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12-seo-imikhuba-engcono kakhulu-yokuthuthukisa-izinga-ngo-2023

Izindlela Ezinhle Eziyi-12 ze-SEO Zokuthuthukisa Amazinga ngo-2023

Uma ufuna ukukhulisa ukusebenza kwe-SEO kuwebhusayithi yakho, indawo engcono kakhulu ongaqala ngayo ukusebenzisa izindlela ezihamba phambili ze-SEO.

Nazi izindlela ezingcono kakhulu eziyi-12 ze-SEO zokukusiza ukuthi ukhuphule izinga lokusebenza kwewebhusayithi yakho ezinjinini zokusesha.

I-SEO Izindlela Ezinhle Kakhulu: Umthelela vs. Ubunzima
ImpactUbunzima
Qondanisa okuqukethwe ngenhloso yokusesha⭐⭐⭐⭐⭐⭐
Dala omaka besihloko abafanele ukuchofoza kanye nezincazelo ze-meta⭐⭐⭐⭐⭐
Thuthukisa ulwazi lomsebenzisi wesayithi lakho⭐⭐⭐⭐⭐
Izihloko eziqondisiwe ezinamandla okusebenzisa ithrafikhi yosesho⭐⭐⭐⭐
Sebenzisa igama elingukhiye eliqondiwe ezindaweni ezintathu⭐⭐⭐⭐⭐
Sebenzisa i-URL emfushane nechazayo⭐⭐⭐
Lungiselela izithombe ze-SEO ukuze uthole ithrafikhi eyengeziwe⭐⭐⭐⭐⭐
Engeza izixhumanisi zangaphakathi ezivela kwamanye amakhasi ahlobene⭐⭐⭐⭐⭐⭐
Mboza yonke into abaseshi abafuna ukuyazi⭐⭐⭐⭐⭐⭐⭐⭐
Thola ama-backlink amaningi ukuze wakhe igunya⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Thola amaphuzu amahle ukuze uphumelele i-Core Web Vitals⭐⭐⭐⭐⭐⭐
Sebenzisa i-HTTPS ukuze uvikele isayithi lakho⭐⭐

1. Qondanisa okuqukethwe kwakho ngenhloso yokusesha

Inhloso yosesho yisizathu esiyisisekelo sokusesha komsebenzisi ku-Google. Kubalulekile ngoba umsebenzi oyinhloko we-Google ukuhlinzeka ngomphumela ongcono kakhulu wemibuzo yosesho yabasebenzisi bayo. 

Uzoba sethubeni elingcono kakhulu lokukleliswa ku-Google uma uqondanisa ikhasi lakho nenhloso yosesho. Ngakho-ke, ukuqondanisa amakhasi akho nenhloso yokusesha yomsebenzisi kubalulekile.

Isibonelo, bheka imiphumela yosesho "yendlela yokwenza i-protein shake." 

I-SERP yeGoogle "indlela yokwenza i-protein shake"

Ayikho imikhiqizo ongathengwa kulo mphumela wosesho. Lokho kungenxa yokuthi abaseshi bafuna ukufunda, hhayi ukuthenga.

Okuphambene kuyiqiniso embuzweni othi "thenga i-protein powder."

Abantu abafuni iresiphi ye-protein shake; bafuna ukuthenga impushana. Yingakho iningi lemiphumela eyi-10 ephezulu ingamakhasi esigaba se-ecommerce, hhayi okuthunyelwe kwebhulogi.

I-SERP ye-Google "yokuthenga i-protein powder"

Ukubuka imiphumela ephezulu ye-Google efana nalena kungakutshela okuningi mayelana nenhloso yombuzo, okukusiza ukuthi uqonde ukuthi hlobo luni lokuqukethwe ongakudala uma ufuna ukukala ikhasi elithile.

Ake sibheke igama elingukhiye elingacacile njengokuthi “ukhilimu wamehlo ongcono kakhulu,” othola usesho lwanyanga zonke olulinganiselwa ku-31K e-US.

