Isitolo Somkhiqizo Sase-Amazon sisungula ibhentshimakhi entsha futhi sichaza kabusha umbono wethu we-ecommerce ngokunika amandla amabhrendi ukuthi ahlinzeke ngolwazi lokuthenga olwenziwe ngokwezifiso nokugxilile. Kusukela ezingaphambili zesitolo ezenziwe ngendlela oyifisayo kuya ekuthuthukisweni kwamaselula, ukukhangisa okuhlanganisiwe kuya kuzibalo ezingenzeka, amafemu angasebenzisa inkundla ukuze agqamise izimpahla zawo eziyingqayizivele futhi akhe ubudlelwano obunenjongo nabathengi bawo.
Okuqukethwe:
Isitolo se-Amazon Brand: simayelana nani?
I-Amazon Storefront vs Isitolo Somkhiqizo - yini umehluko?
Yiziphi izinzuzo ze-Amazon Brand Store?
Ukusebenza okubalulekile kwe-Amazon Brand Store
Ukusethwa kwe-Amazon Brand Store
Amathiphu okuthuthukisa isitolo sakho somkhiqizo ku-Amazon
FAQ mayelana Amazon Brand Stores
Isitolo se-Amazon Brand: simayelana nani?
Nge-Amazon Brand Store (ABS), amabhizinisi e-ecommerce athola indawo ehlukile yokuthengisa. Amabhizinisi angakwazi ukwethula izimpahla zawo, akhulume ngokulandisa kwemikhiqizo yawo, futhi ahlanganyele nabathengi ngendlela engakaze ibonwe ngaphambili.
I-Amazon, inkundla yokudayisa ku-inthanethi enkulu kunazo zonke emhlabeni, ivumela izinkampani ukuthi zeqe uhlu lwemikhiqizo evamile futhi zinikeze ulwazi lokuthenga oluyingqayizivele. Amakhasimende angase aphequlule ikhathalogi yonke yenkampani futhi ajabulele okuqukethwe okugxile kumkhiqizo lapho.
I-ABS ivula amathuba amaningi ebhizinisi ezinkampanini ezifuna ukuthuthukisa ubukhona bazo bedijithali noma ukunikeza amakhasimende abo ulwazi oluhle lokuthenga.
I-Amazon Storefront vs Isitolo Somkhiqizo - yini umehluko?
Abantu abaningi bavame ukuhlanganisa i-Amazon Storefront ne-Amazon Brand Store, okuyizinhlangano ezimbili ezihlukene.
I-Amazon Storefront yikhasi elakhiwe futhi lakhethwa ngokuzenzakalelayo yi-Amazon: yethula ngokusemthethweni kuphela futhi iklelisa yonke imikhiqizo yanoma iyiphi inhlangano esemthethweni ebhaliswe ne-Amazon. Abathengi abaningi abazi ngisho nokuba khona kwamakhasi anjalo ngoba ahlelekile futhi akude nohlobo olufanele kakhulu lokuthenga.
Hhayi-ke, yindaba ehluke ngokuphelele nge-Amazon Brand Stores.
.jpg)
Uma i-Amazon Storefronts iyisitoko esiku-inthanethi ngandlela thize, Izitolo Zomkhiqizo we-Amazon zingaba isizinda sangempela sokuchayeka ku-inthanethi komkhiqizo wakho. Izitolo Zomkhiqizo ze-Amazon zihlinzeka ngokusebenza okuthuthukile nezinketho zokwenza ngendlela oyifisayo ezikhulisa izwi lomkhiqizo wakho ngokuphelele. Ukubhala amakhodi kwe-HTML, izingxenye eziguqukayo, nesakhiwo esiyinkimbinkimbi kungase kunikeze amakhasimende umuzwa wokuthenga omangalisayo.
Phela, iyiphi inhlangano okufanele ikhethe inhlangano yakho? Okokuqala, bonke abanikazi bomkhiqizo kufanele baqale ngokulungisa kahle nokudlala ngama-Storefronts, okungakunikeza umbono wokuthi ungabonisa kanjani izinto zakho. Noma kunjalo, Uma ungumkhiqizo osungulwe noma uzimisele ukusebenzisa imali eningi ekuthengeni okuphambili, i-ABS iyinto okufanele uyinake futhi uyizame.
