Inhloso yosesho yimbangela yombuzo wosesho. Ngamanye amazwi, yilokho oseshweni olufunayo uma usebenzisa injini yokusesha efana ne-Google.
Kulo mhlahlandlela, uzofunda konke odinga ukukwazi mayelana nenhloso yosesho nokuthi ungakuthuthukisa kanjani okuqukethwe kwakho ukuze kuhambisane nakho.
Umusha ocwaningweni lwamagama angukhiye? Bheka umhlahlandlela wethu Wabasaqalayo ocwaningweni lwamagama angukhiye
Okuqukethwe
Kungani inhloso yokusesha ibalulekile ku-SEO
Ungayithola kanjani futhi uyilungiselele kanjani inhloso yosesho
Kungani inhloso yokusesha ibalulekile ku-SEO?
I-Google ibeka phambili ukubaluleka kwemiphumela yosesho. Ngakho-ke uma ufuna ukukala ku-Google, okuqukethwe kwakho kufanele kube umphumela ohambisana kakhulu nombuzo. Okokuqala nokubalulekile, lokho kusho ukudala okuqukethwe okuqondana nenjongo yosesho yezithameli eziqondiwe.
Isibonelo, uma usesha “i-suv ehamba phambili,” uzothola yonke imiphumela isezingeni le-SUV nezibuyekezo, hhayi ikhasi lomkhiqizo wemoto ethile.
Lokhu kungenxa yokuthi i-Google iyazi ukuthi inhloso yomsebenzisi ukufunda kuqala, bese kuba namandla okuthenga.
Ukulungiselela inhloso yosesho kungaletha imiphumela emihle. Sithole ithrafikhi eyengeziwe engu-516% esikhathini esingaphansi kwezinyanga eziyisithupha ngokwenza ushintsho kwelinye lamakhasi ethu okufika.
Ikhasi lokubikezela alihlelwanga kahle ngoba belingenakho ukusebenza kwethuluzi lamahhala. Ukuze iqondanise nokulindelwe abaseshi kumbuzo othi “backlink checker”, besidinga ukungeza lelo thuluzi.
Ungayithola kanjani futhi uyilungiselele kanjani inhloso yosesho
Ama-SEO ngokuvamile ahlanganisa amagama angukhiye kwelinye lamabhakede amathathu enhloso yokusesha amagama angukhiye:
- Inhloso yolwazi - Abaseshi bafuna ukufunda okuthile.
- Inhloso yokuthengiselana - Abaseshi bafuna ukuthenga okuthile.
- Ukuhamba injongo - Abaseshi bafuna iwebhusayithi ethile.
Lezi zinhloso zokusesha ngokuvamile azicacile kakhulu ukuthi zingasebenziseka.
Isibonelo, umbuzo othi "i-air fryer ehamba phambili" unolwazi, njengoba abaseshi bafuna ngokusobala ukufunda, hhayi ukuthenga. Kodwa lokhu akutsheli lutho ngalokho abakwenzayo empeleni bafuna.
- Ingabe bafuna okuthunyelwe kwebhulogi noma ividiyo?
- Ingabe bafuna uhlu lwezinketho ezinhle kakhulu, noma isincomo esisodwa nokubuyekezwa?
- Ingabe bakwazisa okuthile ngokukhethekile lapho befuna izincomo?
Akunakwenzeka ukubhekelela ukusesha kwezithameli ngaphandle uma uzazi izimpendulo zale mibuzo. Futhi uma ungahambisani nenhloso, amathuba akho okulinganisa mancane kakhulu.
Yingakho siqhamuke nendlela entsha (futhi ngethemba engcono) yokuhlukanisa inhloso.
