I-Amazon FNSKU Umhlahlandlela Wokuthengisa Okuphumelelayo kwe-Amazon

Amabhakhodi awumongo wohlelo lwe-Amazon nezinye izimakethe eziningi eziku-inthanethi. Wonke umkhiqizo othengiswa endaweni yesikhulumi se-Amazon kuyadingeka ukuthi ube nomunye wokuhlonza, ukulandelela, nokuphatha okufanele. Phakathi nenqubo yokugcwalisa, lawa mabhakhodi askeniwe kuzo zonke izigaba ukuze abathengisi namakhasimende babe nolwazi lwakamuva lokuthi imikhiqizo yabo ikuphi. Nokho, lawa mabhakhodi angadida kubathengisi abasha.

Sesivele sikunike ukwehla kwama-UPC nezinye izihlonzi zemikhiqizo yendawo yonke. Kepha kubathengisi be-Amazon, kukhona izihlonzi ezithile ezidingwa yi-Amazon emikhiqizweni, ikakhulukazi leyo eku-FBA. Nakuba ukubamba wonke ama-acronyms abandakanyekayo kumabhakhodi kungaba inselele, lo mhlahlandlela uzogxila ku-Fulfillment Network Stock Keeping Unit noma i-FNSKU kanye nendlela yokuyisebenzisa kumabhakhodi e-Amazon.

I-Amazon Barcode ABCs

Kunamabhakhodi womkhiqizi amane ajwayelekile amukelwa e-Amazon: UPC, EAN, JAN, kanye ne-ISBN. Lawa amakhodi ajwayelekile anamafomethi aqashelwa umhlaba wonke. Anikezwa abakhiqizi bemikhiqizo noma izigungu ezilawulayo futhi asetshenziswa kuzilungiselelo ezihlukahlukene zokuthengisa, kokubili ku-inthanethi nokungaxhunyiwe ku-inthanethi. Ngokuzenzakalelayo, i-Amazon isebenzisa lawa makhodi noma nini lapho umkhiqizo usohlwini. Nokho, ungashintsha ukulungiselelwa kwebhakhodi yakho uma ufuna ukusebenzisa amafomethi amukelekile ebhakhodi.

Ngaphakathi kwenethiwekhi yayo yokugcwalisa, i-Amazon yabela isihlonzi esiyingqayizivele sayo yonke imikhiqizo. Lena i-FNSKU, esetshenziselwa ukulandelela kanye nokulebula imikhiqizo egcinwe endaweni yokugcina impahla yase-Amazon. Ngemikhiqizo engakwazi ukulandelelwa kusetshenziswa amakhodi ajwayelekile womkhiqizi, i-Amazon idinga ibhakhodi ye-FNSKU.

Kubanikazi bomkhiqizo, kungase kudingeke olunye uhlobo lwebhakhodi—ikhodi yobuqiniso bokubonisa ngale. Le khodi ihlanganisa ilogo ye-Transparency “T” ebonakala ngokucacile eqinisekisa umkhiqizo futhi ivimbele ukuthengiswa komgunyathi endawenikazi.

Iqopha i-ASIN, i-SKU, ne-FNSKU

Ngaphandle kwamakhodi womkhiqizi, kunamakhodi amathathu abalulekile asetshenziswa ngaphakathi kweplatifomu ye-Amazon: i-ASIN, i-SKU, ne-FNSKU. Lezi zinemisebenzi eyingqayizivele ohlelweni lwe-Amazon, futhi ukuqonda ama-nuances azo kubalulekile kubathengisi abazulazula endaweni yemakethe yase-Amazon.

I-ASIN: Isihlonzi Esiqondene Nomkhiqizo

I-ASIN imele i-Amazon Standard Identification Number. Lena ikhodi eyingqayizivele enamadijithi ayi-10 e-alphanumeric enikezwe umkhiqizo ngamunye osohlwini lwe-Amazon. Isebenza njengethuluzi lekhathalogi elinika amandla ukuhlonza umkhiqizo okulula kubo bobabili abathengisi namakhasimende. Inkomba yendawo yonke ku-Amazon, i-ASIN iyafana emkhiqizweni othile noma ngabe uthengiswa ngabathengisi abaningi. Abathengi bangabona le khodi ezigabeni zencazelo yomkhiqizo emakhasini omkhiqizo.

