Ukuncintisana okuphezulu kungenye yezinselelo zakho ezinkulu njengomthengisi we-Amazon. Izimbangi zakho ngeke zithengise imikhiqizo eshibhile kuphela kodwa futhi zikopishe uhlu lwakho futhi bantshontshe abathengi bakho. Abanye bangase bathengise ngisho nokuqothuka kwemikhiqizo yakho, kulimaze isithunzi somkhiqizo wakho.
I-Amazon iyazazi lezi zinkinga ezingase zibe khona. Kungakho isiqhwaga se-eCommerce sethule i-Amazon Brand Registry. Le sevisi ivikela amabhrendi namakhasimende ekukhwabaniseni nasekuhlukunyezweni, iqinisekisa ukuthi i-Amazon ihlala iyinkundla abantu namabhizinisi abangayethemba.
Kufanele ubhalise umkhiqizo wakho ku-Amazon Brand Registry ukuze ujabulele izinzuzo zayo. Nokho, ezinye zezinzuzo ziza nezindleko. Sizobhekana nokungena nokuphuma kwe-Amazon Brand Registry kulesi sihloko ukuze sikusize unqume ukuthi ubhalise kuyo noma cha.
Izinzuzo zokubhalisa ku-Amazon Brand Registry
Ukubhalisa ku-Amazon Brand Registry kunikeza izinzuzo ezihlukile kanye nokufinyelela kumathuluzi okukhiqiza athuthukile, afana nalawa:
Ukuvikelwa komkhiqizo okuqinile
I-Amazon Brand Registry inikezela nge-Transparency, isevisi yokukhiqiza umkhiqizo esiza ukuhlonza imikhiqizo ngayinye ukuvimbela umgunyathi. Uma ubhalisa imikhiqizo yakho ku-Transparency, i-Amazon izokhiqiza ikhodi yokubonisa ngale eyingqayizivele ngayinye. Ungasebenzisa lawa makhodi ukuze uthole imininingwane ebalulekile ngezinto zakho ezingeni lenqwaba noma le-lot, okukuvumela ukuthi uhlonze izithiyo zochungechunge lokunikezela noma ezinye izinkinga, uthole umnyombo wazo, udale izixazululo, futhi uthuthukise imikhiqizo yakho ngokuphazamiseka okuncane ebhizinisini lakho.
Amakhasimende angaskena amakhodi okubonisa ngale ngohlelo lokusebenza lwe-Amazon Shopping noma uhlelo lokusebenza lokubonisa ngale ukuze aqinisekise ubuqiniso banoma imiphi imikhiqizo, kungakhathaliseki ukuthi uyithenga kuphi.
Ungakwazi futhi ukuvikela umkhiqizo wakho nge-Amazon Project Zero. Le nsizakalo ye-Brand Registry iqapha ukufakwa kuhlu okungaphezulu kwezigidigidi eziyi-8 nsuku zonke futhi isusa izinto zomgunyathi ezisolwayo e-Amazon. Lokhu kukuvumela ukuthi ususe ngokushesha ama-knockoffs womkhiqizo wakho ngaphandle kokuxhumana ne-Amazon.
Ungase futhi ufanelekele i-Amazon Counterfeit Crimes Unit. Le sevisi yenza uphenyo nezinye izinyathelo zomthetho ukuze kuthathwe imikhiqizo mbumbulu futhi ithole ubulungiswa bemikhiqizo esemthethweni. Abathengi bomgunyathi bahlonzwa ohlelweni lokuhlinzeka, ukukhiqiza, ukusatshalaliswa, ukuhlelwa kwezinto, kanye nezinqubo zezezimali. Ngenxa yalokho, noma ubani ozama ukuthengisa imikhiqizo mbumbulu ngaphansi komkhiqizo wakho uzovinjelwa ngokushesha.
Amalungelo empahla yempahla
Uma umkhiqizo wakho ubhaliswe ku-Amazon's Intellectual Property (IP) Accelerator, ungagwema izingibe ezivamile zokubhaliswa kophawu ngosizo lwenethiwekhi ethembekile ye-Amazon yamafemu omthetho we-IP ngamanani ancintisanayo. Ngisho noma ukubhaliswa kophawu lwakho lokuhweba kusalindile, ungakwazi ukufinyelela ngokushesha ukuvikela kanye nezici zokwakha ze-Brand Registry. Ungakwazi futhi ukusungula umkhiqizo wakho ne-IP kwamanye amazwe ngosizo lochwepheshe abathembekile.