Yiziphi izinzuzo ze-Amazon Brand Store?
I-Amazon Brand Stores ivumela izinkampani ukuthi zikhulise ubukhona bazo bedijithali emakethe yezitolo ehlala ishintsha. Lezi zimakethe ezibonakalayo zisiza amafemu ukusungula ubunjalo bawo, akhe ubudlelwano obuqinile, futhi andise imali engenayo. Manje, le sevisi ingakusiza kanjani?
Okuhlangenwe nakho ofanelana nawe
I-Amazon ingasiza izinkampani ukuthi zenze isipiliyoni sokuthenga esihehayo. Ngemikhiqizo, ungakha ukuzizwisa komuntu siqu ngokusebenzisa okubonakalayo okukhangayo, ulwazi oluhehayo, nezibonisi zemikhiqizo ezikhethwe kahle.
Ukutholakala okwengeziwe
Amabhizinisi angase ahehe abathengi ngokubonisa izinto. Ukutholakala kukhulisa ukuqwashisa komkhiqizo namazinga okuguqulwa.
Ukuthengisa okungenamthungo
Ukuhlanganiswa kokuthengisa nokudayisa kuyinzuzo enkulu. Amabhizinisi angase akhuphule isilinganiso senani le-oda lawo ngokukhetha nokungeza izinto ezifanayo.
Imininingwane eqhutshwa yidatha
Inkundla izohlinzeka ngedatha ebalulekile kanye nemininingwane. Le mininingwane isiza izinkampani ukuthi ziqonde ukuziphatha kwamakhasimende, izintandokazi, namathrendi. Ngalobu buhlakani, izinkampani zingase zithuthukise ukunikezwa kwemikhiqizo, izindlela zokukhangisa, nezincomo, zithuthukise ukuguqulwa futhi zakhe isisekelo samakhasimende athembekile.
Ukukhuthaza umphakathi osebenzayo
Isitolo somkhiqizo we-Amazon siyindlela enhle yokwakha imiphakathi yomkhiqizo. Amabhizinisi angakha umphakathi ozungeze umkhiqizo wawo ngokusebenzisa izibuyekezo, izilinganiso, nezinto eziqondene nomkhiqizo othile.
Imizamo yokuthengisa edidiyelwe
Phezu kwalokhu, Izitolo Zomkhiqizo zixhuma kalula ne-Amazon Advertising, inikeze izinkampani izinketho ezintsha zokukhangisa. Amabhizinisi angase akhuthaze izinto, andise ithrafikhi, futhi andise ukuba khona ezitolo ngale nkundla.
Ukusebenza okubalulekile kwe-Amazon Brand Store
I-ABS ivumela izinkampani ukuthi zenze izindawo ezikhangayo zedijithali futhi ziqhube imali engenayo, zikhulise amandla azo okuthengisa. Ake sibone ukuthi le nsizakalo ye-Amazon inikeza ini ekuthengeni ku-inthanethi.
1. Ingaphambili lesitolo langokwezifiso
Isevisi ikuvumela ukuthi udale ngaphambili kwesitolo ngendlela oyifisayo. Amabhizinisi angase afanelekele uhlobo lwawo lwedijithali ngezithombe ezikhangayo nokuqukethwe.
2. Ukumelwa kwento okuthuthukisiwe
Amabhizinisi angakhangisa ngezinto zawo ku-ABS. Imifanekiso yekhwalithi ephezulu, amavidiyo, nezingxenye ezisebenzisanayo kudonsela ukunaka futhi kusize abathengi benze izinqumo ezingcono.
3. Izinketho eziningi zesakhiwo
Isitolo Somkhiqizo Sase-Amazon sihlinzeka ngamathuba ambalwa wesakhiwo ongadlala ngawo. Imikhiqizo ingase idale umuzwa oqondakalayo wokuphequlula ngesakhiwo segridi esiguqukayo, isibhengezo seqhawe esibanzi esigcwele, noma inhlanganisela yezinto.
4. Ukulandisa komkhiqizo
Izinkampani zingabelana ngezinkolelo zazo futhi zixhumane nabathengi. Ukulandisa, okuqukethwe okuqondene nomkhiqizo, nezici ezisebenzisanayo zisiza amabhizinisi ukuthi akhulume ngezinjongo zawo, kanye namanani. Ukuxoxa izindaba kukhuthaza ukwethembeka komkhiqizo kanye nokumela ngokwakha ukuxhumana okungokomzwelo.
