Amathuluzi Okuzenzakalela Okumaketha (Akongela Isikhathi)

Amathuluzi wokumaketha ezishintshayo athuthukisa ukusebenza kahle kwebhizinisi lakho ngokwenza imisebenzi eyisicefe, ephindaphindayo, okusho ukuthi ungagxila ezintweni ezibaluleke kakhulu.

Nawa amathuluzi ami aphezulu (kanye neqembu le-Ahrefs) akusiza ukuthi usebenze ngobuhlakani—hhayi kanzima.

Okuqukethwe
Amathuluzi wokuzenzakalelayo wokuthengisa we-SEO
Amathuluzi wokuzenzakalelayo wokumaketha emidiya yezokuxhumana
Amathuluzi wokuzenzakalela wokuthengisa nge-imeyili
Amathuluzi wokuzenzakalelayo wokuthengisa we-AI
Amathuluzi e-CRM azenzakalelayo
Ukukhangisa amathuluzi ezishintshayo
Amathuluzi e-automation okuxhumana kwamakhasimende

1. SEO marketing amathuluzi ezishintshayo

Ama-SEO amaningi aphupha ngokwenza ibhizinisi lawo ngokuzenzakalelayo, kodwa ingakanani i-SEO ongayenza empeleni zenza ngokuzenzakalelayo?

Ake sibheke.

I-Ahrefs' Site Audit

I-Ahrefs ' Ukuhlolwa Kwamasayithi ikongela isikhathi ngokusebenzisa ukucaca okuhleliwe kwewebhusayithi yakho nsuku zonke, masonto onke, noma nyanga zonke.

• Ukuze uhlele ukucaca, mane uchofoze + Iphrojekthi entsha.

• Ngenkathi iwebhusayithi yakho ikhaswa, chofoza i-cog esekhoneni elingakwesokudla, bese uchofoza Hlela izilungiselelo.
• Kufanele ubone isikrini esingezansi lapho ungahlela khona ukucaca kwakho.

ISU

Ungakwazi ukugijima okuhleliwe Ukuhlolwa Kwamasayithi icaca ku-Ahrefs mahhala uma unokufinyelela kukhonsoli yosesho lwe-Google (usebenzisa Amathuluzi we-Webmaster Ahrefs).

Izaziso ze-Ahrefs

Izaziso ze-Ahrefs ikuvumela ukuthi ulandelele ukuthi umkhiqizo wakho ushiwo kanjani ku-inthanethi kanye nokulandelela ama-backlink ewebhusayithi yakho. Izaziso zokulandelela mathupha akukona ukusebenzisa kahle isikhathi sanoma ubani. Ngakho kufanele ukumise lokhu.

Nansi indlela oyenza ngayo:

• Chofoza Okuningi ekuzulazuleni okuphezulu
• Chofoza Izaziso kumenyu yokudonsela phansi
• Khetha lapho ofuna ukuthumela khona izexwayiso BackLinks, Amagama angukhiye amasha, or Ukusho
• Chofoza + Isexwayiso esisha

Nasi isibonelo sami sokumisa isexwayiso esizenzakalelayo sokulandelela ama-backlink e-ahrefs.com.

Uma ufuna ukuya phambili futhi ulandelele izinguquko ezithile kuwebhusayithi, ungasebenzisa ithuluzi elifana Ukubukwa ukwenza lokhu.

Engisebenza naye, UMichal Pecanek, isebenzisa i-Visualping. Nakhu akuthandayo ngakho:

ISU

Sebenzisa leli thuluzi ukuqapha noma yiziphi izinguquko kweyakho robots.txt or sitemap.xml amafayela. Uma usebenza kusayithi elikhulu lapho ababambiqhaza abaningi bengahlela lawa mafayela, lokhu kungaba usizo ekulandeleni izinguquko.

Yenza imibiko ye-SEO ngokuzenzakalelayo

Ukubika kwe-SEO kungaba buhlungu, kepha akumele kube ngaleyo ndlela. Ahrefs' Ukuhlanganiswa kwe-Google Looker Studio isiza ukwenza imibiko yakho ye-SEO ngokuzenzakalelayo.

