Imakethe yezinsiza zezemidlalo zasebusika iyisistimu yemvelo ethokozisayo nenenzuzo. Njengoba intshisekelo emisebenzini yasebusika ikhula, kubalulekile ukuthi abathengi bathole ukufinyelela egiyeni elidingekayo kulo mdlalo onomthelela omkhulu.
Ukuhlangabezana nezidingo zamakhasimende afuna okokusebenza kwezemidlalo kwasebusika okungcono kakhulu kudinga ukuqwashisa ngemibandela yokukhetha ebalulekile, kungakhathaliseki ukuthi umkhiqizi, isitolo, noma umhlinzeki wesevisi.
Le ndatshana izohlola izesekeli zezemidlalo zasebusika zakamuva abathengi abazilangazelela ngo-2024.
Okuqukethwe
Ngabe imidlalo yasebusika izohlala inenzuzo ngo-2024?
Izinsiza zezemidlalo zasebusika ezi-5 okufanele zibe nazo zika-2024
Amazwi wokugcina
Ngabe imidlalo yasebusika izohlala inenzuzo ngo-2024?
Imakethe yemishini yezemidlalo yasebusika yayilinganiselwa US $ 14.03 billion ngo-2023 futhi kulindeleke ukuthi ifinyelele e-US $ 32.83 billion ngo-2031, ikhuphuke ngezinga lokukhula lonyaka elihlanganisiwe (CAGR) lika-8.5% ngonyaka.
Nazi izibalo ezibalulekile ezimbalwa ezilungele ukwenza imakethe ichume ngo-2024:
- Ingxenye eku-inthanethi ibhebhethekisa imakethe yemishini yezemidlalo yasebusika yomhlaba wonke, njengoba ochwepheshe bebikezela ukuthi izobhalisa i-CAGR ephezulu kunezitolo ezingaxhunyiwe ku-inthanethi.
- Imishini ye-Ski nayo iyisegimenti ebusa kakhulu ngokusekelwe ohlotsheni. Amandla okuthenga abathengi ayakhula, okubavumela ukuthi bathenge izingubo zezemidlalo ezengeziwe kanye nemishini ehlobene.
- Ngokwesifunda, i-Europe ihola leli phakethe njengoba likhombisa isabelo esibaluleke kakhulu - futhi ochwepheshe babikezela ukuthi izobamba ukubusa kwayo esikhathini sokubikezela.
Izinsiza zezemidlalo zasebusika ezi-5 okufanele zibe nazo zika-2024
1. Izibuko
I-Goggles in imidlalo ebusika zinkulu kulezinsuku. I-Goggles iyinto okufanele ube nayo kuwo wonke umuntu wezemidlalo yasebusika. Kungani? Ngoba konke kumayelana nokunikeza abathengi okungcono kakhulu kwemihlaba yomibili—ukusebenza nesitayela.
Lezi izesekeli zamehlo ukusiza ukuvikela amehlo omsebenzisi elangeni elibenyezelayo. Kodwa akugcini lapho. Ziphinde zinikeze imfudumalo ebusweni ngenkathi ziqinisekisa ukuthi umbono wabathengi uhlala ucwebile ngaphandle kwenkungu.
Imidlalo eminingi yasebusika ngokuvamile ihlanganisa abasebenzisi abenza imisebenzi ezindaweni eziphakeme. Kodwa nansi inkinga—umoya kulezo zindawo eziphakeme mncane, okusho ukuthi imisebe ye-ultraviolet eyingozi ingangena. Futhi, iqhwa lingabuyisela emuva imisebe yelanga, iyenze ibe namandla nakakhulu.
Nakuba zonke izinkinga ezingenhla zizwakala ziyingozi, ukuba nazo izibuko zezemidlalo yisixazululo esilula sabathengi. Ngaphandle kokuvikela amehlo abasebenzisi, okunye okuhlukile kunikeza eminye imisebenzi.
