Ukusimama akusesona nje isifiso, kodwa kuyisidingo embonini yobuhle. Olunye ushintsho olubalulekile lubheke kwezolimo ezivuselelayo, ezivuselela impilo yenhlabathi ngamasu anjengokutshala okusibekela, ukujikeleziswa kwezitshalo, kanye nokunciphisa ukulima. Imikhiqizo yobuhle iya ngokuya iphendukela ezinkambisweni zokuvuselela izithako nemikhiqizo yazo njengoba abathengi befuna ukubonakala kwe-supply chain kanye nemvelo eyengeziwe, amafomula anemithombo yesimilo. Lo mkhuba unikeza imboni ithuba lokwenza izinguquko ezinkulu ezizuzisa iplanethi nokusebenza komkhiqizo. Ukulima okuvuselelayo kukhiqiza izitshalo ezinamazinga amaminerali kanye ne-phytonutrient athuthukisiwe, okuvumela imikhiqizo ukuthi inikeze amafomula okondla isikhumba, okuqinisa izinwele nawo ahloniphe umhlaba. Qhubeka ufunde ukuze uhlole abashayeli abaphusha ezolimo ezivuselelayo zibe phambili embonini yobuhle futhi uthole izeluleko zokusebenzisa izinzuzo zayo.
Okuqukethwe:
1. Ukunyuka kwemikhiqizo yobuhle evuselelayo
2. Ukukala ukuvuselelwa ngamaketanga okuhlinzeka
3. Ukuhlonipha izindlela zokulima zendawo nezendabuko
4. Ukunikeza ukwakheka okunamandla
5. Amagama wokugcina
Ukukhuphuka kwemikhiqizo yobuhle evuselelayo
Igagasi elisha lemikhiqizo yobuhle lakha amabhizinisi abo ngezindlela zasendaweni, ezivuselelayo kusukela phansi kuya phezulu. Lezi zinhlobo zemikhiqizo zisungula amaketanga okunikezela ngasikhathi sinye lapho zilawula khona izindlela zokulima ngqo. Isibonelo, inkampani ye-skincare i-FaTH ingabanikazi bamapulazi akhulisa zonke izithako zabo, okwenza kube sobala okuphelele. Ngaleso sikhathi, uhlobo lwezimonyo zesiFulentshi i-Eclo lisebenzisa kuphela izithako ezaziwa ngezakhiwo ezivuselelayo, njenge-rye ne-hemp, kanye nomkhiqizo we-Italian skincare Seed to Skin imithombo evela emapulazini amancane emhlabeni jikelele.
Okugxilwe kakhulu kule mikhiqizo ukusebenzisana, ukusebenzisana eduze nabalimi nezinhlangano ukuze kumiswe indlela yokuvuselela kabusha. I-Seed to Skin isebenzisa izithako ezivela emapulazini avuselelayo angaphezu kuka-50 kanye nozakwethu abanamaqembu afana ne-Regenerative Organic Certified ukuze kusungulwe izindinganiso. Ngokufanayo, i-Eclo isebenza nenhlangano i-Pour une Agriculture du vivant ukusheshisa ukushintshela emikhubeni eqhubekayo. Le ndlela egxile emphakathini ivumela imikhiqizo ukuthi isebenzise amamodeli avuselelayo kuyilapho iqinisekisa isinxephezelo esifanelekile kubalimi.
Ngokuthatha ubunikazi bokuthola nokukhiqiza, lezi zinhlobo zokukhiqiza kabusha zinikeza abathengi ukubonakala obala futhi balethe imikhiqizo elungele isikhumba kanye neplanethi. Ukusebenzelana kwabo okujulile nabalimi nakho kugcina ulwazi oluyigugu lokukhiqiza kanye nemvelo.
