Osomabhizinisi abanentshisekelo yokuthengisa amakepisi ezemidlalo babhekene nokuncintisana okunzima, kodwa imakethe yezimpahla zemidlalo yomhlaba wonke isilungele ukubona izinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-6.6% kusuka ngo-2021 kuya ku-2028, ngokusho kweFortune Business Insights. Lokhu kulingana nokweqa okubikezelwe kwe-US $96 billion ukusuka ngo-2021 kuya ku-2028.
Izigqoko zezemidlalo ziyinketho ethandwayo kubathengi abajabulela imfashini noma abanjalo Ezemidlalo abathanda. Njengomnikazi webhizinisi oyisiqalo, ukuthola umkhiqizi olungile kungase kube nzima, kodwa lesi sihloko sihlola ukuthi yini okufanele icatshangelwe lapho ukhetha uzakwethu olungile futhi inikeza amathiphu abalulekile okuthi uliqala kanjani ibhizinisi lakho.
Okuqukethwe
Ungaliqala kanjani ibhizinisi lekepisi lezemidlalo
Izinto okufanele uzicabangele lapho ukhetha umenzi wekepisi lezemidlalo
Isiphetho
Ungaliqala kanjani ibhizinisi lekepisi lezemidlalo
Ngaphambi kokuqala ibhizinisi le-sports cap, kubalulekile ukwenza uhlelo lwebhizinisi ukuchaza imigomo yakho, amasu okumaketha, ukuqagela kwezezimali, nokuhlaziywa kwemakethe. Ngokwenza ucwaningo lwemakethe, uzokwazi ukunquma izethameli ozihlosile, amaphuzu amanani, izitayela, namathrendi. Mhlawumbe ungacela usizo lwezinsizakalo zokuklama amalogo futhi uqale ukwenza imiklamo nokunquma izikimu zemibala. Bese, faka amaphepha adingekayo ukuze usebenze ibhizinisi lakho ngokusemthethweni. Okokugcina, bhalisa inkampani yakho nesifunda sakho noma isifunda futhi uthole noma yiziphi izimvume noma amalayisensi adingekayo.
Uma inkampani yakho isisungulwe ngokusemthethweni, thola abahlinzeki bakho nezinto zokwakha. Futhi, cabanga ukuthi ingabe isitolo se-inthanethi noma sezitini nodaka singenzeka kakhulu, bese usungula uhlelo lokumaketha nokukhangisa imikhiqizo yakho.
Nakhu okufanele ukucabangele lapho uhlonza abahlinzeki abathembekile:
Izinto okufanele uzicabangele lapho ukhetha umenzi wekepisi lezemidlalo
Isipiliyoni nobungcweti
Funa a nomakhi onolwazi olufakazelwe ngesitayela sekepisi ofuna ukusithengisa. Khetha lowo ohlangabezana nezidingo zakho zokuqalisa futhi ongakunikeza isiqondiso enqubweni yokukhiqiza. Umkhiqizi olungile angakusiza ukuthi udale umkhiqizo wekhwalithi omele umkhiqizo wakho.
Zamanani
Izindleko zihlala zicatshangelwa lapho uqala ibhizinisi. Kumakepisi ezemidlalo, qala ngesabelomali samasampuli, izinto zokwakha, nezindleko zokukhiqiza. Qhathanisa amanani avela kubakhiqizi abahlukene ukuze uthole eyodwa enikeza ibhalansi yokufinyeleleka kanye nekhwalithi. Ngokwesibonelo, izigqoko zamabhakede, snapback, Futhi izigqoko zamaloli konke kubiza kancane ukukhiqiza, ngakho ukukhetha izitayela ezimbalwa kusenesikhathi ngaphakathi kwebanga lentengo elifanayo kungasiza ukwehlisa izindleko zokuqalisa. Qiniseka ukuthi uyayiqonda imigomo yokukhokha kanye nezindleko ezengeziwe ukuze zilingane nesabelomali sakho.
