Ngokusekelwe emibikweni yochwepheshe, ibhola likanobhutshuzwayo aka umdlalo othandwa kakhulu emhlabeni. Ngenxa yalokho akumangazi ukwazi ukuthi unyaka ngamunye abantu abaningi bafuna ukuthenga izesekeli ezisemfashinini.
Kodwa-ke, abathengi nabathengisi bangase badideke ngokuthi yiziphi izisetshenziswa zebhola likanobhutshuzwayo okufanele bazibheke ngoba iqoqo lezisekeli ezintsha ezisemfashinini zethulwa minyaka yonke.
Izindaba ezinhle ukuthi abathengisi bangakwazi ukwandisa lesi sidingo ngokugxila kumathrendi abalulekile agqanyiswe lapha ukuze baqinisekise ukuthi bakhanga uhla lwabathandi bebhola likanobhutshuzwayo, kungaba yimfundamakhwela noma abaqeqeshiwe.
Ngakho funda ukuze uthole ukhiye Ibhola izitayela zesekeli zika-2023/24!
Okuqukethwe
Ukubuka konke kwemakethe yezisekeli zebhola likanobhutshuzwayo echumayo
Izisetshenziswa zebhola lezinyawo ezinhlanu okufanele uzazi zika-2023/24
Khulisa inzuzo ngalawa mathrendi
Ukubuka konke kwemakethe yezisekeli zebhola likanobhutshuzwayo echumayo
Imakethe yomhlaba wonke yezesekeli zebhola kulindeleke ukuthi ifinyelele ku- $ 23.78 billion ngasekupheleni kuka-2033, okusho ukuthi izoba nesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) sika-3.5% ukusuka ngo-2023 kuya ku-2033.
Ngokusekelwe kulo mbiko, kukhona oku-3 okubalulekile okufanele kuqashelwe:
- Izicathulo zikanobhutshuzwayo zinosayizi omkhulu wesabelo semakethe ku-58.6%.
- Kunesidingo esikhulayo phakathi kwentsha ephakathi kweminyaka engu-6 - 16—ngaphezu kweminye iminyaka yobudala.
- "Abathengi besilisa" engxenyeni yabasebenzisi bokugcina babikezelwa ukuthi bazobusa imakethe - babe ne-CAGR ephezulu kakhulu ye-17% kusukela ngo-2023 - 2033.
Mayelana nezifunda ezinesidingo esikhulu sezinsiza zebhola, iYurophu, iLatin America, i-Afrika kanye neNyakatho Melika ngabadlali ababalulekile.
Izisetshenziswa zebhola lezinyawo ezinhlanu okufanele uzazi zika-2023/24
Amaphinini
Ngezinsuku zokuzipholela, kuvamile ukuthi iqembu elilodwa lidlale ngaphandle kwamahembe, ikakhulukazi ngezinsuku ezishisayo—kodwa ngezikhathi ezisemthethweni ngokuvamile kuwumqondo omuhle ukuthi amaqembu abe namasethi amaphinifa ebhola (amavesti) ngemibala eyahlukene.
Ngaphezu kokubavimbela ukuthi badlale ngaphandle kwehembe, amaphinikhodi enza kube lula ukuhlukanisa abadlali ngesikhathi sokuqeqeshwa. Abathengisi kufanele babeke phambili amakhono ahlala isikhathi eside, angasindi, futhi ome ngokushesha lapho bethenga amavesti.
Ngokufanelekile, kufanele babheke amavesti anendwangu ye-nylon mesh eqondene nezemidlalo. Lokhu okuqukethwe kusiza abadlali ukuthi bahlale bepholile ezimeni ezishisayo futhi kuqede isidingo sokususa izendlalelo ukuze zilingane kahle ebusika. Nokho, umuntu kufanele futhi akugweme ama-vests enezinhlangothi ezivulekile, njengoba izintambo ezixhuma ngaphambili nangemuva zingadabula kalula.
Njengoba kushiwo ngaphambili, amabhizinisi angakwazi ukuqoqa ama-vests imibala ehlukahlukene namasayizi. Kodwa izinketho ezithandwa kakhulu yizo amaqembu angashintshana kalula phakathi kwabadlali. Ngamanye amazwi, khetha osayizi abakhulu kunezinhlobo ezincane.
Qaphela: Ophinikhodi abaxegayo abayona inkinga ngesikhathi sokuqeqeshwa. Ngokuphambene, amaphinikhodi amancane angase angalingani kahle nabadlali futhi akhawulele ukunyakaza.
Ngokwezikhangiso ze-Google, "amaphinikhodi" athandwa kakhulu, aheha ukusesha okungama-27100 kwanyanga zonke. Naphezu kokwehla ngo-20% kwevolumu yokusesha kusuka ngo-Ephreli (imibuzo engu-40500) kuya kuMeyi 2023 (imibuzo engu-22200), basakhiqize imibuzo engu-22200 ngoSepthemba 2023 kuphela.
