Sibuze ababhalisile bencwadi yezindaba ye-Ahrefs' Digest umbuzo owodwa olula: “Imaphi amathuluzi okuthengisa edijithali owasebenzisayo ngo-2023?”
Nansi imiphumela.
SIDENOTE. Lena bekuyinhlolovo yezinketho eziningi, ngakho abaphendula bebengakwazi ukuvotela wonke amathuluzi abawasebenzisayo esigabeni ngasinye. Sihlanganisa uhlu lwamathuluzi okuqala ngokwethu, kodwa inhlolovo iphinde yavumela abantu ukuthi basitshele nganoma imaphi amanye amathuluzi abawasebenzisayo (abawenzile).
Okuqukethwe
Amathuluzi we-SEO
Amathuluzi ezokuxhumana
Amathuluzi okuthengisa nge-imeyili
Amathuluzi e-CRO
Amathuluzi okukhiqiza
Amathuluzi okuhlaziya
Amathuluzi we-SEO
1. I-Google Search Console
I-Google Search Console (GSC) iyithuluzi le-SEO elikusiza ukuthi:
- Qonda ukuthi i-Google iwabona kanjani amakhasi akho.
- Hlaziya ukuchofoza, okuvelayo, nendawo emaphakathi.
- Bona ukuthi yimiphi imibuzo eletha abasebenzisi kusayithi lakho.
- Thola futhi ulungise amaphutha we-SEO wezobuchwepheshe.
- Thola okuqukethwe kwakho ku-Google ngokuthumela amamephu esayithi.
Ukuduma kwe-GSC phakathi kwama-SEO nabakhangisi kungesinye sezizathu esenze sanquma ukuhlanganisa i-GSC ku-Ahrefs 'Rank Tracker kanye nethuluzi lethu lamahhala: Amathuluzi we-Ahrefs Webmaster.
UKUFUNDA OKUFANELE
- Ungayisebenzisa Kanjani Ikhonsoli Yokusesha Ye-Google ukuze Uthuthukise I-SEO (Umhlahlandlela Wabaqalayo)
2. Ama-Ahrefs
I-Ahrefs iyithuluzi le-SEO ongalisebenzisa ukwenza iwebhusayithi yakho ibe ngcono futhi uthuthukise izinga lakho ezinjinini zokusesha ezifana ne-Google.
Iwusizo kakhulu kule misebenzi elandelayo ye-SEO:
- Ucwaningo lwegama elingukhiye - Thola amagama angukhiye abalulekile ebhizinisini lakho.
- Ukuhlaziya isixhumanisi - Hlaziya ikhwalithi nenani lama-backlink kuwebhusayithi yakho.
- Ukuhlolwa kwesayithi - Hlola iwebhusayithi yakho ukuze uqonde intuthuko edingekayo ye-SEO.
- Ukulandelela izinga - Landelela amazinga ewebhusayithi yakho kanye nezimbangi zakho.
Ungazama ama-Ahrefs mahhala ngokubhalisela Amathuluzi Omphathi Wewebhusayithi ye-Ahrefs (AWT). Ukuxhuma iwebhusayithi yakho ku-AWT kukuvumela ukuthi uhlole futhi ulandelele ukusebenza kwe-SEO yewebhusayithi yakho.
UKUFUNDA OKUFANELE
- Izinto eziyi-16 Okungenziwa Ngu-Ahrefs Kuphela
3. Iphrofayela Yebhizinisi Le-Google
Iphrofayela Yebhizinisi Le-Google ikuvumela ukuthi uphathe ukuthi ibhizinisi lakho lendawo livela kanjani ku-Google Amamephu Nosesho.
Ngephrofayela Yebhizinisi le-Google, ungakwazi:
- Gcina ulwazi olunembile mayelana nebhizinisi lakho ku-inthanethi.
- Tshela i-Google amahora akho, iwebhusayithi, inombolo yocingo, nendawo (ikheli lomgwaqo, indawo yesevisi, noma umaka wendawo, kuye ngebhizinisi lakho).
- Xhumana namakhasimende.
- Ukuheha abathengi abasha.
