Inani le-Ecommerce Platform: Shopify Amanani Nezinhlelo

Ake sibheke le-ecommerce SaaS ehamba phambili yomdlalo futhi siveze zonke izimfihlo ezingemuva kwamanani entengo nezinhlelo zakwaShopify.

Okuqukethwe:
Yini i-Shopify
Inganekwane emfushane ngemuva Shopify
Ubani Shopify ilungele
Shopify izintengo nezinhlelo ze-ecommerce
Shopify Izinhlelo Ukuqhathanisa
Ukugoqa: inkundla ye-ecommerce yama-hipsters namabhizinisi

Yini i-Shopify

Kusukela ngoMeyi 2023, Shopify kusengenye yezinketho ezinhle kakhulu emakethe uma kukhulunywa ngamapulatifomu e-ecommerce. Owinile kahle wesihloko sokuhlonishwa kwe-Customers' Choice 2023 - vele uhlole u-Gartner uma unokungabaza - Shopify ingamamitha ayisishiyagalolunye, usho ngokomfanekiso, yonke ingqalasizinda ye-inthanethi edingekayo yohwebo lwedijithali ephaketheni lakho. 

Uphawu lokuthengisa oluyinhloko lwe-franchise ukusebenziseka kalula: ngokuyisisekelo, ugogo wakho angenza amaphupho akhe ebhizinisi (ukulethwa kwamadombolo?) afezeke. Awu, ngakho-ke okungenani ikhangisiwe. 

Okwakho, uhhafu weshumi nambili uhlela intengo ukuze ulingane nesabelomali sakho futhi, okubaluleke kakhulu, izidingo zakho: uma uhlelo lunwebeka kakhulu, isethi yesici iyakhanya futhi iba banzi. 

Njengoba i-CEO yayo u-Tobi Lütke ebhapathizwa ngabezindaba njengo-anti-Bezos, Shopify - ngokuhlanganyela isimo se-2nd esikhulu kunazo zonke se-ecommerce e-US ngemuva kwe-Amazon - ihlale igcina ikhala layo endaweni yokugaya futhi iletha amaqhinga amasha ukuze ithuthukise ulwazi oluphelele kubo bobabili abathengisi nabathengi.

Inganekwane emfushane ngemuva Shopify

U-Tobias Lütke, unjiniyela, kanye no-Scott Lake, umklami, basungula ibhizinisi labo lokuqala le-ecommerce ngo-2004. AbakwaBuddies babefuna ukuthengisa amabhodi eqhwa angokwezifiso. Kodwa, njengoba i-meme ihamba, kukhona okungahambanga kahle… Ngomqondo omuhle. Abakwazanga nje ukuthola isoftware ye-ecommerce ababezimisele ukuyisebenzisa. Futhi, ukuqagele kahle; zazakhela ezabo. Uyazibuza, yini eyayikhetheke kangaka ngalawo mabhodi eqhwa? 

Futhi yenza amasondo anyakaze. Ngo-2006, yethula inkundla yayo yokuqala, abakwaShopify banikeze abasebenzisi iqoqo lamathuluzi asebenzayo angasetshenziswa ekusunguleni isitolo se-inthanethi. Ngemuva kwe-IPO yayo ngo-2015, Shopify isetshenziswe izinkampani ezahlukene ezingaphezu kwesigidi, okwenza ibe enye yezinhlelo ze-ecommerce ezisetshenziswa kakhulu. 

Ubani Shopify ilungele

Ngokomlando, i-Shopify idumile phakathi kwama-SME afuna ukujoyina imakethe eku-inthanethi noma aqinise ubukhona bawo be-inthanethi bamanje. Izizathu zifaka, kodwa azikhawulelwe kulokhu: izindleko ezishibhile, ukwakheka okulula, nokusebenziseka okuhle.

Nokho, muva nje, i-Shopify ihambise ukunaka kwayo emakethe ye-B2B kanye nohlelo lwe-Shopify Plus, olugxile emabhizinisini amakhulu aku-inthanethi. Futhi lolu shintsho lubalulekile. Ukuphishekela okuhle kokwandisa i-repertoire bekwenzelwe ukuvimba ukufuduka kwama-bidwig aye emadlelweni aluhlaza okuthiwa afanelana nesimo sawo esiphakeme kuneShopify. 

Namuhla, isisekelo sakwaShopify siwukuthi amakhasimende kufanele abe nazo zonke izinketho zokukhula eduze nangaphakathi kwe-Shopify ecosystem, abhalise kancane kancane ukuze uthole izici eziphezulu, ezihamba phambili nezinsizakalo.

Shopify izintengo nezinhlelo ze-ecommerce

Umqondo ongaphansi kwezinhlelo zokubhaliselwe ze-Shopify kulula njengophaya we-puff pastry, njengoba sike sakhuluma ngawo kafushane. Uma ukhokhela uhlelo olubiza kakhulu, uyakwazi ukufinyelela amathuluzi anamandla angasiza isitolo sakho se-inthanethi sakwaShopify sikhule. 

