Imiphumela yokuthengisa iyisilinganiso esikhulu sempumelelo yanoma yiliphi ibhizinisi. Ngakho-ke, ukuqonda indlela yokuthuthukisa ukuthengisa kungasiza kakhulu ibhizinisi ukuthi lithuthukise imali engenayo, lehlise izindleko, futhi lenyuse ukuguqulwa.
Kule bhulogi, sinikeza isifinyezo sokuthi kuyini ukwenziwa ngcono kokuthengisa, izinzuzo zako, kanye nokuthi imaphi amaqhinga ongawasebenzisa ukuze wakhe kangcono izinqubo zakho zokuthuthukisa ukuthengisa.
Okuqukethwe
Kuyini ukuthuthukiswa kokuthengisa
Izinzuzo zokwenziwa ngcono kwezokuthengisa
Amaqhinga angcono kakhulu wokwakha inqubo yakho yokuthengisa ngokugcwele
Isiphetho
Kuyini ukuthuthukiswa kokuthengisa
Ukuthuthukisa ukuthengisa kuyinqubo yokuhlaziya nokulungisa izici zenqubo yokuthengisa ukuze kuthuthukiswe futhi kukhuliswe ukusebenza kwebhizinisi, ukusebenza kahle, nokusebenza kahle. Inqubo yokuthuthukisa eyimpumelelo kufanele iphumele ekwandeni kwemali engenayo, ukuguqulwa, kanye nokukhula.
Izinzuzo zokwenziwa ngcono kwezokuthengisa
Ukuqonda ukubaluleka kokuthuthukiswa kokuthengisa nokuthi kungase kuyithinte kanjani inkampani yakho kuyisinyathelo sokuqala sokuthuthukisa isu lebhizinisi eliphumelelayo.
1. Izinzuzo zezezimali
Ukuthuthukiswa kwethimba lakho lokuthengisa kungathuthukisa ukusebenza kwalo futhi kwandise imali engenayo ngokugqamisa lokho okusebenze ezinqubweni zokuthengisa ezidlule nokusebenzisa amasu namasu amasha. Kungenzeka ukuthi uvumela ithimba lakho labadayisi ukuthi linqume ukuthi yimaphi amasu nezindlela ezisebenzayo nezingasebenzi usebenzisa le ndlela yokuthuthukisa eqhubekayo. Ngokwenza kanjalo, kwethenjwa ukuthi inqubo yokuthengisa ephumelelayo nelungiselelwe ingabasiza banqobe izithiyo, babambe amathuba, futhi ekugcineni bakhulise ukuthengisa kanye nenzuzo.
2. Ukuphathwa okungcono kokuhola
Amabhizinisi angakhuphula amandla awo okuguqula umkhondo abe amakhasimende ngokusebenzisa izinqubo ezingcono zokuphatha umthofu. Lapho ithimba labadayisi liqonda inqubo yokuthengisa, lingaqhubeka nokubona izindawo zokuthuthukisa futhi libeke amasu adingekayo endaweni. Lokhu kungasiza amabhizinisi ukuthi athuthukise kakhulu amathuba awo okuguqula imikhondo ibe ukuguqulwa.
3. Ukusebenza kahle
Ukuba nesu elichazwe kahle noma uhlelo lokusebenzisa, ukubuyekeza, nokuthuthukisa inqubo yokuthengisa kungonga isikhathi futhi kwenze inqubo yokuthengisa isebenze kahle. Lapho inqubo yokuthengisa isebenza ngokuphakama kwayo, ithimba labadayisi kufanele lichithe isikhathi esincane liyilungisa kahle. Ngokulandelayo, abaphathi bezokuthengisa bangagxila emisebenzini efana nokuqeqesha abasebenzi kanye nokusebenzelana nabathengi.
Amaqhinga angcono kakhulu wokwakha inqubo yakho yokuthengisa ngokugcwele
1. Ukusebenzisa uhlelo lokuphatha ubudlelwano bamakhasimende (CRM).
Izinhlelo zokuphatha ubudlelwano bekhasimende (CRM). - izinkundla zesofthiwe eziklanyelwe ukuhlanganisa kanye nokwenza lula ulwazi lwekhasimende, ukukhuthaza ukusebenzisana nokusebenzelana phakathi kweminyango - ukusiza izinhlangano ukuthi ziqonde kangcono futhi zihlanganyele namakhasimende azo futhi, ngokulandelayo, ngethemba lokukhulisa imali engenayo.
Ukuze uthole isibonelo sokuthi amasistimu e-CRM angasiza kanjani ukukhulisa ukuthengisa, ungabheki kude kunenkampani yasendlini neyokuhlobisa i-Empire. Ngokuhlanganisa ulwazi oluvela kuma-oda okuthenga, imibuzo yewebhusayithi, ukusebenzelana kwenkundla yezokuxhumana, impendulo, nezibuyekezo endaweni eyodwa, ithimba labadayisi be-Empire likwazile ukuhlaziya kangcono ukuhola ngakunye.
