Umhlahlandlela Olula (Kodwa Ophelele) Wokumaketha Ngevidiyo

Sagxumela ku-bandwagon yevidiyo ngo-2015 futhi asizange sibheke emuva.

Namuhla, sinababhalisile abangaphezu kuka-300,000 nokubukwa kwezigidi ezingu-14, futhi lokho kuholele ezinkulungwaneni zamakhasimende amasha.

Ngomkhakha “onesicefe” njenge-SEO, ngingathanda ukucabanga ukuthi lokho kuyamangaza.

Kulesi sihloko, sizokukhombisa ukuthi ungasebenzisa kanjani ukumaketha kwevidiyo ukukhulisa ibhizinisi lakho.

• Kuyini ukumaketha kwevidiyo?
• Kungani ukukhangisa ngevidiyo kunamandla kangaka?
• Izinhlobo zamavidiyo okuthengisa
• Ungaqala kanjani ngokumaketha kwevidiyo
• Ukunqoba izivimbamgwaqo nemizabalazo
• Ungawakhangisa kanjani amavidiyo akho
• Izibonelo zokumaketha amavidiyo

Kuyini ukumaketha kwevidiyo?

Ukuthengisa ngevidiyo kusebenzisa amavidiyo ukukhuthaza nokufundisa izithameli zakho. Ibuye ijwayele khulisa ukuqwashisa ngomkhiqizo nokuzibandakanya komphakathi, okukuvumela ukuthi ufinyelele izethameli ezintsha nezikhudlwana.

Kungani ukukhangisa ngevidiyo kunamandla kangaka?

Ngamanye amazwi, kungani ukukhangisa ngevidiyo kusebenza kahle? Kungani kufanele wenze ukumaketha kwevidiyo? Nazi izizathu ezimbalwa:

1. Ividiyo iyafinyeleleka

Uyayibuka. Ngiyayibuka. Sonke siyakwenza. Amavidiyo agcwele yonke indawo. Iya kunoma iyiphi indawo yedolobha elikhulu njenge-New York noma i-London, futhi uzobona amavidiyo adlala kumabhodi amakhulu.

Hhayi lokho kuphela, namuhla, ungakwazi ngokoqobo zibuke kunoma iyiphi idivayisi—i-smartphone yakho, ithebhulethi, i-PC, i-TV, njalonjalo.

Eqinisweni, ocwaningweni lwango-2018, I-85% yabasebenzisi be-inthanethi base-US ubuke okuqukethwe kwamavidiyo aku-inthanethi njalo ngenyanga. (Futhi lokho akukhona nokungena okuphezulu kakhulu kokuqukethwe kwevidiyo.)

Injalo yonke indawo ividiyo.

2. Ividiyo ikuvumela ukuthi ubonise imiqondo ngokushesha nangokucacile

Ukubuka ividiyo kuwukuzizwisa okusebenzisanayo. Usebenzisa imizwa yakho yomibili yokuzwa neyokubona. Ababukeli bangabona okuthile okwenzekayo, kungaba umkhiqizo noma umqondo.

Qhathanisa lokho nokuqukethwe okusekelwe embhalweni. Awugcini ngokubona nje kuphela, kodwa futhi awukwazi ukubona okuthile okwenzekayo. Kufanele ukucabange.

Isibonelo, enye yezinto engizilibazisa ngayo i-breakdancing. Ngakho-ke ake sithi bengifuna ukufunda i-windmill futhi kwadingeka ngifunde ukuthi kwenziwa kanjani kule ncazelo esekwe embhalweni:

Sizoqala ngokungena ku-backspin yethu. Futhi uma sifika kulesi sikhundla, sizojikela ekhanda lethu nasesandleni sami sobunxele.

Ngabe sengilahle ithemba ngamaphupho ami okuba a Inkunzi Ebomvu BC One umpetha emizuzwaneni yokuqala. Kepha konke kuzocaca uma ngibuka le vidiyo:

3. Ividiyo ikuvumela ukuthi udale ukuxhumana komuntu siqu nababukeli

Izinto ezifanayo ezisebenzisanayo ezenza kube lula kuwe ukubonisa imiqondo futhi zenza kube lula ukwakha uxhumano lomuntu siqu nezibukeli zakho.