Ukucwenga kwebhola
Ukudlala ibhola ngaphandle izinduku kufana nokumba inhlabathi ngaphandle kwefosholo—kubaluleke ngaleyo ndlela. Ibhola likanobhutshuzwayo (noma ibhola lezinyawo). amadizayini afakiwe anikeza ukudonsa okwanele ukubamba izindawo zotshani bemvelo ezivamile nenkundla yokudlala yezemidlalo.
Ngokuvamile, abakhiqizi bawaklama ngendlela esezingeni eliphansi futhi elingana kahle, okuvumela abadlali ukuthi balilawule kangcono ibhola. Ipheya elihle lokucacisa lingathuthukisa ikhono lomdlali lokuphasa, ukudubula, nokudrayiva ibhola.
Okubaluleke kakhulu, lezi zicathulo ayisindi ngendlela emangalisayo, esiza ekukhuphuleni ikhono nesivinini somdlali. Imiklamo yabo iphinde inikeze ukuphazamiseka okuncane ekuhambeni kwemvelo kwezinyawo ukuze abadlali bakwazi ukujika ngokushesha ngaphandle kokuzikhandla.
Ngaphezu kwalokho, ama-cleats ebhola zuza ukudonsa okuthuthukisiwe kuma-blades abunjiwe noma izikhonkwane zomhlabathi oqinile (FG). Abaklami babeka kahle lezi zikhonkwane ukuze banikeze ukubamba okungcono kakhulu ngenkathi bedlala otshanini bemvelo.
Baphinde benze isicathulo ingxenye ephezulu enezinto ezingasindi, ezincanyana njenge-mesh noma isikhumba sokwenziwa. Ingxenye engaphezulu ezacile ikhuthaza ukuthinta, ukulawula, nokuphefumula okungcono kuyilapho igcina izinyawo zomile zomdlali ngesikhathi semidlalo enamandla.
Ngokusho kwe-Google Ads, ama-cleats ebhola anegama, njenge-Nike mercurial, athola ukusesha okungaba ngu-673000 nyanga zonke, kuyilapho okuhlukile okungagunyaziwe kuthola ngaphezu kuka-301000. Kuyathakazelisa ukuthi izicathulo zebhola zebhola ezingenalo uphawu zibone ukuphakama okungu-20% ezinyangeni ezinhlanu ezedlule, zikhuphuka zisuka ku-245000 ngo-301000 Septemba.
Izingcingo
Izingane zivame ukudala izinkundla zebhola lezinyawo nemigomo yesikhashana zisebenzisa amatshe, amajezi, nanoma yini etholakalayo ngaleso sikhathi. Nokho, Izigaxa kungukuthuthuka okungabizi kusuka kusilungiselelo esithuthukisiwe.
Ziyizinsiza ezisebenza ngezindlela eziningi zamaqembu ebhola kule sizini. Ama-Cones amaka kalula izindawo zokudlala, enza izifundo ze-sprinting, amise ama-drill, futhi enze i-pitch enezinhlangothi ezincane. Ingxenye engcono kakhulu ukuthi amabhizinisi angawanikeza ngamaphakethe nosayizi abahlukahlukene.
Amaqembu ezemidlalo ahlala enamakhoni amane okungenani. Bangakha indawo eyisikwele yokuzivocavoca kweqembu okuhlukahlukene ngaleyo nombolo. Kodwa njengoba usayizi wama-cones nokuma kungenandaba kangako, amabhizinisi anganikeza inani elingcono ngokutshala imali okuhlukile kwe-bulk disc.
Lezi zigaxa ziqinile, zimelana nokuwiswa noma ukunyathelwa, futhi ziyabacaba lapho zicindezelwa ukuvikela ukulimala. Kodwa akugcini lapho. Ama-disc cones avamise ukutholakala emaphaketheni angama-20 kuye kwangama-50, anemibala eyahlukene.
Futhi, imibala ihlale igqamile futhi idonsa amehlo ukuze ibonakale kalula—-noma ngabe liyana noma libalele. Amanye amaphekhi ingase futhi ifake isikhwama esinemeshi noma isibambi ukuze kube lula.
Idatha yezikhangiso ze-Google iveza ukuthi "izigaxa zebhola" ziheha ukusesha okungama-9900 kwanyanga zonke. Idatha iphinda ibonise ukuthi baye bagcina le volumu yokusesha ezinyangeni ezintathu ezedlule.
Ukwengeza, igama elingukhiye lesibili, "amakhoni webhola likanobhutshuzwayo," ligcina isithakazelo esibalulekile ngokudala ukusesha kwanyanga zonke okungu-5400. Futhi, izinombolo zikhuphuke ngo-20% zaya ku-6600 ngoMeyi futhi zibambe leyo volumu yokusesha kuze kube manje.