Bika ukwephulwa
Ungasesha ikhathalogi ye-Amazon ukuze uhlonze ukwephulwa kwe-IP okungaba khona kanye nezinhlu ezingalungile. Uma uthola ukwephulwa, ungasebenzisa amathuluzi athuthukile e-Amazon ukuze ukubike futhi uthuthukise ukuvikela okuzenzakalelayo kwemikhiqizo yakho.
Amathuluzi okwakha umkhiqizo athuthukile namasevisi
Njengengxenye ye-Amazon's Brand Registry, ungasebenzisa amathuluzi nezinhlelo ezilandelayo zokwakha umkhiqizo:
- A+ Okuqukethwe
Okuqukethwe kwe-A+ kukuvumela ukuthi ungeze umbhalo othuthukisiwe, izithombe, amavidiyo e-HD, izibhengezo, nezinye izici emakhasini wakho Wemininingwane Yomkhiqizo. Ngenxa yalokho, ungakwazi ukwandisa ukuthengisa kuze kufike ku-20%.
Ungaphinda ugcwalise amakhasi wakho Wemininingwane Yomkhiqizo ngezithombe zendlela yokuphila, amashadi okuqhathanisa, nezinye izithuthukisi ukuze ubonise kangcono injongo nezinzuzo zemikhiqizo yakho. Izincazelo zomkhiqizo wakho zingabonisa imiklamo emangalisayo yokubeka uphawu engasiza ukukhuthaza ubudlelwano bamakhasimende nokwethembana.
Ngaphezu kwalokho, amakhasi wakho Wemininingwane Yomkhiqizo angaba nesigaba seNdaba Yomkhiqizo esizinikele. Ihlukanisiwe nencazelo yomkhiqizo, Indaba Yomkhiqizo iveza izimfanelo ezivelele zomkhiqizo wakho futhi inikeza isikhala esengeziwe sokuthengisa okuhlukahlukene kanye nesixhumanisi sakho se-Amazon Storefront.
- Imikhiqizo exhasiwe
Ama-Sponsored Brands yisixazululo se-Amazon sokushayela ukutholwa komkhiqizo nokuqwashisa ngemiphumela yokuthenga ye-Amazon. Ungathepha futhi uhehe izethameli ezintsha ngezihloko zezindaba zangokwezifiso, amavidiyo, noma izithombe. Futhi ikuvumela ukuthi utshale ezikhangisweni ze-cost-per-click (CPC) ukuze uthuthukise ukubonakala komkhiqizo wakho. Amakhasimende aholelwa ekhasini Lemininingwane Yomkhiqizo uma echofoza emkhiqizweni noma esigabeni esiphakathi kwesikhangiso.
Ungasebenzisa noma yikuphi okuqukethwe kwe-Sponsored Brands kanye nezinye izixazululo zokukhangisa ze-Amazon. Ucwaningo lwe-Amazon lubonisa ukuthi ukuhlanganisa ividiyo yomkhiqizo oxhasiwe, ukugqama kwesitolo, namafomethi ezikhangiso ezithombe zangokwezifiso kungaholela ekwenyukeni ngo-5.5% ku-ROAS, noma ukubuyisela ekusetshenzisweni kwezikhangiso. Ngaleso sikhathi, ukuhlanganisa isithombe sangokwezifiso Samabhrendi Axhasiwe namafomethi esikhangiso agqama esitolo kungaholela ekukhuphukeni okungu-57.8% kwezinga lokuguqulwa.