Nazi izinyathelo:
Isinyathelo 1. Qondanisa okuqukethwe kwakho "nama-C amathathu wenhloso yosesho"
Okokuqala, udinga ukukhomba ama-C amathathu enhloso yosesho yegama elingukhiye eliqondiwe futhi uqinisekise ukuthi okuqukethwe kwakho kuhambisana nalokho. Ama-C amathathu alandelayo:
- Cuhlobo lwe-otent
- Cifomethi ye-otent
- Ci-otent angle
Umbono lapha ukuthi uma udala okuqukethwe kwenhloso yokusesha, kwenza umqondo omkhulu ukulandela isixuku. Isibonelo, uma iningi lamakhasi aphezulu kuyimihlahlandlela yokuthi ungenziwa kanjani, dala umhlahlandlela wokuthi ungawenza kanjani. Yebo, lokho akusho ukuthi kufanele uzikopishe ngokuphelele.
Ake siqhube le nqubo ngokuningiliziwe.
1. Uhlobo lokuqukethwe
Lokhu kubhekisela “ohlotsheni” oluvelele lokuqukethwe emiphumeleni yosesho futhi ngokuvamile okukodwa kwalokhu okulandelayo:
- Iposi lebhulogi
- Ividiyo
- Ikhasi lomkhiqizo
- Ikhasi lesigaba
- Ikhasi lokufika
Isibonelo, bheka imiphumela yosesho ephezulu "ye-air fryer" ku-Ahrefs' Keywords Explorer. Ngokubheka nje izihloko, singabona ukuthi uhlobo lokuqukethwe olubusayo iposi lebhulogi.
Lokhu kusho ukuthi abaseshi abalindele ukubona amakhasi lapho abakhiqizi be-air fryer bechaza ukuthi kungani umkhiqizo wabo uhamba phambili. Bafuna umbono womuntu ohlole izinketho ezahlukene ezitholakala emakethe ngaphambi kokuthenga.
UKUFUNDA OKUFANELE
- Ungawaqondisa kanjani amagama angukhiye ngokuthunyelwe kwebhulogi (futhi uthole i-traffic yokusesha eyengeziwe)
2. Ifomethi yokuqukethwe
Lokhu kubhekisela “kufomethi” evelele yamakhasi asezingeni eliphezulu. Ngokuvamile, ifomethi yokuqukethwe isebenza kokuthunyelwe kubhulogi.
Amanye amafomethi ajwayelekile afaka lawa:
- Imihlahlandlela yokuthi "ukwenza kanjani".
- Izifundo zesinyathelo ngesinyathelo
- Faka ohlwini okuthunyelwe
- Izingcezu zemibono
- Izibuyekezo
- Iziqhathaniso
Esibonelweni sethu "se-air fryer ehamba phambili," ifomethi yokuqukethwe ebusayo eyokuthunyelwe kohlu—bheka izihloko:
Lokhu kusho ukuthi abaseshi bafuna uhlu lwezincomo, hhayi nje isincomo esisodwa noma ukubuyekezwa komkhiqizo owodwa.
3. I-engeli yokuqukethwe
I-engeli yokuqukethwe ibhekisela endaweni eyingqayizivele yokuthengisa yokuthunyelwe namakhasi aphezulu aphezulu. Inikeza ukuqonda kokuthi abaseshi babaluleke ngani lapho benza lolu sesho oluthile.
Esibonelweni sethu, "2023" i-engeli yokuqukethwe ebusayo (okungukuthi, imikhiqizo ehamba phambili kulo nyaka wamanje). Nalapha, kubonakala ngokubheka izihloko.
Lokhu kusho ukuthi abaseshi bafuna izincomo zakamuva. Futhi lokho kunengqondo, njengoba ama-air fryer amasha akhishwa ngaso sonke isikhathi.
Isinyathelo sesi-2. Thola izihlokwana ongazifaka kokuqukethwe kwakho
Ukwanelisa inhloso yosesho lomsebenzisi, udinga ukumboza isihloko sakho ngokugcwele. Ukufaka izihlokwana ezingase zilindelwe usesho kuyindlela enhle yokwenza lokho.
Ngezansi kunezindlela ezimbili zokuthola izihlokwana eziyinhloko.
1. Vakashela amakhasi aphezulu
Okufanayo phakathi kwamakhasi asezingeni eliphezulu kungakunikeza imikhondo kulokho abaseshi abalindele ukukubona nganoma yisiphi isihloko.
