Kubikwe ukuthi phakathi kuka-2020 no-2022, emikhakheni eminingi ehlukahlukene - kusukela kwezokuzijabulisa kanye ne-elekthronikhi yabathengi, imfashini, izitolo zezingubo, ukudla kanye nekhofi - ibone ukuvalwa Ngaphezu kwe-20,000 izitolo zezitini nodaka emhlabeni wonke, kuhlanganise nase-US.
Nokho, akuzona zonke izifunda ezibhekene ne-apocalypse yokudayisa- igama elaqanjwa ngeminyaka yawo-1990 kodwa laqala ukushuba ngo-2017, ukuchaza ukuvalwa kwezitolo eziningi zokudayisa. Manje, ungase uzibuze, ngenxa yayo yonke lemibiko engqubuzanayo, yimuphi umbono okufanele sibeke ukholo lwethu kuwo? Ingabe ukukhuphuka kwe-e-commerce kuhloswe ukuthi kuxoshwe izitolo zodaka zendabuko, noma ingabe kusekhona inhlansi yethemba lokusinda kwabathengisi bodaka?
Isihloko seForbes esikhulume ngaso ikusasa lokudayisa inikeza imininingwane ebalulekile ukuze usikhanyisele embuzweni: Isipiliyoni sokuthenga esifanelekile kubathengi abaningi namuhla sisho ukuthenga okuxubile, inhlanganisela yakho kokubili ukuzizwisa okuku-inthanethi nokungaxhunyiwe ku-inthanethi.
Ake singene sijule kule modeli ekhethwayo ngokuhlola omnichannel amasu e-ecommerce namasu okugcwalisa i-omnichannel, kanye nezindlela zokuwenza ahlanganiswe ngaphandle komthungo ukuze uthole ulwazi olufanele lwabathengi.
Okuqukethwe
Uhlolojikelele lwamasu e-omnichannel ecommerce nezindlela zokuwasebenzisa
Gxila ngokujulile kumasu okugcwalisa ama-omnichannel
Ungawasebenzisa kanjani amasu okugcwalisa i-omnichannel
Ungahlanganisa kanjani ama-omnichannel ecommerce kanye namasu okugcwalisa
Okuhlangenwe nakho okuhlanganisiwe
Sibutsetelo I-ecommerce yonke amasu nezindlela zokuzisebenzisa
Ukuze sithole ukuqonda okuphelele kwamasu ama-omnichannel, ake siqale sihlole umsuka wegama elithi “omni.” Lisuselwe egameni lesiLatini elithi “omnis,” elisho ukuthi “konke” noma “wonke umuntu”, lisho indlela ehlanganisa wonke umuntu uma kuqhathaniswa nomqondo ovamile wamashaneli amaningi. I-Omnichannel ayigxili kuphela ekusetshenzisweni kwezindlela eziningi kodwa futhi nasekuhlanganisweni okungenamthungo kwazo zonke izindlela ezisetshenzisiwe. Ngokombono womqondo oyinhloko wesu le-omnichannel ecommerce, igcizelela ukuhlanganiswa okuhlangene okuhlanganisa iziteshi eziku-inthanethi (njengamakhompuyutha noma izinhlelo zokusebenza zamaselula) nokuzizwisa okungaxhunyiwe ku-inthanethi esitolo.
Isibonelo esisebenzayo esihlanganisa isu elinjalo lama-omnichannel yi “Thenga Ku-inthanethi, Thatha Esitolo” (BOPIS) isevisi enikezwa kuqala abathengisi abafana no-Walmart no-Zara, nabanye abaningi abalandelayo. Nakuba leli su ngokuyinhloko liwela ngaphansi komkhakha wezitolo ze-omnichannel, lidlala indima ebalulekile ngaphakathi kobubanzi obubanzi be-omnichannel ecommerce njengoba livala igebe phakathi kokuhlangenwe nakho kokuthenga okungokoqobo nokudijithali.
Ukuqinisekisa ukuqaliswa ngempumelelo kwamasu e-omnichannel ecommerce, ake sibhekane nesigaba ngasinye kwezithathu eziyinhloko: isigaba esiyisisekelo, isigaba sokuthuthukiswa nesokufaka isicelo, kanye nesigaba sokulungisa esiqhubekayo nenqubekelaphambili.
