Okubalulekile nokukhulunywe ngakho kakhulu mayelana nobuhlakani bokwenziwa (AI) amandla ayo okushintsha imisebenzi yabantu. Imboni yezemfashini, kanye nabanye abaningi, yamukela i-AI, nokho kuyohlale kunesidingo sokuthintwa komuntu.
Alexa, ngisize ngikhethe ingubo
Imboni yezemfashini iya ngokuya isebenzisa i-AI ukuze isize esigabeni sokuthatha izinqumo senqubo yokuthenga. Amasayithi we-E-commerce asevele asebenzisa ama-algorithms alula asebenzisa ukunambitha kwakho noma ukuthenga kwangaphambilini ukuncoma imikhiqizo ongayithenga, futhi lokhu kungabonwa kumawebhusayithi adumile njenge-Net-A-Porter ne-Selfridges. Nokho, izinhlelo zokusebenza eziyinkimbinkimbi ngokwengeziwe ziyathuthukiswa. I-Whereing, edalwe ngu-Goldman Sachs alum Bianca Rangecroft, izibeka njengohlelo lokukhetha izingubo oluvela ku-movie ethi Clueless. Okufakwe ku-Dragon's Den, i-Whereing ikusiza ukuthi wakhe ingubo esekelwe ekuhlaziyweni kwezingubo kukhabethe lakho, kuhloswe ukukongela isikhathi namandla.
Olunye uhlelo lokusebenza lwemfashini oluhlanganisa i-AI yi-Psykhe. Imodeli yayo enelungelo lobunikazi ihlanganisa i-psychology nokufunda komshini ukuze inikeze izincomo zomuntu siqu kubathengi. Uhlelo lokusebenza, oluvezwe ku-Vogue kanye neBhizinisi Lezemfashini, luqhosha ngokwanda kokuguqulwa okuphindwe kahlanu ngenxa yezincomo zalo.
Izinzuzo zalezi zinhlelo zokusebenza zicacile, kanjalo nokusebenzisa kwazo i-AI ngobuhlakani. Kodwa-ke, i-AI ayinayo imfanelo eyodwa ebalulekile yezitayela zabantu evame ukunganakwa: uzwela. Nakuba ikhompuyutha ingafunda kulokho okuthengile kwangaphambilini, i-stylist engumuntu kuphela engakala izinga lakho langempela lokunethezeka engutsheni futhi iphakamise izingcezu ezikwenza uzizwe unamandla futhi uzethemba. Ikhono lokubuka umuntu ngamunye futhi uqaphele ukuthi amahlombe akhe ahlala kanjani egqoke ingubo ethile noma ukuhamba kwabo kuphenduka i-strut epheya elithile lezithende lisagcinelwe iso lomuntu, futhi i-stylist ehlakaniphile ihlala ibheja engcono kakhulu kokubili abathengi bansuku zonke kanye nosaziwayo ngokufanayo.
I-catwalk ebonakalayo
Amamodeli ayingxenye ye-ecosystem yemfashini, ahambela amazwekazi emicimbini esezingeni eliphezulu kanye nezithombe ezishuthwayo ezingenakubalwa, abonisa izingubo ngaphandle komzamo kangangokuthi sigqugquzeleka ukuzithenga. Abaklami bafisa amamodeli aziwa kakhulu ukuze bafinyelele izethameli ezibanzi futhi bakhulise amathuba okuthengisa. Kodwa bekuzokwenzekani uma enye yalawa ma-supermodels yenzeka ibe yidijithali?
Imodeli yemfashini ye-AI u-Miquela Sousa inabalandeli be-Instagram abayizigidi ezingu-2.8, ikhasi lakhe le-Wikipedia, kanye nesitayela sezinwele esisayiniwe: ama-bang ane-Princess Leia-esque buns ohlangothini lwekhanda lakhe. USousa, owagqama endaweni yesehlakalo ngo-2016, usebenze nemikhiqizo efana ne-PRADA kanye noCalvin Klein futhi 'umise' nosaziwayo abafana noBella Hadid noMillie Bobby Brown. Ngaphandle kobusha benkanyezi ebonakalayo, ukukhanga kukaSousa kubasiki bengqephu kucacile: angakwazi ukuphindaphinda ukufinyelela nesitayela sozakwabo abangabantu ngaphandle kokufaka izindleko ezihlobene nokuvakasha, indawo yokuhlala, nokuqasha ama-stylists nama-make up artists. I-Miquela yinhle futhi iyafinyeleleka, kodwa ingabe leyo yindlela engcono kakhulu yokuthengisa into?
Izilinganiso zibeka umholo ka-Sousa ngeposi ngaphezudlwana kuka-$8000. Uma kuqhathaniswa, lapho imodeli nomgqugquzeli uDanielle Bernstein enenani elilinganayo labalandeli njengoSousa, wayekwazi ukubiza imali efinyelela ku-$15,000 ngeposi. Nakuba abaklami bengase bajabulele izinzuzo zika-Sousa, ubufakazi buphakamisa ukuthi amakhasimende asabela kangcono uma ebona ukuthi ucezu lwezingubo luhamba kanjani futhi luhlezi kumuntu onomzimba ofanayo ku-avatar yedijithali. Singaphinde sizwelane kangcono namamodeli angabantu lapho ebukeka ejabule engutsheni ethile noma ehla ngokuzethemba indlela okufanele abukeke ngayo, ekugcineni abanike inani eliphakeme kunamamodeli edijithali.
Ukuthinta komuntu
Imfashini ayikhishiwe kunguquko yezobuchwepheshe, futhi i-AI ilapha ukuhlala. Nokho, imfashini iwubuciko futhi, kanjalo, idinga uzwela. Lokhu kudinga umuzwa i-AI okungenzeka ingalokothi ibe nawo. Ekugcineni, imboni yezemfashini ishiywe kahle kakhulu ezandleni zabantu abanekhono, abangakwazi ukuyihlobisa ngokuthinta komuntu okumnene nokunothando.
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