingasebenzisa i-sheer qeda izisekelo, lezi ngokujwayelekile zifaneleka kakhulu ukomiswa kanye nezinhlobo zesikhumba ezihlangene ezincamela ukumbozwa kwemvelo nomuzwa ongasindi. Ngaphezu kwalokho, isikhumba esinamafutha singase singaphenduli kahle, okwenza lolu hlobo lwesikhumba lubukeke lunamafutha.
Abathengi abanesikhumba esibucayi abafuna ukumbozwa okuncane ngaphandle kokusigaxa ngokweqile bangabhanqa isisekelo esiqinile nempushana ye-matte. Le combo yehlisa uwoyela oweqile ngenkathi inika lowo muzwa nokubukeka okungasindi.
Isiphetho esikhazimulayo
Amaklayenti angathandi umuzwa wokugqoka izimonyo eziningi kodwa adinga ukufakwa okuthile azothanda isiphetho esikhazimulayo. Imikhiqizo yesikhumba kulesi sigaba nikeza isikhumba ukukhanya nokukhanya okukhululekile futhi okungokwemvelo. Ziphinde zithobe futhi zimanzise isikhumba, ziqinisekise ukuthi sizizwa futhi sibukeka kahle.
Izisekelo ezinomphetho ocwebezelayo kufanele zibe nazo kumabhrendi njengoba ziyizici ezibalulekile zokukhanya nokukhanya. Ngaphezu kwalokho, imikhiqizo kufanele icabangele okhilimu, okokuqala, namaserum aqukethe izithako ezisebenzayo ezifana ne-bakuchiol, i-hyaluronic acid, ne-niacinamide ukunikeza amaklayenti abo ukukhanya okunempilo okufiswayo, okukhazimulayo.
Le mikhiqizo ye-skincare ingagqokwa yodwa, ngaphansi kwezisekelo kanye nama-moisturizers, noma njengongqimba olungaphezulu ngaphezulu ukulungisa. Abathengi abafisa ukubukeka kobusha nokukhazimulayo kodwa abafuna ukukhava okungaphezu kwalokho ukuqeda ngokuphelele okunikezwayo kuzothanda lo mkhuba.
Qeda uMatte
Imboni yezimonyo iyathanda i-matte iqeda, eyohlala iwuhlobo lwakudala. Ekuqaleni, imikhiqizo yokuqeda i-matte yakhiwe kakhulu. Kodwa-ke, lo mkhuba usuthuthukele ekudaleni imikhiqizo enomuzwa omncane kanye nesiphetho esifanayo, ngenxa yentuthuko emisha.
Imikhiqizo yokuqeda i-matte azinakukhanya futhi zivame ukomisa isicaba, okuzenza zilungele izinhlobo zesikhumba ezinamafutha futhi ezizwelayo njengoba zinciphisa ukubukeka kwezimbotshana, amaqhubu, ama-zits, izibazi, nokunye ukungapheleli. Ngakho-ke, zilungele isikhumba esijwayele ukuqubuka. Ngaphezu kwalokho, zikhona i-matte iqeda ezihlala esikhunjeni isikhathi eside futhi zinikeze isisekelo samafutha-futhi singacwebezeli sokwenza izimonyo.
Lesi sigaba sinikeza ukumbozwa okuphelele noma okwakhayo, kusukela kuzifutho, izinkungu, nokhilimu kuya emikhiqizweni ene-SPF yesikhumba, izindebe, nezinzipho.
Ngisho nesikhumba
Abantu bayayithanda imikhiqizo ye-skincare kodwa bayayihlonipha imikhiqizo enikeza isikhumba esilinganayo. Le mikhiqizo ikhiphe kancane ithoni yesikhumba sabasebenzisi, ifihle noma yimaphi ama-hyperpigmentation noma ukuguquguquka kombala kwalowo ogqokile, kanye nanoma yiziphi izimpawu zesikhumba.
Abathengi banganciphisa ububomvu, izibazi, umbala ogqamile, kanye nesikhumba esibushelelezi ngemikhiqizo equkethe uvithamini C, i-niacinamide, nezinye izithako zokwelapha nezikhanyisa.
Abahlinzeki kufanele bacabangele ama-serum, izinto zokuhlanza, nama-toners asekela ukulingana kwesikhumba isikhathi eside ezinhlotsheni zokunakekelwa kwesikhumba. Kufanele futhi bacabangele imikhiqizo eminingi emele futhi ebandakanyayo ukuze bahlangabezane nayo izinhlobo ezahlukene zesikhumba.
Ukubukeka okungasindi okunezisekelo ezakhayo
Izwi emigwaqweni kulezi zinsuku lithi, 'Kuncane kakhulu.' Abathengi bayashintsha kusukela ekumbozweni okukhulu ukuya ekubukekeni okungasindi okungase kusetshenzwe kuye ebangeni elimaphakathi noma eligcwele. Kunokuba ubonise ukuphela kwenkathi yokufakwa, le threndi isho ukuzalwa kwezinto ezingenziwa ngendlela oyifisayo futhi ezakhayo amafomethi okunakekelwa kwesikhumba.
Izinto ezikulesi sigaba zidizayinelwe ukuthi ziphefumule, zibe lula, futhi zisebenziseke kalula—kusuka kuma-moisturizers anombala ogqamile nama-serum tints kuya ekuhlanganiseni okuxubile. izithako njenge-aloe vera, i-allantoin, ne-squalene. Inani elifanele lizovala amabala, izibazi, namaqhubu ngaphandle kokweqisa.
Lo mkhuba futhi unikeza abathengi ukubukeka okuhlukahlukene kokubukeka kokukodwa ngokuqala ukukhanya nokwakha kuze kufike ekuhlanganiseni okumaphakathi noma okugcwele.