Okuyisisekelo
Isisekelo sokuqala esibalulekile ekusetshenzisweni kwecebo le-omnichannel ecommerce ukubeka a isisekelo esiqinile sokuba khona ku-inthanethi okubandakanyayo. Lokhu kufinyeleleka ngokuyinhloko ngokusebenzisa ukuthuthukiswa kwewebhusayithi noma uhlelo lokusebenza lweselula, kuqinisekiswa ukuthi lusebenziseka kalula, lusebenziseka kalula, luvikelekile, futhi lulayisha ngokushesha nge-search engine optimization (SEO) endaweni.
Phezu kokubonakala okubanzi okuku-inthanethi, isu elilandelayo lokusebenzisa eliyisisekelo ukuqinisekisa ukuqashelwa kanye ukuthunyelwa kwezinto ezisetshenziswa kakhulu noma ezithandwayo ikhasimende iziteshi. Ukutholwa okunjalo kubalulekile ekufaniseni ukuziphatha kwamakhasimende kuzo zonke lezi ziteshi khomba izindawo zokuthintwa ezingaba khona ukuze uzibandakanye ngokuphumelelayo amakhasimende futhi bathuthukise ulwazi lwabo jikelele. Lokhu kubulala okubalulekile kuhlanganisiwe kwakha insika yendlela ephumelelayo negxile kumakhasimende omnichannel ye-ecommerce.
Isakhiwo kanye nesicelo
Ukwenza ngokwezifiso okuqukethwe kubaluleke kakhulu phakathi nezigaba zokwakha kanye nokusetshenziswa. Ihlanganisa ikakhulukazi ukuhlela okuqukethwe ukuze kuhambisane nezintandokazi, ukuziphatha, kanye nezidingo zamasegimenti ahlukahlukene wabathengi. Ngokuhambisana nalokhu, ukuhlukaniswa kwezethameli eziqondiwe kuvumela ukukhushulwa okuhlosiwe ukuthi kuhlobane kakhulu futhi kube nomthelela, ikakhulukazi uma kuphromothwa ngokumaketha kwenkundla yezokuxhumana, lapho izici zakhona zingase zisetshenziswe ngokugcwele ukuze kukhuliswe ithrafikhi yewebhusayithi, ukuguqulwa, ukuqwashisa ngomkhiqizo, ukuzibandakanya, nokwethembeka kwamakhasimende.
Kafushane, ukusetshenziswa ngempumelelo kwamasu e-omnichannel ecommerce kungazuzwa ngenhlanganisela ye ukwenziwa ngokwezifiso kokuqukethwe, ukuhlukaniswa kwezithameli, kanye social media marketing, ngokwenza kanjalo kudaleke i-omnichannel ecosystem eyenziwe ngokwezifiso kakhulu neguqukayo ehambisana nezethameli eziqondiwe futhi ikhuthaze ukwethembeka komkhiqizo.
Inqubekelaphambili nokugcinwa
Ngokufanayo nezinye izinhlelo eziqhubekayo, amasu ama-omnichannel adinga inqubekelaphambili nokugcinwa kwawo ukuze kuphumelele. Isici esibalulekile salokhu ukuhlinzeka isiphambano ukwesekwa kwamakhasimende, iqinisekisa usizo olungaguquki nolusebenzayo kuzo zonke iziteshi ukuze kwakhiwe ukwethenjwa nokubonisa ukuzibophezela komkhiqizo.
Ingxenye ebalulekile ehlobene eduze nalokhu kusekelwa kwamakhasimende okuphelele yi- ukuhlanganiswa kwezindlela zokuphendula eziqinile kukho konke iziteshi. Umgomo uwukuthola imininingwane kokulindelwe ngabathengi kanye nokuthandwayo ngokucela nokuhlaziya impendulo yabo. Le mpendulo ibalulekile ekwenzeni izinqumo eziqhutshwa idatha eziholela ekuthuthukisweni okuqhubekayo ekuthuthukisweni nasekuthuthukisweni komkhiqizo nesevisi.
