Ingabe I-Brand Identity Ibiza Malini?

Sekukonke, umazisi womkhiqizo we-DIY uzobiza cishe u-$50-$100, ukusebenza nama-freelancers omkhiqizo kungabiza noma yikuphi ukusuka ku-$1,500 kuya ku-$5,000, futhi ukusebenza ne-ejensi kuzobiza u-$3,000 kuya ku-$50,000+ kuye ngolwazi lwabo nezimfuneko zakho. Lesi sihloko sizochaza konke okudingeka ukwazi mayelana nezindleko zobunikazi bomkhiqizo.

Uyini umkhiqizo?

Igama elithi "brand" lijikijelwa kakhulu emsebenzini, kodwa yini uphawu? Ingabe ilogo yebhizinisi noma iphalethi yombala wabo? Ingabe igama labo nomugqa wethegi?

Impendulo inguyebo, nokunye okuningi. Ngaso sonke isikhathi lapho inkampani yakho ixhumana nekhasimende, umlandeli, nanoma yiziphi izethameli zangaphandle, ibona umkhiqizo wakho. Ngokuyisisekelo, umkhiqizo wakho umbono wababukeli bakho ngenkampani yakho. Umbono wabo ungase ube umuzwa abawutholayo lapho bethola amasevisi noma umkhiqizo wakho, noma kungaba indlela ababona kalula ngayo uphawu lwakho ngoba bayazi ukuthi imikhiqizo yakho iza ngebhokisi elinemigqa eluhlaza okwesibhakabhaka.

Ibhrendi yindlela izethameli zakho ezibuka ngayo inkampani yakho. Futhi uphawu lwakho, iphalethi yombala, izwi lomkhiqizo, isitatimende senhloso, ama-imeyili, iwebhusayithi, nanoma yini enye izethameli zakho ezingase zihlangabezane nayo izisize zibone inkampani yakho ngendlela ofisa ngayo.

Emhlabeni wokwenza uphawu, zonke izici zibalulekile.

Uma unikeza isevisi yamakhasimende, ukuthi abamele isevisi yamakhasimende bakho bazibandakanya kanjani namakhasimende kuzoqinisa noma kwenze buthaka umkhiqizo wakho. Uma unewebhusayithi noma iziteshi zenkundla yezokuxhumana, lezi futhi zimele umkhiqizo wakho.

Kungani ngidinga uphawu?

Ukuthengisa okuhle kukusiza ukuthi uxhumane kangcono namakhasimende akho afanelekile namakhasimende. Ibhrendi enhle izosiza abangaba amaklayenti ukuthi, “Lapha ngihlala khona. Bayangiqonda.” Futhi uhlobo oluhle luzojabulisa lawo makhasimende angaba khona kusukela esigabeni senzuzo kuya esigabeni sokuguqulwa, lapho bethenga khona umkhiqizo noma amasevisi akho, kuya esigabeni sokwethembeka komkhiqizo, lapho beba abathengi abaphindayo futhi bamemeze uthando lwabo ngenkampani yakho kusukela phezulu.

Ngaphandle kobunikazi bomkhiqizo, amakhasimende akho ngeke azi ukuthi uyinkampani ewafanele yini. Cabanga ngomkhiqizo owuthandayo. Isibonelo, inkampani abantu bazoqhubeka nokuthenga ngokuphindaphindiwe yi-Apple. I-Apple inobunikazi bomkhiqizo obucace kakhulu; ziyasebenziseka, ziyinkimbinkimbi, futhi zigxile kumakhasimende. Abantu abathanda imikhiqizo ye-Apple bathanda ngempela imikhiqizo ye-Apple.

I-brand yakwa-Apple idonse ukunaka kwamakhasimende ayo. Bese, ngokufaka uphawu okungaguquki, i-Apple ikwazile ukuguqula lawa makhasimende angaba ngabathengi kaninginingi.

Yini engena ekwakheni ubuwena bomkhiqizo?

Kunezinto eziningi ezahlukene ezakha umkhiqizo, okuzothinta izindleko zizonke zobunikazi bomkhiqizo wakho. Ubunikazi benkampani yakho kufanele buhlanganise yonke into kusukela kubuhle obuphelele kuya endleleni inkampani yakho esebenzisa ngayo ulimi nokukhuluma namakhasimende ezinkundleni ezahlukene.

I gama le-brand

Igama lomkhiqizo libaluleke kakhulu kodwa akufanele kube yinto yokuqala oyidalayo. Isitayela somkhiqizo wakho kanye nesiphakamiso senani eliyingqayizivele kungase kube usizo ukucabanga ngakho ngaphambi kokuza negama lomkhiqizo.