Ngokwesibonelo, abanye izibuko zezemidlalo ingaba namalensi ayisilinda agobe ukusuka kwesobunxele kuye kwesokudla esweni nasebusweni bomuntu ogqokile. Zithengeka kakhudlwana futhi zilungele ukwenza umsebenzi wenziwe. Ngokuphambene, ezinye izibuko zemidlalo zinganikeza amalensi ayindilinga anamajika aqondile. Banikeza umbono ongcono we-peripheral ngokuhlanekezela okuncane kanye nokuxhopha.
Ngokusho kwe-Google Ads, lesi sisekeli sezemidlalo sasebusika sinamagama angukhiye amabili asebenza kahle: "izibuko zasebusika" kanye "nezibuko ze-ski zasebusika." Eyokuqala inokusebenza okuphansi; Imibiko ibonisa ukuthi ingena ekusesheni kwanyanga zonke okuyi-1,000. Ngokuphambene, okwesibili kunomhlaba omningi, usezingeni eliphezulu ngokusesha okumaphakathi kwenyanga okungaphezu kuka-110,000.
2. Izigebengu zentamo
Ukungena emithambekeni ngentamo engavikelekile kungaba isigwebo sentambo. Abathengi badinga ukumbozwa kwentamo elungile ukuze baqedele ingubo yabo yezemidlalo yasebusika efudumele. Yilokho okwenza umehluko phakathi kokuba nesikhathi esimnandi emakhazeni nokukuthola kungabekezeleleki nhlobo. Isixazululo? Izigebengu zentamo.
Lezi zesekeli zingenza okuningi kunokugcina intamo ifudumele. Bangakwazi kabili njengebhande lekhanda noma imaski yobuso, okubenza babe isengezo esiwusizo egiyeni lezemidlalo lasebusika. Izigebengu zentamo zifana nezikhafu kodwa zinemiklamo evimbela umoya.
Ngakho abathengi bangaqiniseka ukuthi izintamo zabo zizohlala zivikelekile eziqongweni ezinomoya ngaphandle kokukhathazeka isivikelo sabo ewa.
Uma kubhekwa ukuthi Izikhangiso ze-Google zibeka ukusesha okumaphakathi kwanyanga zonke kwe- “intamo gaiters” ku-40,500, kusobala ukuthi lesi sisetshenziswa sithola ukunakwa okukhulu—futhi ngesizathu esihle.
3. Omakalabha
Ukulimala ekhanda kungaba kubi kakhulu noma kubulale, ikakhulukazi ngaphandle isivikelo esifanele ngesikhathi semisebenzi yasebusika. Abathengi banamathuba amaningi okuthi bathole isivinini esiphezulu ngesikhathi beshibilika eqhweni noma beshushuluza, okwandisa amathuba okuba bagibele onqenqemeni, esihlahleni, noma bashayisane nomunye umuntu—okuholela ekulimaleni okukhulu ekhanda noma ebuchosheni.
Ngokwalesi sizathu, nezigqoko iyisesekeli semidlalo yasebusika okufanele ube nayo. Ziyindlela ephephile nesemfashinini yokugcina ikhanda livikelekile ngesikhathi sanoma yimuphi umdlalo. Kodwa nakuba izigqoko zokuzivikela zingakwazi ukuvimba ngokuphelele ukulimala kwekhanda, zizosiza ukunciphisa imiphumela yokushayisana uma futhi kwenzeka.
Ngaphandle kokuba igiya lokuphepha, nezigqoko zifudumele kunezigqoko ezivamile, ngakho zigcina ikhanda lipholile futhi livikelekile ku-frostbite. Ikakhulukazi abadingeka kakhulu omakalabha abanezici ezifana ne-MIPS (I-Multi-directional Impact Protection System) kanye nomoya omncane olungisekayo ngenxa yekhwalithi yawo ephezulu kanye nokumelana nomthelela.