I-SKU: Isikhombi Esiqondile Somthengisi

I-SKU noma Iyunithi Yokugcina Isitoko iyikhodi ehlukile yezinhlamvu nezinombolo esetshenziswa abathengisi ukuze balawule uhlu lwabo lwempahla. Kuyikhodi yomuntu siqu enikezwe umdayisi kokuhlukile komkhiqizo ngamunye noma into. Abathengisi abahlukene bazoba nama-SKU ahlukene ezinhlobo zomkhiqizo ezijwayelekile abazithengisayo. Ama-SKU asiza abathengisi balandelele futhi bahlele imikhiqizo ukuze iphathwe kahle, icutshungulwe, futhi ifakwe kabusha. Njengoba ezokusetshenziswa kwangaphakathi, lezi zivela kuphela ku-Seller Central.

I-FNSKU: Isihlonzi Somkhiqizo Nomthengisi

I-FNSKU inkomba ehlukile ye-Amazon enikezwe imikhiqizo ngaphakathi kwenethiwekhi yayo yokugcwalisa. Ngokungafani nama-ASIN, aqondene ngqo nomkhiqizo, kanye nama-SKU, aqondene ngqo nomdayisi, ama-FNSKU ahlonza kokubili umkhiqizo kanye nomthengisi. Lawa makhodi adlala indima ebalulekile ekusebenzeni kwangaphakathi kwe-Amazon futhi aqinisekise ukusebenza kahle ukuze kugcwaliseke.

Ukufingqa, lena umehluko omkhulu phakathi kwamakhodi amathathu:

Injongo

• I-ASIN: yokusesha umkhiqizo kanye nekhathalogi
• I-SKU: yokuphathwa kwempahla yangaphakathi
• I-FNSKU: yokulandelela i-inventory ye-FBA 

Ipulatifomu

• ASIN: ngaphakathi kwe-Amazon
• I-SKU: I-Amazon nezinye izinkundla zabathengisi
• I-FNSKU: ngaphakathi kwe-Amazon

Ukwenza ngokwezifiso

• I-ASIN: Yabelwe i-Amazon futhi ayenzeki ngendlela oyifisayo
• I-SKU: Idalwe umthengisi futhi ingenziwa ngezifiso
• I-FNSKU: Yabelwe i-Amazon futhi ayenzeki ngokwezifiso

Uyidinga nini i-FNSKU?

Akuzona zonke izinto ezisohlwini lwe-Amazon ezidinga i-FNSKU. Uma ubala umkhiqizo, into yokuqala eyenziwa yi-Amazon ukuwufanisa nama-ASIN akhona. Uma zingekho noma uma kudingeka i-FNSKU, inkundla izokwazisa futhi iphakamise ukuthi yiziphi izihlonzi ezidingekayo ohlwini lwakho.

Kodwa uma ubheka ukujoyina u-64% wabathengisi base-Amazon abasebenzisa i-FBA, uzodinga ngempela ukwazi okubalulekile kwe-FNSKU. I-Amazon idinga ukuthi umkhiqizo ngamunye othunyelwe kunoma iyiphi indawo yokugcina impahla yase-Amazon ubhalwe nge-FNSKU yayo ehlukile.

Noma ingekho ku-FBA, kukhona nemikhiqizo ethile edinga ama-FNSKU. Lokhu kuhlanganisa imikhiqizo engalandelelwanga kusetshenziswa amakhodi womkhiqizi, njengezinto ezisetshenzisiwe, imikhiqizo ekhawulelwe, imikhiqizo enezinsuku zokuphelelwa yisikhathi, kanye nemikhiqizo yemidiya. Imikhiqizo yezingane noma yezingane ngokuvamile idinga ama-FNSKU futhi.

Uyenza kanjani i-FNSKU

Ngokungafani nama-SKU, adalwe abathengisi ngokwabo, ama-FNSKU anikezwa i-Amazon. Azikwazi ukushintshwa noma zenziwe ngendlela oyifisayo ngokuvumelana nezintandokazi zomdayisi. 