Sesha ivolumu ukuze uthole "ukhilimu wamehlo ongcono kakhulu," usebenzisa i-Ahrefs' Keywords Explorer

Kumthengisi we-eye cream, kungase kubonakale kunengqondo ngokuphelele ukuzama ukukala ikhasi lomkhiqizo laleli gama elingukhiye. Nokho, imiphumela yosesho ixoxa indaba ehlukile: 

I-SERP yeGoogle "yekhilimu yamehlo ehamba phambili"

Cishe yonke imiphumela yosesho amabhulogi afaka kuhlu izincomo eziphezulu, hhayi amakhasi omkhiqizo.

Ukuze ube nanoma yiliphi ithuba lokubeka leli gama elingukhiye, kufanele ulandele okufanayo. 

Ukuphekela ngenhloso yokusesha kudlula ukudala uhlobo oluthile lokuqukethwe. Udinga futhi ukucabangela ifomethi yokuqukethwe kanye ne-engeli. 

Funda kabanzi mayelana nalokhu kumhlahlandlela wethu wokulungiselela inhloso yosesho. 

2. Dala amathegi esihloko afanele ukuchofoza kanye nezincazelo ze-meta

Amathegi akho esihloko nezincazelo ze-meta zisebenza njengesitolo sakho esibonakalayo emiphumeleni yosesho ye-Google. 

Ngokuvamile zibukeka kanje:

Izingxenye zomphumela wosesho lwe-Google ojwayelekile

Abasebenzisi ngeke bakwazi ukuchofoza kumphumela wakho wosesho uma bengayengi.

SIDENOTE. I-Google ayibonisi njalo isihloko nencazelo emiphumeleni yosesho. Kwesinye isikhathi, iphinda ibhale isihloko bese ikhetha incazelo efaneleke kakhulu ekhasini lamazwibela.

Ungalithuthukisa kanjani izinga lakho lokuchofoza (CTR)?

Okokuqala, gcina ithegi yakho yesihloko ngaphansi kwezinhlamvu ezingu-60 nezincazelo zakho ngaphansi kwezinhlamvu ezingu-150. Lokhu kusiza ukugwema ukunqunywa.

Okwesibili, qondanisa isihloko sakho nencazelo kanye nenhloso yokusesha.

Isibonelo, cishe yonke imiphumela "yama-headphone angcono kakhulu" icacisa unyaka ezihlokweni nasezincazelweni zawo.

I-SERP ye-Google "yama-headphone angcono kakhulu"

Lokhu kungenxa yokuthi abantu bafuna uhlu lwezincomo zakamuva, njengoba ama-headphone amasha ekhishwa njalo.

Okwesithathu, sebenzisa amagama anamandla ukuheha ukuchofoza—ngaphandle kokuthi “ukuchofoza.”

Amagama anamandla kumphumela we-Google SERP

Funda kabanzi mayelana nendlela yokwenza ithegi yesihloko efanelekile, noma bukela le vidiyo:

3. Thuthukisa ulwazi lomsebenzisi wesayithi lakho

Umuzwa womsebenzisi (i-UX) ugxile ekusebenziseni isayithi lakho kanye nendlela abavakashi abahlanganyela ngayo futhi bakuzwe ngayo.

I-UX ibalulekile ku-SEO ngoba uma iwebhusayithi yakho ingemnandi ukuyisebenzisa, izivakashi zizoshiya iwebhusayithi yakho. 

Uma abasebenzisi benza lokhu ngokungaguquki ekhasini lakho eliyisiqalo, kuzothuthukisa izinga eliphezulu lokugxuma.