Okokugcina, ukusebenzisa ifomethi yesikhangiso sevidiyo ye-Sponsored Brands kungakhuphula amanani okuchofoza (CTR) ngo-108.1%
- Izitolo ze-Amazon
I-Amazon Stores idala indawo egxilile yokwethula izethameli zakho emikhiqizweni yomkhiqizo wakho, indaba, kanye nomsebenzi. Ungenza ngendlela oyifisayo ngaphambili kwesitolo sakho ngezifanekiso eziklanywe kusengaphambili kanye nezigaba zokudonsa nokuwisa ukuze ugqamise okuthengiswa kakhulu kwakho. Ungakwazi futhi ukulandelela amamethrikhi okusebenza, njengokuthengisa, ukuvakasha, ukubukwa kwamakhasi, nemithombo yethrafikhi, ukuze uhlaziye amasu akho futhi uwathuthukise uma kudingeka.
Izinzuzo ezinkulu kakhulu ze-Amazon Stores isikhathi sokuhlala somthengi esiphezulu, ukuthengiswa okuphezulu okubalulwe ngesivakashi ngasinye, kanye nezivakashi eziningi eziphindayo.
- I-Amazon Vine
I-Amazon Vine iyithuluzi lokwakha ukuqwashisa nokwethembana ngokumema abasebenzisi abathembekile ukuthi bashiye izibuyekezo eziyiqiniso emikhiqizweni yakho. Umkhiqizo wakho ngamunye ungathola ukubuyekezwa okusemthethweni okungafika kokungu-30, okusiza ukukhulisa ukuthengisa kufika ku-30%.
Ababuyekezi babizwa ngokuthi iVine Voices. Angamakhasimende angempela athenjwe ngezibuyekezo zawo ezinokuqonda. I-Vine Voices icela imikhiqizo mahhala ukuze ithole umbono wayo othembekile, ongachemile.
Ukubuyekezwa kwe-Vine kuyimithombo ethembekile yobufakazi bomphakathi, okusiza abathengi baqonde umkhiqizo nokuthi kufanele yini uthenge. Ziphinde zisize umkhiqizo wakho ukuthi utholakale kalula futhi izinto zakho ezihamba kancane zizuze amandla.
- Ukuzibandakanya Kwamakhasimende
Ithuluzi Lokuphatha Ikhasimende Lakho likuvumela ukuthi uthumele ama-imeyili aqondisiwe ukuze wakhe ubudlelwano namakhasimende, ukhuphule ukugcinwa, futhi uqhube ukuzibandakanya. Ungakwazi ukumaketha ngokuqondile kumakhasimende alandela umkhiqizo wakho ukuze uzuze ukwethembeka kwawo futhi uthuthukise ukubonakala kwemikhiqizo yakho emisha. Ungaphinda ubuke futhi ulandelele amamethrikhi angukhiye, okuhlanganisa amanani avuliwe, amanani okulethwa kwe-imeyili, namazinga okuguqulwa.
- Umkhiqizo Amavidiyo
Ngamavidiyo, ungabonisa imikhiqizo yakho kumakhasimende ngendlela ejabulisayo. Bangaphinda bakhulise indaba yomkhiqizo wakho, basize ukukhulisa ukuthengisa nokuguqulwa, futhi bakhe ukwethembeka kwamakhasimende.
- I-Amazon Live
I-Amazon Live ikuvumela ukuthi uthumele amavidiyo esikhathi sangempela ukuze ubonise futhi ukhangise imikhiqizo yakho. Amakhasimende angabuza imibuzo ngokubeka amazwana kubha eseceleni, ukushayela ukuzibandakanya. Amavidiyo akho alondolozwa uma usuqedile ukusakaza, okuvumela amakhasimende awaphuthelwe ukuthi awabuke kalula.
- Bhalisela bese ugcine
Bhalisela futhi Londoloza ukuthenga okuphindayo ngokusiza amakhasimende ukuthi athenge ngokushesha amakhulu ezinkulungwane zemikhiqizo. Amakhasimende abhalisele imikhiqizo efanelekile angashejula ukulethwa futhi azuze ukonga. Bangakwazi futhi ukuvula ukonga okwengeziwe lapho bethola okungenani imikhiqizo emihlanu ekulethweni okukodwa okuzenzakalelayo ekhelini elifanayo.
- I-Virtual Bundles
Uhlelo lwe-Amazon Virtual Bundles likuvumela ukuthi unikeze izinqwaba zezinto ezinama-ASIN amaningi. Ungakwazi ukuhlanganisa kufika kuma-ASIN amahlanu ahambisanayo futhi uwathengise ekhasini elilodwa lemininingwane yomkhiqizo.