Amabhayisikili abuye asebenzise isabelomali, esiza ekuqhubekiseni ukuthandwa kwawo. Izikhangiso zeGoogle zibonisa ukuthi "izigqoko zokuzivikela" zithola ukusesha okumaphakathi kwanyanga zonke okungu-823,000. Kubonakala sengathi abasebenzisi bazimisele ngokwenza isiqiniseko sokuthi bahlala bephephile futhi benethezekile.
4. Amagilavu
Enhle amagilavu kungenye into okufanele ube nayo yabathandi bemidlalo yasebusika. Amagilavu awakona nje ukugcina izandla zifudumele—angakwazi nokuvikela iminwe ukuthi ingalimali ngenkathi idlala ngamabhodi eqhwa noma ama-skis. Futhi zivumela abasebenzisi ukuthi babambe izigxobo ze-ski futhi bagcine ibhalansi enhle.
Emuva lapho, amagilavu konke kwakumayelana noboya nesikhumba, kodwa namuhla, zenziwe ngezinto zokwenziwa ezipholile ezingawafaki amanzi kanye nomswakama njengoba zazivame ukwenza. Nangu umkhabi; amagilavu amaningi asebusika kulezi zinsuku aze avumele abasebenzisi ukuthi basebenzise amadivayisi wabo wesikrini esithintwayo ngaphandle kokuthi bawakhumule.
Izandla zingahanjelwa kakhulu uma kubanda futhi nomswakama wehla. Futhi kuba kubi nakakhulu uma umoya uqala ngoba ususa amafutha emvelo esikhumbeni, ushiye izandla zingenakuzivikela. Kulapho amagilavu ebusika zisiza, zivala umswakama odingwa yisikhumba ukuze sivikele isikhumba esomile, esiqhekekile kanye nesithwathwa.
Kodwa nansi into; amagilavu awakona nje mayelana nokusebenza, angaba futhi izitatimende zemfashini, futhi kunezinketho ezimbalwa. Ngokwezikhangiso ze-Google, "amagilavu" anokusesha okulinganiselwa ku-450,000 ngenyanga ngenkathi "amagilavu ebusika” iqoqa imibuzo eyisilinganiso engu-40,500 nyanga zonke.
5. I-Balaclavas
Ama-Balaclavas konke kumayelana nokuvala ubuso bonke, okunikeza ukuzivikela okudingekile ngokumelene nezimo ezibandayo ezibandayo nezibi ngenkathi u-snowboard noma wenza eminye imisebenzi yezemidlalo yasebusika.
Cabanga nge i-balaclava njengenhlanganisela yesigqoko nentamo ye-neck gaiter. I-balaclava ivala ingxenye enkulu yekhanda, intamo, nobuso ngangokunokwenzeka, igcina izinga lokushisa elinethezekile ngaphandle kwesidingo samabhontshisi amakhulu noma izikhafu.
Manje hlola lokhu; ngokwedatha yezikhangiso ze-Google, “i-balaclava” ziya ngokuya zithandwa. Bathola ukusesha okumaphakathi kwenyanga okungama-823,000 ngo-Okthoba 2023—ukweqa okukhulu kusuka ekuseshweni okuyisilinganiso okungu-422,000 kwanyanga zonke ngo-2022.
Amazwi wokugcina
Kungakhathaliseki ukuthi amakhaza ashubisa umnkantsha, ubusika yisikhathi esihle sokuzijabulisa nokuhlala umatasa. Abathengi badinga kuphela izesekeli ezifanele ukwenza noma yimiphi imisebenzi abayifisayo ngenkathi behlala befudumele futhi benethezekile.
Eminye yemidlalo yasebusika ethandwa kakhulu ihlanganisa ukushushuluza kanye ne-snowboarding kanye nalezi zinsiza ezihamba phambili ziyindlela engcono kakhulu yokugcina abathengi bezihlomele. Gxila kumazibuko, izigqoko zokuzivikela, ama-neck gaiters, amagilavu asebusika, nama-balaclava ukuze unikeze abathengi ubusika obungcono kakhulu emithambekeni ngo-2024.