U-Empire wabe esesebenzisa amasistimu e-CRM ukuze ahlukanise idatha yekhasimende ibe amasegimenti ngokusekelwe emlandweni wokuthenga, okuthandwayo, kanye nezibalo zabantu. Lokhu kuhlukaniswa kwabasizile ukuthi benze imikhankaso yokuzenzela kanye nezincomo zemikhiqizo. Kuphinde kwaholela ekusekelweni kwamakhasimende okulula, okubavumela ukuthi banikeze ngokushesha izixazululo zamakhasimende futhi babhekane nezinkinga. Ukwesekwa kwamakhasimende okuthuthukisiwe kusho amakhasimende aphindayo athuthukisiwe.
2. Ukusebenzisa imibhalo yokuthengisa nezifanekiso
Ibhizinisi lingase futhi lifune ukuhlanganisa imibhalo nezifanekiso ze-imeyili enqubweni yalo yokuthuthukisa ukuthengisa ukuze lithuthukise imilayezo engaguquki kanye nokuxhumana okuphumelelayo nabaholayo noma amathemba.
Lezi zifanekiso nezikripthi ziklelisa izinzuzo, izici ezibalulekile, nezici zokuthengisa ezihlukile zezimpahla noma isevisi, okunikeza ithimba labadayisi isiqondiso kumaphuzu okukhuluma abaluleke kakhulu. Lokhu kusiza abamele ukuthengisa ukuthi badlulisele imiyalezo eqondile nelungiselelwe ikhasimende.
Isibonelo, i-BlendMaster, umkhiqizi we-blender, yaqasha imibhalo yokuthengisa nezifanekiso ukuze ikhulume ngezinzuzo zabahlanganisi babo, izici, nokuthi amakhasimende angabhekana kanjani nanoma yiziphi izinkinga abahlangabezane nazo. Abamele ukuthengisa okubhalwe phansi bashaye izingcingo ngokuzethemba, bephendula imibuzo futhi begcizelela izinzuzo zomkhiqizo wabo. Izifanekiso zabasiza ekwenzeni ukulandelela nokwabelana ngamarisiphu nezindaba zempumelelo. Imiphumela yalokhu kulungiswa ihlanganisa imilayezo efanayo, ukufinyelela okusheshayo, ukuphatha ukuphikisa, ukuzethemba okuphezulu kommeli, nokuthuthukiswa kokuguqulwa okulinganisekayo.
3. Ukukhulisa imikhondo ngokumaketha nge-imeyili
Amabhizinisi angaqhubeka nokuthuthukisa izinqubo zawo zokuthengisa futhi akhuphule amanani okuguqulwa ngokudala okuzenzakalelayo, okomuntu siqu imikhankaso imeyili ezinikezela ngokuqukethwe okwenziwe ngendlela oyifisayo okususelwe esikhundleni somholi ohambweni lomthengi.
Nawa amasu okusebenzisa ukumaketha nge-imeyili ukuthuthukisa inqubo yokuthengisa:
Ukwenza okuthandwa nguwe: Amabhizinisi angakwazi ukuhlela ama-imeyili ngokuvumelana nalokho akuthandayo nokuthandwayo komuntu ngamunye. Amaqhinga avamile ibhizinisi elingawasebenzisa ukuthuthukisa ukwenza kube ngokwakho ireferensi yegama lokuqala lekhasimende, ukusebenzisana kwangaphambilini, nokuhlinzeka ngezincomo eziqondene nawe ngokusekelwe kulokho elikuncamelayo.
Isibonelo, uma oholayo ebonise intshisekelo ezihlalweni ze-recliner, ungabathumelela ama-imeyili agqamisa imicamelo yokuphonsa izihlalo ze-recliner engcono kakhulu noma okunikezwayo okukhethekile kwezihlalo ezihlezi phansi.
Imikhankaso ye-Drip: Ukuhlukanisa ama-imeyili ngokuhamba kwesikhathi kugcina ikhasimende lizibandakanye ngaphandle kokulicindezela. Ama-imeyili athunyelwe kubadoli kufanele anikeze ulwazi olubalulekile njengezinketho zomkhiqizo, amathiphu okuthenga, ubufakazi bekhasimende, noma izipesheli. Qiniseka ukuthi lokhu okuqukethwe kuhambisana nalapho kukhona khona okuholayo ohambweni lomthengi.
Ukubizelwa ezenzweni (CTA): Faka phakathi ama-CTA acacile naphoqelelayo kuma-imeyili akho ukuze ukhuthaze umkhondo ukuthatha isinyathelo osifunayo. Isibonelo, uyabamema ukuthi bahlele ucingo nochwepheshe bomkhiqizo noma babhukhe ukubonisana; izinjongo ezizokwenza kube lula ukuguqula umkhondo futhi uqhubeke nohambo lwabo ne-ejensi yakho.