Ukuze uthuthukise i-UX yakho futhi umise abasebenzisi ukuthi bashiye iwebhusayithi yakho ngokushesha, zama ukuhlola okulandelayo:

  • Isikhalo esibonakalayo - Ingabe ukukhanga okubonakalayo kwewebhusayithi yakho kungathuthukiswa?
  • Kulula ukuhamba – Ingabe isakhiwo sewebhusayithi siklanywe kahle futhi kulula ukusisebenzisa?
  • Izigelekeqe eziphazamisayo - Ingabe kukhona izigelekeqe eziphazamisayo ezingase zilimaze ulwazi lomsebenzisi?
  • Izikhangiso eziningi kakhulu - Ingabe izikhangiso ziyaphazamisa okuqukethwe okuyinhloko?
  • Ukunakekelwa kweselula - Ingabe iwebhusayithi yakho kulula ukuyisebenzisa kumakhalekhukhwini?

Ukhiye wokuthuthukisa i-UX yakho ukugxila kulokho okulindelwe yizivakashi zakho. Zibuze ukuthi yini abayilindele kuwebhusayithi yakho. 

4. Izihloko eziqondiswe ngamandla omgwaqo wokusesha

Ukuzama ukukala amagama angukhiye okungafunwa muntu kuwumsebenzi weziwula. Ngeke uthole ithrafikhi ngisho noma usezingeni lokuqala. 

Isibonelo, uthi uthengisa okokufundisa kwesoftware. Ngeke kube nengqondo ukukhomba “ngiyenza kanjani ifonti ibe nkulu kusihleli se-html yendebe yekhofi” ngoba ayinayo ivolumu yokusesha: 

Isibonelo sobunzima begama elingukhiye elilula, nge-Ahrefs' Keyword Explorer

Futhi ikhasi elisezingeni eliphezulu lithola i-zero organic traffic:

Ikhasi elisezingeni eliphezulu lithola isibonelo se-zero traffic, nge-Ahrefs' Keyword Explorer

Ukuze uthole izihloko abantu abaziseshayo, udinga ithuluzi lokucwaninga lamagama angukhiye njenge-Ahrefs' Keyword Explorer. Faka isihloko esibanzi njengegama lakho elingukhiye elithi "imbewu" bese uya ku Imigomo yokufanisa umbiko. 

Isibonelo, uma unesayithi elihlobene nekhofi, ungafaka “ikhofi” njengembewu yakho. 

Umbiko wemigomo efanayo "yekhofi," usebenzisa i-Ahrefs' Keywords Explorer

Uzoqaphela ukuthi imibono yamagama angukhiye ihlelwa ngamavolumu abo okusesha anjalo ngenyanga, ngakho-ke kulula ukuthola lawo abantu abawafunayo.

Sekushiwo lokho, kunemibono eminingi lapha (ngaphezu kuka-3.7M), futhi akuyona yonke into ezoba nengqondo kusayithi lakho.

Isibonelo, asikho isidingo sokuzama ukukala “iresiphi yekhekhe lekhofi” nesayithi lenkampani yekhofi, njengoba ingekho indlela yokwenza imali ngokuqukethwe. Akunandaba ukuthi ithola usesho lwanyanga zonke olulinganiselwa ku-60K:

I-KD nevolumu "yeresiphi yekhekhe lekhofi," nge-Ahrefs' Keywords Explorer

Yilapho izihlungi zisiza khona.

Isibonelo, uma ubufuna ukuthola amagama angukhiye akudala "okungcono kakhulu [noma yini]", ungavele wengeze igama elithi "okungcono kakhulu" kusihlungi sokuthi "Faka":

Amatemu afanayo abika imiphumela enezihlungi ezisetshenzisiwe, nge-Ahrefs' Keywords Explorer

Ungakwazi ke ukuhlunga amagama angukhiye anezikolo eziphansi Zobunzima begama elingukhiye (KD) ukuze uzicije ngamagama angukhiye alula ukuwabeka ezingeni:

Amatemu afanayo abika imiphumela enezihlungi ezisetshenzisiwe, nge-Ahrefs' Keywords Explorer

Ngokuyisisekelo, amagama angukhiye abalulekile Anamandla Wethrafikhi ongawaklelisa yilokhu okufunayo.