Ukubuka ividiyo—ikakhulukazi eyinhloko ekhulumayo—kungase kube sengathi isikhulumi sixoxa nawe, ngisho noma iye yabukwa izigidi zabanye abantu.

Sam Oh, ogijimayo isiteshi sethu se-YouTube, ithandwa ngababhalisile bethu. Eqinisweni, ngenxa yokuthi uvela kaningi esikrinini, uthathwa njengomeluleki abaningi babo:

Ukudala lo mphumela ngombhalo kunzima kakhulu. Isibonelo, ithimba lebhulogi le-Ahrefs lidale amakhulu ezindatshana. Nokho akekho owake wasibiza ngokuthi “abeluleki.”

Kwesinye isikhathi, abantu baze badideke ababhali bethu. Bangase bacabange ukuthi isihloko esibhalwe wethu UMichal Pecanek yabhalwa yimi esikhundleni. Lokhu akwenzeki ngevidiyo, njengoba kungenzeki ukuyibuka bese udida u-Sam nenhloko yethu yokuqukethwe, Joshua Hardwick, Ngokwesibonelo.

4. Ividiyo ikuvumela ukuthi ufinyelele izethameli ezinkundleni ezinkulu njenge-YouTube

I-YouTube inayo abasebenzisi abasebenzayo abangaphezu kwezigidigidi ezi-2. Okuwukuphela kwendlela yokufinyelela kubo ukukhiqiza amavidiyo.

I-TikTok has abasebenzisi abasebenzayo abangaphezu kwebhiliyoni elingu-1. Okuwukuphela kwendlela yokufinyelela kubo ukukhiqiza amavidiyo amafushane.

Uthola iphuzu lami-akhona amathuba angasetshenzisiwe esikhaleni, futhi ulahlekelwa uma ungazami nokuzama.

Izinhlobo zamavidiyo okuthengisa

Sikhiqiza kakhulu amavidiyo esitayela sokufundisa esiteshini sethu se-YouTube. Kodwa akulona kuphela uhlobo lwevidiyo yokumaketha ongayidala. Nazi ezinye izinketho ongazicabangela:

1. Amademo omkhiqizo

Lolu hlobo lwevidiyo lubonisa umkhiqizo wakho esenzweni. Kungenziwa uwena (isb, ukuvakasha kwesofthiwe yakho) noma kwenziwe ngabanye (isb, umgqugquzeli okhipha ibhokisi kumkhiqizo wakho).

Nasi isibonelo sevidiyo “yesitayela sokufundisa” esiyenzile eyidemo yomkhiqizo:

2. Okokufundisa/ukwenza kanjani

Lolu hlobo lwevidiyo lufundisa izethameli zakho ukuthi zenze okuthile. Nasi isibonelo esivela esiteshini sethu lapho u-Sam efundisa ukukala ukudalwa kokuqukethwe:

3. Amavidiyo omkhiqizo

Injongo yamavidiyo ebhrendi iwukuqwashisa ngomkhiqizo wakho, imikhiqizo, noma amasevisi. Cishe usubone okuningi—okuningi kwakho kuyizikhangiso ku-YouTube. Nasi isibonelo esivela ku-Monday.com:

4. Amavidiyo opopayi

Njengoba igama layo liphakamisa, lesi sitayela sevidiyo sisebenzisa ukugqwayiza ukuchaza okuthile, kungaba umqondo, umkhiqizo, noma ngaphezulu. Yize singawenzi amavidiyo agcwele ngokugcwele, sivamise ukusebenzisa ukugqwayiza kokufundisa kwethu.

Kodwa nasi isibonelo sevidiyo egqwayiziwe ngokugcwele:

5. Amavidiyo omcimbi

Lolu hlobo lwevidiyo lukhombisa okuvelele komcimbi. Ingase futhi ibe nezinkulumo ezithakazelisayo, izethulo, noma izinkulumo ezenzeka emcimbini ngokwawo.