5. Sula ukuzulazula
I-ABS yenza kube lula ukuhlukaniswa komkhiqizo nokutholwa kohambo lokuthenga olusezingeni eliphezulu. Ukuthola okudingayo ngokushesha kubalulekile.
6. Impendulo yabathengi
Impendulo yabathengi ibalulekile ekuthembekeni. Abathengi bangase babuyekeze, balinganisele, futhi babelane ngolwazi ku-Amazon Brand Store. Lokhu kuhlola kukhuthaza ukuvuleka nekhono kumakhasimende angaba khona.
7. Ukusebenziseka kahle kweselula
I-Amazon Brand Store yenza ukuthenga kweselula kube lula futhi kujabulise. Amakhasimende angavakashela kalula isitolo kuma-smartphones, amathebulethi, namakhompuyutha edeskithophu njengoba iwindi lesibonisi livumelana ngokuguquguqukayo nezinqumo ezihlukile zesikrini, linikeza ukuxhumana okubushelelezi nokubonwayo okumibalabala.
8. Izinketho zezikhangiso ezihlanganisiwe
I-Amazon Advertising ehlanganiswe ne-ABS isiza izinkampani ukushayela ukuthengisa nokudalulwa. Ukubekwa kwemikhiqizo exhasiwe, izikhangiso zokubonisa, namanye amafomethi akhulisa ithrafikhi yezitolo, ukuqashelwa komkhiqizo, nokuthuthukiswa kokuthengisa.
9. Ukuhlaziywa kwedatha okugxile esenzweni
Le nsizakalo ye-Amazon futhi ihlinzeka ngolwazi olusebenzayo kanye nemininingwane yokuthuthukisa izitolo. Imithombo yethrafikhi, amanani okuguqulwa, nezibalo zokuzibandakanya kusiza amafemu athuthukise izitolo zawo, nokukhangisa.
Ukusethwa kwe-Amazon Brand Store
Nokho, ukwethula i-Amazon Brand Store kuyisinyathelo sokuqala endleleni ejabulisayo eya ekuthuthukiseni ubudlelwano bangempela namakhasimende kanye nokungena emandleni abo angenamkhawulo.
Ake sibheke izinyathelo ezisebenzayo ezizokwenza umkhiqizo wakho uphile ku-Amazon.
Isinyathelo 1: Qinisekisa ukufaneleka kokubhaliswa kwe-Amazon Brand.
Ngaphambi kokwethula i-ABS yakho, kufanele uhlole ukuthobela kwakho amazinga e-Amazon Brand Registry. Ithuluzi livikela idatha yakho ebalulekile ngenkathi linikeza ingcebo yamathuluzi ongawasebenzisa ukusungula isitolo sakho esiku-inthanethi esinegama ku-Amazon. Inkampani yakho ayikwazi ukuqhubekela esigabeni sokwakheka ngaphandle uma inophawu lokuhweba.
Isinyathelo sesi-2: Bhalisa kuhlelo lwesitolo se-Amazon Brand
Ngena ngemvume ku-Amazon Seller Central njengomlawuli womkhiqizo. Okulandelayo, khetha "Izitolo" ekukhetheni "Ukukhangisa". Ukuze ubhalise, chofoza okuthi “Dala Isitolo”.
Isinyathelo 3: Khetha isifanekiso
Isayithi linikeza iqoqo lezindikimba ezihambisana nemiklamo ehlukene yomkhiqizo futhi ifanele izintandokazi zokuthenga ezihlukene. Hlola zonke izinketho ukuze uthole ukulingana okuphelele. Khumbula ukuthi yonke into oyikhethile ingase ishintshwe kamuva ukuze ifane nesitayela somkhiqizo wakho nokukhanga okubonakalayo.
Isinyathelo sesi-4: Yenza kube ngokwakho
Thumela ilogo yakho, isithombe seqhawe, nokunye okubonwayo okuchaza umkhiqizo. Mema abaklami ukuthi benze isitolo sakho sigqame kulesi sigaba.
Isinyathelo sesi-5: Hlela imikhiqizo
Ukubeka ngokwezigaba nokuhlukanisa izimpahla zakho ngobuhlakani kuthuthukisa uhambo lwabathengi bakho. Lokhu kwenza ukuthola imikhiqizo kube lula kumakhasimende.
