Ukudala indawo yokubeka lapho uqala khona noma umkhiqizo kungase kusabisa ngendlela emangalisayo. Uma unguchwepheshe kumkhiqizo, kungase kube nzima ukucozulula ulwazi olufanele ukuze ulufake kumaslayidi.
Yini i-pitch deck?
I-pitch deck isethulo esenzelwe ukukholisa abatshalizimali ukuthi bafake imali ebhizinisini. Ngezinye izikhathi ezibizwa ngokuthi ama-start-up decks, lezi zethulo ziphoqelela ukuxhumana nalo lonke ulwazi olufanele kubatshalizimali abangaba abatshalizimali.
Amadekhi ngokuvamile azungeze amaslayidi angu-15-20. Angadalwa ku-PowerPoint, kodwa ezinye izinkampani zisebenzisa i-Google Amaslayidi, Illustrator, Canva, Prezi, noma i-Visme ukuze zenze amadekhi azo e-pitch for design ehlanzekile.
Njengoba ama-pitch decks emafushane kakhulu, kufanele aklanywe ngobuhlakani. Ngokuvamile banolwazi lomkhiqizo noma lwesevisi, ulwazi lwenkampani, ezezimali, nokunye okuqukethwe okuxoxa indaba ephelele yebhizinisi ngendlela ephumelela kakhulu nenomthelela.
Kungani kufanele ngisebenzise i-pitch deck?
I-pitch deck iyadingeka lapho uhlola abatshalizimali abasha. Abaningi bazoyicela ngokuqondile noma balindele ukuthi ube nayo elungiselelwe.
Nokho, umgomo wokwethulwa kwedekhi yokuqala akufanele kube ukuvala isivumelwano. Isikhathi sokuqala lapho uhlangana nomuntu ongase abe ngumtshali-zimali futhi wethule indawo yakho yokuhlala kufanele igxile ekukhiqizeni isithakazelo kanye nomdlandla kubatshalizimali, kanye nokuphendula noma yimiphi imibuzo abangaba nayo.
Khona-ke, uma kuphumelele, abatshalizimali bazophinde bakumeme futhi, bese kwenziwa isivumelwano ngaleso sikhathi.
Ngakho gcina lokho engqondweni lapho udala i-pitch deck yakho. Awudingi yonke imininingwane emincane kuphrezentheshini yokuqala, eyanele nje ukuhlanganisa abatshalizimali, usungule ukwethenjwa, futhi uxazulule noma yimiphi imibuzo esheshayo noma okukukhathazayo.
Indlela efanele yokudala i-pitch deck elungele abatshalizimali:
- Yabelana ngolwazi lwakho, uthando lwakho, nobungcweti bomkhiqizo wakho nokuthi kungani inkampani yakho isesimweni esikhethekile sokuwuthengisa endaweni yemakethe.
- Sebenzisa okubonakalayo okuhambisana nebhrendi yakho futhi ungachithi isethulo.
- Uma inkampani yakho isuselwa emkhiqizweni, letha i-prototype emhlanganweni. Uma inkampani yakho isuselwa kusevisi, thola ubufakazi, ngaphambi nangemuva kwezithombe, cubungula izindlela zokuhamba, njll., ukuze uchaze isevisi yakho.
- Kwenze kugayeke. Ungafaki umbhalo omningi kunoma yisiphi isilayidi esisodwa, futhi ungalokothi usebenzise ifonti encane kuno-16px.
- Thumela idekhi ngefomethi ye-PDF kubo bonke abahambele umhlangano ngaphambi komhlangano. Ngaleyo ndlela, bangakwazi ukubheka phambili futhi balungiselele imibuzo yabo.
- Ngemuva kokudala i-pitch deck, hlola kabili ukuthi ihambisana nebhrendi yakho kanye namanani enkampani wonkana.
- Hlola kabili yonke imininingwane. Cela othile ukuthi abuyekeze ukuze kucace, amaphutha ohlelo lolimi nesipelingi, amaphutha ezezimali, njll. Futhi, qiniseka ukuthi usebenzisa i-aspect ratio efanele. Ngokuvamile abantu basebenzisa isilinganiso esingu-16:9.
Indlela engalungile yokudala i-pitch deck elungele abatshalizimali:
Ungacindezeli abangaba abatshalizimali ngokufaka ulwazi oluningi kusilayidi ngasinye noma amaslayidi amaningi kakhulu. Sika lokho okungafanele futhi ugcine okuyikho.
- Ungasebenzisi ama-akhronimi aqondene nomkhakha othile noma ulimi oluyinkimbinkimbi kakhulu. Abanye abanikazi bamabhizinisi basebenzisa ulimi oluyinkimbinkimbi ukuze baziveze njengabangochwepheshe kodwa ukukwazi ukuchaza kalula nangokucacile umkhiqizo wakho kuzohlala kusebenza kangcono.
- Ungayiklami ngokwakho ngaphandle uma uneso lokuklama! Qasha i-ejensi yedizayini yedekhi.
Amaslayidi azofakwa endaweni yokupaka
1. Ikhava
Isilayidi sokuqala silula kakhulu! Odinga ukukufaka uphawu lwakho kanye nesitatimende sombono. Lesi sitatimende kufanele sichaze ukuthi inkampani izobathinta kanjani amakhasimende ayo njengoba ikhula. Lokhu kufanele kube isitatimende esikhuthazayo abatshalizimali abafuna ukusibuyisela emuva.
