Isimo sezulu esingenangqondo sesiphenduke indikimba esemqoka ekufakweni kwezimpahla zezimpahla njengoba ukushintsha kwesimo sezulu kunomthelela ekukhetheni kwabathengi.
Imikhiqizo yemfashini esheshayo ibidelela izinkathi ezine zemfashini amashumi eminyaka, njengoba imikhiqizo yenza indlela yayo eya kubathengi ngokushesha kunangaphambili. Abanye abathengisi be-inthanethi manje bethula imikhiqizo engu-1000 isonto ngalinye, befiphalisa izinguquko ezake zachazwa ngokucacile phakathi kwehlobo nekwindla, ubusika nentwasahlobo.
Kodwa ingabe ukushintsha kwesimo sezulu kuzokwenza ukuthenga ngezikhathi ezithile kube yinto yesikhathi esidlule? E-UK, i-Met Office ibikezela ukuthi lelo zwe lizobona inani elikhulayo leziphonso ezifudumele kanye nenani elinciphayo lezikhathi ezibandayo, okuholela ebusika obufudumele nobumanzi kanye nehlobo elishisayo, elomile - ngenxa yokushintsha kwesimo sezulu.
Muva nje, izinkampani eziningi zezimpahla zokugqoka ziveze isimo sezulu esingesihle njengesici esibalulekile ekusebenzeni kwazo kwezezimali ku-Q3 2023, njengoba iningi lase-Europe lithole ikwindla elifudumele kunokwejwayelekile, lapho abathengi bebevame ukuthenga amajazi, amabhantshi namajuba.
NgoNovemba, umthengisi wase-UK Okulandelayo wabika ukukhula kokuthengisa "okuguquguqukayo" ku-Q3 2023, okubangelwa ukushintsha kwesimo sezulu kuyo yonke ikota.
NgoSepthemba, i-e-tailer yase-UK i-Asos yabika ukuthi isimo sezulu esimanzi ngoJulayi nango-Agasti siye sadambisa ukuthengisa, ikakhulukazi emakethe yasekhaya ngo-Q4 2023, okuholele ekwehleni kokuthengisa ngo-15%.
Izibalo ze-Office for National Statistics (ONS) zangoSepthemba 2023 ziphinde zembula ukwehla ngo-1.6% ekuthengisweni kwezingubo e-UK, njengoba abathengi bebeyeka ukuthenga izingubo ezifudumele ngenxa yesimo sezulu esingesihle.
Lo mkhuba awukhawulelwe e-UK, kanti umdondoshiya wemfashini waseSweden i-H&M nayo ibike ukuthi ukuthengiswa kwe-Q3 2023 kube nomthelela omubi ngoSepthemba “okufudumala ngokungajwayelekile” ezimakethe zayo ezibalulekile zaseYurophu. Ithi isimo sezulu esingesihle sidale ukuthi abathengi baphuze ukuqala kwesizini yokuthenga ekwindla.
Okushiwo "isimo sezulu esingenangqondo" ekugcwaliseni inkampani yezingubo 2019-2023
Idatha yokugcwaliswa kwenkampani yi-GlobalData iphakamisa igama elingukhiye elithi "isimo sezulu esingenangqondo" sekuyindikimba eyinhloko ekufakweni kwezinkampani zezingubo. Leli gama selishiwo izikhathi ezingama-72 ekufakweni kwenkampani yezimpahla zokugqoka ngo-2023 kuze kube manje, lisuka kwabayisishiyagalolunye nje abashiwo ngo-2019.
Ku-2023 kuze kube manje, leli gama lishiwo kaningi kunezinye izingqikithi ezibalulekile ezihlanganisa "ukuzethemba kwabathengi", okuye kwashiwo izikhathi ezingu-18, kanye "nokushintsha kwesimo sezulu", okuye kwashiwo izikhathi ezingu-20.
Ngenxa yesimo sezulu esingesihle, abathengisi abaningi bezimpahla baphendukela ekwehliseni isaphulelo ukuze bashintshe isitoko abangasifuni.
Ephendula izibalo ze-ONS ngo-Okthoba, umholi we-EY wase-UK nase-Ireland uSilvia Rindone uthe: “Isimo sezulu esikhula ngokungalindelekile yinto abathengisi okuzodingeka bayilawule. Njengamanje kunamazinga aphezulu esitokwe esingenasikhathi sonyaka kuwo wonke umkhakha, okungase kuholele ekwehliseni isaphulelo uma sekusondele iBlack Friday njengoba abathengisi bebheke ukukhuthaza isidingo esintengayo phakathi kwabathengi.”
Ukufakwa kwamasignali kwethu kunikwa amandla yi I-GlobalData's Thematic Engine, okumaka izigidi zezinto zedatha kwamanye amasethi edatha ayisithupha - amalungelo obunikazi, imisebenzi, amadili, ukufakwa kwenkampani, okukhulunyiwe kwenkundla yezokuxhumana nezindaba - kuzindikimba, imikhakha nezinkampani. Lezi zimpawu zithuthukisa amakhono ethu okuqagela, zisisiza ukuthi sihlonze izinsongo eziphazamisayo kakhulu kuwo wonke umkhakha esiwuhlanganisayo kanye nezinkampani ezibekwe kangcono kakhulu ukuphumelela.
Umthombo ovela Isitayela Nje
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