Isibonelo, uma ufuna ukuhlanganisa incwadi yokubhalela kanye nepeni elinama-ASIN amabili ahlukene, ungawathengisa ngaphansi kwe-ASIN eyodwa. Lapho ikhasimende lithenga leyo nqwaba, i-Amazon izoyithumela kubo ngaphandle kokuthi uqoqe izinqwaba ndawonye.
I-Virtual Bundles inikezela ngamathuba okuthengisa ngokuphambene, isiza ekuhlukaniseni ikhathalogi yakho ngaphandle kokwengeza imikhiqizo emisha. Bangakwazi futhi ukuheha amakhasimende afuna imikhiqizo ewanikeza injabulo.
Izibalo ezithuthukile namabhonasi
Ukukhulisa umkhiqizo wakho nge-Brand Registry kungakunikeza ukufinyelela kuzibalo ezithuthukile namabhonasi, afana nalawa:
- I-Amazon Brand Analytics
I-Brand Analytics ihlinzeka ngemibiko namamethrikhi ukukusiza wenze izinqumo eziqhutshwa idatha. Ideshibhodi ye-Brand Analytics ikhiqiza imibiko enemininingwane: Umbiko Wemibandela Yosesho, Umbiko Wokubalwa Komuntu, Umbiko Wokuqhathaniswa Kwento, Umbiko Wokuthenga Okuhlukile, Umbiko Webhasikidi Lemakethe, kanye Nombiko Wokuziphatha Okuphindaphindiwe Kokuthenga.
Ungakwazi futhi ukufinyelela Ideshibhodi Yokusebenza Yekhathalogi Yosesho, ebonisa ukuthi abathengi ngokunikela kwakho bangakusiza kanjani ukunquma izinto ezihamba phambili ongazithengisa.
- I-Amazon Attribution
I-Amazon Attribution iyithuluzi lokulinganisa lokukhangisa ne-analytics elinikeza imininingwane eziteshini zakho zokumaketha ngaphandle kwe-Amazon. Ikala umthelela wemizamo yakho yokumaketha yeziteshi ezihlukene, ithuthukisa ukusebenza kahle, futhi ihlonze ukuthi yimaphi amasu akhiqiza imbuyiselo ephezulu kakhulu ekutshalweni kwezimali (ROI).
- Ibhonasi Yokudluliswa Komkhiqizo
Ungathola ibhonasi yokudluliselwa komkhiqizo lapho ubhalisela Izikhangiso ze-Amazon futhi usebenzise i-Amazon Attribution ukuze udale imikhankaso futhi wengeze omaka kuma-URL ohlu lwakho. Ibhonasi emaphakathi ingu-10% yenani lokuthengisa elithathwe emizamweni yakho yokumaketha engaphandle kwe-Amazon.
I-Amazon ikhokha ibhonasi njengekhredithi yemali yokudlulisela, yehlisa izindleko zakho zokudlulisela. Inani lifakwa ku-akhawunti yakho futhi lidonswe enkokhelweni yakho yokudlulisela ngemva kwezinyanga ezimbili.
- Ukuhlolwa kwe-A/B
Ukuhlola i-A/B kuhlu lwakho kungenzeka ngenxa yethuluzi le-Amazon elithi Phatha Izivivinyo Zakho. Iwuhlelo lokuthuthukisa okuqukethwe olukuvumela ukuthi unqume ukuthi amakhasimende asebenzisana kanjani nezinguqulo ezihlukahlukene zokuqukethwe kwakho. Ungathola uma ukushintsha izici zokufakwa kuhlu kubangela ukubukwa okwengeziwe, ukuchofoza, nokuthenga.
Izinhlobo zokuqukethwe ongazihlola zihlanganisa izihloko zemikhiqizo, izithombe, izincazelo, amachashazi, kanye nokuqukethwe okungu-A+. Kufanele ubhalisele Uhlelo Lokuthengisa Lochwepheshe ukuze ufinyelele amathuluzi okuhlola i-A/B.