Ngayo, ungahlela imibiko ye-PDF kulokhu okulandelayo:

• Ukusebenza kwesayithi lewebhusayithi yakho.
• Ukusebenza kwesayithi lombangi wakho.
• Amazinga akho angukhiye.
• Ukusebenza kobuchwepheshe kwewebhusayithi yakho.

Uma usetha le mibiko, ungakwazi ukwenza ngokuzenzakalelayo ukulandelela izinga lamagama angukhiye, ukuhlola isayithi, ukulandelela izimbangi, nokuqapha ukusebenza kwewebhusayithi yakho.

Le mibiko ivamise ukuthatha amahora ambalwa ukuze ihlanganiswe uma yenziwa mathupha.

Uma umbiko ngamunye uthatha cishe amahora amane ukuhlanganisa kusukela ekuqaleni, ungakongela amahora angu-~16 ngenyanga ngokuwenza ngokuzenzakalelayo.

Ungakwazi ukuhlela le mibiko njengokuthi “ngeviki lonke” noma “nsuku zonke” ngokuchofoza okukodwa.

Uma sithatha isibonelo sombiko wansuku zonke, uzokonga amahora angu-~480 okusebenza ezinsukwini ezingu-30.

Yenza ngokuzenzakalelayo ithimba le-SEO nokuphathwa komsebenzi

Uma kukhulunywa ngeqembu nokuphathwa kwemisebenzi, iqembu ngalinye le-SEO linendlela yalo.

Nazi ezinye izinketho ezingakusiza ukuthi wenze ngokuzenzakalelayo izici eziningi zokuphathwa komsebenzi:

• UMsombuluko - Hlela ukuhamba komsebenzi.
• Qhwa - Lungiselela imisebenzi namaphrojekthi.
• Chofoza u-Chofoza - Yenza ngokuzenzakalela izinqubo zakho ezingaguquki.

Yize lawa mathuluzi enezinga elithile lokuzenzakalela ngaphandle kwebhokisi, akhona amathuluzi agxile ejensi.

Isibonelo salokhu ngu Ukukhiqiza.io.

Leli thuluzi liyindawo eyodwa yokuhlela imisebenzi ye-ejensi yakho kanye nokwenza ngokuzenzakalela izinto ezizokwenziwa ngamathuluzi amaningana uma kungenjalo.

Ngaphakathi kweplatifomu, ungakwazi:

• Landelela isikhathi samalungu eqembu lakho.
• Landelela imisebenzi yabo.
• Landelela inzuzo ye-ejensi yakho.
• Landelela izinga lokusetshenziswa kweqembu lakho.
• Engeza imibhalo yeqembu.

Nakuba lokhu okungenhla kungafezwa ngezinkundla eziningi namaspredishithi, ukuba nayo yonke into endaweni eyodwa kuyaqabula.

Shintsha ukuhlela komhlangano

Kuma-SEO asebenza namakhasimende amaningi, kuzosetshenziswa isikhathi esiningi ukuhlela imihlangano ekude nawo. Lokhu kungaba yiphuzu elibuhlungu uma unemihlangano eminingi isonto lonke—futhi isikhathi siyahlangana ngokushesha.

Ngokukhazimulayo iyinkundla yokuhlela eyenza kube lula ukubhukha imihlangano yomhleli nomenyiwe.

Ungakwazi ukushumeka iwijethi yokuhlela kuwebhusayithi yakho noma uyifake phakathi kwesiginesha yakho.

Futhi inokuhlanganiswa ne-Stripe ne-PayPal, okusho ukuthi ungakhokhisa ngokuzenzakalelayo isikhathi sakho sokubonisana—esinye isilondolozi sesikhathi.

2. Amathuluzi wokuzenzakalelayo wokumaketha ezokuxhumana

Akuyona imfihlo ukuthi kunezigidi zabasebenzisi abasebenzayo ezinkundleni zokuxhumana.

Kodwa ukufinyelela izethameli ezifanele ezinkundleni zokuxhumana kusengaba inselele. Amathuluzi wokumaketha azenzakalelayo angakusiza ukuthi ufinyelele kuwo.

Enye "ingulube yesikhathi" ethile ezinkundleni zokuxhumana iyathumela. Ngenhlanhla, kukhona inani lamathuluzi angasiza ukwenza le nqubo ngokuzenzakalelayo futhi asheshise izinto.