Ukuze uthole i-FNSKU yomkhiqizo wakho, landela lezi zinyathelo ezingezansi.

1. Kudeshibhodi yakho ye-Seller Central, sethela umkhiqizo wakho we-Amazon FBA.
2. Yethula umkhiqizo wakho ngokuwufaka ohlwini kukhathalogi ye-Amazon.
3. Uma isifakwe kukhathalogi, i-Amazon izokwabela i-FNSKU ehlukile yomkhiqizo wakho.
4. Landa futhi uphrinte ibhakhodi ye-FNSKU ekhiqizwe yi-Amazon.
5. Namathisela ilebula emkhiqizweni wakho ngaphambi kokuwuthumela esikhungweni sokugcwalisa i-Amazon.

Ezimweni eziningi, amabhakhodi awaphrintwa noma alandwe ngemva kokukhiqizwa kwawo. Kukumthengisi ukuthi anqume ukuthi uzophrinta nini futhi asebenzise amalebula emikhiqizweni. Uma ungakabi nawo ama-oda, noma uma ungakakulungeli ukuthumela imikhiqizo yakho ezikhungweni zokugcwalisa ze-Amazon, awudingi ukuphrinta amalebula ebhakhodi ngokushesha. 

Uma usulungele ukulungiselela nokuthumela umkhiqizo wakho e-Amazon, landela lezi zinyathelo ezingezansi ukuze uthole i-FNSKU elungile.

1. Ngena ngemvume ku-akhawunti yakho yomthengisi bese uya ku Phatha i-inventory ye-FBA.
2. Thola umkhiqizo wakho ohlwini lwempahla.
3. Chofoza imenyu yokudonsela phansi ngakwesokudla.
4. Khetha Amalebula ento yokuphrinta.
5. Qinisekisa ukukhetha kwakho ngokuchofoza Ok
6. Namathisela ilebula ye-FNSKU emkhiqizweni wakho.

Kubalulekile ukuqaphela ukuthi nakuba inqubo evamile ihlala ingashintshi, kungase kube nokuhluka okusekelwe endleleni yakho yokuthengisa ethile. Izinyathelo zangempela zingase zihluke phakathi kwabathengisi bamalebula ayimfihlo, i-arbitrage yokudayisa, noma abathengisi bezitolo.

Ngaphezu kwalokho, kubalulekile ukuhlola ukuthi ilebula iqukethe yini ikhodi ye-FNSKU efanele ngaphambi kokuyithumela e-Amazon ukuze igcwaliseke. Izinto ezibhalwe kabi ezinamabhakhodi angafani nemikhiqizo ziphakathi kwezinkinga ezivame ukubambezela ukugcwaliseka kwe-oda.

Ungayisebenzisa kanjani i-FNSKU

Ukusebenzisa i-FNSKU kubandakanya izinyathelo ezimbalwa eziqinisekisa ukulebula okunembile nokuhlanganiswa okushelelayo ohlelweni lokugcwalisa lwe-Amazon. Uma usukhiqize ibhakhodi ye-FNSKU, landela le miyalo enemininingwane eqondiswe kumamodeli ahlukene athengisayo.

Kwabadayisi Bamalebula Azimele

Kulabo abenza amalebula ayimfihlo, ukuhlanganisa i-FNSKU ephaketheni lomkhiqizo wakho kuwumnyakazo wamasu. Ngemva kokukhiqiza ibhakhodi, thatha izinyathelo ezilandelayo:

1. Landa ibhakhodi ye-FNSKU futhi uyinikeze kumkhiqizi wakho. Qiniseka ukuthi umkhiqizo ngamunye unelebula ngokunembile nge-FNSKU ehlukile nokuthi ukubekwa kwelebula kuhambisana nemihlahlandlela ye-Amazon.
2. Xhumana nomkhiqizi wakho ukuze ibhakhodi ye-FNSKU iphrintwe ngokuqondile ephaketheni lomkhiqizo. Lokhu kuhlanganiswa kuveza ukubukeka okusebenzayo nokungenamthungo ngenkathi kuthuthukisa ukusebenza kahle kokuskena kuyo yonke inqubo yokugcwalisa ezindlini zokugcina ze-Amazon nasezikhungweni zokugcwalisa.
3. Ungakwazi futhi ukukhiqiza amalebula ezitikha aqukethe ibhakhodi ye-FNSKU futhi uwanamathisele emkhiqizweni noma emaphaketheni awo. Le ndlela ivumela ukuguquguquka ekulebeni ngenkathi ithobela izidingo ze-Amazon.