Uma ufuna ukukhomba amagama angukhiye e-KD ephansi ngenqwaba, ungasebenzisa futhi Amagama angukhiye Wokuhlola. 

Nansi indlela oyenza ngayo:

  • Faka isihloko esibanzi kubha yokusesha ye-Keywords Explorer
  • Hamba kuya Imigomo yokufanisa umbiko 
  • Khetha Ukufanisa ibinzana ekuguquleni
  • Hlunga amagama angukhiye ngegama elingukhiye elithi Difficulty score elingaphansi kwama-20
Amatemu afanayo abika imiphumela enezihlungi ezisetshenzisiwe, nge-Ahrefs' Keywords Explorer

Uma iziphakamiso zingabalulekile kangako, sebenzisa isihlungi esithi “Faka phakathi” ukuze unciphise izinto. Isibonelo, masihlunge uhlu lwethu ukuze lufake amagama angukhiye kuphela anegama elithi “okungcono kakhulu.”

Amatemu afanayo abika imiphumela enezihlungi ezisetshenzisiwe, nge-Ahrefs' Keywords Explorer

Ungabe usuhlola i-SERP ukuze uhlole ubunzima nokuncintisana ngokuqhubekayo.

5. Sebenzisa igama elingukhiye olihlosile ezindaweni ezintathu 

Igama elingukhiye eliqondiwe yigama elingukhiye eliyinhloko elichaza okugxilwe kukho noma isihloko sekhasi lakho. 

Kufanele usebenzise leli gama elingukhiye ezindaweni ezintathu:

A. Ithegi yesihloko

I-Google ithi bhala amathegi esihloko achaza ngokunembile okuqukethwe kwekhasi. Uma uqondise igama elingukhiye elithile noma ibinzana, lokhu kufanele kwenze lokho kanye.

Kuphinde kubonise kubaseshi ukuthi ikhasi lakho linikeza abakufunayo, njengoba lihambisana nombuzo wabo.

Ingabe lesi yisici sezinga esibaluleke kakhulu? Mhlawumbe akunjalo, kodwa kusafanele ukufaka phakathi.

Yingakho sikwenza cishe ngawo wonke amabhulogi ethu:

Igama elingukhiye eliqondiwe esihlokweni sokuthunyelwe kwe-Ahrefs, nge-Google

Ungalifaki igama elingukhiye uma lingenzi mqondo. Ukufundeka njalo kuza kuqala.

Isibonelo, uma igama elingukhiye olihlosile lithi “amakhabethe asekhishini ashibhile,” lokho akuwenzi umqondo njengethegi yesihloko. Ungesabi ukuhlela kabusha izinto noma ukwengeza amagama amisayo ukuze kube nengqondo—i-Google ihlakaniphe ngokwanele ukuqonda ukuthi usho ukuthini. 

Isibonelo sethegi yesihloko, nge-google.com

B. Isihloko (H1)

Wonke amakhasi kufanele ahlanganiswe umaki we-H1 futhi afake igama elingukhiye oliqondise lapho kunengqondo khona. 

Isibonelo sesihloko se-H1, nge-Ahrefs Blog

C. URL

I-Google ithi sebenzisa amagama kuma-URL ahambisana nokuqukethwe kwekhasi lakho.

Ngaphandle kokuthi igama elingukhiye oliqondise lide ngokungavamile, ukusebenzisa lokho njenge-slug kuyindlela engcono kakhulu yokwenza lokhu.

Igama elingukhiye eliqondiwe ku-slug, nge-Google

6. Sebenzisa i-URL emfushane nechazayo

Ama-URL aku-SEO adlala indima ebalulekile ekwaziseni abasebenzisi nezinjini zokusesha mayelana nokuqukethwe nesakhiwo sekhasi lewebhu.

