Ilogo iyingxenye ebalulekile yobunikazi bomkhiqizo wakho. Ngokuvamile into yokuqala abantu abayibonayo lapho bevakashela iwebhusayithi yakho, futhi ingashayela isiqondiso sayo yonke enye indlela yokubukeka nomuzwa womkhiqizo wakho.
Ngakho-ke, kubalulekile ukuthi usebenzise izinsiza ezithile ekudaleni ilogo yakho. Inani lemali elinikezelwe ekwakhiweni kwelogo lizohluka ngokuya ngosayizi webhizinisi. Ngakho-ke, ilogo kufanele ibize malini ngempela?
Kungani I-Logo Design Ibaluleke Kangaka?
Iveza Inhloso Yenkampani Yakho
Ilogo yakho isebenza njengokuvela kokuqala komkhiqizo wakho. Kwehlisa umkhiqizo phansi futhi kunikeza amakhasimende angaba khona ukubheka ukuthi ingubani inkampani yakho nokuthi yenzani. Amalogo amahle anamandla okuxhumana 1) ukuthi inkampani ithengisa ini kanye 2) ukuthi ithengisa kanjani ngaphandle kokuthi ikhasimende libheke kwenye indawo.
Ukuqashelwa Kwemikhiqizo
Idizayini yelogo enhle ayilibaleki futhi isiza abangaba amakhasimende akhe ukwethembana nebhizinisi. Imelana nokuhlolwa kwesikhathi futhi ivumela amakhasimende ukuthi athembele ekuhambisaneni kwayo. Isibonelo, amakhothamo egolide akwaMcDonald's. Uma wena noma ilungu lomndeni lithanda iMcDonald's, ukubona amakhothamo abo aphuzi lapho ushayela kungakujabulisa!
Value
Ukuba nomklamo welogo oyingqayizivele obhangqwe nohlobo olukhethekile kubalulekile ukuze kwandiswe imali engenayo yenkampani yakho. Uma ufuna abathengi benani eliphezulu noma abaphambili noma ukukhulisa futhi wandise isisekelo sakho sabathengi, ilogo yenani eliphezulu iwukhiye wokuvula lawa makhasimende amasha.
Inketho Yokuklama Ilogo Ebiza Ngaphansi
Uma ufuna inketho yelogo ebiza kancane noma inketho yokuzenzela, kunezinsiza ezimbalwa ezizokwenza inqubo yokuklama ilawuleke.
Canva
Uma uzibuza ukuthi zingakanani izindleko zokuklama i-logo, uzojabula ukwazi ukuthi kunezinketho eziningi ezithengekayo. I-Canva iyindawo enhle kakhulu yalabo abangenawo amakhono okuklama kodwa abanombono ocacile wokuthi bafuna ilogo yabo ibukeke kanjani. Izinkulungwane zezifanekiso ezahlukene ziyatholakala, futhi i-Canva ikuvumela ukuthi wenze ngokwezifiso imiklamo.
Ngeshwa, kukhona ubungozi bokusebenzisa iCanva. Okokuqala, awukwazi ukulayisha amafonti akho ngaphandle uma une-akhawunti ye-Pro, ngakho-ke uzodinga ukuthola ifonti yomkhiqizo ngaphakathi kwe-Canva. Okwesibili, ukungena kwemakethe yeCanva kuphezulu, okusho ukuthi isifanekiso sakho selogo cishe sisetshenziswe ezinye izinkampani eziningi. Kuye ngesifanekiso, kungase kube nzima ukugqama esixukwini ngomklamo welogo oyisifanekiso ovela kuCanva. Futhi, i-Canva ayivumeli abasebenzisi ukulanda amafayela ngefomethi ye-vector; amafayela e-raster kuphela avunyelwe. (Uma ungaqiniseki ukuthi iyini ifayela le-vector noma i-raster, hlola isigaba sethu esithi “Amathiphu asheshayo” ezansi ekhasini.)
