I-Amazon: Yakha imingcele emisha yezitolo zomphakathi
I-Amazon isebenzisana ne-Snap ekuthengeni kwangaphakathi nohlelo: I-Amazon imemezele ubudlelwano ne-Snap ukuze bakhe isipiliyoni sokuthenga komphakathi ku-Snapchat. Abasebenzisi base-US manje sebengakwazi ukubuka amanani esikhathi sangempela, ukufaneleka kwe-Prime, izilinganiso zokulethwa, nemininingwane yomkhiqizo yezinto ezikhangiswa ku-Snapchat futhi ezithengiswa yi-Amazon noma abathengisi abazimele endaweni yayo.
Ukwandisa i-e-commerce yezenhlalo nge-Meta: Ngemva kokubambisana kwakamuva ne-Meta, i-Amazon manje ivumela izinqubo zokuthenga eziphelele zemikhiqizo yayo kumapulatifomu e-Facebook ne-Instagram, nakuba le nsizakalo okwamanje itholakala kubasebenzisi base-US kuphela. I-Amazon iphinde ihlole i-e-commerce yezenhlalo ngesici sayo se-Inspire, ihlose ukuncintisana ne-TikTok.
I-Temu: Ukuguqula izinto ze-e-commerce
I-Temu yethula ukuthunyelwa kwemikhumbi olwandle ukuze kwehliswe izindleko: I-Temu ibambisene nezinkampani zemikhumbi ezaziwayo ezifana neMatson, Zim, CMA CGM, Maersk, kanye ne-COSCO ukuze ziqalise ukuthunyelwa kwemikhumbi okunqamula amazwekazi ngempahla yokuthutha olwandle. Leli su lihlose ukwehlisa izindleko zokuthutha ngo-30% -60% uma kuqhathaniswa nokuthuthwa emoyeni.
I-TikTok: Ukubika ukusebenza kwemakethe okuhlaba umxhwele
Isitolo se-TikTok sibike ukukhula okukhulu kwezinkokhelo ze-GMV kanye nevolumu yoku-oda ezigabeni ezinkulu eziyisithupha ngesikhathi somcimbi wangoLwesihlanu Olumnyama:
Ukukhula okumangalisayo kwezingubo zabesifazane nezingane: Umkhankaso we-TikTok Shop's Black Friday e-US ubonise ukwenyuka okukhulu kwenkokhelo ye-GMV ngo-144% esigabeni sezingubo zabesifazane nezingane, okuhambisana nokukhuphuka kwevolumu ye-oda ngo-135%.
Izingubo zabesilisa nezingubo zemidlalo zibona ukwanda okuphawulekayo: Isigaba sezingubo zabesilisa, izingubo zemidlalo, nezingubo zokulala sibone ukukhula okumangalisayo, njengoba izinkokhelo ze-GMV zikhuphuka ngo-173% kanye nokwenyuka kwevolumu ngo-173%.
Izimpahla zasekhaya nezangaphandle ziyashesha: Isigaba sasekhaya nesangaphandle sibike ukukhula okungu-113% kwenkokhelo ye-GMV kanye nokwenyuka kwevolumu ye-oda ngo-106%, okubonisa intshisekelo eqinile yomthengi kule mikhiqizo.
Izicathulo nezinsiza zikhuphuka kancane: Ingxenye yezicathulo nezinsiza ihlangabezane nokukhula ngo-120% ku-GMV yokukhokha kanye no-134% wokuphakama kwevolumu ye-oda, okugqamisa ukuduma kwayo phakathi nomcimbi wokuthengisa.
Isigaba sezimpahla zabathengi ezihamba ngokushesha (i-FMCG) siyachuma: Isigaba se-FMCG sibonise ukusebenza okuqinile ngokweqa ngo-162% kwenkokhelo ye-GMV kanye nokwenyuka okuphawulekayo kwevolumu ye-oda ngo-170%.
Isigaba se-Digital electronics sihamba phambili ngokukhula okuphezulu kakhulu: Isigaba se-electronics esidijithali sigqame ngokukhuphuka okungajwayelekile okungama-281% kwenkokhelo ye-GMV kanye nokwenyuka kwevolumu ye-oda ngo-230%, kudlula zonke ezinye izigaba.
Okunye: Intuthuko ehlukahlukene kuwo wonke umkhakha
I-eBay yembula amathrendi amathathu omthengi okuthuthukisa ibhizinisi lesizini: I-eBay ihlonze amathrendi amathathu abalulekile omthengi: ukugxila ezindlekweni ngokuchitheka okwezikhathi ezithile, okuncanyelwayo kokusetshenziswa okusimeme, nokuvuleleka ekuzameni amabhrendi amasha noma aziwa kancane. Le mininingwane ihlose ukulungiselela abathengisi isizini ephezulu yokuphela konyaka.
I-Wayfair imemezela ukukhushulwa kwe-Cyber7: I-Wayfair yazise abahlinzeki bayo ukuthi iphromoshini yayo ye-Cyber Monday eNyakatho Melika izonwetshwa ibe yizinsuku eziyisikhombisa, kuqalwe ezinsukwini ezimbili ngaphambi kwalokho obekuhleliwe, ukuze kuvunyelwe amakhasimende isikhathi esengeziwe sokuthenga amaholide.
I-Forever 21 yethulwa ku-SHEIN: Forever 21, ngaphansi kwe-Authentic Brands Group, ekhishwe kuwebhusayithi ye-SHEIN, enezinto ezithengiswa kakhulu ezingaphezu kuka-300 kanye nezitayela ezikhethekile eziyi-126 ezinebhrendi ehlanganisiwe, okumaka ukunwetshwa ezindaweni ezintsha zokuklama.
I-CEO ye-Walmart ilindele ukwehla kwamandla emali e-US: Ocingweni lwayo lwezinzuzo ze-Q3, i-CEO ye-Walmart u-Doug McMillon ulinganise ukwehla kwamandla emali e-US ezinyangeni ezizayo, naphezu kwamanje amanani aphezulu okudla nokuthengiswa okuvamile uma kuqhathaniswa nonyaka odlule.