I-Google ithi ukugwema ukusebenzisa ama-URL amade ngoba angase esabise abaseshi.

Ngakho-ke, ukusebenzisa umbuzo oqondile oqondiwe njengoba i-URL ingeyona inkambiso engcono kakhulu.

Cabanga nje igama elingukhiye olihlosile lithi "ususa kanjani ithumba lezinyo ngaphandle kokuya kudokotela wamazinyo." Akukhona nje kuphela ukuthi umlomo (akukho pun ehlosiwe), kodwa futhi uzoncishiswa emiphumeleni yosesho:

Amagama angukhiye anqanyuliwe isibonelo, nge-google.com

Ukususa amagama okumiswa kanye nemininingwane engadingekile kuzokunikeza okuthile okufushane nokumnandi ngenkathi ugcina amagama abalulekile.

Ukususa amagama amisayo angadingekile, nge-google.com

Sesikushilo lokho, ungesabi ukuchaza ikhasi lakho kakhudlwana lapho kudingeka.

Isibonelo se-URL esichazayo, nge-google.com

Qaphela ukuthi uma i-CMS yakho isivele inesakhiwo se-URL esichazwe ngaphambilini, esibi, akuyona into enkulu. Futhi ngokuqinisekile akufanele ukweqa ama-hoops amaningi ukuze ulungise. I-Google ibonisa i-URL egcwele ngemiphumela embalwa noma embalwa kulezi zinsuku.

7. Lungiselela izithombe ze-SEO ukuze uthole ithrafikhi eyengeziwe

Ukulungiswa kwesithombe kwe-SEO kuyinqubo yokuqinisekisa ukuthi izithombe zakho zilungiselelwe ukusesha. 

Kubalulekile ukuthuthukisa izithombe ngoba zingabonakala ku-Google Images futhi zishayele ithrafikhi yosesho kusayithi lakho.

http://twitter.com/JohnMu/status/1036901608880254976?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1036901608880254976%7Ctwgr%5E08736e6ab8b5b3e17c111098128e70bd30d1bd00%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fahrefs.com%2Fblog%2Fseo-best-practices%2F

Ungakushayi indiva ukubaluleka kwezithombe ze-Google. Isithumele ngokuchofoza okungaphezu kuka-5.5K ezinyangeni ezintathu ezedlule:

Ukuchofoza okuphelele kwezithombe zika-Ahrefs, nge-GSC

Ukulungiselela amagama amafayela kulula. Vele uchaze isithombe sakho ngamagama futhi uhlukanise lawo magama ngamakhonco. 

Nasi isibonelo:

Isithombe sika-Joshua Hardwick, nge-ahrefs.com

Igama lefayela: number-one-handsome-man.jpg

Kuma-alt tags, yenza okufanayo—kodwa sebenzisa izikhala, hhayi amakhonco.

<img src=".../number-one-handsome-man.jpg" alt="the world's most handsome man">

Omunye umbhalo awubalulekile ku-Google kuphela kodwa nakuzivakashi. 

Uma isithombe sihluleka ukulayisha, isiphequluli sibonisa umaka we-alt ukuchaza ukuthi isithombe bekufanele sibe yini:

Omunye umaka othatha isikhundla sesithombe esihlulekile ukulayisha

Futhi, cishe abantu baseMelika abangu-8.1M banokukhubazeka kokubona futhi bangasebenzisa isifundi sesikrini. Lawa madivayisi afunda amathegi ahlukile ngokuzwakalayo.

UKUFUNDA OKUFANELE

  • I-SEO yesithombe: Amathiphu ayi-12 Asebenzayo (Okwengeziwe Kwethrafikhi Yezinto Eziphilayo)

Izixhumanisi zangaphakathi ziyizixhumanisi ezisuka ekhasini elilodwa ziye kwelinye ngaphakathi kwewebhusayithi yakho. Asetshenziselwa ukuzulazula kwangaphakathi, okuvumela izivakashi ukuthi zisuke ku-A ziye ku-B.

