Ukulungiselelwa kokusesha ngokuvamile kuyinto enhle. Uma udala okuthile okuwusizo—isihloko, ikhasi lomkhiqizo, ngisho nethuluzi lamahhala—kuyasiza ukuqinisekisa ukuthi abantu bangayithola ngokusesha.
Kodwa ungakwazi ukuya kude kakhulu? Ungakwazi yini phezu-lungiselela?
I-Google ithi "yebo", ngezindlela ezimbili.
Ukuthuthukisa kakhulu okulimazayo
Ukwenza kahle kakhulu okulimazayo kunjengoba uGary Ilyes wakwaGoogle ekubeka, “ngokoqobo ukwenza kahle kakhulu kangangokuthi ekugcineni iqala ukulimaza.” Kuyenzeka wenze umzamo omkhulu ukuze uzame ukukala ukuthi amakhasi akho adlulele endaweni enogaxekile—futhi i-Google inganciphisa izinga lokuqukethwe kwakho, noma ikhethe ukukuklelisa konke.
I-Google namuhla ngokuvamile inhle kakhulu ekuhlonzeni—kanye nasekuzibeni—izinhlobo eziningi zokuthuthukisa kakhulu. Kodwa kukhona amaqhinga ambalwa asese nengozi yokuthola izinhlawulo ezenziwa mathupha.
1. Ukugcwalisa amagama angukhiye
Ukugxilisa amagama angukhiye kuyinqubo yokuminyanisa ikhasi eligcwele amagama angukhiye, ngomzamo wokubeka ezingeni eliphezulu kulawo magama angukhiye.
Uzobona ukugxunyekwa kwamagama angukhiye uma ukubonile: amagama angukhiye kanye nomqondo ofanayo aphindwa kaningi, emishweni nasezigabeni ezingenangqondo ngempela.
Ukuthola phezulu ikhamera engenasibuko kungaba umsebenzi onzima. Noma kunjalo, ngokuningiliziwe kwethu ikhamera engcono kakhulu engenasibuko umhlahlandlela, senza lula inqubo ngokukala i amamodeli wekhamera angenasibuko angcono kakhulu futhi kakhulu ikhamera ethembekile engenasibuko brand.
Kuwumkhuba omuhle ukufaka amagama angukhiye ezindaweni ezifanele, njengezihloko noma izincazelo ze-meta: ubonisa amarobhothi nakubantu ngokufanayo ukuthi ikhasi lakho ligxile esihlokweni esithile.
Kodwa nakuba ukukhomba igama elingukhiye kusiza amakhasi ukuthi avele emiphumeleni yosesho yemibuzo efanele, ukugxilwa kwamagama angukhiye kungaba nomthelela ophambene, kuguqule okuqukethwe okuwusizo kube ugaxekile.
Ku-Google, amagama angukhiye engeziwe awahlali engcono njalo—futhi amanye amakhasi aklelisa amagama angukhiye angawasho. Okubhalwe kubhulogi yethu mayelana namathegi e-canonical ku-#1 yegama elingukhiye elithi “canonical tagging”:
Ngaphandle kweqiniso lokuthi "ukumaka okusemthethweni" akushiwo noma kuphi ekhasini:
Awudingi ukufaka amagama angukhiye kuwo wonke iyintshi ye-athikili yakho. Bhala ngesihloko sakho ngemininingwane ewusizo, futhi udale izihloko ezicacile, ezifanele kanye nezihloko, futhi uzosho inala yamagama angukhiye ngaphandle komzamo owengeziwe.
2. Ukwakha izixhumanisi ezinombhalo we-ancho okufana nse
Umbhalo we-anchor ubhekisela kumagama achofozekayo kusixhumanisi sewebhusayithi yakho. Isibonelo, lesi sixhumanisi sinombhalo we-anchor othi "google rankings":
Uma lo mbhalo wehange ufana negama elingukhiye eliqondiwe lekhasi oxhuma kulo, ubizwa kanjalo ukufana ngqo umbhalo we-anchor.
Lokhu kungasiza: I-Google ibheka umbhalo we-anchor wama-backlinks akho ukuze ikusize ukuqonda ukuthi ikhasi limayelana nani (nokuthi lilekelele ini). Kodwa ama-backlink amaningi anamahange wegama elingukhiye afana ncamashi angaba uphawu olucacile ku-Google lokuthi izixhumanisi ziyathengwa noma ziyathonywa: into ephikisana ngokusobala nezinqubomgomo zogaxekile ze-Google.
Amaphrofayili e-backlink emvelo aqukethe ingxube yezinhlobo ezahlukene zombhalo we-anchor: amagama angukhiye afanayo ncamashi, kodwa ngokuvamile amagama angukhiye amaningi okufanisa ingxenye, izinkomba zomkhiqizo, ama-URL anqunu, izixhumanisi zesithombe, namagama angahleliwe.
Nasi isibonelo sephrofayela ye-backlink yemvelo:
Ukwakha isixhumanisi kuyingxenye eyinhloko ye-SEO, kodwa akusizi ukugxila embhalweni we-ancho kuwo wonke ama-URL. Gxila emandleni akho ekutholeni izixhumanisi kwasekuqaleni, bese ushiyela umbhalo we-ancho kumuntu oxhumanisa nesayithi lakho.
Ukumosha isikhathi ngokweqile kokuthuthukisa
Ezinye izinhlobo zokuthuthukisa zihlushwa inkinga ehlukile: ukuncipha kwembuyiselo. Esikhathini esidlule, umzamo wakho oqhubekayo unomthelela omncane futhi omncane ekubonakaleni kosesho. Njengoba uJohn Mueller weGoogle ebeka, "ukugxila kuyo yonke imininingwane emincane eyenza umehluko omncane omncane."