Nasi isibonelo esivela engqungqutheleni ye-SEO ye-Chiang Mai:

6. Izinkulumo

Uma wena (noma noma ubani oseqenjini lakho) unikeza izinkulumo njalo, inkulumo ingaqoshwa futhi ilayishwe njengokuqukethwe kwevidiyo futhi.

UGaryVee uvame ukwenza lokhu:

7. Amavidiyo ajabulisayo/axoxa indaba

Xoxa indaba ngomkhiqizo wakho noma wenze amavidiyo akho ajabulise. Nansi eyodwa evela ku-ClickUp:

8. Izingxoxo zochwepheshe

Khetha ubuchopho bochwepheshe, abaholi bemicabango, kanye nabathonya embonini yakho. Bacele ukuthi babelane ngolwazi lwabo nezithameli zakho.

9. Izibonelo zezifundo/ubufakazi

Thola amakhasimende akho anelisekile, athembekile ukwabelana ngendlela umkhiqizo noma isevisi yakho ebasize ngayo ngezinkinga zabo.

10. Ama-Webinars/ukusakaza bukhoma

Inhloso iwukwabelana ngolwazi noma ukufundisa izethameli (imvamisa bukhoma) ukuthi kwenziwa kanjani okuthile. Ividiyo ingalayishwa ngokuhamba kwesikhathi njengendlela yokuqukethwe kwevidiyo.

Ungaqala kanjani ngokumaketha kwevidiyo

Ulungele ukumaketha ibhizinisi lakho ngevidiyo? Nansi indlela yokuqalisa.

1. Chaza izethameli zakho

Awukwazi ukuvele udale ividiyo bese wethemba ukuthi othile uzoba nentshisekelo kuyo. Udinga ukwazi ukuthi ubani okufanele asebenzise okuqukethwe kwakho ukuze ubenzele okuqukethwe.

Uma unohlu olukhona lwamakhasimende, qala lapho. Chaza ukuthi bangobani, hlobo luni lwezinkinga ababhekana nazo, ukuthi bakuthole kanjani, nokuthi kungani bekhetha wena ngaphezu kwezimbangi zakho.

Ungacabangi ukuthi uyazazi izimpendulo. Kufanele ukhulume nabo ngempela. Xhumana namakhasimende akho futhi ubuze ukuthi ingabe alungile yini ngokugxuma ocingweni nawe. Babuze leyo mibuzo ethile futhi wazi ibhizinisi labo. Uma izingcingo zingaphandle kombuzo, izinhlolovo zamakhasimende nazo ziyasebenza.

Uma ungenalo uhlu olukhona lwamakhasimende, qalisa ukucabanga ngokuthi umkhiqizo noma isevisi yakho isiza bani. Zizwe ukhululekile ukuyigcina ibanzi okwamanje.

Isibonelo, njengabahlinzeki besofthiwe ye-SEO, into efana nalena yenza umqondo kithi:

Abantu abafuna ukushayela ithrafikhi eyengeziwe kumawebhusayithi wabo.

Yenziwe yaba lula kakhulu ngandlela-thile, kodwa ingasenza siqale ngezinyawo futhi isivimbele ekudaleni okuqukethwe ngezihloko ezingenangqondo.

2. Chaza inhloso yakho eyinhloko

Kunezigaba ezintathu ezibalulekile zezinjongo.

A. Ukuqwashisa ngomkhiqizo

Umgomo lapha uwukudala amavidiyo enza abantu bazi ngobukhona bakho. Ngemva kokubuka amavidiyo akho, izethameli zakho kufanele zazi igama lomkhiqizo wakho futhi zibe nombono walokho ncamashi nguwe okwenzayo.

B. Imfundo

Umgomo lapha uwukudala amavidiyo afundisa amakhasimende akho ukuthi angazixazulula kanjani izinkinga zawo, ikakhulukazi lezo ezisiza ngazo imikhiqizo yakho.