Ideshibhodi yomthelela
I-Amazon Brand Registry inikeza Ideshibhodi Yomthelela, ekuvumela ukuthi uqaphe ukuthi i-Amazon iwuvikela kanjani umkhiqizo wakho. Ungafinyelela amaphuzu edatha abalulekile, njengalokhu:
- Inombolo yemikhiqizo ebhalisiwe nevikelwe
- Inombolo yama-ASIN aphula umthetho asusiwe
- Inombolo yama-ASIN avinjelwe angavumelekile noma ama-ASIN alungisiwe akhona
Ngaphezu kwalokho, Ideshibhodi Yomthelela ikhombisa okuthrendayo futhi ikuvumela ukuthi uhlunge idatha ukuze ikunikeze isithombe esicacile sezinyathelo ze-Amazon zokuvikela i-IP yakho nokufakwa kuhlu.
Umuzwa othuthukisiwe wekhasi eliyisiqalo
I-Brand Registry inekhasi eliyisiqalo elithuthukisiwe, eliqukethe ukubuka konke kolwazi olubalulekile, okuhlanganisa:
- Idatha ye-akhawunti yakho
- Izaziso nezibuyekezo
- Ukuzulazula kwamathuluzi e-Brand Registry
Kodwa-ke, isipiliyoni sakho sekhasi eliyisiqalo le-Brand Registry singahluka kuye ngendima yakho yomsebenzisi.
Izindleko zokubhalisa ku-Amazon Brand Registry
Ukubhalisa ku-Amazon Brand Registry kumahhala. Ungakwazi futhi ukujabulela izinzuzo zayo mahhala, ngaphandle kwamathuluzi namasevisi ambalwa.
Okuqukethwe kwe-Premium A+, uhlelo olunwetshiwe Lokuqukethwe okungu-A+ kubathengisi abafanelekayo, kumahhala okwamanje. Kodwa i-Amazon ingase ikukhokhise ngokuzayo, ngakho vula ithuluzi lakho lokuqukethwe le-A+ ukuze waziswe nganoma yiziphi izimemezelo.
Uma usebenzisa Imikhiqizo Exhasiwe, kufanele ukhokhe inani eliphezulu ozimisele ukulibhida yezikhangiso zakho ze-CPC. Uma ibhidi yakho iphezulu, maningi amathuba okuba isikhangiso sakho sibonakale.
Uma ufuna ukubhalisa imikhiqizo yakho ku-Amazon Vine, kubiza u-$200 umzali ngamunye we-ASIN. Ukhokha le mali ngemva kokushicilelwa kwesibuyekezo sokuqala se-Vine. Futhi ukhokhela imali yokudluliselwa kanye ne-FBA yemikhiqizo yakho ye-Vine. Uzokhokhiswa kuphela uma uthola isibuyekezo.
Futhi, kunjalo, ungaphansi kwenkokhelo yohlelo lwakho lokuthengisa, engu-$0.99 into ngayinye ethengiswa ngohlelo lomuntu siqu noma u-$39.99 ngenyanga ngohlelo Lochwepheshe.
I-Cons of Amazon Brand Registry
Inqubo yokubhalisa ngokuvamile ithatha amaviki amabili ukuqeda, kodwa ingathatha isikhathi eside, kuye ngezinye izimo.
Isibonelo, uma ungenalo uphawu lokuhweba olubhalisiwe, kufanele ufake isicelo salo. Ukufaka isicelo sophawu lokuhweba kungathatha unyaka kwezinye izimo. Kodwa i-Amazon iqhamuke nesixazululo nge-IP Accelerator, isevisi esheshisa ukubhaliswa kwezimpawu zokuthengisa ezilindile. Ungasebenzisa le sevisi mahhala.
Okunye okungaba ubuqili ukushintsha ukupakisha kwakho uma kungabonisi igama lomkhiqizo wakho. Ukuthola nokuphrinta amaphakheji amasha kungabiza kakhulu, nakuba ungakwazi ukukubuyisela ngokushesha, ngenxa yezinzuzo ze-Brand Registry.
Ithuluzi elithuthukisiwe lokubeka uphawu le-Amazon lingaphinda lilethe ukungalungi okuthile, ikakhulukazi uma ungumthengisi we-inthanethi weziteshi eziningi. Njengoba ungeke ukwazi ukuhlanganisa ezinye izimakethe ne-Amazon Brand Registry, ukuphathwa kwe-eCommerce okuvela eceleni kuyasiza.