Isibonelo, awulifuni igama lebhrendi le-“EasyFinance” uma ungumfundisi wezezimali futhi ikhasimende lakho okuhlosiwe kungabantu abacebile be-c-suite. Kodwa uma ungumfundisi wezezimali kwabasanda kuthola iziqu, lelo gama lingase lisebenze! Amasevisi okuqamba amabhrendi ngokuvamile abiza kusuka ku-$1,500 kuya ku-$20,000 nge-ejensi yokuqamba.

Ubunikazi obubonakalayo

Ubunikazi obubonakalayo bomkhiqizo wakho bubaluleke kakhulu. Kuhlanganisa isikimu sakho sombala, amafonti, ilogo, izithombe, umumo namaphethini, izithonjana, nanoma yiziphi ezinye izinto ezibonakalayo. Ubunikazi obubonakalayo bomkhiqizo wakho kufanele buqoqwe kudokhumenti yezinkombandlela zomkhiqizo, echaza ukuthi izakhi zomkhiqizo ezahlukene kufanele zisetshenziswe kanjani. Idizayini yobunikazi obubonakalayo bomkhiqizo ngokuvamile izobiza u-$4,000 kuya ku-$50,000+ ne-ejensi.

Voice

Indlela ibhrendi yakho exhumana ngayo nezithameli ozihlosile kuzo zonke iziteshi zayo ezihlukene ingenye yezindlela ezibalulekile zokwabelana ngobuntu bomkhiqizo wakho. Ingabe uyahlekisa futhi unolaka? Icacile futhi i-minimalistic? Uyaxoxa, kodwa uchwepheshe? Konke lokhu kungaba nomthelela ezindlekweni zobunikazi bomkhiqizo wakho. Ukuthola i-ejensi ukuthi ichaze izwi lomkhiqizo wakho kungabiza kusuka ku-$2,000 kuya ku-$6,000+.

Umlayezo womkhiqizo obalulekile

Umlayezo womkhiqizo obalulekile ungabandakanya izinto ezifana nomugqa wethegi, isitatimende senjongo kanye nombono, isitatimende samanani, isiphakamiso senani esiyingqayizivele, indawo yokubuka umkhiqizo, nenqwaba yezinye izinto. Lezi zakhi zomkhiqizo zihlanganisa imilayezo yomkhiqizo wakho futhi zabelane ngokucacile ngezwi lakho eliyingqayizivele nenjongo namakhasimende akho.

Isibonelo, umugqa wethegi ka-Nike othi “Just do it” ubiza umuzwa ocacile nobonakalayo kulabo abawuzwayo. Iphinde ihambisane nesitatimende senhloso yayo, "Letha ugqozi kanye nokuqamba okusha kubo bonke abasubathi emhlabeni."

Akuzona zonke lezi zakhi zomkhiqizo ezizobonakala kumakhasimende akho, kodwa zizokusiza wena nethimba lakho nihlale nisendleleni lapho nidala okuqukethwe okusha. I-Nike ayabelani ngombono wabo womkhiqizo kuwebhusayithi yayo, kodwa ingena kuwo wonke ucezu lokuqukethwe abakukhiqizayo. Ukuqasha i-ejensi ukuthi ichaze umlayezo womkhiqizo wakho kuzobiza kusuka ku-$2,000 kuya ku-$15,000+.

Bubiza malini umazisi womkhiqizo?

Kunezindlela ezimbalwa ezihlukene zokuqala ukuklama ubuwena bomkhiqizo. Ungazakhela eyakho ibhrendi, ukhiphe idizayini yomkhiqizo wakho kuma-freelancers, noma uqashe i-ejensi ukukusiza ukuthi udale umkhiqizo wakho.

Izindleko zobunikazi bomkhiqizo we-DIY

Lokhu kuzoba inketho eshibhe kakhulu kuze kube manje, kodwa kuzokuthatha isikhathi esiningi kunoma yiziphi ezinye izinketho futhi cishe ngeke kubukeke/kube kuhle.

Ukuze udale umkhiqizo wakho we-DIY, uzodinga ukuthenga isofthiwe ethile. Uma uqonda ukuklama, i-Adobe Creative Suite ingaba inketho enhle, kodwa uma kungenjalo, iCanva Pro ingase ikusebenzele kangcono. I-Adobe cishe i-$55 ngenyanga kuzo zonke izinhlelo zokusebenza zamafu zokudala. Uma ufuna uhlelo lokusebenza olulodwa nje, njenge-Illustrator, izindleko zilinganiselwa ku-$25 ngenyanga. I-Canva Pro cishe i-$14 ngenyanga. Lawa mathuluzi azoba usizo lapho udala ilogo yakho, iphalethi yombala, nanoma yiziphi ezinye izingxenye zobunikazi bakho obubonakalayo.