Lokhu yilokho esikwenzayo ngesiteshi sethu: Sakha okokufundisa ku-SEO futhi amasu marketing, bese ubonisa ababukeli bethu ukuthi amathuluzi ethu enza kanjani izinqubo zibe lula futhi zisebenze kangcono.

C. Ezokuzijabulisa

Lokhu kuyazichaza kahle. Uma ubhalisele i-Netflix noma i-Disney+, usuvele uyazi ukuthi lokhu kubukeka kanjani.

Isibonelo, i Isiteshi se-YouTube se-Red Bull yenza umsebenzi omuhle wokudala uchungechunge namavidiyo ezemidlalo eziyingozi, ukudweba ngempumelelo amakhasimende ayo okuhlosiwe.

3. Dala amavidiyo

Njengoba izethameli zakho, imigomo, kanye nenqubo yokudala izohluka kithi (nakubo bonke abanye), cishe akunakwenzeka ukukutshela ncamashi ukuthi udale ini noma ukwakhiwa kanjani.

Kodwa singaxoxa ngezigatshana ezimbalwa ezingase zikuqondise endleleni efanele.

A. Ukuhlela ividiyo

Ngaphambi kokuthi uqale ukurekhoda noma ukuqopha ividiyo, udinga ukuyihlela. Ngokucacile, udinga ukwazi isihloko odala okuqukethwe ngaso.

Lokhu kuncike ngokuphelele emgomweni wakho.

Uma inhloso yakho kuwukudala ividiyo yomkhiqizo, isikhangiso, noma uchungechunge lwezindaba, kusho ukuthi kuncike ebuhlakanini bakho kanye nomqondo ofuna ukuwubonisa. Ayikho impendulo yemodeli lapha.

Uma udala okuqukethwe kwezemfundo—njengalokhu esikwenzayo—khona-ke ungenza ucwaningo lwegama elingukhiye ukuze ubone ukuthi hlobo luni lwezihloko noma imibuzo abantu abayiseshayo ku-YouTube.

Nansi indlela yokwenza:

1. Iya ku-Ahrefs' Amagama angukhiye Ukuhlola
2. Shintshela ithebhu YouTube
3. Faka igama elingukhiye elihlobene noma amagama angukhiye
4. Yiya ku Imigomo yokufanisa umbiko
5. Shintshela ithebhu Imibuzo

Lapha, singabona imibuzo engaphezu kuka-6,700 esingase sikwazi ukudala amavidiyo ngayo. Bheka ohlwini bese ukhetha lezo ezifanele.

B. Ubude bevidiyo

Ubude bevidiyo yakho ngokuvamile bunqunywa umgomo wakho oyinhloko.

Isibonelo, ividiyo yokuqwashisa ngomkhiqizo ingaba mfushane njengemizuzwana engu-15 futhi ngokuvamile ngeke idlule imizuzu embalwa. Okuqukethwe kwezemfundo kuvamise ukuba kusuka emizuzwini emihlanu kuya kweyi-120. Amavidiyo ethu acishe abe yimizuzu engu-7-20 ubude, kanti i-webinar ingaba yihora.

Amavidiyo esitayela sokuzijabulisa nawo angahluka ngokuhamba kwesikhathi. Lokhu kungaba imizuzu eyi-10 kuye kwengama-180, kuye ngefomethi.

C. Ukubhala ividiyo yakho

Ngaphandle uma ubusiswe ngamakhono okuthuthukisa amangalisayo njengoDave Chappelle, sincoma kakhulu ukuthi ubhale ividiyo yakho.

Lokhu kuzokwenza ukuqoshwa kwevidiyo yakho kube bushelelezi, kuvimbele imikhuba yokukhuluma emibi efana no-“ums” no-“ahs,” nokunye. Into yokugcina ofuna ukuyenza ukuhamba ngokungahleliwe noma uchofoze isixhumanisi esingalungile ku-screencast yakho bese ugcina ulahlekelwe ukunaka kwababukeli bakho.