I-Adobe
Kunezinketho ezimbili eziyinhloko ze-Adobe zokwakheka kwelogo. Eyokuqala, I-Illustrator, yilokho abaklami abaningi abazokusebenzisa ukuze bakhe idizayini yelogo yochwepheshe. Uma ufuna ukufunda lolu hlelo, kunezifundo eziningi ezitholakala ku-inthanethi, kodwa khumbula ukuthi kungumqansa wokufunda futhi kuzothatha isikhathi. Enye inketho i-Adobe Spark. I-Spark inikeza amalogo esifanekiso kanye nokusebenziseka okufanayo kuCanva.
I-Vectr
I-Vectr isofthiwe yamahhala ekuvumela ukuthi uklame ilogo yoqobo futhi uyithumele kuwo womabili amafomethi e-raster kanye ne-vector. Isofthiwe iyisisekelo ngandlela-thile uma iqhathaniswa nezinhlelo ezifana ne-Illustrator, kodwa ngezinye izikhathi lokho kungaba usizo. I-Vectr iphinde inikeze okokufundisa kuwebhusayithi yabo, futhi ungathola namathiphu awusizo ku-YouTube.
I-Creative Market
I-Creative Market inokukhethwa okukhulu kwezifanekiso zelogo ku-inthanethi. Kubiza imali ukulanda, kodwa izindleko zabaningi zingaphansi kuka-$100. Khumbula ukuthi banezidingo zelayisensi zanoma yimaphi amalogo athengwe ku-Creative Market. Kunamalayisense amancane amabhizinisi azothengisa cishe ama-500 empilweni yawo, bese kuba ilayisense yokuthengisa engenamkhawulo yamabhizinisi amakhulu.
Etsy
I-Etsy iyindawo enhle ngokumangazayo nebiza kancane yokuthola izifanekiso zelogo ezihlukile. Ungakwazi ngisho nokusebenza nomthengisi ukuze akwenzele ukuklama ngendlela oyifisayo ukuze uthole izindleko ezengeziwe. Vele uqiniseke ukuthi ucela ama-vector namafayili e-raster.
Yini Ozoyithola Ngenketho Yokuklama Ilogo Ebiza Kaphansi?
Sekukonke, umklamo welogo oshibhile ungase ubize noma yikuphi ukusuka ku-$0-$1,000. Amalogo we-DIY nezifanekiso kungaba yindlela enhle yokukhiqiza ilogo yakho yokuqala, kodwa njengoba ibhizinisi lakho likhula, izinsiza ezengeziwe kufanele zitshalwe ukuze kuvuselelwe izici zomkhiqizo wakho. Ukutshalwa kwezimali kulogo ye-premium kusiza ukwengeza inani ebhizinisini futhi kukhiqize ukwethenjwa kwabathengi okwengeziwe, okusho imali engenayo eyengeziwe.
Kuhle futhi ukukhumbula ukuthi ngenketho eshibhile, uzobe wenza umsebenzi omningi wokulungiselela, ucwaningo, imibono, kanye nokuklama ngokwakho noma endlini. Ngakho-ke, uma ukhokhela othile osendlini ukuze enze idizayini noma uchithe isikhathi uzenzela wena, kungaba ngcono ukonga isikhathi senkampani futhi utshale imali ethe xaxa kumklami welogo ochwepheshe.
Izindleko Zebanga Eliphakathi
Lokhu kuvame ukudalwa ngabazimele abanolwazi olunzulu ngomklamo womkhiqizo. Izindleko zingahluka kakhulu kuye ngobubanzi bephrojekthi kanye nolwazi lwe-freelancer. Amalogo enziwe ngabazimele kanye nama-ejensi amancane okuklama angabiza noma yikuphi ukusuka ku-$1,000-$5,000.
Ukusebenza nama-freelancers noma ama-ejensi amancane kungaba inketho enhle kumabhizinisi amakhulu namancane. Kodwa-ke, okuhlangenwe nakho kungahluka ngokuya nge-freelancer, ngakho-ke yenza ucwaningo lwakho futhi uhlangane nomklami ngaphambi kokuqala komsebenzi.