4. Ukukhala Ixoxo SEO Spider
I-Screaming Frog iyithuluzi le-SEO elikuvumela ukuthi uhlole iwebhusayithi yakho. Isici esisodwa esiwusizo ikhono lethuluzi lokudonsa idatha kweminye imithombo efana ne-Google Analytics, Google Search Console, kanye ne-Ahrefs API—okukunikeza umbono ophelele wedatha yosesho yewebhusayithi yakho.
5. Yoast SEO
I-Yoast SEO iyi-plugin ye-WordPress SEO eyenza iwebhusayithi yakho ibe nezinjini zokusesha ngokugcwele. Njengamanje inokufakwa okusebenzayo okuyizigidi ezi-5 futhi ikwenza ukwazi ukumisa iwebhusayithi yakho ukuthi ivumelane ne-SEO.
Amathuluzi ezokuxhumana
1. I-hootsuite
I-Hootsuite iyinkundla yokuphatha imithombo yezokuxhumana. Ngayo, ungashicilela futhi uhlele okuqukethwe kwakho kwenkundla yezokuxhumana kusuka kudeshibhodi eyodwa. Isekela ukuhlanganiswa ne-Twitter, Facebook, Linkedin, Instagram, Pinterest, YouTube, kanye neTikTok.
2. Isivimbeli
I-Buffer iyithuluzi lenkundla yezokuxhumana elikusiza ukuthi uhlele futhi ushicilele okuqukethwe kwakho kwenkundla yezokuxhumana. Futhi inezibalo ezakhelwe endawenikazi ukuze ukwazi ukuqapha ukusebenza kokuthunyelwe kwakho. Ikuvumela ukuthi ushicilele kuwo wonke amanethiwekhi omphakathi amakhulu kanye nalawo angadumile kakhulu njengeMastodon.
3. Kamuva
Kamuva ikuvumela ukuthi uhlele futhi uthumele okuqukethwe kwenkundla yezokuxhumana ezinkundleni zokuxhumana ezinkulu. Bangozakwethu neTikTok, Meta, nePinterest. Kodwa futhi ungathumela ku-LinkedIn naku-Twitter.
4. Ihlumela Social
I-Sprout Social iyithuluzi lokuphatha inkundla yezokuxhumana elisiza abathengisi ukuthi bakhulise ubukhona babo bezokuxhumana. Ibeka phakathi ukushicilela, ukuqapha, ukuzibandakanya, nokuhlaziya. Isebenza kuzo zonke izinkundla ezinkulu zokuxhumana.
5. Umsila
I-Tailwind iyinkundla yezokuxhumana kanye ne-analytics ekuvumela ukuthi uhlele okuthunyelwe kwakho kwenkundla yezokuxhumana kumapulatifomu afana ne-Instagram, Pinterest, ne-Facebook endaweni eyodwa.
Amathuluzi okuthengisa nge-imeyili
1. MailChimp
I-Mailchimp iyinkundla yokumaketha ye-imeyili ehamba phambili ekuvumela ukuthi ulandelele futhi uhlaziye imikhankaso yakho yokumaketha nge-imeyili. Inomhleli wokudonsa bese uwisa, okusho ukuthi awudingi ulwazi lokubhala amakhodi ukuze uqalise futhi uqalise umkhankaso we-imeyili.
2. I-HubSpot Email Marketing
I-HubSpot ihlinzeka ngohlu lwamathuluzi okuhloswe ngawo ukusiza amabhizinisi amancane ukuya kwaphakathi nendawo ngokumaketha kwawo. Phakathi kwalawo mathuluzi ithuluzi lokumaketha le-imeyili elihlonyiswe kahle, elenziwe ngezifiso ongalisebenzisa ukuze usize ukukhulisa umkhankaso wakho we-imeyili.
3. ActiveCampaign
I-ActiveCampaign inezifanekiso ze-imeyili ezingaphezu kuka-250+ B2B ne-B2C, okwenza kube lula ukwenza umkhankaso wakho we-imeyili olandelayo usebenze. Ungaqalisa ama-imeyili ngokususelwe ekuthengeni, ekuvakasheni kwesayithi, noma ekuhlanganyeleni futhi futhi uhlukanise izethameli zakho ukuze uthole imikhankaso eqondiswe kakhulu.