Ilungele amaklayenti amakhulu imikhiqizo yesikhumba-kuqala futhi okuncane ekufakweni okunzima. Isebenza kahle futhi kuzo zonke izinhlobo zesikhumba—encane nabadala, enamafutha, noma eyomile.
Ukuqedwa kwemisebenzi eminingi
Abantu bafuna imikhiqizo elungele ukusetshenziswa futhi engenza okuningi ngaphandle kokuthatha isikhala esiningi eshalofini lokugezela, yingakho ama-multifunctional finishes zibalulekile. Le mikhiqizo yenza lula izinqubo futhi yonge isikhathi nemali yabathengi, ibenze babe izintandokazi zemakethe.
Isidingo semikhiqizo esetshenziswa kaningi sikhula ngokushesha njengoba amashejuli abantu eba matasa futhi nezindleko zokuphila ziba nzima. Imikhiqizo ehlanganisa i-skincare kanye ne-makeup isivele idumile. Noma kunjalo, lo mkhuba uzoqhubeka nokuvela futhi ukhule ekudumeni kumasizini azayo.
Amabhrendi kufanele atshale imali emikhiqizweni edla isikhathi esincane kodwa njengokudla okunomsoco nokuvikela isikhumba. Amaklayenti athanda imikhiqizo ehamba ngaphezu kwalokho, njengemikhiqizo equkethe i-hyaluronic acid, i-SPF, uvithamini C, nama-peptides noma umkhiqizo ongakhipha futhi uhlanze ngesikhathi esifanayo.
Kodwa-ke, amabhrendi kufanele enze ucwaningo lwabathengi ukuze bafunde ukuthi abantu bazisebenzisa kanjani lezi ukwakheka kwe-hybrid futhi ngaleyo ndlela utshale imali unolwazi. Okubaluleke nakakhulu, kufanele bagweme imikhiqizo ene-SPF eshiya ukhonkolo omhlophe noma okufakwe amafutha.
Ukukhuphuka kokukhanya okunempilo
Akunakuphikwa ukuthi isikhumba siyachuma uma siphakelwa imikhiqizo esiyithandayo. Ngakho-ke ukukhuphuka kokukhanya okunempilo kukhula ngokushesha ngenxa yemikhiqizo eyenziwe izithako ze-skincare-zifakwe kanye nokufaka umoya.
Lo mkhuba uhlanganisa ukuqedwa kwesikhumba okuthrendayo okuhlukahlukene, okuthonywa isifiso esisha sokubukeka unempilo ngokusebenzisa ama-bronzer omzimba, ukuthungwa okunamazolo, nezihlathi eziguquguqukayo.
Imikhiqizo kufanele ibheke emikhiqizweni eyakhiwe ngezithako ezinempilo, okuhlanganisa ama-antioxidants, amavithamini, kanye nokukhishwa kwezitshalo. Kufanele futhi bacabangele okokwenziwa amafomethi agqamayo esikhundleni semikhiqizo ene-glitter nama-microplastics ukwanelisa izimfuno zamakhasimende abo anobungani bemvelo.
Amafomethi we-Hybrid agxile ezindebeni, emehlweni, nasezihlathini ukuze kuzuzwe lokho kubukeka okuguquguqukayo okungelona iqiniso alungele abancane abafuna isikhumba esikhazimulayo ngaphandle kokuvela bubuhle ngokweqile.
I-hydrating skincare iyaphela
Ukugcina umgoqo womswakama wesikhumba kuyisinyathelo sokuqala sokuzuza ukukhanya okunempilo, okuqhuba isidingo i-hydrating skincare kuqeda ukwakha umgoqo wesikhumba ubuyele phezulu.
Imikhiqizo enezithako zemvelo, zokuphulukisa, nezivikelayo kanye amafomula we-hydrating izodingeka kakhulu njengoba abathengi begxile kakhulu ekubekeni kuqala impilo yesikhumba sabo.
Ukuvikela umgoqo wemvelo womswakama wesikhumba kwehlisa ingozi yokugqashuka, izimo zesikhumba esomile, nemiphumela yokuguga, ngaphezu kokusiza ukukhiqiza ibala eliminyene, elimanzi.
Izikhilimu zelanga ezinemibala kanye nezinto zokuthambisa ezinama-serum obuso adonsela amanzi kakhulu namafutha kuyimikhiqizo ehamba phambili okufanele uyiqaphele. Abahlinzeki bangatshala imali ezinhlotsheni ze-skincare ezakhiwe nge-glycerin, i-hyaluronic acid, i-peptides, i-squalene, nezinye izithako ze-ultra-hydrating ezikhuthaza ukukhiqizwa kwe-collagen.
Kufanele futhi bacabangele imikhiqizo elungele i-microbiome eqinisa futhi ivikele umgoqo wemvelo wesikhumba.
Amazwi wokugcina
Abathengi abafuna ukuhlala ngaphambi kwejika noma ukushintsha imizila bazothola ukuguquguquka okusha kulokhu okuvelayo. izitayela zobuhle.
Ukuphelela kokuvilapha kuyisinqumo esihle sokungenzi-makeup esinesidingo esikhulu phakathi kwama-minimalists. Ukuqedwa okukhazimulayo nokukhuphuka kokukhanya okunempilo kuthembisa isikhumba semvelo esinempilo esibukeka sisihle njengoba sizwakala.
Amafomula akhayo angafinyelela ukukhanya, okumaphakathi, noma okugcwele, njengezisekelo ezingasindi nokuqedwa kwe-matte, nawo azuza ukuduma. Abathengisi bangangena ngalawa mathrendi athuthukayo athuthukayo okuqeda isikhumba kumasizini azayo.