Ukukala ukuvuselelwa ngamaketanga wokuhlinzeka
Imikhiqizo emikhulu esunguliwe nayo ibona izinzuzo zezolimo ezivuselelayo futhi zisebenzisa izinguquko ezisimeme kuwo wonke amaketanga okunikezela emhlabeni wonke. Abaholi bemboni yobuhle abafana ne-YSL, Dior, kanye ne-Unilever basebenzisana nochwepheshe bokulima abavuselelayo futhi bethula izinhlelo zesikhathi eside zokushintsha ukutholakala kwezithako zabo.
Isibonelo, njengengxenye yobudlelwano bayo ne-Re:Wild, i-YSL ibuyisela ugwadule e-Morocco lapho ikhula khona izithako zezitshalo ngokutshala izinhlobo zezihlahla zomdabu. I-Unilever iveze isethi yezimiso ezivuselelayo, njengokugcina izitshalo ezinhlobonhlobo nokugcina izimpande eziphilayo emhlabathini, ezigidini zamahektha omhlaba osetshenziselwa izinto zawo zokusetshenziswa.
Le mikhiqizo ithatha indlela ehamba kancane, enezigaba ekuguqukeni. Ngo-2022, uGuerlain wenza kabusha uhla lwamakha esebenzisa utshwala obutshaliwe, obuvuselelayo be-beetroot. I-Dior iguqula izingadi zayo zezimbali zibe izindlela ze-organic ngo-2030. Ubambiswano luvumela imikhiqizo ukuthi ihlonze izithako ezibalulekile, iqoqe idatha, futhi inqume izinsiza abalimi abazidingayo ukuze basebenzise izinqubo zokuzivuselela.
Yize lolu shintsho olukhulu lwe-supply chain ludinga isikhathi nokutshalwa kwezimali, luvumela izinkampani ezinkulu ukuthi zikhulise umthelela osimeme. Ukuqapha ukuqhubeka nokwabelana ngolwazi olusobala kusiza abathengi baqonde uhambo. Ngokubika okucacile kanye nezikhuthazo zabalimi, ukuvuselelwa kabusha kungasabalala kuwo wonke amazinga ochungechunge lokuhlinzeka.
Ukuhlonipha izindlela zokulima zendawo nezendabuko
Lapho besebenzisa ezolimo ezivuselelayo, izinhlobo zobuhle kufanele zihloniphe ulwazi lwendawo kanye nokhokho, njengoba izindlela eziningi zokuzivuselela zisuka emisebenzini yokulima yoMdabu. Amabhrendi amukela izithako ze-hyper-local kanye nokuvakashela kabusha amasiko athola amamodeli asimeme awondla umhlaba kanye nemiphakathi.
Isibonelo, uhlobo lwe-Japanese skincare i-DAMDAM lusebenzisa izithako eziyigugu kuphela ezitshalwa abalimi besifunda abavuselelayo, ukuthenga izitshalo eziphelele ukusekela umnotho wendawo oncike ezitshalweni zendabuko eziyivelakancane. Izinhlangano ezifana neLaikipia Permaculture Centre eKenya zisebenzela ukulondoloza indlela yokuphila yokwelusa ngokufundisa izindlela zokuzivuselela. Imithombo yomkhiqizo wase-UK i-Lush ivune ngokuqhubekayo inhlaba kulesi sikhungo ukuze ihloniphe umsebenzi wayo wokulondoloza.
Ukugcina indlela elinganayo kubalulekile uma usebenzisana nabalimi. Amabhrendi kufanele aqinisekise amaholo afanelekile, ahlinzeke ngemfundo ngamasu, futhi anikeze imiphakathi amandla okuhola imizamo yokuvuselela ngokwabo. Umfelandawonye wabalimi besifazane baseCosta Rica, i-Coopecuna, ebuyisela imvelo, inyuse imali engenayo ngo-300% ngokusebenzisana nemikhiqizo efana ne-Thrive Natural Care.