Ngibambe Rebecca Liew, ophethe inkundla yezokuxhumana lapha e-Ahrefs, ukuze abone ukuthi yimaphi amathuluzi akhe azithandayo wezokuxhumana ezizenzakalelayo.

Nakhu abekusho:

Lawa ngamathuluzi atuswa uRebecca:

Ngohlobo

Ngohlobo ikuvumela ukuthi uhlele ama-tweets, ulandelele ukubandakanyeka, futhi uthuthukise ama-tweets usebenzisa i-AI.

Enye yezinto ezinhle nge-Typefully ukuthi ihlangana ne-Zapier-ikuvumela ukuthi wenze ngokuzenzakalelayo eminye yemisebenzi evamile ngokuthumela ama-tweets ku-Twitter.

Nazi izibonelo ezimbalwa zohlobo lokuzenzakalelayo ongalusebenzisa:

Lawa ma-automation awekho ikhodi, okusho ukuthi awudingi ukuzizwisa ngokuthuthukiswa ukuze uhlanganiswe nezinye izinkundla.

I-Hypefury

I-Hypefury izichaza njengomsizi wakho siqu futhi ikusiza ukuthi ukhulise izethameli zakho ngokusebenzisa ama-retweets azenzakalelayo.

Esinye sezici ezinhle zaleli thuluzi ukuthi ungaguqula ama-tweets akho abe okuthunyelwe kwe-Instagram ngokuzenzakalelayo.

Kanje:

Uma uthumela njalo kuzo zombili izinkundla, lokhu kungaba ukonga isikhathi kwebhizinisi lakho.

3. Amathuluzi wokuzenzakalela wokumaketha nge-imeyili

With 332.2 billion ama-imeyili athunyelwe nsuku zonke, i-imeyili iseyindlela enhle yokufinyelela amakhasimende akho. Amawebhusayithi athumela izincwadi zezindaba ezivamile zisebenzisa amathuluzi ezishintshayo zokumaketha nge-imeyili ukwenza inqubo ibe lula.

I-Mailchimp

Elinye lamathuluzi aziwa kakhulu laphaya lokuzenzela ama-imeyili li I-Mailchimp.

I-Mailchimp ikuvumela ukuthi wenze okuningi. Ngezici zayo ezizenzakalelayo, ungenza okulandelayo:

• Ukwamukela ababhalisile abasha nge-imeyili
• Ukukhuthaza ukubuyekezwa kwe-inthanethi
• Ukuthumela ama-imeyili kubathengi abashiya izinqola zabo
• Ukugubha izinsuku zokuzalwa zamakhasimende akho
• Iqoqa impendulo yekhasimende
• Ithumela i-imeyili amakhasimende amakiwe
• I-imeyili yokuqinisekisa i-oda ngokuzenzakalelayo
• Ukuzenzela amaphromoshini angemuva kokuthengisa ukushayela ukwethembeka kwamakhasimende
• Ukukhuthaza ukudayiswa okuhlukahlukene
• Imigqa yesihloko yokuhlola ukwehlukana

Uma usuwuqalile umkhankaso wakho, ungabese uhlaziya ukusebenza komkhankaso futhi uqonde ukuthi bangaki ukuchofoza nokuvula incwadi yakho yezindaba etholwe.

Imeyili

Enye inketho ye-automation yokuthengisa nge-imeyili yile Imeyili. Kuyinkundla ekuvumela ukuthi wenze ngokuzenzakalelayo ukufinyelela kwakho. Uma usebenzisa ibhizinisi elisekelwe ekuholeni, ungase uthole leli thuluzi liwusizo ngokukhethekile.

izici Key:

• Gada isimo sakho sokuhola, i-imeyili iyavuleka, futhi uchofoze kuwo wonke ama-imeyili
• Qonda ukuthi iyiphi ingxenye yokulandelana kwakho eguqukayo
• Ama-imeyili okuhlolwa kwe-A/B, ukulandelela, nemikhankaso

Saleshandy

Saleshandy ikusiza ukukala ukufinyelela kwakho okubandayo. Lokhu kusho ukuthi ungasebenzisa izici ezinjengokudala izinhlobonhlobo ezingama-26 zama-imeyili akho ukuze uthole ukuthi yini esebenzela izethameli zakho kangcono.