Izinketho zokwenza ngokwezifiso
Ngokuya ngezinhloso zebhizinisi lakho, ungase ufune ukwenza ngokwezifiso zakho amakepisi ezemidlalo ngelogo yakho noma eminye imiklamo. Bheka abakhiqizi abanikeza izinhlobonhlobo zezinketho, njenge efekethisiwe, side logo design, Futhi isichibi esifekethisiwe. Buza mayelana nezinketho ezifana ukuphrinta isikrini noma ukuphrinta kokudlulisa ukushisa. Cabangela ezinye izinketho zokwenza ngokwezifiso ezihlanganisa imibala, idizayini, nezinto ezifanelana nezidingo zokuqalisa kwakho.
Ikhwalithi yomkhiqizo namasampuli
Lonke ibhizinisi—hhayi nje eliqalayo—lidinga ukubuyekeza amasampula ukuze linqume ukuthi izinga nobungcweti bamukelekile yini ukuze kufakwe i-oda eligcwele. Izinga lamakepisi akho ezemidlalo libalulekile ngoba lingathinta isithunzi somkhiqizo wakho nokwaneliseka kwamakhasimende.
Funa abakhiqizi abanemishini yokunyathelisa yekhwalithi ephezulu futhi abanegama elihle lokukhiqiza izimpahla ezihlala isikhathi eside. Ngaphambi kokuzibophezela enkampanini, cela amasampula ukuze uhlole umsebenzi wabo futhi ubheke izinto ezifana nokuthunga, ikhwalithi, nokuqeda.
isikhathi Ukuhola
Uma udinga amakepisi ezemidlalo ngesikhathi esithile ukuze uhlangabezane nesidingo samakhasimende noma ukwethula kubatshalizimali, qiniseka ukuthi umenzi angakwazi ukuhlangabezana nezinsuku zakho zokugcina. Xoxa ngenani elincane le-oda, okuyinombolo encane yamakepisi ezemidlalo ongayi-oda ngesikhathi esisodwa. Qiniseka ukuthi ubuncane bevolumu yomkhiqizi nezikhathi zokuhola zihambisana nezidingo zenkampani yakho.
Insizakalo yekhasimende
Uzofuna ukusebenza nomkhiqizi onikeza isevisi yamakhasimende enhle futhi etholakala kalula ngemibuzo nezinkathazo. Thola inkampani esabelayo ngesikhathi.
Isiphetho
Ukuqala ibhizinisi lokuqalisa ama-caps ezemidlalo kudinga ukuzinikela, ukusebenza kanzima, kanye nohlelo oluqinile. Ngokulandela izinyathelo ezishiwo ngenhla nokuhlala ugxile ezinhlosweni zakho, kungenzeka ukuthi uqalise ngempumelelo ibhizinisi lekepisi lezemidlalo. Ngokulandela ukuthengisa kwakho nezindleko njalo, ungalungisa amasu akho okumaketha nawokuthengisa. Ukulalela impendulo yekhasimende kuzosiza inkampani yakho yenze noma yiziphi izinguquko ezidingekayo ukuze ithuthukise imikhiqizo yakho.
Naphezu kokuncintisana okuvela ezinkampanini ezinkulu zemfashini, maningi amabhizinisi amakepisi ezemidlalo asathuthuka achumayo. Ukuthola umphakeli ofaneleka kakhulu wekepisi lezemidlalo kungenye yezinto ezibaluleke kakhulu okufanele zicatshangelwe kosomabhizinisi abasafufusa.
A 2021 umbiko ovela kwaMordor Intelligence baphawule ukuthi izinto zezemidlalo, njengamakepisi ezemidlalo, zisemfashinini futhi kulindeleke ukuthi zikhuphuke ngenxa yokuqanjwa okusha, abagqoki beGen Z, kanye nesidingo esijwayelekile. Hamba uye ku Chovm.com ukuze upheqa izitayela ezahlukene zamakepisi ezemidlalo futhi uqalise.