Imigomo ephathekayo
Ukusebenzisa amakhoni noma izinto ezithuthukisiwe ukumaka imigomo kuvamile kodwa ngokuvamile kuholela engxoxweni phakathi kwamaqembu. Ukwengeza, ukubuyisa ibhola ngemuva kwegoli kungaba nzima. Ngakho, ukuba imigomo yangempela kumaseshini okuqeqesha kubalulekile futhi kulula.
Nakuba amagoli amakhudlwana angu-7-a-side noma angu-11-a-side etholakala, amaqembu azofuna amancane futhi agcineke kalula—-ukwenza imigomo ephathekayo into efunwayo. Aminyene ngokwanele ukuba abe inselele kodwa hhayi kangangokuthi abadlali bangakwazi ukuwashaya njalo bekude. Eqinisweni, izinketho eziningi ezitholakalayo namuhla zinikeza izici ezigoqekayo ukuze uzithwale kalula futhi uzigcine.
Enye yezinhlobo ezinhle kakhulu okufanele uziqaphele imigomo ephathekayo enamanetha abuyayo. Babuyisela ibhola kumdlali, okuvumela ukubhola ngokushesha ngaphandle kokuthi ibhola libhajwe. Amanye amagoli agoqekayo aphindwe kabili njengezindonga ezigxumayo, okuwenza alungele ukuziqeqeshela yedwa.
Ngababili imigomo ephathekayo kanye nesethi yamakhoni, amaqembu angazilolongela ibhola ngaphandle kwenkundla enosayizi ogcwele. Bangakwazi ukumisa igeyimu encane noma babhola noma yikuphi, njengendawo yokupaka, ipaki lendawo, noma umgwaqo.
Ngokwezikhangiso ze-Google, amagoli aphathekayo athola ukusesha okungu-6600 kwanyanga zonke. Baye bagcina ivolumu yokusesha engashintshi kusukela ngoMeyi, okubonisa intshisekelo engaguquki emkhiqizweni.
Amabhola ebhola
izinga Good ukuqeqesha amabhola ebhola ziyizesekeli ezibaluleke kakhulu zamaqembu. Nakuba imithetho yebhola ye-FIFA ivumela ukuhluka okuncane ngosayizi webhola, isisindo, umfutho womoya, nezinto zokwakha, lo mehluko omncane ungathinta umdlalo.
Ngakho-ke, amabhizinisi adinga ukunikela amabhola ukuzijwayeza ngomuzwa ofanayo nozakwabo abagunyazwe yi-FIFA. Ngokufanelekile, amaqembu azofuna ibhola elilodwa kumdlali ngamunye ukuze avumele wonke umuntu ukuthi asebenze ekuzilolongeni okuthuthukisa amakhono. Kodwa lokho akwenzeki ngaso sonke isikhathi.
Amaqembu anesabelomali esiqinile azophokophela okungenani amabhola amabili ebhola ukuzijwayeza ngempumelelo. Yize ukuqeqeshwa komuntu ngamunye kuzoba kude, angakwazi ukuzilolonga, alingise izimo zegeyimu, futhi adlale amameshi phakathi kwamalungu eqembu.
Eqenjini le-11-a-side, ukuvumelana okuhle kufanele kube nakho amabhola amabili ebhola elifana naleli elisetshenziswa kumaligi futhi okungenani amabhola amane kuya kwayisithupha ashibhe kancane. Ukuba namabhola ayisithupha kuzovumela iqembu ukuthi lizilolonge okubandakanya abadlali ababili.
“Ibhola likanobhutshuzwayo” lilinganisa ukusesha okungu-450000 okusekelwe kudatha yezikhangiso ze-Google. Yize ivolumu yokusesha yehle ngo-55% kusukela ngoDisemba 2022, emibuzweni engu-550000, kuya kuJuni 2023, emibuzweni engu-274000. Kepha ibuyele emibuzweni engu-550000 ngokwenyuka ngo-9% ngoSepthemba 2023.
Ngaphezu kwalokho, amabhola ebhola aseyinsizakalo ethandwa kakhulu kwezemidlalo. Njengamanje, ivolumu yokusesha "yebhola lezinyawo" isemi ekusesheni okungu-9140000.
Khulisa inzuzo ngalawa mathrendi
Ibhola likanobhutshuzwayo liwumdlalo othandwa kakhulu, onosesho olumangalisayo lwezigidi ezingamashumi ayisithupha nesishiyagalombili emhlabeni wonke (Ngokwezikhangiso ze-Google). Nokho lo mdlalo ubungeke uthandwe futhi ujabulise uma amaqembu engadlali ukuze agila izimanga futhi awine.
Ngakho-ke, iqembu ngalinye (kungakhathalekile ukuthi iyini iligi) kufanele lizilolonge ngezinto ezifanele zebhola likanobhutshuzwayo. Gxila kumaphini, ama-cleats ebhola, amakhoni, amagoli aphathekayo, namabhola ukuze udale izinhlinzeko eziphoqelela amaqembu angakwazi ukumelana nazo ngo-2023.