Ujule ungene amasu okugcwalisa ama-omnichannel
Nakuba ukusetshenziswa kahle kwamasu e-omnichannel ecommerce kusebenza njengomgogodla wokuhlangenwe nakho kokuthenga okuhlangene, ukusebenzisa amasu okugcwalisa ama-omnichannel kubalulekile ekuphakamiseni ukukhululeka eziteshini eziku-inthanethi nezingaxhunyiwe ku-inthanethi.
Ngokuhlanganisa uhlu lwezimpahla kanye nokuphathwa kwe-oda nge-ecommerce neziteshi zendabuko, lawa masu okugcwalisa asiza ekuthuthukiseni ukuhlelwa kwempahla nokusebenza kochungechunge lokuhlinzeka, okuhlanganisa ukucutshungulwa kwe-oda, ukulethwa kwezinto, kanye nembuyiselo. Isibonelo esisodwa esisebenzayo i-Nordstrom, esebenzisa idatha nobuchwepheshe bomthombo we-inventory ohlangene ukuze ugcwalise ama-oda aku-inthanethi avela ezitolo uma ukufakwa kuseduze nekhasimende ukuze kuncishiswe isikhathi sokulethwa.
Sekukonke, amasu okugcwalisa amashaneli angahlanganiswa abe yizigaba ezintathu ezilandelayo: Izinketho Zokulethwa, Amasu asesitolo nasesitolo esiseduze, kanye Nokugcwaliseka Kwangaphandle.
Izinketho zokulethwa
Esinye sezigaba eziphezulu zesu lokugcwalisa iziteshi zonke sihlobene nezinketho zokulethwa, okunomgomo oyinhloko wokuhlinzeka ngezidingo ezibalulekile nezintandokazi ezihlukahlukene.
Standard Shipping, isibonelo, isebenza njengesixazululo esingabizi kakhulu phakathi nesikhathi esilindelekile sokulethwa esifanele ama-oda angabalulekile.
Ngokungqubuzanayo, Veza Shipping inikeza ukulethwa okusheshayo ngezindleko eziphakeme kunoma imaphi ama-oda afisa isevisi esheshayo ngaphandle kokuphuthuma ngokushesha. Ukulethwa Kosuku Olufanayo, ngakolunye uhlangothi, ibeka phambili isivinini sokulethwa okushesha kakhulu futhi ilungele ukuthenga okubonakala ngesikhathi.
Sekukonke, lezi zinketho zokulethwa zihlose ukunikeza amakhasimende ukuguquguquka kokukhetha ukuthi athola nini futhi kanjani ama-oda awo, kuqinisekiswe ukuthi amasu okugcwalisa ama-omnichannel ahambisana eduze nezidingo ezithile kanye nezintandokazi zamakhasimende ahlukene.
Esitolo naseduze kwesitolo amasu
Isigaba sesibili esingukhiye samasu okugcwalisa iziteshi zonke sihlotshaniswa nokusebenzisa ngokugcwele izindawo zesitolo esiphathekayo ukuze kuhlinzekwe ukunethezeka okukhulu kumakhasimende. Ngokwesibonelo, Isitolo Thatha bese Uthumela ku Isitolo yizinketho lapho amakhasimende a-oda khona ku-inthanethi futhi athathe esitolo.
Umehluko omncane phakathi kwabo yilokho Isitolo Ukuthayipha isebenzisa i-inventory ekhona yesitolo ukunciphisa izindleko zokuthumela kanye nesikhathi, kuyilapho Thumela e Isitolo kubandakanya ukuthumela i-oda eku-inthanethi esitolo esikhethiwe. Zombili izinketho zinikeza ukonga okubalulekile ezindlekweni zokuthumela futhi ziphinde ziqhubekisele phambili ukuthengisa okwengeziwe okungaba khona njengoba kukhulisa amathuba kumakhasimende okuhlola eminye imikhiqizo yasesitolo.