Kufanele uthole ilogo enhle, eyenziwe ngokwezifiso lapho usebenza namadizayini azimele nama-ejensi amancane. Bazochitha isikhathi esiningi befunda ngenkampani yakho nemigomo yakho kanye nelogo yokucwaninga namasu omkhiqizo angakusiza ukuthi ufike lapho. Leli zinga lokunakekela, isu, nemininingwane kubiza kancane kodwa kuzokwandisa kakhulu ukukhanga komkhiqizo wakho nokuqashelwa futhi kukungenisele imali eyengeziwe ngokuhamba kwesikhathi.
Ibiza Malini Ukuklama Ilogo Esezingeni Eliphezulu?
Ama-logo asezingeni eliphezulu azoba nephuzu lentengo kanokusho futhi angabiza noma yikuphi phakathi kuka-$5,000 no-$500,000, nakuba umhlaba omningi. phakathi kwama- $ 5,000 nama- $ 20,000.
Amalogo aphezulu ngokuvamile afika nayo yonke iphakheji yokubeka uphawu. Ama-ejensi amakhulu kufanele akunikeze ucwaningo lwemakethe olujulile, ucwaningo lwethiyori yemibala, ukuhlaziya ukuncintisana, namanye amathuluzi abalulekile okuqoqa ulwazi ngaphambi kokuthi aqale ukusebenza ngomkhiqizo wakho. Ngokuvamile, lawa maqembu azosebenzisa ochwepheshe bokukopisha nemiyalezo ukuze basize ukuqondanisa yonke ingxenye yomkhiqizo wakho nelogo yakho entsha. Kuzoba uhlobo oluthile futhi kusize umkhiqizo wakho ugqame ngaphezu kwawo wonke.
Amathiphu Asheshayo Abanikazi Bamabhizinisi Kunqubo Yokuklama Ilogo
- Lapho ukhetha ifonti yelogo yakho, qiniseka ukuthi ifonti iyafundeka. Uma uke wazama ukufunda ifonti yokuhlanganisa futhi wathwala kanzima ukuthola igama lomkhiqizo, uyazi ukuthi kubaluleke kangakanani ukuthi ifonti ifundeke.
- Qiniseka ukuthi idizayini yakho ilethwa kuwe njenge-vector KANYE nefayela le-raster. Amafayela e-Raster, ahlanganisa .jpg, .png, kanye namafayela we-.gif, adalwe kugridi ye-pixel futhi akala amachashazi iyintshi ngayinye noma i-DPI. Lawa mafayela awakuvumeli ukuthi wenze ilogo ibe nkulu ngempela noma ibe ncane ngempela ngaphandle kokubangela ukuhlanekezela. Ngakho-ke, uma ubufuna ukubeka ilogo yakho kusibhengezo noma kuphawu, ifayela le-raster lizobukeka lihlanekezelwe. Kodwa-ke, ifayela le-vector lingakhuphuka noma lehle kunoma yimuphi usayizi ngenkathi lihlala licacile.
- Ngaphezu kwenguqulo enemibala egcwele yelogo yakho, ungase ufune okumnyama konke, okumhlophe qwa, futhi mhlawumbe inguqulo yayo empunga. Ungase ufune ukubeka uphawu lwakho esithombeni sombala noma ucezu lokuthengisa olunemibala; uma kunjalo, uzofuna inketho emhlophe noma emnyama yonke.
- Khona-ke, ungase futhi ufune cela eminye imibala ethunyelwa ngaphandle yelogo yakho. Uma uhlela ukwenza izingcezu zokuphrinta ngelogo yakho, izitolo eziningi zokuphrinta zizocela umbala we-CMYK. Ngokuphambene, i-RGB noma amakhodi e-hex anombala asebenza kangcono ezingcezu zedijithali. Ukuthola amakhodi we-CMYK, i-RGB, kanye ne-Hex yayo yonke imibala yomkhiqizo wakho ekuqaleni kwenqubo yokufaka uphawu lwakho kuzosiza ukwenza le nqubo ibe lula.
Umthombo ovela i-burstdgtl
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