Kwabathengisi be-Arbitrage Retail

Uma isu lakho le-eCommerce libandakanya ukunxeshezelwa ngokudayisa, landela lezi zinyathelo ukuze usebenzise ngempumelelo i-FNSKU:

1. Ngemva kokukhiqiza ibhakhodi ye-FNSKU, yilande ku-akhawunti yakho yomthengisi we-Amazon. Sebenzisa iphrinta yekhwalithi ephezulu ukuze uphrinte ilebula yebhakhodi ngenkathi uqinisekisa ukucaca nokunemba.
2. Namathisela ilebula yebhakhodi ye-FNSKU emkhiqizweni endaweni ebonakalayo neskenekayo. Qinisekisa ukuthi ibambelela ngokuphephile futhi ayiphazamisi noma yiluphi ulwazi lomkhiqizo olubalulekile.
3. Thumela umsebenzi wokulebula e-Amazon ngokubhalisela Isevisi Yelebula ye-FBA. Uma ukhetha le nketho, i-Amazon izosebenzisa ibhakhodi ye-FNSKU ngenkokhelo engu-$0.55 into ngayinye enelebula. Le sevisi ingonga isikhathi nomzamo, ikakhulukazi amanani amakhulu.

Ngokulandela le miyalo eklanyelwe ngokusekelwe kumodeli yakho yokuthengisa, ungakwazi ukusebenzisa kahle amabhakhodi e-FNSKU ukuze uthuthukise ukunemba kwempahla, ugcwalise ukugcwaliseka kwe-oda, futhi wenze lula ukuthenga okungenazihibe kumakhasimende akho.

Imihlahlandlela Yokuphrinta nokusebenzisa amabhakhodi e-FNSKU

Ukuphrinta okunembile kanye nokusetshenziswa kwamabhakhodi e-FNSKU kubalulekile ekuphathweni kwempahla okungenamthungo kanye nokugcwaliseka ngempumelelo ngaphakathi kwe-ecosystem ye-Amazon. Landela le mihlahlandlela ukuze uqinisekise ukuthi amalebula akho ebhakhodi ye-FNSKU acacile, afundeka kalula, futhi alungele ukusebenza kahle.

Ukuphrinta Okusezingeni Eliphezulu

• Phrinta wonke amabhakhodi e-Amazon ngoyinki omnyama kumalebula amhlophe, angabonisi nge-adhesive ekhiphekayo. Qinisekisa ukuthi ubukhulu belebula buwela phakathi kobubanzi obungu-1 x 2 amayintshi ukuya ku-2 x 3 amayintshi, obufaka amasayizi afana namayintshi angu-1 x 3 noma amayintshi angu-2 x 2.
• Sebenzisa iphrinta enokulungiswa okuphezulu ukuze wenze isiqiniseko sokuthi ibhakhodi ngayinye icacile. Ukuphrinta kwekhwalithi ephansi kungaholela ezinkingeni zokuskena futhi kuvimbele ukulandelwa okufanele.
• Landela imihlahlandlela ye-Amazon ngezidingo zosayizi obuncane bebhakhodi ye-FNSKU. Gwema ukukala ibhakhodi liye phezulu noma phansi, njengoba kungase kuthinte ikhwalithi yesithombe.
• Gcina umehluko owanele phakathi kwebhakhodi nengemuva. Ibhakhodi emnyama engemuva elikhanyayo (noma okuphambene nalokho) ithuthukisa ukunemba kokuskena.
• Gwema Ukuhlanekezela. Vimbela ukwelula noma ukusonta ibhakhodi ngesikhathi sokuphrinta noma isicelo, njengoba amabhakhodi ahlanekezelwe angase angaskena ngendlela efanele.
• I-Amazon idinga indawo ecacile yebhakhodi. Shiya indawo ecacile ezungeze ibhakhodi ukuze uqinisekise ukuskena okunembile. Gwema ukubeka noma yimuphi umbhalo, ihluzo, noma amanye amabhakhodi kule ndawo.
• Ngaphambi kokuphrinta ngobuningi, yenza ukuhlola kwebhakhodi ukuze uqinisekise ukuthi ingafundwa ngokunembile izikena zebhakhodi.
• Uma uphrinta amalebula ngamaqoqo, qinisekisa ukuvumelana kwikhwalithi yokuphrinta, usayizi, nokubekwa kuwo wonke amalebula.
• Esimeni samaphutha noma ukuphrinta kabusha, khiqiza amalebula ebhakhodi amasha e-FNSKU ngokuqondile ku-akhawunti yakho yomthengisi we-Amazon.