Abalulekile ngoba anendima ekhethekile ku-SEO. Ngokuvamile, lapho ikhasi liba nezixhumanisi ezengeziwe—ezivela emithonjeni yangaphandle nengaphakathi—i-PageRank yalo iphakama. Lesi yisisekelo se-algorithm yezinga le-Google futhi isabalulekile nanamuhla.

Igrafu yomugqa ebonisa Isilinganiselwa se-URL ngokumelene nethrafikhi yosesho

Izixhumanisi zangaphakathi zisiza i-Google ukuthi iqonde ukuthi ikhasi limayelana nani.

http://twitter.com/JohnMu/status/933658806403391488?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E933658806403391488%7Ctwgr%5E08736e6ab8b5b3e17c111098128e70bd30d1bd00%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fahrefs.com%2Fblog%2Fseo-best-practices%2F

Ngenhlanhla, ama-CMS amaningi engeza izixhumanisi zangaphakathi emakhasini ewebhu amasha asuka okungenani kwelinye ikhasi elilodwa ngokuzenzakalelayo. Lokhu kungase kube kubha yemenyu, ekhasini eliyisiqalo lebhulogi, noma kwenye indawo.

Nokho, kuwumkhuba omuhle ukungeza izixhumanisi zangaphakathi ezisuka kwamanye amakhasi ahlobene noma nini lapho ushicilela okuthile okusha.

Ukuze wenze lokhu, sesha i-Site Audit's Isihloli Sekhasi ngesihloko osifunayo.

Kulesi sibonelo, ngifake igama elingukhiye elithi “lsi” ebhokisini lokusesha futhi ngisethe okwehliswayo kube “Umbhalo wekhasi.”

Imiphumela ye-Page Explorer enezihlungi ezisetshenzisiwe, nge-Ahrefs' Site Audit

Lokhu kuzothola okushiwo igama elingukhiye noma isihloko kusayithi lakho ngendlela efanayo ne-Google site: ukusesha kuzokwenza. Lezi izindawo ezifanele zokwengeza izixhumanisi zangaphakathi.

UKUFUNDA OKUFANELE

  • Izixhumanisi Zangaphakathi ze-SEO: Umhlahlandlela Osebenzayo

9. Mboza konke abaseshi abafuna ukukwazi

I-Google ifuna ukukala okuqukethwe okuhle kakhulu kwabaseshi, futhi yilokho okuqukethwe okuhlanganisa konke abafuna ukukwazi. 

Nazi izindlela ezimbalwa zokuthola ukuthi lezo zinto zingaba yini: 

A. Bheka izihlokwana ezivamile emakhasini asezingeni eliphezulu

Ungakwazi ukuhlonza izihlokwana ezivamile ngokuvula amakhasi amabili noma amathathu aphezulu, uvule ibha yamathuluzi ye-SEO ye-Ahrefs, bese uchofoza ithebhu ethi “Okuqukethwe”.

Ngike ngacinga “izinto okufanele zenziwe e-london,” futhi ngiyabona ukuthi womabili ikhasi le-Tripadvisor kanye nekhasi le-Lonely Planet likhuluma ngombhoshongo wase-London njengento eheha kakhulu ongayivakashela. 

Nasi isakhiwo sokuqukethwe sekhasi le-Tripadvisor:

Tower of London kokuqukethwe Tripadvisor, nge Ahrefs' SEO Toolbar

Futhi nakhu okufanayo ekhasini le-Lonely Planet:

I-Tower of London kokuqukethwe kwe-Lonely Planet, ngebha yamathuluzi ye-SEO ka-Ahrefs

Siyabona ukuthi isihloko esingaphansi esivamile phakathi kwalokhu okubili "umbhoshongo waseLondon."