Isinyathelo sesi-6: Lungisa uhlu
Thuthukisa uhlu lwakho ukuze wandise inzuzo. Dala izihloko zomkhiqizo ezicebile ngamagama angukhiye ukuze uhehe abathengi abasha futhi uthuthukise ukusesheka. Chaza imikhiqizo yakho ngokuningiliziwe.
Isinyathelo sesi-7: Khulisa ukuzibandakanya kwabathengi
Layisha i-multimedia ukuze wenze ukuthenga kujabulise futhi kuhehe. Mema amakhasimende ukuthi aphawule futhi abelane ngolwazi lwawo. Ukuze ujabulise amakhasimende akho, cabangela ama-poll noma imibuzo.
Isinyathelo sesi-8: Buka kuqala, qinisekisa, futhi ushicilele
Ngaphambi kokuqala, hlola isitolo sakho se-Amazon Brand. Hlola isitolo ngezinkinga ezibonakalayo noma zokuqukethwe ezingase zilimaze ukwaneliseka kwamakhasimende. Sekulungile? Cindezela ukushicilela bese uqala ukuthengisa!
Isinyathelo 9: Landelela ukusebenza kahle
Isitolo sakho somkhiqizo sidinga ukuthuthukiswa okuqhubekayo ukuze siphumelele. Sebenzisa izibalo ezakhelwe ngaphakathi ukuze uhlole ukusebenza futhi wenze izinguquko.
Isinyathelo 10: Khuthaza ababukeli futhi udlale izikhangiso ezisebenza kahle
Izinto ezimbili zokugcina ukuphathwa kwethrafikhi nezimpawu. Amabhizinisi amaningi enza umzamo omkhulu ekukhangiseni amagama awo. Ngokujabulisayo, kunezindlela eziningi zokukhangisa ku-Amazon. Ukusetshenziswa kwemikhangiso eboniswayo, ukubekwa kwemikhiqizo exhasiwe, nezinye izinhlobo zokumaketha kungaholela ekwenyukeni kwethrafikhi yezinyawo.
Amathiphu okuthuthukisa isitolo sakho somkhiqizo ku-Amazon
Kwesinye isikhathi umphumela owanele akwanele, akunjalo? Ngakho-ke, kusukela osukwini lokuqala, sinentshisekelo yokwandisa ukubonakala komkhiqizo wethu. Masijahe abaholi bezimboni, sithuthukise ukusebenza, sakhe ubudlelwano bamakhasimende, futhi sakhe Isitolo Somkhiqizo Sase-Amazon esihle kakhulu.
Nazi izinyathelo zokudala umuzwa wokuthengisa okhangayo ngaphakathi kohlaka, amagama, nobude bezidingo:
- Gcina ukubumbana komkhiqizo
Hlanganisa ilogo yomkhiqizo wakho, isikimu sombala, nezinye izici ezibonakalayo ukuze unikeze isithombe esihlangene nesihehayo. Ukungaguquguquki kukhuthaza ukuzethemba, nokujwayelana nomkhiqizo.
- Dala isithombe seqhawe esiphoqayo
Thatha ukunaka ngesithombe esihehayo esimela ngempela ingqikithi yenkampani yakho. Lesi sici esihehayo sizodonsela kubathengi, sibahehe ukuthi bathole okwengeziwe mayelana neminikelo ephelele yomkhiqizo wakho, noma ngabe ukukhombisa izithombe zendlela yokuphila, ukugqamisa imikhiqizo yakho, noma ukuveza indaba ehehayo.
- Sebenzisa indlela yokuxoxa indaba
Zenzele inganekwane yomkhiqizo ehehayo ukuze uxhumane nezithameli zakho ngokomzwelo. Dala inganekwane ehehayo eveza ngokusobala umbono womkhiqizo wakho, amanani, kanye nezimfanelo ezivelele.
- Nikeza okuhlangenwe nakho kokuthenga okungenakucindezeleka
Thuthukisa ukuzulazula ngesixhumi esibonakalayo esinembile nesinobungane. Hlela izigaba ngokunengqondo ukuze uphequlule kalula futhi uthole umkhiqizo.