Ukulebula Okufanelekile Nokupakishwa

• Lapho uphrinta amalebula, qinisekisa ukuthi ukukala kwephrinta kusethelwe kokuthi Lutho noma u-100% ukuvimbela ukulungisa okungahlosiwe endaweni yokuphrinta ye-PDF.
• Khetha isitoko selebula esinamathela kahle kumkhiqizo wakho noma izinto zokupakisha. Qiniseka ukuthi amalebula aqinile futhi amelana nokungcola, umswakama, nokuguga.
• Namathisela ilebula yebhakhodi ye-FNSKU endaweni eyisicaba, ehlanzekile, nengaphazamiseki yomkhiqizo noma iphakeji yakho. Qinisekisa ukuthi iyabonakala, iyaskenwa, futhi ayifaki noma yiluphi olunye ulwazi olubalulekile.
• Uma unikeza ukuhlukahluka komkhiqizo (isb, osayizi abahlukene noma imibala), ukuhluka ngakunye kufanele kube nelebula lakho lebhakhodi ye-FNSKU.

Amaphutha Avamile Okufanele Uwagweme

Ukuzulazula emhlabeni wama-FNSKU kudinga ukunemba nokunaka imininingwane. Gwema lezi zingibe ezivamile ukuze uthuthukise ukugcwaliseka kwe-oda nokwaneliseka komthengi.

Ukubhala ngokungeyikho Imikhiqizo

Ukulebula okunembile kubaluleke kakhulu uma kuziwa kuma-FNSKU. Ukubhala ngokungeyikho imikhiqizo kungaholela ezinkingeni eziningi, kusukela ekungafani kwempahla kuye emaphutheni okugcwalisa. Njalo hlola kabili ukuthi i-FNSKU oyisebenzisayo ifana nomkhiqizo olungile, okuhlukile, noma inqwaba.

Ukusebenzisa ama-FNSKU angalungile

Umkhiqizo ngamunye ongaphakathi kwe-inventory yakho kufanele uhlotshaniswe ne-FNSKU efanele. Ukusebenzisa i-FNSKU engalungile kungaholela ekuphathweni kabi kwempahla, ukushayisana kohlu lwemikhiqizo, nokunganeliseki kwekhasimende ngenxa yokwamukela into ehlukile kunalokho obekulindelwe.

Yehlulekile Ukubuyekeza ama-FNSKU ukuze uthole Okuhlukile

Lapho unikezela ngemikhiqizo enokuhluka okunjengosayizi, umbala, noma isitayela, ukuhluka ngakunye kufanele kube ne-FNSKU yayo ehlukile. Ukwehluleka ukuhlinzeka ngama-FNSKU ahlukile kungaholela ekubalweni kwe-inventory okungalungile, ukudideka ohlwini lwemikhiqizo yakho, nobunzima ekulandeleleni okuthengisiwe nokugcwaliswa kabusha.

Ukunganaki ama-FNSKU enqwaba nama-Multipacks

Uma unikezela ngemikhiqizo eyinqwaba noma ama-multipack, qiniseka ukuthi into ngayinye ngaphakathi kwenqwaba ine-FNSKU yayo ehlukile. Ukudebeselela lokhu kungase futhi kuholele ekugcwalisekeni kwamaphutha, ekuphathweni kwempahla okungalungile, kanye nezinselele ekulandeleleni ukusebenza kwezinto ngazinye.