Lokhu cishe kuyinto elindelwe abaseshi futhi bafuna ukuyibona ohlwini lwezinto okufanele zenziwe eLondon ngoba amakhasi amaningi aphezulu akhuluma ngakho.

B. Yenza ukuhlaziywa kwegebe lokuqukethwe

Ungahlola igebe lokuqukethwe uma ufuna ukuqhubekisela phambili izinto.

Ukwenza lokhu:

Namathisela ama-URL wamakhasi amathathu aphezulu kuthuluzi le-Ahrefs' Content Gap. Shiya inkambu engezansi ingenalutho bese ucindezela okuthi “Bonisa amagama angukhiye.” 

Ithuluzi le-Ahrefs' Content Gap

Bese, uma usetha okuthi “I-Intersect” kube “2,” lokhu kubonisa imibuzo okungenani okuqondiwe okubili okukleliswe kuyo. Lezi yizihlokwana ezibalulekile uma ngabe ikhasi elingaphezu kwelilodwa selihlelelwe zona.

Imiphumela yombiko we-Content Gap, nge-Ahrefs' Site Explorer

Kunokuhlukahluka okuthakazelisayo okungu-222 lapha kokuthi “izinto okumele uzenze e-London,” njengokuthi “izinto ongazibona e-london,” “ongakubona e-london,” “nokufanele ukubone e-london.”

Lokhu kukhombisa ukuthi ukubuka indawo kungenye yezinto abaseshi abathanda ukuzenza eLondon, futhi bafuna izincomo.

Lezi izihloko ezimbalwa nje ongazihlanganisa ukuze wenze okuqukethwe kwakho kucace kakhudlwana.

Ama-Backlink amavoti okuzethemba kuwebhusayithi yakho. Ziyisisekelo se-algorithm ye-Google futhi zihlala zingenye yezinto ezibaluleke kakhulu zokukala ze-Google. 

I-Google iqinisekisa lokhu ekhasini layo elithi “Indlela Usesho Olusebenza Ngayo”, lapho isho khona lokhu:

Uma amanye amawebhusayithi avelele esihlokweni axhumanisa ikhasi, lokho kuwuphawu oluhle lokuthi ulwazi luyikhwalithi ephezulu.

Kodwa ungathathi izwi le-Google ngakho...

Ucwaningo lwethu lwamakhasi ewebhu angaphezu kwebhiliyoni elingu-1 lubonisa ukuhlobana okucacile phakathi kwethrafikhi yezinto eziphilayo kanye nenani lamawebhusayithi axhumene nekhasi:

Igrafu yomugqa ebonisa izizinda ezibhekiselayo ngokumelene nethrafikhi yosesho

Khumbula nje ukuthi lokhu kumayelana nekhwalithi, hhayi nje inani.

Kufanele uhlose ukwakha ama-backlinks kusuka kumakhasi agunyaziwe namawebhusayithi namawebhusayithi. 

Buka le vidiyo ukuze ubone ukuthi yini eyenza i-backlink yekhwalithi ephezulu:

11. Thola amaphuzu amahle ukuze uphumelele i-Core Web Vitals

I-Core Web Vitals amamethrikhi okusebenza kwewebhusayithi ethulwe i-Google ukuze ilinganise futhi ihlole ukuzizwisa komsebenzisi.

Lawa ama-metrics abalulekile okufanele ulinganise ngawo:

  • Upende Okuqukethwe Okukhulu Kakhulu (LCP)
  • Ukubambezeleka Kokufaka Kokuqala (kuzothathelwa indawo Ukusebenzelana kupende Olandelayo ngoMashi 2024)
  • I-Cumulative Layout Shift (CLS)

Uma uqapha lawa mamethrikhi, qala ngokusebenzisa i-Google Search Console's Amavidiyo we-Core Web umbiko.

Umbiko we-Core Web Vitals, nge-GSC

 Uma udinga idatha eyengeziwe, hlola i- Ukusebenza umbiko ku-Ahrefs' Site Audit.