Kumavidiyo okufundisa, sithole ifomethi yeskripthi esisebenzela kahle:

1. Inkinga - Hola ngenkinga ividiyo yakho eyixazululayo
2. I-Teaser – Khombisa ukuthi sikhona isisombululo senkinga ngaphandle kokusinikeza
3. Isixazululo – Fundisa indlela yokuxazulula inkinga

Okwamabhrendi namavidiyo ajabulisayo, futhi, ayikho indlela emisiwe yokwenza izinto. Kuya ngokuthi ufuna ukuyixoxa kanjani indaba yakho. Uma ubambekile, ngincoma ukubuka le vidiyo evela ku-YouTuber Casey Neistat ngenqubo yakhe yokwenza ifilimu:

D. Ukuqopha ividiyo

Ngibuze u-Sam ngezici ezimbalwa zenqubo yokwenza ividiyo. Nanka amacebiso akhe:

Indawo

U-Sam uncoma ukukhetha indawo lapho ungalawula khona indawo ezungezile, ikakhulukazi inani le-echo nokukhanya.

Isibonelo ukungenzi ifilimu eduze kwefasitela ngoba inani elishintshayo lokukhanya kwelanga lingathinta indlela amavidiyo akho abukeka ngayo.

USam uqopha amavidiyo akhe amaningi ekhaya:

Njengoba owethu u-Tim Soulo kanye no-Rebekah Bek beqopha amavidiyo wabo ehhovisi lika-Ahrefs:

Ikhamera

Ungaqala nganoma iyiphi i-smartphone yesimanje. Uma ufuna okuthile "okuthuthukile," awukwazi ukungahambi kahle ngekhamera ye-DSLR.

I-Teleprompter

Ngokuvumelana ne Wikipedia, i-teleprompter iyithuluzi lokubonisa elitshela umuntu okhuluma ngombhalo obonakalayo we-electronic wenkulumo noma umbhalo.

Yisebenzise uma ubhala amavidiyo akho.

Audio

Ngokubona kuka-Sam, lokhu kubaluleke kakhulu kunemishini yekhamera oyisebenzisayo.

Nakuba lokhu kuncike ohlotsheni lwamavidiyo owaqophayo, nazi iziphakamiso zika-Sam ezisekelwe ekusebenziseni i-DSLR:

• Imakrofoni yesibhamu - Kuhle uma isihloko sisendaweni eyodwa (okungukuthi, ividiyo "yekhanda elikhuluma")
• Imakrofoni ye-Lavalier - Isebenza kahle uma unezifundo eziningi noma uhambahamba kakhulu

Lighting

Abanye abantu bakhetha ukukhanya kwemvelo, kodwa u-Sam ukuthola kunzima ukulawula. Uncoma a ukukhanya okhiye futhi gcwalisa ukukhanya.

Funda ukuthi ungamisa kanjani ukukhanya kumavidiyo akho e-YouTube lapha:

Ukuvimbela umsindo

Uma urekhoda, uzofuna ukuvimbela imisindo eyengeziwe noma engahleliwe ukuthi iphazamise ikhwalithi yevidiyo yakho.

Isibonelo, ungasebenzisa ifenisha ukuze udambise umsindo. USam usebenzisa omata ababili nosofa; abanye bangase basebenzise izingubo zokulala eziwugqinsi.

Uma unesabelomali, ungase ukhethe ngisho namaphaneli egwebu noma ama-acoustic.

E. Ukuhlela ividiyo

Uma usuqedile ngakho konke ukuqopha, sekuyisikhathi sokuhlela ividiyo. Buka le vidiyo ukuze ufunde ukuthi sihlela kanjani amavidiyo ethu ukuze sihlanganyele kakhulu:

Ukunqoba izivimbamgwaqo ezivamile kanye nemizabalazo

Ukwenza amavidiyo azenzeki kuwo wonke umuntu. Kunabantu abaningi abazizwa bengakhululekile phambi kwekhamera. Kodwa lezi zivimbamgwaqo zinganqotshwa.