Ibiza malini i-Shopify? Zihlanganisani lezi zinhlelo zamanani? Iluphi uhlelo lweShopify olungilungele? Uma unale mibuzo ekhanda lakho, uzothola izimpendulo ngezansi. Ngakho-ke, ake siqale kusukela esigabeni esingezansi.

I-Shopify Starter: yabasanda kufika nabahloli

Umgomo oyinhloko wohlelo oluyisisekelo lukaShopify ukwenza kube lula kuwe ukuthi uqale ukuthengisa imikhiqizo online ngokushesha.

Iphakheji ingasetshenziswa ngokushesha ngaphandle kolwazi lwangaphambilini lokuhlela. Engeza inkinobho yokuthenga manje kuwebhusayithi yakho ye-ecommerce ekhona, thengisa ezinkundleni zokuxhumana, noma uqhube ibhizinisi ngezinhlelo zokusebenza zengxoxo ngaphandle komzamo.

Kunezindleko zanyanga zonke ezingu-$5 zokubhalisa ngaphezu kwenkokhiso engu-5% kanye nenkokhelo yokucubungula engamasenti angu-30. 

Njengoba iwuhlelo lwamanani ashibhile akwa-Shopify, uhlelo lwe-Starter luhluke kakhulu kwamanye amaphakheji we-Shopify SaaS, ngoba alunikezi umakhi wesitolo aku-inthanethi uqobo. Ngeke uthole isitolo sangaphambili se-inthanethi sangempela ngalokhu kubhalisa; esikhundleni salokho uzothola ukufinyelela kuzici zokuthengisa zakwaShopify. Ukuhlanganiswa okungenzeka nesevisi yakwaShopify's Linkpop, esiza abasebenzisi ukwenza imali ngezinkundla zokuxhumana.

Labo abathanda ukuthengisa ku-inthanethi kodwa abangakakulungeli ukwakha isitolo se-inthanethi bangase basebenzise uhlelo lwamanani e-Starter. Ihloselwe abasanda kungena nabahloli, kodwa ingase ibe ngaphezu kokwanele kuphrojekthi kagogo wakho wamadombolo.

I-Basic Shopify: eyamabhizinisi amancane angadingi izici zamabhulukwe kanokusho 

Yize futhi ikakhulukazi eyalabo abasanda kufaka izinzwane zabo emanzini anobuqili ohwebo lwedijithali, izethameli eziqondisiwe ze-Basic ngokuyinhloko yilabo abaqhuba ibhizinisi elincane futhi abadinga amandla obuchwepheshe alula kodwa asebenzayo. 

Ukubhaliswa kwe-Basic Shopify kuzokubuyisela emuva u-$32 p/mo (ukhokhwa nyanga zonke), u-$24 p/mo (okhokhwa minyaka yonke) kanye nenkokhelo yokwenziwayo engu-2.7% kanye nemali yokucubungula engamasenti angu-30 ngokwenziwe ngakunye. 

Ngokusho kwewebhusayithi yakwaShopify, iSisekelo wuhlelo oludume kakhulu. Uma usaqala, unazo zonke izikhali ezidingekayo zokwakha iwebhusayithi ye-ecommerce, isitolo se-inthanethi, wamukele izinhlobo ezimbalwa zokukhokha, futhi ukhuthaze ibhizinisi lakho ku-inthanethi. Ubuhle nokusebenziseka kwesixhumi esibonakalayo ngeke kube yizinto ezikukhathaza kakhulu. 

Ngaphezu kwalokho, unokulawula okuphelele phezu kokwethulwa kwemikhiqizo yakho. Ungafaka ohlwini imikhiqizo yakho futhi uphathe ama-oda akho, futhi usebenzise izici ezithuthukile njengamakhodi ekhuphoni kanye nekhono lokuthola kabusha izinto amakhasimende azilahlile ezinqoleni zawo.

Umehluko oyinhloko wohlelo ukuthi lunikeza imibiko eyisisekelo kuphela nama-akhawunti abasebenzi angu-2. 

Uhlelo oluyisisekelo lwe-Shopify luyinketho enhle kulawo mabhizinisi amancane angadingi izici zamabhulukwe amahle njengamanani okuthumela ngesikhathi sangempela nokubika okuthuthukile. 

Shopify (okuvamile): kubathandi be-ecommerce automation

Ngaphambi kokuthi singene ezinhlelweni zohlelo lweShopify (oluvamile), ake sithi nhla phezu kwesinkwa nebhotela leShopify's SaaS. Ngokunikezwa isihloko sephakheji, u-Shopify kungenzeka ukuthi ucabange ngohlelo olujwayelekile lwe-Shopify njengomuntu ohamba phambili, ngakho-ke yisikhathi esifanele sokuphinda ubuyekeze isici esisethiwe. 