Ungasebenzisa i-Threecolts, inkundla yemakethe ebanzi yokuphatha izitolo ku-Amazon, Walmart, kanye ne-eBay. Inikezela ngesoftware engakholeki yokuphathwa kwempahla, isevisi yamakhasimende, ukutholwa kwenzuzo, i-automation yempendulo, nokuningi. Ikuvumela ukuthi wenze ngokuzenzakalelayo futhi uhlanganise imisebenzi ehlukahlukene ye-eCommerce, ukhuphule ukusebenza kahle kanye nokwenza inzuzo.
I-Jungle Scout, enye isofthiwe edumile yomthengisi we-Amazon, inikeza isethi yamathuluzi ocwaningo lomkhiqizo, ukulandelela i-inventory, ukufakwa kuhlu, izibalo, nokuningi. Nokho, idatha ye-Jungle Scout iqondene ngqo ne-Amazon, ngakho ayizihlanganisi izimakethe zakho, ngokungafani ne-Threecolts.
Izidingo zokubhalisa umkhiqizo wakho ku-Amazon Brand Registry
Ngezansi kunezidingo zokufaneleka umkhiqizo wakho ku-Amazon Brand Registry.
Uphawu lokuthengisa olulindile noma olusebenzayo olubhalisiwe
Uma umkhiqizo wakho unophawu lokuthengisa olusebenzayo, kufanele lubonakale emikhiqizweni noma emaphaketheni akho. Amabhrendi anezicelo ezisalindile zezimpawu zokuhweba emahhovisi ophawu lokuhweba akhethiwe nawo amukelekile ukuthi abhalise. Isibonelo, uma ungowase-US, uphawu lwakho lokuthengisa kufanele lubhaliswe noma lulinde ukubhaliswa e-United States Patent and Trademark Office (USPTO).
Inombolo yophawu
Kufanele unikeze inombolo yophawu lokuthengisa ehlotshaniswa nohulumeni yomkhiqizo wakho. Uma ukubhaliswa kophawu lwakho lokuhweba kusalindile, unganikeza inombolo yesicelo evela eHhovisi Lempahla Yobuhlakani.
Qaphela ukuthi i-Amazon yamukela kuphela izimpawu zokuthengisa ezibhaliswe namahhovisi kahulumeni ezindaweni ezilandelayo:
- I-united states
- Canada
- Mexico
- Brazil
- The United Kingdom
- I-European Union
- Benelux
- Spain
- Sweden
- Poland
- Italy
- Germany
- France
- Egypt
- I-Saudi Arabia
- I-United Arab Emirates
- igalikuni
- Japan
- Singapore
Uma uphawu lokuthengisa lomkhiqizo wakho lubhaliswe ne-World Intellectual Property Office (WIPO), hlinzeka ngenombolo yophawu lokuhweba ehambisanayo ekhishwe ihhovisi likazwelonke lophawu esikhundleni se-WIPO. Ungakwazi futhi ukubhalisa umkhiqizo obhaliswe ne-European Union Trademark Office (EUIPO) ngokukhetha i-EUIPO njengombhalisi wophawu lwakho lokuhweba esicelweni sakho.
Uhlu lwezigaba zomkhiqizo
Kufanele futhi uhambise uhlu oluphelele nolunembile lwezigaba zomkhiqizo wakho (isb., Impahla, Ezogesi, Amathoyizi kanye Nemidlalo).
Ungabhalisa kanjani ku-Amazon Brand Registry
Manje njengoba sesihlanganise izidingo zokubhalisa kanye nobuhle nobubi, nansi inqubo yesinyathelo nesinyathelo yokubhalisa ku-Amazon Brand Registry.
Isinyathelo 1: Hlola imikhiqizo yakho kanye nokupakishwa kwakho ukuze uqinisekise ukuthi kubonisa ngokucacile uhlobo lwakho.
Isinyathelo 2: Iya ku-Brand Registry bese ungena ngemvume nge-akhawunti yakho ye-Seller Central.