- Bhala izincazelo ezihehayo
Amakhasimende anentshisekelo anezincazelo ezihlanganisa konke. Yenza kube lula kumakhasimende ukuthola nokuqonda ulwazi olubalulekile ngokusebenzisa izigaba ezimfushane, amafonti agqamile, nolimi olulula. Sebenzisa amagama angukhiye afanelekile ukuze uhlale ubonakala.
- Khuthaza impendulo yamakhasimende
Yakha isikhala ukuze abasebenzisi babelane ngemicabango nolwazi lwabo. Phendula ngokushesha nangobungcweti kumazwana futhi ubhekane nanoma yiziphi izinkinga noma izinselele ngokuqhubekayo.
- Sebenzisa amasu okuthengisa ezindaweni ezahlukene
Khulisa inzuzo ngokuthengisa okuhlukahlukene kanye nezincomo zemikhiqizo eqondiwe. Nikeza izinqwaba ezihehayo nezincomo eziqondene nawe ukuze ukhuthaze amakhasimende ukuthi ahlole izinketho eziningi.
FAQ mayelana Amazon Brand Stores
I-Ecommerce ihlala ishintsha, ngakho-ke amabhizinisi ahlala eshesha ngokumisa isitolo ku-Amazon Brand Stores ukuze abonakale kangcono nomthelela. Ukuze uthole ukuqonda okucacile kwe-Amazon Brand Store, sihlanganise uhlu lwe-FAQ olunezimpendulo ezinemininingwane ukuze siphendule imibuzo yakho.
Ngingakwazi ukubuyekeza ukubukeka kwesitolo sami somkhiqizo we-Amazon?
Impela! Dala ubuciko ngokubukeka kwebhizinisi lakho ngokushintsha isakhiwo futhi udale ngaphambili kwesitolo okubukekayo. Ukwengeza, ungakhetha kuzifanekiso ezivele zikhona. Yiba ngowangempela, dlulela ngale, dala okuthile okuhlukile.
Ngingakwazi ukulandelela ukusebenza kwe-Amazon Brand Store yami?
Nakanjani, thola! I-Amazon inikeza ulwazi olubalulekile ekwenzeni izinqumo ezinolwazi. Izinombolo aziqambi amanga. Sebenzisa idatha ukuze uthuthukise ukuthengisa.
Ngingakwazi yini ukubuyekeza isitolo sami somkhiqizo we-Amazon ngemuva kokusisungula?
Nakanjani! Qhubeka uthuthukisa isitolo sakho se-Amazon Brand ukuze uthole umthelela omkhulu.
Ngingakwazi ukuxhuma isitolo sami somkhiqizo we-Amazon kuwebhusayithi yomuntu wesithathu?
Akukho ukuxhumanisa okuqondile okuvunyelwe, kodwa dala ubuciko ngokukhangisa ukuze uhehe izivakashi esitolo sakho somkhiqizo. Ukuze ushayele abathengi ekhasini lakho le-Amazon, yabelana nge-URL yesitolo sakho kwezokukhangisa, inkundla yezokuxhumana, nama-imeyili.
Ngingakwazi ukwenza izikhangiso ze-Amazon Brand Store yami?
Thuthukisa ukubonakala kwesitolo sakho somkhiqizo we-Amazon ngemikhankaso yezikhangiso eqondisiwe ukuze uthole ithrafikhi eyengeziwe. I-Amazon inikezela ngezinhlobo zemikhankaso ezihlukene zokukhomba izithameli ezinembayo.
Sibiza malini isitolo somkhiqizo we-Amazon?
Azikho izindleko ezifihliwe noma izinkokhelo ngale sevisi. I-Amazon Brand Registry ifaka yonke into ngokubhaliswa. Qaphela izinkokhelo ezingase zibe khona lapho wenza imikhankaso yezikhangiso.
Ngingakwazi ukuxhuma isitolo sami somkhiqizo kwamanye amathuluzi okuthengisa noma izinkundla?
Yebo! Idlala kahle ngawo wonke amathuluzi nezinkundla zokumaketha. Ukwengeza izixhumanisi zenkundla yezokuxhumana kungaxhumanisa isitolo sakho namaphrofayili wakho wokuxhumana nomphakathi. Amaphikseli okulandelela athuthukisa ukuqoqwa kwedatha futhi athuthukise ukumaketha.
Umthombo ovela Grinteq
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-grinteq.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