Esinye sezici ezikhanga kakhulu zalawa masu asesitolo noma eduze kwesitolo mhlawumbe ukuguquguquka kwawo okumangalisayo, njengoba angashintshwa abe okuhlukile okumbalwa ngokulungiswa okuncane. Ngokwesibonelo, I-Curbside Pickup isu elingagcini nje ngokuvumela amakhasimende inketho yokulanda ama-oda awo esitolo kodwa liya kwelinye igxathu ngokuletha i-oda ngqo emotweni yawo. I-twist encane kangako nokho ingakhulisa ukunethezeka futhi ihlinzekele labo abafuna ukuthenga ngaphandle kokuthinta, kanye nesipiliyoni sokuthenga esiyonga isikhathi.
Ngokufanayo, Ilokha noma Ukulandwa Kwekhiyoski inikeza amakhasimende ukuguquguquka kokubuyisa ama-oda awo endaweni ekahle yokungena eseduze noma endaweni yekhiyoski ngokusekelwe ekutholakaleni kwawo, okuzuzisa kakhulu abantu abanamashejuli ahlukahlukene. Phakathi naleso sikhathi, amasu afana Umkhumbi usuka Isitolo ukwandisa ukusetshenziswa kwezitolo ezibonakalayo ngokuziguqula zibe yizindawo zokugcina izimpahla ezincane ukuze kugcwaliseke ukuhleleka okuphumelelayo.
Ukwengeza, i Thenga ku-inthanethi, Buyisela Esitolo isu lingenye indlela yokuvula amathuba okuthengisa noma ukuthengisa ngokuphambanayo, njengoba livumela ukubuyisela okulula kokuthengwa kwe-inthanethi ezindaweni ezikhethiwe ezibonakalayo. Sekukonke, ukuzivumelanisa nezimo kwalawa maqhinga kubalulekile ekuhlinzekeni inhlobonhlobo yezinto ezithandwa ngamakhasimende kanye nokuthuthukisa uhambo lwamakhasimende lulonke.
Iphuma ngaphandle ukugcwaliseka
Ukugcwaliseka okuphuma ngaphandle kungolunye uhlobo lwesu lokugcwalisa i-omnichannel elivumela amabhizinisi ukuthi asebenzise ulwazi lwezokuthutha lwabahlinzeki abakhethekile. Ibhizinisi lingase lithumele izinqubo zalo zokugcwalisa i-oda, okuhlanganisa isitoreji, ukupakisha, nokuthunyelwa, kubahlinzeki besevisi bangaphandle.
Le ndlela ihlanganisa amasu ahlukahlukene njenge ukwehla, lapho ibhizinisi lingabambeleli khona futhi esikhundleni salokho lithembele kubahlinzeki ukuthi bathumele imikhiqizo ngokuqondile kumakhasimende; futhi esigcawini ukugcwaliseka, lapho izimakethe eziku-inthanethi ezifana ne-Chovm.com, zisebenzisa kokubili okuzisebenzelayo kanye izinto zezinkampani zangaphandle, vumela abathengisi ukuthi bangene kungqalasizinda yezindawo zemakethe eziku-inthanethi ezimisiwe ukuze zigcinwe kahle, zipakishwe, futhi zithunyelwe. Ngakho-ke abathengisi bangasebenzisa ubuchwepheshe bakho bobabili abahlinzeki bezindawo zemakethe nabakhethekile ukuze benze lula ukugcinwa kwempahla nezinto zokuhamba.
Ungayisebenzisa kanjani amasu okugcwalisa ama-omnichannel
Ukuqinisekisa ukuthunyelwa ngempumelelo kwamasu okugcwalisa ama-omnichannel, kubalulekile ukucabangisisa nokubheka zonke izingxenye ezine ezibalulekile ezibalwe ngezansi:
Ukuhlehlisa yokusungula & nezindawo
Ukugcwaliseka okuyimpumelelo kwama-omnichannel kuhlotshaniswa kakhulu nokuphathwa kokusungula okumaphakathi. Kuwumkhuba ovumela amabhizinisi ukuthi alandelele futhi aqaphe kangcono amaleveli ezimpahla zawo nezindawo kuzo zonke iziteshi ngesikhathi sangempela. Izinkinga ze-inventory ezingaba khona ezivamile ezifana nokuphela kwesitoko, isitokwe esithe xaxa, nokungakhethwa kahle kungase kuncishiswe noma kugwenywe ngokuphelele, kuyilapho ukwabiwa kwempahla okuthuthukisiwe okuthuthukisiwe okusekelwe emaphethini esidingo, ukutholakala kwesitoko, izindleko zokuthumela, nezikhathi zokulethwa kungase kusetshenziswe.