Ukuziba Izinguquko ze-FNSKU Yemikhiqizo Eguquliwe

Uma wenza izinguquko emkhiqizweni, njengezinguquko emaphaketheni, ekudizayineni, noma ekusebenzeni, khumbula ukubuyekeza ne-FNSKU. Ukwehluleka ukubuyekeza i-FNSKU kungaholela ekudidekeni phakathi kwamakhasimende kanye nokwephulwa kohlu okungaba khona phezu kokulandela umkhondo we-inventory okungalungile.

Amathiphu Nemikhuba Engcono Kakhulu ye-FNSKU

Nawa amanye amathiphu okuthola okuningi ku-FNSKU yakho. 

1. Sebenzisa i-FNSKUS kumalebula angasese kanye nokufaka uphawu. Ngale kwesici sokusebenza, ama-FNSKU angasetshenziswa njengethuluzi lokufaka uphawu lomkhiqizo. Faka ilogo yakho noma izici zomkhiqizo ekwakhiweni kwelebula ye-FNSKU ukuze uthuthukise ukubonakala komkhiqizo nokuqashelwa phakathi kwamakhasimende. Lokhu kuthinta okucashile kungaqinisa ubunikazi bomkhiqizo wakho kanye nobungcweti.
2. Uma usebenzisana nezinqwaba noma ama-multipack, cabanga ukudala isistimu ecacile yokwabiwa kwe-FNSKU. Nikeza amakhodi athile emikhiqizweni ngayinye ngaphakathi kwenqwaba, futhi ubhale lokhu ngaphakathi. Le ndlela ehlelekile iqinisekisa ukulandelela okunembile, okwenza kube lula ukuphatha uhlu nokugcwalisa ama-oda ngokunemba.
3. Ukulungiswa komkhiqizo kuvamile, kodwa kungathinta ukuphathwa kwakho kwempahla. Uma wethula izinguquko, kungakhathaliseki ukuthi zincane noma zinkulu, thatha indlela esheshayo ngokubuyekeza i-FNSKU ngokufanele. Lokhu akuqondanisi kuphela uhlu lwakho nemikhiqizo yangempela oyinikezayo kodwa futhi kunciphisa ukudideka kubathengi nezikhungo zokugcwalisa.
4. Beka amalebula e-FNSKU ngobuchule emikhiqizweni yakho. Bheka izindawo ezisiza ukuskena kalula ezikhungweni zokugcwalisa. Gwema izindawo ezigobile noma ezingalingani. Qiniseka ukuthi amalebula ahlala eyisicaba futhi engaphazamiseki ukuze kuskenwe kahle phakathi nenqubo yokugcwalisa.
5. Uma uthengisa ngezinkundla eziningi ngaphezu kwe-Amazon, gcina ukuvumelana ekuphatheni kwakho kwe-FNSKU.

Ngokugwema amaphutha avamile nokusebenzisa izindlela ezithuthukile ngobuchule, uzosebenzisa amandla aphelele e-FNSKU ukuze uthuthukise ukusebenza kahle kwakho, uqinise umkhiqizo wakho, futhi unikeze amakhasimende akho umuzwa wokuthenga ojabulisayo.

Ukufaka phezulu

Emhlabeni wokuthengisa ku-inthanethi, ukulethwa okusheshayo kuyinto enkulu—amakhasimende angu-62% alindele ukuthi ama-oda awo alethwe zingakapheli izinsuku ezintathu nje. I-Amazon FBA ingakwenza lokhu, kodwa ukuze uphumelele ngempela, udinga ukuqonda ama-FNSKU.

Khumbula, ama-FNSKU afana namakhodi akhethekile asiza ukulandelela imikhiqizo nokugcina amakhasimende ejabule. Ukwazi ukuthi ungawadala kanjani futhi uwasebenzise kunganikeza ukuthengisa kwakho kwe-Amazon umfutho wangempela. Uhlome ngemininingwane namasu avela kulo mhlahlandlela, ukuhlomele kahle ukwenza umqondo wama-FNSKU webhizinisi lakho le-Amazon. Lolu lwazi lungaqhubekisela phambili ibhizinisi lakho futhi likubekele impumelelo.

Umthombo ovela Amathole amathathu

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