Isinyathelo 3: Ngaphansi kokuthi “Ulwazi Lomkhiqizo,” faka imininingwane yomkhiqizo wakho, ihhovisi lezimpawu zokuhweba, kanye nokubhaliswa kophawu lwakho noma inombolo yomkhiqizo.
Isinyathelo 4: Linda ukuthi uphawu lwakho lokuhweba luqinisekiswe, bese ulayisha ilogo yomkhiqizo wakho uma usebenzisa uphawu lokuklama.
Isinyathelo 5: Ngaphansi kokuthi “Ulwazi Lomkhiqizo,” layisha okungenani isithombe esisodwa somkhiqizo wakho noma iphakheji ebonisa igama lomkhiqizo wakho ngokucacile.
Isinyathelo 6: Qinisekisa uma ungumthengisi, umdayisi, noma kokubili.
Isinyathelo 7: Khetha izigaba zomkhiqizo.
Isinyathelo 8: Faka imininingwane yokukhiqiza nokusabalalisa.
Isinyathelo 9: Thumela isicelo sakho.
Ngemva kokuqeda lezi zinyathelo, uzothola ikhodi yokuqinisekisa ozoyithumela e-Amazon ukuze uqedele ukubhalisa kwakho.
Ingabe i-Amazon Brand Registry ingakwenqaba ukubhaliswa kwakho?
Kungenzeka ukuthi i-Amazon yenqabe ukubhaliswa komkhiqizo. Kungenzeka ngezizathu ezahlukene. Ake sithi uphawu lwakho lokuhweba luqale ukusebenza ngoSepthemba 1, 2023, futhi wabhalisa kuBhaliso Lomkhiqizo ngemva kosuku noma ezimbili. Kuleso simo, ihhovisi lezimpawu zokuhweba kanye nezinhlelo ze-Amazon kungenzeka ukuthi azikabuyekezwa, ngakho-ke i-Amazon ayikwazi ukubona ukufakwa kwakho kwefayela.
Ungavimbela ukwenqatshwa ngokulinda cishe izinsuku eziyi-15 ngemuva kokuthi ihhovisi lophawu lokuhweba linikeze inombolo ye-serial ngaphambi kokubhalisa. Ngaleyo ndlela, i-Amazon ingathola ifayela lakho bese icubungula ukubhaliswa kwakho.
Kubalulekile futhi ukuthumela “izithombe zomhlaba wangempela” zemikhiqizo yakho noma ukupakishwa ku-Amazon Brand Registry, okusho izithombe ezithathwe ngesandla sakho noma phezulu usebenzisa i-smartphone. Izithombe kufanele zibonise ngokucacile ilogo yomkhiqizo kanye namakhodi e-GS1 UPC. Gwema ukuthumela izithombe ezivela kuwebhusayithi yomkhiqizi wakho noma uhlu olukhona lwe-Amazon njengoba lezo azamukelekile.
Ngaphezu kwalokho, ilebula yomkhiqizo wakho kanye/noma iphakheji kufanele ihlangabezane nemithetho yokulebula yase-US. Ilebula kufanele inanyathiselwe unomphela emkhiqizweni noma ephaketheni. Izinhlobo ezikhiphekayo azamukelwa ngaphandle kwezigaba ezimbalwa.
Okokugcina, qinisekisa ukuthi isipelingi somkhiqizo kuhlelo lwakho lokusebenza, amadokhumenti, nezithombe kufana ncamashi. Zonke izidingo ezithunyelwe kufanele zibe nezinhlamvu ezifanayo ezinkulu nezincane, izinhlamvu ezikhethekile, nesikhala. Ukwehluka okuncane kungabangela ukwenqatshwa.
Ukuvala
Ukubhalisa umkhiqizo wakho ku-Amazon Brand Registry kuyindlela enhle yokuthola ukuchayeka okuphezulu, ukuzibandakanya, nokuthengisa. Izidingo zingase zibe nzima, kodwa ziqinisekisa kuphela ukuthi lonke uhlobo lomkhiqizo olubhalisiwe luyiqiniso. Ngenhlanhla, akubizi lutho ukubhalisa umkhiqizo wakho, futhi izinzuzo ongazijabulela uma usubhalisiwe nazo azibizi lutho.
Umthombo ovela Amathole amathathu
Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Threecolts ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