Ukusebenzisa izindawo zesitolo esiphathekayo njengezikhungo zokugcwalisa ama-oda, okwamanje, sebenzisa i-inventory eseduze nekhasimende, kunciphisa kokubili izikhathi zokuthumela nezindleko. Ukuxhumana okunjalo phakathi kokuphathwa kwempahla nezindawo ezibonakalayo kuthuthukisa ukusebenza kahle kokugcwalisa futhi kubangele ukonga izindleko, ukuhlinzeka ngamasu esitolo naseduze kwesitolo.
Ukuthuthukisa ukulethwa nokuxhumana
Ukuzuza impumelelo ekugcwalisekeni kwamashaneli wonke kuxhunyaniswe ngokuyisisekelo nokuthuthukisa umuzwa wokulethwa, futhi lokhu kungenziwa ngokwethulela uhla oluhlukahlukene lokudiliva nokuthatha ezinye izindlela kumakhasimende. Lokhu kufaka phakathi ukuthunyelwa okujwayelekile, ukuthunyelwa okusheshayo, ukulandwa kwesitolo, ukulandwa ngaseceleni komgwaqo, nokuningi.
Ukunikeza ulwazi oluhlukahlukene nolusobala mayelana nezikhathi zokulethwa nezindleko kusiza amakhasimende azi ukuthi yini okufanele ayilindele futhi kukhulisa ukwaneliseka. Kubalulekile futhi ukubuyekeza amakhasimende mayelana nesimo se-oda lawo ngesikhathi sangempela kuyilapho ukwenza kube lula kuwo ukulandelela ama-oda awo ezinkundleni ezahlukene.
Ukusebenzisa ubudlelwano bezokuthutha
Ngokusebenza nochwepheshe bezinto ezisetshenziswayo kanye nokudlulisela imisebenzi yokugcwalisa efana nokwehla, amabhizinisi angathuthukisa amandla awo okugcwalisa. Banganciphisa izindleko ze-inventory kanye nezingozi ngokuqinisekisa ukuthi ozakwethu bezinkampani zangaphandle bagcina ikhwalithi edingekayo namazinga wesevisi futhi basebenze kahle namasistimu akhona.
Ukugcwaliseka okuphathisiwe kuvumela abathengisi ukuthi banwebe ububanzi bomkhiqizo wabo nokutholakala ngaphandle kwe-inventory yangaphakathi nokuphathwa kokugcwalisa, okuyenza ifaneleke ekukhuliseni imisebenzi kanye nokufinyelela izethameli ezibanzi ngaphandle kokutshalwa kwezimali kwengqalasizinda.
Ukuthuthukisa ubuchwepheshe nezinqubo
Ukuhlanganisa kanye nokuzishintshanisa kusebenza njengesisekelo senqubo yokuthuthukisa eqhubekayo futhi kubalulekile ekuqinisekiseni ukuqaliswa okuthuthukisiwe kwamasu okugcwalisa. Ukuze kuqinisekiswe ukunemba kwedatha nokufana kuzo zonke iziteshi, amabhizinisi ahlanganisa amasistimu afana nezinkundla ze-ecommerce, ukuphathwa kwempahla, ukuphathwa kwempahla, nokuphathwa kwezokuthutha ngokuphelele. Okwamanje, izinqubo zokugcwalisa zingenziwa lula ngobuchwepheshe bokuzenzakalela njengezikena zebhakhodi, omaka be-RFID, amarobhothi, namalokha ahlakaniphile.
Ukwengeza, ukuhlolwa nokuthuthukiswa kokusebenza kusetshenziswa ukuhlaziya idatha kanye nezinkomba zokusebenza eziyinhloko (ama-KPI) kuvumela ukuthuthukiswa okuqhubekayo ekuhleleni uhlu, umzila woku-oda, kanye nesevisi yamakhasimende. Ukuqeqeshwa kwabasebenzi ekusebenziseni lezi zinhlelo nobuchwepheshe obuxhunyiwe kuyadingeka ukuze kuthuthukiswe ukukhiqiza nokujwayelana nezidingo ezishintshayo zemakethe, ukuqinisekisa ukuthi abasebenzi ababhekene namakhasimende banganikeza isevisi enolwazi.