Isibonelo, isitatimende sombono we-Apple sithi "i-Apple ilwela ukwenza imikhiqizo ehamba phambili emhlabeni, nokushiya umhlaba kangcono kunalokho esikutholile." Isitatimende sombono we-Uber sithi, “Ezokuthutha zithembekile njengamanzi ahambayo, yonke indawo yawo wonke umuntu.” Zombili lezi zitatimende zinikeza ugqozi futhi zinikeza abatshalizimali umbono ocacile wenhloso yenkampani.
2. Inkinga
Udinga ukwethula isizathu esicacile sokuthi kungani umkhiqizo/isevisi yakho idinga ukuba khona. Kungani izixazululo zamanje zinganele? Ungabeki udonga lombhalo kulesi silayidi; veza ngokucacile inkinga ngomusho owodwa noma emaphuzwini ambalwa ezinhlamvu.
3. Isixazululo
Manje sekuyisikhathi sokwabelana ngesixazululo sakho—umkhiqizo noma isevisi yakho! Yabelana ngokuthi kungani isixazululo sakho sizogcwalisa isidingo semakethe yakho ohlosiwe. Ungangena kweminye imininingwane yomkhiqizo noma imininingwane mayelana nezinsizakalo zakho lapha, kodwa ungahambi kude kakhulu emininingwaneni. Ukugxila kwalesi sigaba kufanele kube ukwabelana ngokuthi umkhiqizo wakho uyixazulula kanjani inkinga eshiwo ngenhla.
4. Umkhiqizo
Lapha kufanele ungene emininingwaneni eyengeziwe mayelana nalokho okudalayo. Bandakanya amaslayidi angu-1-3 achaza ngokucacile umkhiqizo wakho kanye nemisebenzi yawo ebalulekile (okuhlanganisa izithombe-skrini zomkhiqizo/ama-mockups kungaba usizo lapha).
5. Iqembu
Lawa maslayidi kufanele abe nezinhloso ezimbili: yabelana ngobuntu benkampani yakho futhi uqinisekise abatshalizimali ngokuzibeka endaweni yongoti.
Ukuze uqedele zombili izinjongo, yabelana ngegama, isithombe, nesihloko sawo wonke amalungu eqembu afanelekile. Bese ufaka i-bio emfushane yelungu leqembu ngalinye, okuhlanganisa ubuchwepheshe balo, ulwazi, kanye nemfundo. Yenza lokhu kube kufushane futhi ukuhlele phansi ukuze ufake izingcezu zolwazi ezinomthelela kakhulu ukuze abatshalizimali bazibone. Uma unesikhala, faka iqiniso elijabulisayo ngabasebenzi bakho. Amaphuzu engeziwe uma iqiniso elijabulisayo lihlobene nomkhiqizo noma isevisi yakho.
Kubalulekile ukuthi abatshalizimali bezwe izimpikiswano ezicacile zokuthi kungani iqembu lakho libekwe ngendlela ehlukile ukuphatha le nkampani. Uma ungenalo iqembu eligcwele, chaza ngokucacile ukuthi ungumuntu ofanele kanjani ukuqasha leli thimba elisha lochwepheshe.
6. Ukuncintisana kwakho
Yabelana nganoma yiluphi ucwaningo olwenzile ngabancintisana nabo emakethe yakho. Esikhundleni sokugxilisa amandla akho kulokho abakuletha etafuleni, bonisa abatshalizimali ukuthi yini ekwenza uhluke esixukwini. Khumbula ukuthi ulapha ukuze ukhiqize inzalo kulabo abangaba abatshalizimali, ngakho yini eyenza ibhizinisi lakho lithandeke emakethe ekhona?
7. Ukudonsa
Ukuze wakhe i-pitch deck enamandla yabatshalizimali, kufanele ubabonise imiphumela uma usuqalile ukumaketha umkhiqizo wakho. Ukuveza lolu lwazi akudingekile ngokuphelele, kodwa kungadambisa ukukhathazeka mayelana nokulingana kwemakethe yomkhiqizo okungenzeka abatshalizimali abangaba nakho.
Uma ungaphambi kokwethulwa, zama ukukhombisa idatha ethile ebonisa intshisekelo yemakethe - kungaba into elula njengokubhalisa ohlwini lokulinda lwe-imeyili.
8. Imodeli yebhizinisi
Yabelana nabatshalizimali ukuthi umkhiqizo noma isevisi yakho izobenza kanjani imali. Yabelana ngezinhlelo ezisezingeni eliphezulu zebhizinisi lakho, ugxile endleleni ohlela ngayo ukwenza imali engenayo.
9. Izinyathelo ezilandelayo
Phakathi nale ngxenye yesethulo, nikeza abangaba abatshalizimali izinyathelo ezicacile ezilandelayo ekudalweni komkhiqizo (noma isevisi). Ingabe udinga ukuvula imboni? Ingabe udinga ukwakha izici ezintsha?
Yabelana nganoma yini engase idingeke esikhathini esifushane ukuze wakhe futhi ukhulise ibhizinisi lakho.
10. The ask
Ukufunda ukuthi ungakha kanjani i-pitch deck yabatshalizimali kunezinyathelo eziningi. Isinyathelo sokugcina siwukwenza ukubuza, yingakho uphonsa kwasekuqaleni. Qaphela kakhulu ekubhaleni umbuzo, kodwa isilayidi singase singenalutho noma sifake ilogo yenkampani kanye nolwazi lokuxhumana.
Umbuzo ungabandakanya:
- Ingakanani imali oyinyusayo, futhi ngasiphi isilinganiso
- Izosetshenziswa kanjani izimali
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