Nansi imizabalazo evamile nokuthi ungayinqoba kanjani:

1. Angilungile phambi kwekhamera

Buka amavidiyo ethu, futhi u-Sam angase abukeke njengemvelo ephelele phambi kwekhamera. Kodwa lokho kwenzeka kuphela ngemva kweminyaka yokuzijwayeza. Noma kunjalo, uSam uzizwa engakhululekile uma kufanele aqophe.

Ungabi nomuzwa wokuthi kufanele ube “wemvelo” noma ukulungise okokuqala. "Iqhinga" lokwenza amavidiyo empeleni liyahlelwa.

Ama-B-roll afana nezithombe-skrini, ukugqwayiza, nezikrini zombhalo zisiza ukususa ukunaka ku-Sam ngenkathi idala okuhlangenwe nakho okungcono kwezemfundo.

Enye indlela yokulwa nama-jitters ukusebenzisa i-teleprompter. Lokhu kukusiza ukuthi ulethe ulwazi ngaphandle kokukhathazeka ngokuphuma ezintweni ezihlukahlukene.

2. Anginawo amathuluzi noma isabelomali sokuyithenga

Usuvele unekhamera eyodwa enamandla kakhulu nawe. Ikhona ephaketheni lakho, futhi ibizwa nge-smartphone yakho.

Eqinisweni, kube khona amathani amafilimu yenziwe nje ngefilimu yocingo. Ucabanga ngokweqile uma ucabanga ukuthi i-smartphone yakho ayilungile ngokwanele.

Futhi, lapho siqala isiteshi sethu se-YouTube ngo-2015, u-Tim, isikhulu sethu esiyinhloko sezentengiso, waqopha zonke izifundo zakhe ku-GoPro. Awekho amakhamera kanokusho, awekho makrofoni, futhi awekho ongemuva—kodwa isiteshi sethu sikhule sisuka kwababhalisile abangu-0 saya kwabangu-2,600 ezinyangeni ezinhlanu.

3. IsiNgisi akulona ulimi lwami lokuqala/nginezwi eliqinile

UTim ungowase-Ukraine. IsiNgisi akulona ulimi lwakhe lokuqala. Eqinisweni, uTim wayekhathazekile ngalokhu ekuqaleni futhi waze wabuza uGaryVee ukuthi angakunqoba kanjani.

Buka iseluleko sika-GaryVee ku-Tim mayelana nezimpawu zokuphimisela:

Ungawakhangisa kanjani amavidiyo akho

Ungayishicileli ividiyo yakho bese ulinda ukuthi othile ayithole. Yikhuthaze ngenkuthalo izethameli zakho ozihlosile.

Nawa amanye amaqhinga okunyusa amavidiyo ongawasebenzisa:

1. Linganisa amavidiyo akho ku-YouTube kanye/noma ku-Google

Enye yezindlela ezinhle kakhulu zokuphromotha ividiyo yakho ukuthi ibekwe ezingeni ku-YouTube naku-Google. Uma nje ividiyo yakho isezingeni, uzokwazi ukuthola ukubukwa ngokuqhubekayo ngokuhamba kwesikhathi.

Ukuze wenze lokhu, udinga ukukhomba izihloko zevidiyo abantu abazifunayo.

Sesikubonisile kakade ukuthi uzithola kanjani lezi zihloko ze-YouTube, ngakho-ke ake sibheke ukuthi ungathola kanjani lezi zihloko ze-Google.

Ukuze ukale ividiyo yakho ku-Google, udinga ukuthola izihloko "ezinenhloso yevidiyo." Lokho kusho ukuthi uma othile esesha ku-Google, angancamela ukubuka ividiyo mayelana nalesi sihloko kunokufunda okuthile.

Nansi indlela ozithola ngayo lezi zihloko:

1. Iya ku-Ahrefs' I-Content Explorer
2. Qalisa lolu sesho site:youtube.com inurl:watch title:topic
3. Hlunga imiphumela nge Ithrafikhi yekhasi

Isibonelo, "Isifundo Se-Makeup Yamehlo Yabasaqalayo" sithola cishe ukuchofoza okungu-15,500 kusuka ekusesheni kwezinto eziphilayo njalo ngenyanga. Uma unesiteshi sobuhle, kungase kudingeke ukuthi udale ividiyo ngalesi sihloko.