Ungayihlanganisa kanjani I-ecommerce yonke futhi amasu okugcwalisa
Manje njengoba sesihlole futhi senza kokubili amasu e-omnichannel ecommerce kanye ne-omnichannel yokugcwalisa, kubalulekile ukuwahlanganisa ngaphandle komthungo ukuze sinikeze amakhasimende umuzwa wokuthenga ophelele nongenazingxabano. Ukusebenzisana phakathi kwe-ecommerce nokugcwaliseka kuyizici ezimbili ezibalulekile ekuletheni uhambo lwamashaneli onke oluhlangene, kusukela ekucabangeni nasekufakweni kwama-oda kuya ekwamukelweni kokugcina kwemikhiqizo.
Empeleni, lokhu kuhlanganisa ukuvumelanisa i-front-end (izinkundla zoku-oda nge-ecommerce) nezingxenye ezingemuva (ukugcwalisa i-oda) zokuthengisa ze-omnichannel. Ukuqondanisa okunjalo kuqinisekisa ulwazi lomsebenzisi olungaguquki kuzo zonke iziteshi. Ukufeza lokhu kudinga ukuxhumana okuhlakaniphile, ukuvumelanisa idatha, ukuhlanganiswa kobuchwepheshe, izinqubomgomo ezivumelana nezimo, nezindlela zokuphendula kwamakhasimende ezithinta zonke iziteshi. Ake sihlole lezi ngokuningiliziwe:
Okokuqala nokubalulekile, ukuxhumana okucacile kwakha isisekelo sokuhlanganisa amasu e-omnichannel ecommerce namasu okugcwalisa. Amakhasimende kufanele agcinwe aziswe kahle mayelana nokutholakala kwezinketho ze-omnichannel ecommerce, njengekhono lokuphequlula ku-inthanethi futhi aqedele ukuthenga esitolo noma okuphambene nalokho. Ukuxhumana okusobala mayelana nokutholakala komkhiqizo, amanani, kanye nezikhathi zokulethwa kuwukhiye.
Okwesibili, kubaluleke kakhulu ukuvumelanisa izinketho zokugcwalisa iziteshi zonke ezokuhweba ngekhompyutha amakhono. Lokhu kuhlanganisa ukuhlinzeka amakhasimende ngebanga elibanzi lezinsizakalo ezilula, ezifana nokuthathwa esitolo noma ukubuyiselwa kokuthengwa ku-inthanethi, nokulandelela ku-inthanethi noma ukushintshaniswa kokuthenga esitolo. Ukunika amakhasimende amandla ngamathuluzi okulandelela ama-oda, ukushintsha izintandokazi, noma ukukhansela ukuthenga eziteshini eziningi kungenye into ebalulekile. Empeleni, ukuqaliswa okuyimpumelelo kudinga ubuchwepheshe obudidiyelwe kanye nezinhlelo zedatha ezivumelanisiwe zokufinyelela ngesikhathi sangempela ukuze u-oda ulwazi ngamashaneli athandwayo.
Okwesithathu, izinqubomgomo ezigxile kumakhasimende, ikakhulukazi mayelana nembuyiselo nokuhwebelana, nazo ziwusizo. Ukunikeza izinqubomgomo eziguquguqukayo, ezingenazinkinga noma zokushintshana ezisebenza ngokufanayo kuzo zonke iziteshi ukuze kukhuthazwe ukwethenjwa nokwaneliseka kwamakhasimende. Izinketho ezihlukene zokubuyisela ezifana nesitolo, ukungena nge-imeyili, noma ukubuyiselwa kwelokha kunika amandla ukubuyisela okufika ngesikhathi noma inqubomgomo yokushintshisana.