Nazi izibonelo ezimbalwa.
1. Ihlose ukuphelela ku-Core Web Vitals
I-Core Web Vitals amamethrikhi asetshenziselwa ukukala isivinini nolwazi lomsebenzisi wekhasi lewebhusayithi, futhi ayingxenye yezibalo ze-Google zokukala amakhasi.
I-Core Web Vitals ikala ukusebenza kwekhasi lakho kuzo zonke izivivinyo ezintathu ezihlukene. Ukusebenza kwekhasi kufakwe njengenye Impofu, idinga ukuthuthukiswa, or Kuhle. Emakhasini anedatha etholakalayo, ungabona lezi zikolo embikweni wokuSebenza we-Site Audit:
Ukusuka kwesinye isigaba uye kwesinye kuhle kubasebenzisi bakho—amakhasi alayisha ngokushesha nangokuqhubekayo—futhi angase anikeze nokukhushulwa okuncane ekusesheni amazinga.
Kodwa nakuba konke ukuthuthukiswa kwe-Core Web Vitals yakho kusiza ukwenza iwebhusayithi yakho ibe ngcono kancane, ubunzima nomzamo odingekayo ukuze uqhubeke nokwenza ngcono kuyakhula. Esikhathini esithile, kungase kungabi khona inzuzo eyengeziwe ekusebenzeni kokusesha.
Lapha yilapho ukulungiselelwa okwengeziwe kungena khona: kungase kube ukuthi isikhathi nomzamo odingekayo ukuze unciphise i-LCP yakho (enye yamamethrikhi e-Core Web Vitals) ukusuka kumasekhondi angu-2.5 ukuya kumasekhondi angu-2 kungase kusetshenziswe kangcono kwenye indawo, ekuthuthukisweni okungaba nenzuzo enkulu ekubonakaleni kwakho konke kosesho.
2. Ukulungisa iketango ngalinye lokuqondisa kabusha
Ukuqondisa kabusha kwenzeka uma isivakashi sekhasi lewebhu sithunyelwa ekhasini elehlukile—ukuqondisa kabusha chain kwenzeka lapho okunye kwalokhu kuqondisa kabusha kwenzeka ngokulandelana.
Isibonelo: isivakashi sebhulogi esusulwe manje singase siqondiswe kabusha kokuthunyelwe kwebhulogi entsha; uma lokho okuthunyelwe kususwa, kungase kuqondiswe kabusha ekhasini eliyisiqalo lebhulogi.
Lawa maketango aqondisa kabusha angaba mkhulu kalula, futhi kuyalinga ukusebenzisa amandla ukuwanciphisa—kodwa cishe kunesidingo esincane. I-Google ingakwazi ukulandela ngokobuchwepheshe ukuqondisa kabusha oku-10 ngaphambi kokubangela iphutha, ngakho-ke iningi lamaketanga akho okuqondisa kabusha kungenzeka lilungile, njengoba linjalo. Uma ufuna ukuyidlala iphephile, thatha iseluleko sika-John Mueller: lungisa amaketanga okuqondisa kabusha “ngama-hop” amahlanu noma ngaphezulu.
Ungakubona lokhu usebenzisa i-Site Audit. Yiya embikweni wazo Zonke Izinkinga ngemva kokuqalisa ukucaca kwewebhusayithi, futhi uzobona inqwaba yezinkinga ezingase ziqondiswe kabusha, okuhlanganisa “uchungechunge lokuqondisa kabusha lude kakhulu:”
3. Ukuthuthukisa yonke incazelo yemetha eyodwa nomaka wesihloko
Izincazelo ze-Meta namathegi esihloko asiza izindatshana ukuthi zigqame emiphumeleni yosesho, futhi zikhuthaza abaseshi ukuthi bachofoze i-athikili yakho.
Ngokuchofoza okwengeziwe emugqeni, kungase kulingeke ukubhala noma ukubhala kabusha yonke incazelo ye-meta kanye nesihloko somaka ongabeka izandla zakho phezu kwakho—kodwa lokho kungahlanganisa umzamo omkhulu omoshiwe. Nakumawebhusayithi anempilo, amakhasi amaningi athola ithrafikhi encane kakhulu evela kwa-Google, ngakho-ke ungashintsha okuqukethwe okungekho muntu ongakubona.
Uma ufuna ukuthuthukisa izincazelo ze-meta namathegi esihloko, udinga ukubeka phambili. Ukuhlolwa Kwesayithi kusebenza kahle: vula umbiko we-Page Explorer bese usetha izihlungi ukukhombisa amakhasi anenkomba athola ithrafikhi yezinto eziphilayo:
Bese uhlunga imiphumela yakho isuka phezulu iye phansi ngesilinganiso sethrafikhi yezinto eziphilayo (ungase usebenzise imenyu ethi “Amakholomu” ukuze wengeze amakholomu abonisa incazelo yemetha nobude bekhasi ngalinye).
Uzobona uhlu lwamakhasi akho ethrafikhi ephezulu kakhulu eduze kwezincazelo zawo zamanje ze-meta, okwenza kube lula ukubona ukuthi bakhona yini abangazuza kusibuyekezo.
Imicabango yokugcina
Uma ukhathazekile mayelana nokwenza kahle kakhulu, umuzwa wakho cishe uwumhlahlandlela omuhle. Uma uzwa sengathi wenza okuthile i-Google (noma abasebenzisi bakho) engeke ikuthande, noma ulungisa intuthuko emincane ezindaweni esezisebenza kahle kakade—khona-ke yebo, cishe wenza kahle kakhulu.
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