Inezici eziningi ongazisebenzisa ukuze uthuthukise ukuphatha kwakho okuholayo:

• Isitholi se-imeyili se-LinkedIn
• I-imeyili tracker
• Ukulandelela okuzenzakalelayo
• Ukulandelana kwe-imeyili

Uma ungathanda i-A/B ukuhlola ama-imeyili akho, lokhu kungase kube ithuluzi eliwusizo kunqolobane yakho.

Ezinye izincomo:

• Guqula - Ikuvumela ukuthi wakhe uhambo lwababhalisile ngokuzenzakalelayo.
• Ikhasimende.io - Inkundla yokubandakanya ikhasimende ekuvumela ukuthi uthumele izincwadi zezindaba ezingxenyeni zamakhasimende.

4. Amathuluzi wokuzenzakalela wokumaketha we-AI

Amathuluzi okuthengisa we-AI adume ngendlela emangalisayo njengamanje. Kodwa ungathembela kangakanani kubo ukuthi bakusize ekwenzeni imizamo yakho yokumaketha ngokuzenzakalela?

I-ChatGPT

Engisebenza naye, Si Quan Ong, esanda kubhala mayelana I-ChatGPT. Akulona ngempela ithuluzi lokuzenzakalela lokumaketha, kodwa lingakusiza ukonga isikhathi esibalulekile.

Ngambamba ukuze ngibone ukuthi uthini ngakho:

UKUFUMA

Hlola U-Sam Oh ividiyo yokuqonda izimo ezihamba phambili nezimbi kakhulu ze-ChatGPT ku-SEO.

I-ChatGPT's ukusebenza kubanzi. Kodwa ngaphandle kokuthi usebenzise i-API, isazoba inqubo ezenzakalelayo.

Ngegrammar

Ngegrammar yisilekeleli sokubhala esinamandla e-AI esinikeza izincomo eziwusizo, sizenza ngokuzenzakalela inqubo yokuhlolela okuqukethwe kwakho kulungiselelwa wena.

Nakuba ungakwazi ukuhlola okuqukethwe okuqukethwe usebenzisa amathuluzi afana ne-ChatGPT, i-Grammarly inikeza isixhumi esibonakalayo esijwayeleke kakhudlwana ukuze ababhali bokuqukethwe bahlanganyele nabo.

Amathuluzi e-AI angasiza ukusheshisa imizamo yakho yokumaketha, kodwa kubalulekile ukuqaphela ukuthi, njengoba sibonile ngenhla, awazenzeki ngo-100% futhi asadinga ukufaka kwakho.

ISU

Ukuze uhlale unolwazi lwakamuva ngamathuluzi akamuva e-AI ezenzakalelayo, ungawacinga kumawebhusayithi afana Ukuqashwa komkhiqizo or ikusasapedia, ezibuyekezwa njalo ngamathuluzi amasha.

5. Amathuluzi e-CRM ezishintshayo

Amathuluzi okuphatha ubudlelwano bekhasimende (CRM) akusiza ukuthi ugade futhi ulandelele ukuxhumana. Kuyisizindalwazi esikhulu lapho ungalandela khona umkhondo wakho kanye nesimo sabo.

HubSpot

HubSpot ingelinye lamathuluzi e-CRM aziwa kakhulu—ikakhulukazi amathimba okuthengisa. Ingelinye lamathuluzi azenzakalelayo wokumaketha ajwayelekile ohlwini.

Izinga lokuzenzakalela okutholayo nge-HubSpot lincike kuhlelo okulo. Kodwa ungayisebenzisela ukusetha ama-webhook, ukuqalisa izaziso zangaphakathi lapho oxhumana naye ethatha isinyathelo, futhi uqinisekise ukulandelelwa ngezikhumbuzi zomsebenzi ezizenzakalelayo.

Kwamanye amabhizinisi, angathola ukuthi awayidingi i-CRM. Kodwa kulabo abakwenzayo, ithuluzi elifana naleli lingaba indlela ewusizo yokwenza lula ukusebenzisana kwamakhasimende.

Ukuhlanganiswa i-HubSpot enakho namanye amathuluzi kuyenza ibe yisinqumo esidumile emabhizinisini amaningi.