4. I-Mailerlite
I-Mailerlite ikuvumela ukuthi wenze ngokuzenzakalela ukuhamba kwakho komsebenzi futhi uthumele imikhankaso eqondiwe. Inomhleli osebenziseka kalula wokudonsa nokuwisa. Esinye isici esiwusizo ukuthi ungenza imali izethameli zakho, njengoba inkundla ihlangana neShopify, WooCommerce, kanye neStripe.
5. I-Brevo (Yangaphambili ibiyi-Sendinblue)
I-Bevo (ngaphambilini eyayaziwa ngokuthi i-Sendinblue) ikuvumela ukuthi udale ama-imeyili abukeka njengochwepheshe ngaphandle kwamakhono okuklama usebenzisa umhleli wayo wokudonsa nokuwisa. Inikeza oxhumana nabo abangenamkhawulo futhi ikuvumela ukuthi ulandelele ukuthi i-imeyili ngayinye isebenza kanjani—ikuvumela ukuthi ufunde ukuthi yini esebenza kangcono nezithameli zakho.
Amathuluzi e-CRO
1. I-Hotjar
I-Hotjar iyithuluzi elikuvumela ukuthi ubone ukuthi yiziphi izingxenye zamakhasi akho amakhasimende asebenzisana nazo. Lokhu ikwenza ngokusebenzisa izindlela eziningi, njenge:
- Amamephu okushisa
- Ukuqoshwa kwesikrini
- Impendulo yomsebenzisi
- Izinhlolovo zabasebenzisi
2. Ngokufanele
I-Optimizely iyithuluzi lokuhlola elihlukanisayo elinikeza imininingwane ngokuziphatha kwabasebenzisi bakho kuwebhusayithi yakho. Ikuvumela ukuthi uqinisekise izici ezintsha ngokusebenzisa izivivinyo. Futhi iyinkundla ephansi/engenayo ikhodi, ngakho-ke awudingi ukuba ingcweti kwezobuchwepheshe ukuze wenze isilingo siqhubeke.
3. I-Microsoft Clarity
I-Microsoft Clarity iyithuluzi lamahhala lokusebenzisa imephu yokushisa elikuvumela ukuthi ubone ukuthi izivakashi zixhumana kanjani kuwebhusayithi yakho. Ikuvumela ukuthi ubuke ukuthi abantu basebenzisa kanjani isayithi lakho ngokurekhodwa kweseshini. Ithuluzi lihlanganisa ne-Google Analytics, okusho ukuthi ungathola ukubuka okuphelele kokusebenzelana kwamakhasimende akho kuwebhusayithi yakho.
4. Iqanda Elihlanyayo
I-Crazy Egg inkundla edumile ongayisebenzisa ukuze ulandelele futhi uthuthukise ukuziphatha kwezivakashi zakho futhi uthuthukise izinga lakho lokuguqulwa. Kuhlanganisa amamephu okushisa, ukuhlolwa kwe-A/B, okuqoshiwe, izinhlolovo nokuningi. Uma unesitolo sakwaShopify ungakwazi futhi ukuxhuma isitolo sakho kalula futhi ufinyelele i-Crazy Egg kudeshibhodi yakho yakwaShopify.
5. Lucky Orange
I-Lucky Orange inedeshibhodi elula ukuyisebenzisa futhi igxile ekuthuthukiseni izinga lokuguqulwa kwewebhusayithi yakho. Lokhu ikwenza ngokusebenzisa amamephu okushisa ashukumisayo, ukurekhodwa kweseshini, nezinhlolovo. Ungasebenzisa leli thuluzi ukuze ubone wonke umlando wokusebenzelana kwesivakashi kuwebhusayithi yakho.
Amathuluzi okukhiqiza
1. I-Google Workspace
I-Google Workspace inikeza iqoqo lamathuluzi ongawasebenzisa ukuze uqhube ibhizinisi lakho. Uma ufuna ukwakha amadokhumenti, amaspredishithi, amaslayidi, ukugcina amafayela, ukumisa ikholi yevidiyo, noma umane uhlole i-imeyili yakho, ungakwenza konke lapha.