Ngokwazisa ulwazi lwendabuko lwemvelo njengesayensi yesimanje, imikhiqizo ingathuthukisa izixazululo ezintsha ezihambisana nemvelo. Ukuthola i-hyper-local futhi kunciphisa ukukhishwa kwezinto zokuhamba futhi kukhuthaze amabhizinisi asemakhaya agcina izizukulwane zokuhlakanipha. Ngokubambisana nesinxephezelo, imboni yobuhle ingasebenzisa isiko ukuze kwakhe ikusasa elisimeme.
Inikeza ukwakheka okunamandla kakhulu
Ukulima okuzivuselelayo kunikeza enye inzuzo enkulu ngale kokusimama - izithako ezinomsoco ezithuthukisa ukusebenza komkhiqizo. Izitshalo ezitshalwe enhlabathini enempilo, ephilayo zinamazinga aphezulu ama-phytonutrients, ama-antioxidants, namaminerali. Ngokusebenzisa ama-botanical avuselelwe kabusha, amabhrendi angakha ukwakheka okuletha imiphumela ebonakalayo.
Isibonelo, uhlobo lwase-Belgian i-Terres D'Afrique ithola izithako zase-Afrika ezinamandla ezivela emapulazini avuselelayo zokunakekelwa kwesikhumba, okuhlanganisa i-baobab eminyene ngezakhi kanye ne-kigelia. Uhlobo lwe-Italian skincare i-Beauty Thinkers lubambisene nepulazi lomnqumo elivuselelwayo bethi uwoyela walo uletha i-hydroxytyrosol eningi ye-antioxidant kunezindlela ezijwayelekile.
I-Thrive Natural Care isebenzisa i-botanicals efana ne-juanilama ne-coralillo evela emapulazini ase-Costa Rican ukuze yenze "amafutha esitshalo esikhulu" agcwele imisoco ephinde ivuselele inhlabathi eyonakele. I-True Botanicals yenze izivivinyo zemitholampilo kukhilimu wayo we-calendula oqukethe uwoyela we-calendula ovuselelayo, okufakazela ukwanda kokugeleza kwamanzi kanye nokuthuthukiswa kwesithiyo sesikhumba.
Nakuba izithako ezivuselelayo zinikeza izinzuzo zokubunjwa, amabhrendi kufanele abuyisele izimangalo ngocwaningo. Imfundo yabathengi nayo iyisihluthulelo, njengoba “ukuvuselela kabusha” kanye “nempilo yomhlabathi” kuyimiqondo emisha kwabaningi. Noma kunjalo, ithuba lokuhlinzeka ngemikhiqizo esebenza kahle kakhulu ngochungechunge lokuhlinzeka ngokuziphatha lishayela amabhrendi amaningi ukuthi acabange kabusha ngokutholakala kwawo.
Njengoba inhlabathi enempilo ikhiqiza i-botanical enamandla kakhulu, amathuba awanamkhawulo wokwenza amafomula ahlanzekile, aqinile athola imiphumela yangempela. Ukulima okuzivuselelayo kuhlanganisa izimiso zokuziphatha kanye nempumelelo esahlukweni esisha esijabulisayo semboni yobuhle.
Amazwi wokugcina
Ukulima okuzivuselelayo kumelela impumelelo yangempela embonini yobuhle, okuvumela amabhrendi ukuthi asebenzise izinqubo zokuziphatha kanye nezimeme ngenkathi futhi ethuthukisa ukusebenza komkhiqizo. Ngokuhlonipha ukuhlakanipha kokhokho kanye nokukhuthaza ukubeka izinto obala ngokusebenzisana kwasendaweni, izinkampani zingakhulisa kokubili izithako ezihlanzekile kanye nokwethenjwa kwamakhasimende. Ngenkathi uguquko lwamaketango okunikezwayo ludinga izinyathelo ezihamba kancane kanye nokutshalwa kwezimali, ithuba lokuhlanganisa isimiso namandla lenza ukuvuselelwa kuwufanele umzamo. Ngemikhiqizo ecophelelayo ehamba phambili, ikusasa lobuhle obuqhubekayo linenhlabathi enempilo futhi abathengi abanempilo ezimpandeni zalo.