I-Shopify inezigaba ezintathu zamanani eziyinhloko, ngalinye linokuthatha okuhlukile ngezici ezibalulekile zesikhulumi se-ecommerce: Okuyisisekelo, Shopify (okujwayelekile), kanye Nokuthuthukile. Kodwa-ke, isethi yesici esiyinhloko iyatholakala ngawo womathathu amaphakheji:

• Isitolo se-inthanethi | Ipulatifomu ye-ecommerce ye-SaaS kanjalo
• Imikhiqizo engenamkhawulo | Engeza imikhiqizo eminingi njengoba udinga
• Iziteshi zokuthengisa
• Izitolo ze-hydrogen | Lolu hlaka olusekelwe ku-React ukuze ludizayine ngaphambili kwesitolo okuhlukile
• (kufika ku-1,000) Izindawo ze-Inventory 
• Amakhodi esaphulelo | Phatha amanani angashintshi, amaphesenti, kanye nezaphulelo zokuthumela.
• Isitifiketi samahhala se-SSL
• Ukutholwa kwenqola elahliwe 
• Amakhadi wesipho 

Ngaphandle kwalokho, konke okubhaliselwe kwa-Shopify kufaka phakathi amathuluzi ahamba phambili afana nokuhlukaniswa kweKhasimende, isethi yamathuluzi e-Marketing and Sales, kanye ne-Shopify Fulfillment Network (ukugcwaliseka kwe-oda).

Womathathu amaphakheji futhi asekela Uhwebo Lwamazwe Ngamazwe: izizinda namafolda angaphansi, ukuphathwa kwemakethe, ukuhumusha ulimi (ungathengisa ngezilimi eziningi: kufika ku-2 Okuvamile, kufikela kokungu-5 kokuthuthukile, kufika ku-20 ku-Shopify Plus), ukuguqulwa kwemali, nezindlela zokukhokha zendawo.

Uhlelo olujwayelekile lwe-Shopify luzokubiza u-$92 p/mo (nyanga zonke), u-$69 p/mo (ngonyaka), kanye no-2.6% no-30¢ ngokuthengiselana ngakunye.

Iphakethe lakwaShopify ligqama ngokufaka imibiko yobungcweti nama-akhawunti abasebenzi aba-5. 

Ukwenyukela kuhlelo olujwayelekile lwe-Shopify kuzokulethela izinzuzo eziningi ngaphezulu kwesethi yesici esohlwini olungenhla.

Enye yazo i-Ecommerce automations. Izindaba ezinhle kulabo abaku-ecommerce abangakwazi ukubekezelela ukwenza umjikelezo omningi mathupha. Gcina upholile futhi ulondoloze usuku. Uhlelo olujwayelekile lukaShopify luzokusiza ukuthi wakhe ukugeleza komsebenzi futhi ubuke ukuthengisa kwakho kukhuphuka. 

I-Advanced Shopify: yemikhiqizo edinga izinsizakalo ezithile ze-niche 

Esigabeni sesine samanani entengo akwaShopify kanye nezinhlelo zobuholi yi-Advanced package. 

Izindleko ngu-$399 p/mo (nyanga zonke), $299 p/mo (ngonyaka), ngezindleko zomsebenzi ezingu-2.4% kanye nezinkokhelo zokucubungula zamasenti angu-30 ngendali ngayinye. Ama-akhawunti ezisebenzi afinyelela kwangu-15 ayatholakala.

Igama elingukhiye lithuthukisiwe lapha. Phakathi kwezici eziningi ezinhle nezithuthuke ngempela, umakhi wemibiko othuthukisiwe, izibalo ezinemininingwane, izintengo zesikhathi sangempela zokuthumela, kanye nezinhlelo zokusebenza ze-Shopify zesizukulwane esilandelayo zokupholisha indlela yakho yokusebenza.

Ngaphezu kwalokho, ezinye izici eziphambili Ababhalisile bohlelo oluthuthukisiwe banokufinyelela kuzo:

• Izilinganiso zokuthumela ezibalwe ezivela eceleni | Ekuphumeni, ungase ubonise amanani alinganiselwe usebenzisa i-akhawunti yakho noma uhlelo lokusebenza lomuntu wesithathu.
• Shopify Flow | Ukuze kuthuthukiswe ukwethembeka kwekhasimende nemiklomelo, ukuhlukaniswa, ukuthengisa, nokuvimbela ukukhwabanisa ngokugeleza komsebenzi okuzenzakalelayo.
• Imisebenzi kanye nezintela zokungenisa | Ukunikeza ukucaca okuphelele kwezindleko ekuphumeni kanye nokunciphisa ubungozi bokubuyisela kumakhasimende.

Uhlelo lubalulekile kulabo ochwepheshe be-ecommerce abadinga izinsizakalo ezithile ze-niche njengomsebenzi onembe kakhudlwana ngamanani wokuthumela, noma umsebenzi wabo ozenzakalelayo wokusebenza. 

Shopify Izinhlelo Ukuqhathanisa

Ukugoqa: inkundla ye-ecommerce yama-hipsters namabhizinisi

Kuyacaca ukuthi noma ngezinhlelo zayo zokuqala zamanani entengo, Shopify ihlose ukukhanga izinhlobonhlobo ezibanzi kakhulu zabathandi be-ecommerce ngangokunokwenzeka, kusukela kuma-hipsters angasebenzisa uhlelo lwe-Starter ukuthengisa izingubo zakudala ezinkundleni zokuxhumana emabhizinisini azojabula ngokwanele ngohlelo Oluthuthukile.

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