Umbiko wokusebenza, nge-Ahrefs' Site Audit

Ukulungisa lezi zinkinga kungaba nzima, ngakho-ke ukubheja kwakho okuhle kuvamise ukucela unjiniyela (noma uchwepheshe we-SEO) ukuthi azilungise.

Nawa amanye amathiphu ajwayelekile ukusiza ukugcina amakhasi akho elungiselelwe isivinini nokusebenziseka:

  • Sebenzisa i-CDN - Amasayithi amaningi ahlala kuseva eyodwa endaweni eyodwa. Ngakho-ke, kwezinye izivakashi, idatha kufanele ihambe amabanga amade ngaphambi kokuthi ivele kuziphequluli zazo. Lokhu kuhamba kancane. Ama-CDN axazulula lokhu ngokukopisha izinsiza ezibalulekile njengezithombe kunethiwekhi yamaseva emhlabeni wonke ukuze izinsiza zihlale zilayishwa endaweni.
  • Cindezela izithombe - Amafayela ezithombe makhulu, okuwenza alayishe kancane. Ukucindezela izithombe kunciphisa usayizi wefayela, okuwenza asheshe ukulayisha. Udinga nje ukulinganisa usayizi nekhwalithi.
  • Sebenzisa ukulayisha okuvilapha - Ukulayisha okuvilaphayo kukuhlehlisa ukulayishwa kwezinsiza ezingaphandle kwesikrini uze uzidinga. Lokhu kusho ukuthi isiphequluli asidingi ukulayisha zonke izithombe ekhasini ngaphambi kokuthi sisetshenziswe.
  • Sebenzisa itimu ethuthukisiwe - Khetha itimu yewebhusayithi eyenziwe kahle enekhodi esebenzayo. Qalisa idemo yetimu usebenzisa ithuluzi le-Google le-Pagespeed Insights ukuze uhlole.

12. Sebenzisa i-HTTPS ukuze uvikele isayithi lakho

I-HTTPS (I-Hypertext Transfer Protocol Secure) ibonisa ukuthi isayithi lisebenzisa isitifiketi se-SSL. Kusho ukuthi idatha yakho ibethelwe njengoba idlula isuka kusiphequluli sakho iye kuseva yewebhusayithi.

Kube yisici sezinga le-Google kusukela ngo-2014, ngakho-ke kusabalulekile. 

Ungabona uma ngabe isayithi lakho selivele lisebenzisa i-HTTPS ngokubheka ibha yokulayisha esipheqululini sakho. Uma kukhona isithonjana "sokhiye" ngaphambi kwe-URL, kusho ukuthi umuhle.

"Khiya" isithonjana, ngeSiphequluli se-Google Chrome

Uma kungenjalo, udinga ukufaka isitifiketi se-SSL. 

Iningi labasingathi bewebhu linikeza lokhu kumaphakheji abo. Uma eyakho ingasebenzi, ungayithatha mahhala kokuthi Let's Encrypt.

Izindaba ezinhle ukuthi ukushintshela ku-HTTPS kuwumsebenzi wesikhathi esisodwa. Uma selifakiwe, wonke amakhasi esayithi lakho kufanele avikeleke—okuhlanganisa nalawo owashicilela ngokuzayo.

Izinyathelo ezilandelayo

Ukusebenzisa lezi zindlela ezingcono kakhulu eziyi-12 ze-SEO kuyisiqalo esihle sokubeka phezulu ku-Google, kodwa uzodinga ukuqapha inqubekelaphambili yakho, ungaguquguquki ekuletheni kwakho, futhi okubaluleke kakhulu, ubekezele.

Imiphumela ayihlali iza ngokushesha—kodwa uma uyethemba inqubo futhi uzama njalo ukuthuthukisa i-SEO yakho, kufanele ubone imiphumela ekhuphukayo ngesikhathi.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.

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