I-Pipedrive

I-Pipedrive i-CRM ekuthumela izikhumbuzi nezaziso ezizenzakalelayo ezikusiza ukulandelela ifaneli yakho yokuthengisa.

Nazi ezinye zezici ezibalulekile ze-Pipedrive:

• Ifaneli yokuthengisa ebonakalayo
• Izikhumbuzi zomsebenzi
• Ukuhlukanisa izingxenye
• Ukubika okuningiliziwe
• Amafomu eWebhu
• Isibikezelo semali engenayo

6. Ukukhangisa amathuluzi ezishintshayo

Ukubeka, ukwenziwa kahle, kanye nokuqapha izikhangiso zakho zokusesha ezikhokhelwayo ngokuvamile kungase kuthathe isikhathi.

Ngenhlanhla, amathuluzi amaningi ayatholakala manje enza ngokuzenzakalelayo futhi aphathe cishe yonke inqubo yokusetha imikhankaso yakho ye-PPC.

Lawa amanye amathuluzi engiwathandayo wokuzenzakalela kokukhangisa okukhokhelwayo.

I-Adbot

I-Adbot iyiphakheji yesofthiwe yokubhida ebeka futhi ithuthukise izikhangiso ze-Google ne-Bing zamabhizinisi amancane.

Iphuzu layo eliyinhloko lokuthengisa ukuthi lishibhile kunokusebenzisa i-ejensi noma i-freelancer.

I-Optmyzr

I-Optmyzr iyithuluzi elisheshisa ukulungiselelwa futhi likusiza ukuthi uthole ukusebenza okuphezulu emikhankasweni yakho yezikhangiso. Iqondiswe kakhulu kuma-ejensi namabhizinisi ebhizinisi.

Opteo

Opteo isiza ukuthuthukisa ukusebenza kwemikhankaso yakho Yezikhangiso ze-Google ngokukunikeza izincomo ezihlakaniphile eziqhuba ukuguqulwa.

Izici:

• Phatha amagama angukhiye
• Thuthukisa ubuciko bezikhangiso
• Lungiselela amabhidi
• Ungafaki ithrafikhi embi
• Thola amaphutha
• Phatha izikhangiso zokuthenga
• Gada ukusebenza nezabelomali
• Hlola amasegimenti

7. Amathuluzi e-automation okuxhumana kwamakhasimende

Ukunikeza indlela elula yokuthi amakhasimende axhumane nebhizinisi lakho kubalulekile futhi into amakhasimende amaningi ayilindele kuwebhusayithi.

Kwa-Ahrefs, sisebenzisa izinkundla ezimbili eziyinhloko zokuzenzela ukusebenzisana kwamakhasimende kanye nempendulo.

I-Intercom

I-Intercom iyinkundla yengxoxo ebukhoma lapho amakhasimende exhumana nethimba lethu nsuku zonke ukuze abuze imibuzo. Ukusebenzisa inkundla efana ne-Intercom kwenza izinkampani ezifana nama-Ahrefs zenze izingxenye zokusebenzisana kwamakhasimende ethu ngokuzenzakalelayo.

U-Anna Ignatenko, inhloko yethimba elisekela amakhasimende akwa-Ahrefs, ukusho lokhu nge-Intercom.

Canny

I-Canny.io enye inkundla yempendulo yomkhiqizo ewusizo esetshenziswa i-Ahrefs ukuhlela, ukuhlaziya, nokwenza izingxenye zenqubo yempendulo yekhasimende ngokuzenzakalelayo.

Iwusizo kumabhizinisi asesikhaleni se-SaaS, njengoba ivumela amakhasimende ukuthi avotele phezulu noma anciphise izinguquko ezihlongozwayo zomkhiqizo noma isevisi.

Imicabango yokugcina

Imisebenzi emincane yokuthengisa ingase ibonakale ilawuleka ekuqaleni. Kodwa uma uzenza njalo ngokwanele, isikhathi siyanezela ngokushesha.

Ukusebenzisa amathuluzi enza imizamo yakho yokumaketha ngokuzenzakalelayo kukuvumela ukuthi ugxile emisebenzini ebaluleke kakhulu, wenze ibhizinisi lakho lisebenze kahle futhi ekugcineni libe nenzuzo eyengeziwe.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.