2. Sondeza
I-Zoom inkundla yenkomfa ngevidiyo ongayisebenzisela ukubamba amakholi wezingqungquthela zevidiyo. Ukuthandwa kwayo okukhulayo kusho ukuthi akukaze kube lula ukuthi ochwepheshe bezokuthengisa ngedijithali bagxume ocingweni neklayenti noma ozakwabo.
3. Ukuxega
I-Slack iyinkundla yokuhlanganyela lapho ungasebenzisa khona nethimba lakho noma uhlanganyele namanye amaqembu. Isebenzisa "Amashaneli" ukuhlela okuqukethwe, ilethe konke ukuxhumana kwakho endaweni eyodwa. Enye inzuzo ye-Slack ukuthi inokuhlanganiswa okungaphezulu kuka-2,000 namanye amathuluzi owathandayo futhi ikuvumela ukuthi wenze izenzo ezijwayelekile.
4. I-Dropbox
I-Dropbox iyinkundla yokugcina amafu ekuvumela ukuthi ugcine amafayela akho endaweni eyimfihlo nevikelekile. Uthola u-2GB wesitoreji samafu mahhala nge-Dropbox Basic, ngakho-ke ukukhetha okudumile kokugcina nokwabelana ngamafayela ukuze uhlanganyele.
5. Amaqembu e-Microsoft
I-Microsoft Teams iyinkundla yenkomfa ngevidiyo eyenza ukwazi ukusebenzisana nozakwenu. Ukuhlanganiswa kwayo namanye amathuluzi afana ne-Office 365 kwenza kube lula ukuyisebenzisa uma ujwayelene neminye imikhiqizo ye-Microsoft.
Amathuluzi okuhlaziya
1. Izibalo ze-Google
I-Google Analytics isiza ukuqoqa idatha mayelana nezivakashi zewebhusayithi yakho nokuthi zixhumana kanjani newebhusayithi yakho. Isetshenziswa amabhizinisi abo bonke osayizi ukuqonda uhambo lwamakhasimende ezivakashi zawo.
2. I-Hotjar
I-Hotjar iyinkundla egcwele efakiwe ekunikeza amandla okuqoqa zonke izinhlobo zedatha kuwebhusayithi yakho. Ungakwazi ukulandelela izikhathi, izinga lokugxuma, iziteshi eziphezulu zethrafikhi, amakhasi aphezulu kanye nezinga lokuguqulwa kwakho kudeshibhodi eyodwa.
3. Iwebhu efanayo
Iwebhu efanayo ikunikeza imininingwane yemakethe futhi ikusiza ukulinganisa ukusebenza kwakho kwedijithali ngokumelene nezimbangi. Iphinde ikuvumela ukuthi ukhiqize imininingwane mayelana nezithameli zakho engasiza ukunquma isu lakho lokumaketha.
4. UMatomo
I-Matomo ikunikeza ukulawula okungu-100% kudatha yakho. Kukusiza ukuthi uqonde ukuthi izivakashi zakho zisesha ini, ukuziphatha kwazo, kanye nokuthi ungathuthukisa kanjani ulwazi lwazo lomsebenzisi. Isetshenziswa kumawebhusayithi angaphezu kwesigidi.
5. Izibalo ze-HubSpot
I-HubSpot Analytics ikuvumela ukuthi uhlaziye amamethrikhi okusebenza ewebhusayithi yakho, njengamaseshini namazinga okuguqulwa. Iphinde ikutshele ukuthi yimiphi imithombo yethrafikhi eletha amakhasimende amaningi ngokuhamba kwesikhathi. Ukubika kuyingxenye emaphakathi yethuluzi, futhi ukuhlanganiswa kwayo nayo yonke inkundla ye-HubSpot ingamandla ayo uma usuvele usebenzisa i-HubSpot.
Imicabango yokugcina
Nakuba kungeyona ingxenye yale nhlolovo, ukukhuluma kokugcina ngenhlonipho kufanele kuye ku-ChatGPT. Kulungile ukusho ukuthi kushintshile ukuthi bangaki abakhangisi bedijithali abasebenza futhi kwabasiza ukukhulisa umkhiqizo wabo.
Unemibuzo? Ngiyabonga ku-Twitter.
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