Uma usunohlu lwezihloko, bukela lokhu ukuze ufunde ukuthi ungayenza kanjani ividiyo ezokala:

2. Shumeka amavidiyo akho kubhulogi yakho noma amakhasi okufika

Onyakeni odlule kuphela, amavidiyo ethu e-YouTube athole ukubukwa okungu-275,000 kuwebhusayithi yethu:

Lokhu kungenxa yokuthi sishumeka amavidiyo ethu cishe yonke indawo—emaposini ebhulogi ahlobene, amakhasi okubikezela, ngisho nekhasi lethu eliyisiqalo:

Ukushumeka amavidiyo akho kungakusiza futhi ukuthi uwine indawo kuthebhu "Amavidiyo" ku-Google:

Indlela elula yokuqala ukusebenzisa ingqondo. Uma unokuthunyelwe kwebhulogi nevidiyo esihlokweni esifanayo, vele ushumeke ividiyo kulokho okuthunyelwe.

Enye inketho ukubheka amakhasi anethrafikhi ephezulu angashayela ukubukwa kumavidiyo akho e-YouTube:

1. Iya ku-Ahrefs' I-Site Explorer
2. Faka isizinda sakho
3. Yiya ku Amakhasi aphezulu umbiko

3. Yabelana ngayo nezithameli zakho

Uma unezithameli ezikhona, kufanele wabelane ngamavidiyo akho asanda kushicilelwa nabo. Yilokhu esikwenzayo njalo lapho sishicilela ividiyo.

Isibonelo, sabelana ngayo ku-Twitter, LinkedIn, naku-Facebook:

Siphinde sabelane ngakho ku-Ahrefs' Digest, incwadi yethu yezindaba yamasonto onke:

4. Hlela kabusha amavidiyo akho

Ukwenza ividiyo kuwumsebenzi onzima, onzima. Ngakho ungakuvumeli ukuthi kuphele ngokuvele uchofoze inkinobho ethi “shicilela”. Yenza okuqukethwe kwakho kuhambe ibanga elide ngokukuphinda wenze inhloso.

Isibonelo, ungaguqula iskripthi sakho sevidiyo sibe iposi lebhulogi. Lokhu sikwenza kaningi e-Ahrefs. Eqinisweni, lokhu okuthunyelwe kwebhulogi okufundayo ekuqaleni bekuyiscript (esinezengezo) esivela kuso enye yamavidiyo ethu. Senze lokhu nakwamanye amavidiyo—lokhu okuthunyelwe kwasekuqaleni ividiyo.

Ungakwazi futhi ukushintsha ividiyo yakho ibe amavidiyo amaningi amafushane. Nge-YouTube Shorts, lokhu kungenziwa kalula. Vele uchofoze "Clip" kunoma imaphi amavidiyo akho:

Ungathatha le vidiyo emfushane bese uyithumela kabusha ku-TikTok, Instagram, Facebook, Twitter, njalonjalo.

Uma udale inqwaba yamavidiyo, ungacabanga ukuwapakisha kabusha esifundweni. Yilokhu kanye esikwenzile ngakho izifundo zethu "Okuhle kakhulu kwe-AhrefsTV".:

Ekugcineni, uma ividiyo yakho iyingxoxo yochwepheshe noma isethulo, ungakhipha umsindo futhi uwuguqule ube iphodikasti. Ama-podcasters amaningi adumile akwenzile lokhu, okuhlanganisa no-Tim Ferriss (Isiteshi se-YouTube/podcastPeter Attia (Isiteshi se-YouTube/podcast), futhi nokuningi.

5. Dala "ama-sequel" agcina abantu bexhumekile

Shiya abantu befuna okwengeziwe ngokwakha uchungechunge oluxhunyiwe lwamavidiyo. Ekupheleni kwevidiyo yakho yokuqala, yixhume ngokushiya ezinye izinto zingashiwongo futhi uzenze zilandele uchungechunge lwakho (noma ngisho nesiteshi sakho, uma siku-YouTube).