Lapho udala owakho umkhiqizo, kuzodingeka uchithe isikhathi esiningi wakha yonke into yomkhiqizo kusukela ekuqaleni.

Isikhathi kufanele sisetshenziswe:

1. Ukwenza ucwaningo lwemakethe ukuze uthole izethameli ozihlosile futhi uhlonze ukuncintisana kwakho
2. Ukudala ubuntu bomkhiqizo
3. Ukukhetha igama lebhizinisi nokubhala izici ezibalulekile zebhrendi yakho
4. Ukudizayina ilogo yakho nokukhetha amafonti akho nemibala yomkhiqizo
5. Ukuhlakulela izwi lakho nokuhlola imiyalezo

Sekukonke, ubunikazi bomkhiqizo we-DIY buzobiza cishe $ 50- $ 100.

Ingabe i-brand identity ibiza malini uma usebenzisa ama-freelancers?

Ungaqasha abantu noma abantu abaningi abanamakhono athile lapho usebenzisa ama-freelancers. Izindleko zizohluka kakhulu ngenxa yokuhlukahluka okuningi okuhlukahlukene, okuhlanganisa izinga lesipiliyoni somsebenzi ozimele kanye nezidingo zenkampani yakho. Qaphela ukuthi izinga lomsebenzi wama-freelancers lizohluka kakhulu, futhi cishe kuzodingeka ukuphathe eduze abakwenzayo.

Isibonelo, uma unomkopishi omkhulu kubasebenzi bakho, bangakwazi ukuphatha izici ezibhaliwe zomkhiqizo wakho. Ngakho-ke, uzobe ufuna umuntu ozophatha isu nezinto zokuklama zobunikazi bomkhiqizo wakho. Ukukhipha izingcezu zobunikazi bomkhiqizo ngenkathi kugcinwa okunye kwangaphakathi kuzosiza ukonga izindleko. Bese, kuye ngesabelomali sakho, ungathola i-freelancer ezayo noma uchwepheshe osungulwe.

Ukusebenzisana nama-freelancers kumkhiqizo kuzobiza noma yikuphi ukusuka $ 1,500 ku- $ 5,000, kuye ngolwazi lwabo kanye nezidingo zakho.

Bubiza malini ubuwena bomkhiqizo lapho uqasha i-ejensi?

Ukusebenza ne-ejensi kuzohlale kuyisixazululo esingcono kakhulu. Ama-ejensi amabhrendi anochwepheshe abasebenza kuzo zonke izici zobunikazi bomkhiqizo wakho. Laba chwepheshe bazosebenzisana ukuze baqinisekise ukuthi umkhiqizo wakho uyahlangana futhi unamasu. Umazisi womkhiqizo odalwe i-ejensi, ngokuhamba kwesikhathi, uzokhiqiza inzalo eyengeziwe nokudayiswa kwenkampani yakho kunanoma yiziphi ezinye izinketho.

Baxoxisana nabaholi bezimboni abanjengo-Stripe's Chief Revenue Officer futhi banezingxoxo mayelana nobudlelwane kanye nendima yamabhizinisi ekumeleleni umphakathi wabo. Ngaphakathi kwe-Intercom iyi-podcast ehamba phambili yabakhangisi abafuna izihloko ezahlukahlukene.

Kunokwehluka okuningi ezindlekweni zokubeka uphawu ze-ejensi, ngakho-ke qiniseka ukuthi wenza ucwaningo lwakho ngaphambi kokuthatha isinyathelo. Kungaba ukuhlakanipha ukuba nayo okungenani $ 7,500 ongayisebenzisa ekudaleni umkhiqizo wakho ne-ejensi.

Ukudala ubunikazi bomkhiqizo kungenzeka kungakhathaliseki ukuthi ukuphi nebhizinisi lakho noma ibhajethi yakho. Futhi khumbula, umkhiqizo kufanele ubuyekeze futhi ushintshe kancane njengoba ibhizinisi lakho likhula. Ngakho-ke, uma ungenaso isabelomali sokuqasha i-ejensi njengamanje, lokho akusho ukuthi ngeke ube nakho esikhathini esizayo.

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