4. Ukusebenzisa izinkundla zokuvumela ukuthengisa
Ukunika amandla ukuthengisa kuyinqubo yokunikeza abamele abathengisi izinsiza ezidingekayo nolwazi abaludingayo, ukuthuthukisa ukukhiqiza nokukhuthaza ukuthengiselana kanye nemiphumela engcono yokuthengisa.
Ukunika amandla ukuthengisa kubalulekile ekuthuthukiseni ukusebenza kahle kwenqubo yokuthengisa. Okulandelayo ezinye zezindlela amandla okuthengisa asiza ngazo ukukhulisa ukuthengisa:
Ukufinyelela okuthuthukisiwe ezinsizeni: Izinkundla zokunika amandla ukuthengisa zinikeza abamele ukuthengisa ukufinyelela okusheshayo ezintweni zokuthengisa, izinsiza zokuqeqesha, nocwaningo lwemakethe. Ngokufinyelela okusheshayo nokulula kulwazi olubalulekile, bangabhekana kangcono nezimfuno zamakhasimende futhi bagqamise izici zomkhiqizo, bathuthukise ukusebenza kokuthengisa.
Ukuqeqeshwa nokuthuthukiswa okuthuthukisiwe: Ukunika amandla ukuthengisa kufaka phakathi izifundo zokuqeqesha nezinye izinto ezisiza amakhono abaxhumanisi wezentengiso, ubuchwepheshe bomkhiqizo, namasu okuthengisa. Ngokuhlala bethuthukisa amathalente abo, abamele ukuthengisa bangathuthukisa ukusebenza kwabo futhi ngethemba lokuthi bazokhiqiza imiphumela yokuthengisa emikhulu.
Ukuqondanisa nezinhlelo zokumaketha: Ukunika amandla ukuthengisa kukhuthaza ukusebenzelana okuthuthukisiwe phakathi kwamaqembu okukhangisa nawokuthengisa, ukuwasiza ukuthi ahlanganyele ukuze adale imilayezo eqondiwe nokuqukethwe okuhambisana nezethameli eziqondiwe. Lokhu kuhlanganisa kungasiza ukuthuthukisa ukudalwa komthofu, ukunakekela, nokuguqulwa, kukhuphule imiphumela yokuthengisa.
5. Yenza ukubuyekezwa kokusebenza kokuthengisa okuvamile
Ukubuyekezwa kokusebenza kokuthengisa okuvamile kuyisihluthulelo sokuthuthukisa inqubo yokuthengisa yebhizinisi. Uma ibhizinisi lingahloli njalo ukusebenza kwalo futhi lilandelele idatha yalo yokuthengisa, kungenzeka lisebenze futhi lenze izinqumo ezibalulekile ebumnyameni.
Akuyona imfihlo ukuthi izinombolo zokuthengisa zibonisa ngokuqondile ukusebenza kahle kwethimba labadayisi. Ukuhlola njalo nokuhlaziya ukusebenza kweqembu kanye nokudayisa ngakunye kufanele kube yingxenye yokubuyekezwa okujwayelekile kokusebenza kokuthengisa kwanoma iliphi ibhizinisi, kungaba masonto onke, nyanga zonke, ngekota, noma minyaka yonke.
Phakathi nalokhu kubuyekezwa, kunamaphuzu abalulekile amaqembu nabaphathi okufanele baxoxe ngawo, okuhlanganisa:
Amamethrikhi nama-KPIs: Ukusebenza kokuthengisa kukalwa yizinkomba zokusebenza eziyisihluthulelo (ama-KPI), ezihlanganisa amanani okuguqulwa, imali engenayo, umkhondo okhiqiziwe, kanye nosayizi omaphakathi wokwenziwe. Lawa mamethrikhi anikezela ngolwazi lwezinombolo ukuze kuhlolwe kokubili ukusebenza komuntu ngamunye neqembu.
Ukuqhubeka komgomo: Ukuhlolwa kwenqubekelaphambili yabathengisi kuya ezinhlosweni zabo nokuhlosiwe kufanele kufakwe ekubuyekezweni. Lokhu kwenza abaphathi babone izikhala futhi basebenzise izinyathelo zokulungisa, okuhlanganisa ukungeza izinsiza ezengeziwe noma ukushintsha okuhlosiwe njengoba kudingeka.
Ukusebenza komuntu ngamunye: Ukusebenza kommeleli ngamunye wezokuthengisa kufanele futhi kuhlolwe umuntu ngamunye, kucatshangelwa izinjongo zabo ezihlukile, izinjongo, kanye nemisebenzi. Abaphathi kufanele bahlinzeke ngezindawo zokuthuthukiswa ngokusekelwe ezicini zomuntu ngamunye.
Isiphetho
Ukuthuthukisa izinqubo zokuthengisa ngezinye izikhathi kungase kuzwakale kungaphezu kwamandla, kodwa ukukuhlukanisa kube izinto ezinhlanu ezingenziwa, lapho ngayinye idlala indima ebalulekile ekuthuthukiseni inqubo yokuthengisa, kungayenza ilawuleke futhi ibe lula ukusebenza endaweni yebhizinisi lakho. E.
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