Isibonelo, senze ucwaningo ngokwakha izixhumanisi ekhasini lezibalo. Kunokuba sinikeze yonke inqubo ngevidiyo ende—okungenzeka abantu bangayibuki—sinqume ukudala uchungechunge:

Bese, ekupheleni kwevidiyo ngayinye, sishiye ucingo esenzweni (CTA) sokutshela abantu ukuthi babhalise ukuze bangaphuthelwa yividiyo elandelayo:

6. Qalisa izikhangiso

Uma unesabelomali, indlela engcono kakhulu yokuthola ukubukwa okwengeziwe kwamavidiyo akho ukuwakhokhela. Futhi ungakwenza lokho usebenzisa izikhangiso ze-YouTube.

Nawa amanye amathiphu avela ku-Sam okwenza izikhangiso zakho zidlale:

Izibonelo zokumaketha amavidiyo

Nazi ezinye izibonelo zamabhizinisi aphumelelayo ngokukhangisa ngevidiyo.

I-1 Ahrefs

Sengixoxile okuningi kakade ngesiteshi sethu, amavidiyo, nemiphumela. Sisebenzise ukumaketha kwevidiyo ngempumelelo enkulu futhi sizuze izinkulungwane zamakhasimende.

Inani labantu ababhalisele i-Ahrefs futhi baveze ukuthi basithole nge-YouTube.

Amasu namaqhinga engikhulume ngawo kulokhu okuthunyelwe avela kulokho okwenzeka kithi. Uma ufuna ukuzwa emlonyeni wehhashi, aka Sam, ke lalela le podcast akwenza ohlelweni iGrowth Marketing Today.

2. Ubhontshisi weslayidi

I-Slidebean iyiplathifomu yokuklama idekhi yabaqalayo namabhizinisi amancane. Yakho Isiteshi se-YouTube ihlanganisa izihloko ezihlobene nokuqalisa.

Empeleni ngaxhumana no-Caya, i-CEO ye-Slidebean, eminyakeni emibili edlule ukuze ngibuze ngesu lenkundla ye-YouTube. Kusukela kulokho angitshele khona, isu lalikabili:

1. Uchungechunge lwevidiyo oluvelayo olumayelana neziqalo eziqondise amagama angukhiye ahlobene nokuqalisa.
2. Uchungechunge olubizwa ngokuthi "I-Company Forensics" lugxile ekuqondiseni izihloko eziphakeme phezulu ukumaketha kwemingcele futhi, ngakho-ke, ukukhiqiza ukuqwashisa ngomkhiqizo.

3. ChofozaUp

Ngokungafani ne-Slidebean kanye nathi, i-ClickUp ithathe indlela enobuhlakani obukhulu. Kunokuba ikhiqize okuqukethwe kwezemfundo, i-ClickUp inqume ukuya endaweni yokuzijabulisa. Amavidiyo alo, ikakhulukazi lawo aqondise kubasebenzi abakude ababuyela ehhovisi, afana nama-comed skits aklanyelwe ukuhambisana ne-virality.

Futhi iyasebenza ngoba amavidiyo ayo athola ukubukwa okuyizigidi:

Le ndlela iyathakazelisa, kodwa ingase ingabi eyawo wonke umuntu. Amavidiyo e-ClickUp abonakala enesabelomali esikhulu, futhi inhloso enkulu kungenzeka iqwashise ngomkhiqizo wawo.

Isikhala sayo sincintisana kakhulu, sinemikhiqizo egxilile efana ne-Monday.com, Asana, Trello, njalonjalo. Ngakho-ke leli su lisebenza ngomqondo wokuthi libeka uphawu lwe-ClickUp ezingqondweni zamakhasimende alo eliqondiwe.

Imicabango yokugcina

Ngethemba ukuthi lo mhlahlandlela usebenze njengesiqalo esihle sokuqonda nokwenza ukumaketha kwevidiyo. Kufanele kube isisekelo esihle sokufunda kabanzi ngesihloko.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.