Okwamanje, ukuqoqwa nokuhlaziywa kwempendulo yekhasimende kuzo zonke iziteshi nezindawo zokuthintwa kubalulekile ekucwengisiseni ukuhlanganiswa kwamasu ama-omnichannel. Ukwenza uhlolo lwempendulo, ukubuyekezwa, nezilinganiso, kuyilapho kusetshenziswa amamethrikhi afana nengqikithi yomphromotha noma isikolo sokwaneliseka kwekhasimende kusiza ekuqondeni imibono yamakhasimende nokuzizwisa. Le mininingwane ingase isetshenziselwe ukuqalisa izinhlelo zemiklomelo yokwethembeka kwekhasimende- ithuluzi elinamandla lokukhuthaza ukuphinda ibhizinisi.
Sekukonke, kubalulekile ukuqinisekisa ukuthi izinhlelo zobuchwepheshe ezisekela i-ecommerce kanye nokugcwaliseka zihlanganiswa ngempumelelo. Lokhu kubandakanya ukuvumelanisa idatha ukuze kuqinisekiswe ukuthi zonke izinguquko ziboniswa kuzo zonke iziteshi namasistimu ngesikhathi sangempela. Isibonelo, uma ikhasimende li-oda ku-inthanethi futhi likhetha ukuthatha esitolo, kokubili inkundla ye-ecommerce kanye nesistimu ye-inventory yasesitolo kufanele ibuyekeze ngokufanele futhi ngokushesha.
Okuhlangenwe nakho okuhlanganisiwe
Amasu we-Omnichannel aguqula imboni yokudayisa futhi abalulekile kumabhizinisi ahlose ukuhlala enokuncintisana futhi efanelekile emakethe yanamuhla eguquguqukayo. Ngamasu e-omnichannel ecommerce, abathengisi bangabandakanya amakhasimende ngempumelelo ngokusebenzisa izinkundla eziningi ezihlanganisa amawebhusayithi, izinhlelo zokusebenza zeselula, inkundla yezokuxhumana, izimakethe, nezitolo ezibonakalayo. Okuqukethwe okwenziwe ngendlela oyifisayo nokunyuswa okuqondisiwe kuthunyelwa ukuze kuhlinzekelwe amasegimenti ahlukene wabathengi.
Amasu okugcwalisa ama-Omnichannel ahlukaniswe ngokwezinketho zokulethwa, amasu asesitolo kanye nesitolo esiseduze, kanye Nokugcwaliseka Kwangaphandle. Kungakhathaliseki ukuthi kungokuthathwa esitolo noma ukulethwa kosuku olufanayo, izinketho ezihlukahlukene zenziwa zitholakale kumakhasimende. Isitokwe esisebenza kahle kanye nobudlelwano bokuhamba benkampani yangaphandle kuncike kakhulu ekuphathweni kwempahla okumaphakathi, okuthuthukisa amandla okulethwa. Amabhizinisi kufanele futhi ahlele ngokucophelela, enze, futhi ahlole izici ezihlukahlukene ezithinta ukusebenza kokugcwalisa, okuhlanganisa ukuphathwa kwempahla, ukuhlanganiswa kobuchwepheshe, nokuqeqeshwa.
Ukukubeka ngamafuphi, amasu e-omnichannel ahlose ukuletha ukuzizwisa kwekhasimende okuhlangene phakathi kohambo lokuthenga kanye nohlangothi lwezokuthutha lwebhizinisi. Ukuxhumana okucacile, izinketho eziphelele zokufeza, izinzuzo eziguquguqukayo, kanye nezindlela zokuphendula kwamakhasimende kubalulekile ekuletheni ukuhlanganiswa okungenamthungo kokubili kwe-ecommerce kanye namasu okugcwalisa. Ukuze uthole imininingwane esezingeni eliphezulu kanye nokufinyelela kuxhaxha lamasu okusebenza kanye namathiphu ebhizinisi athengiswayo, qalisa uhambo lokuguqula I-Chovm.com Iyafunda. Umbono wakho olandelayo webhizinisi ogqugquzelwe ukulindile.
Ingabe ufuna isixazululo sezinhlelo zokusebenza esinamanani ancintisanayo, ukubonakala okugcwele, nokusekelwa kwamakhasimende okufinyeleleka kalula? Hlola I-Chovm.com Logistics Marketplace namuhla.