Isibonelo, ngokuvakashela amaposi ebhulogi asezingeni eliphezulu ukuze uthole "i-air fryer ehamba phambili," sibona batusa imikhiqizo engcono kakhulu ezigabeni zabo.
Esinye sezigaba ezivamile yi-air fryer encane elungele umuntu oyedwa.
Ukuba khona kwezigaba zemikhiqizo ehlukene kuwuphawu lokuthi abantu bangase babe nezidingo ezihlukene uma kuziwa kulolu hlobo lomkhiqizo. Ngakho-ke, kuwumqondo omuhle ukufaka izigaba zomkhiqizo ezifanayo kokuqukethwe.
2. Yenza ukuhlaziywa kwegebe lokuqukethwe ezingeni lekhasi
Ukuhlaziywa kwegebe lokuqukethwe kuyindlela elula, ezenzakalelayo yokuthola izihlokwana ezivamile namaphoyinti abalulekile. Isebenza ngokuklelisa amagama angukhiye ajwayelekile emakhasini ahlaziywe.
Isibonelo, masenze ukuhlaziya igebe lokuqukethwe legama elingukhiye elithi “i-air fryer ehamba phambili” ku-Ahrefs. Ukuze senze lokhu, sidinga ukuxhuma igama elingukhiye ku-Ahrefs' Keywords Explorer bese sivula amakhasi ambalwa asezingeni eliphezulu ngenhloso efanayo Igebe Lokuqukethwe umbiko.
Sizobona uhlu lwemibuzo yosesho evamile. Ezinye zazo cishe zizokwenza izihlokwana ezinhle noma amaphuzu ekhasi lethu. Nansi isiqephu sokuhlaziya igebe lokuqukethwe:
Ngakho-ke ohlwini lokuthunyelwe kwezithosa zomoya ezihamba phambili, ezinye zezinto ongafuna ukuzifaka yilezi:
- Inketho yebhajethi engcono kakhulu
- Inketho engcono kakhulu esekelwe kumthamo (okuncane/okukhulu, umthamo wequart)
- I-smart air fryer engcono kakhulu
| ISILULEKO SEPRO Amanye ama-SEO asebenzisa ukuguquguquka kokusesha njengommeleli wokucacisa ukucaca kwenhloso yosesho. Ukuze uhlole ukuguquguquka kokusesha, namathisela igama lakho elingukhiye ku-Ahrefs' Keywords Explorer, bese wehlela phansi ku- Igrafu yomlando wesikhundla se-SERP futhi usethe izihlungi kokuthi "Top 50" kanye "nezinyanga ezingu-6 zokugcina."  Amagama angukhiye anokushintshashintsha okuncane noma angenawo nhlobo ezilinganisweni ngokuhamba kwesikhathi ayisinqumo esihle njengoba anenhloso yokusesha ecacile...  Ukuguquguquka okuphansi kwe-SERP yegama elingukhiye elithi "indlela yokubhala kabusha i-resume." … kuyilapho amagama angukhiye anokushintshashintsha okuningi kumazinga abonakala “angathembeki” kancane ngenxa yokuthi inhloso yokusesha ishintsha njalo.  Ukuguquguquka okuphezulu kwe-SERP yegama elingukhiye elithi “mercury.” |
Imicabango yokugcina
Inhloso yokusesha ingenye yezinto ezibaluleke kakhulu zokukala.
Yehlulekile ukunikeza abaseshi lokho abakufunayo, futhi amathuba akho okukleliswa mancane kakhulu.
Sikubonile lokhu kaningi ngokuqukethwe esikushicilela lapha ku-Ahrefs Blog.
Uma ufuna ukukala isikhathi eside, ukuqonda inhloso yokusesha kuyadingeka.
Kwenze umgomo wakho ukunikeza abaseshi lokho abakufunayo futhi i-Google (futhi cishe nezinye izinjini zokusesha) cishe izokuvuza ngokwenza kanjalo.
Unemibuzo noma ukuphawula? Ngifake ku-Twitter noma ku-Mastodon.
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
