Ubuhle obenzelwe uku-oda budlondlobala ngokushesha njengemodeli emisha yokuthengisa evumela amabhrendi ukuthi ahlinzeke ngemikhiqizo yomuntu siqu, enciphisa udoti ehlangabezana nezidingo zomthengi ngamunye. Ngokusebenzisa ubuchwepheshe obuthuthukisiwe obufana ne-AI nokufunda ngomshini, izinkampani zingakha ama-serum okunakekelwa kwesikhumba enziwe ngokwezifiso, amakha, izimonyo nokunye okusekelwe ezintweni ezisukela ohlotsheni lwesikhumba nephimbo kuye endleleni yokuphila nokuthandwayo. Le ndlela iphinde ikhulise ukubandakanywa, ngezibalo zabantu ezingagciniwe ezithola imikhiqizo eyenzelwe yona ngqo. Njengoba abathengi baya ngokuya befuna ukwenziwa okomuntu siqu ngokweqile kanye nokusetshenziswa okuqaphelayo, izixazululo ezenziwe ngoku-oda zinikeza ithuba lemikhiqizo kuzo zonke izigaba ukuze kuncishiswe ukusungula izinto okweqile kuyilapho ihlinzeka ngokusebenza kahle, ukusimama kanye nolwazi oluphakeme lwamakhasimende.
Okuqukethwe:
1. Ukusungulwa kwezixazululo ze-skincare ngokwezifiso
2. Iphunga elimnandi labathengi abaqaphelayo
3. Ukuthuthukisa ukubandakanywa ngokwenza kube ngokwakho
4. Amandla ezimonyo ezenziwe ngokwezifiso
I-5. Imicabango yokugcina
Ukusungulwa kwezixazululo ze-skincare ngokwezifiso
Isigaba se-skincare sibona izinto ezintsha ezithokozisayo emikhiqizweni eyenziwe ukuze i-odwe exhaswe ubuchwepheshe obuthuthukile. Ukwenza ngokwezifiso okuqhutshwa yi-AI kuvumela amabhrendi ukuthi enze ama-serum enziwe ngezifiso ngokuya ngezidingo zokunakekelwa kwesikhumba ngakunye kanye nokuthandwayo. Ngokuhlaziya izithombe ozishuthe zona kanye nohlu lwemibuzo, ama-algorithms angathola izici ezifana nohlobo lwesikhumba, ithoni, nokuzwela ukuze adizayine imikhiqizo ehlotshaniswayo. Amabhrendi afana ne-South Korean conglomerate Amorepacific's Custom.me kanye ne-Proven e-US asebenzisa lobu buchwepheshe ukuze akhiphe ukuqagela ekunakekeleni isikhumba futhi alethe imiphumela ephezulu, eqondiwe.
Imikhiqizo edizayinelwe udokotela wesikhumba nayo inwebeka ekunakekelweni kwesikhumba okubhalwe ngudokotela okwenzelwe umsebenzisi ngamunye. Lezi zixazululo ezilungele iplanethi zifika ngamaphakheji amancane, okunciphisa udoti aqondaniswe ne-ethos eyenziwe ukuze-odwe. I-Skin + Me ese-UK ipakisha i-serum yayo yansuku zonke eyenziwe yafanelana nebhodlela le-aluminium eliqukethe umthamo oqondile wanyanga zonke. I-twist-click dispenser eyingqayizivele ikhipha inani elilungile lomkhiqizo elidingekayo ngosuku.
Ngaphandle kwezihloko, amabhrendi ahlola ukunakekelwa kwesikhumba okuphelele kwangaphakathi-ngaphandle ngokusebenzisa izithasiselo eziqondene nawe. I-Neutrogena ne-UK ye-supplement brand yase-UK i-Nourished ibambisene ku-SkinStacks - izinsini eziphrinte i-3D ezinomsoco othuthukisa isikhumba ofanelana nomsebenzisi ngamunye ngokusekelwe ekuhlaziyeni kwabo okuhlukile kohlelo lokusebenza lwe-Skin360. Ukuhlolwa kwe-DNA kuthatha ukwenza ngendlela oyifisayo nakakhulu, ngemikhiqizo efana ne-Belgium's Nomige kanye ne-DNAfit yase-UK enza izithasiselo zohlobo olulodwa ukubhekana nokushoda kwezakhi zofuzo. Njengoba ubuchwepheshe buvula amathuba amasha ebuhleni be-bespoke, i-skincare ihola uguquko ekusebenzeni kahle nasekusimameni.
Iphunga elimnandi labathengi abaqaphelayo
Esigabeni samakha, amabhrendi emvelo nawe-indie athwebula i-Gen Z ne-Millennials eqaphela imvelo ngamaphunga enziwe a-oda akhiqizwa ngamaqoqo alinganiselwe. Lokhu kukhanga izizukulwane ezincane ezibheka iphunga njengesibonakaliso sokuzazi futhi ezifisa ukuhlukaniswa. Imikhiqizo yamukela isizini kanye nokukhethekile ukuze ihambisane nezimo zengqondo eziguqukayo.
U-Ffern ozinze e-UK uchaza lokhu ngohlelo lwayo lweleja - amakhasimende athola amakha amasizini amane ngonyaka, ahlanganisiwe futhi aguge imiphongolo esizeni e-Somerset. Ukukhiqiza kubalwa ngokususelwe ekubhalisweni kweleja, kuthengiswa uma i-inventory iqedwa nge-aura yokushoda. I-Kamila Aubre yaseBelgium nayo ikhiqiza ama-micro-batches wamakha e-botanical, angadluli amayunithi ayi-10 ukuze agcine ubuciko.
Ivumela ukuhlanganyela okuqondile kwabathengi, I-Experimental Perfume Club inika abathengi amandla okuxuba iphunga labo lesiginesha kungaba ngabafaki bamakha noma kumakhithi asekhaya. Abasebenzisi bakhetha kumakha akhona kakade ukuze bahlanganiswe benze ifomula yangokwezifiso engahlelwa kabusha.
Imikhiqizo iphinde isebenzise ubuchwepheshe ukuze inamathisele incazelo yemizwa ephunga ngenkumbulo. I-NoOrdinary in Sweden ithwebula izikhumbuzo zomuntu siqu kakhulu ngerobhothi le-AI elihlola izithombe ukuze lidizayine amakha ohlobo olulodwa. Njengoba izizukulwane ezincane zifuna imikhiqizo ehambisana nobunikazi bazo, izinhlobo zephunga le-indie zibekwe ngendlela ehlelekile njengekusasa lephunga elizinzile, elithinta imizwa nelivusa amadlingozi.
Ukuthuthukisa ukubandakanywa ngokwenza kube ngokwakho
Ubuhle obenzelwe uku-oda buvumela ukwehlukahlukana okukhulu nokufakwa ngokwandisa ububanzi bemikhiqizo ukuze kunikezwe imininingwane yabantu enganakwa amabhrendi ajwayelekile. Ngokwenza ngokwezifiso, izinkampani zingakhuphula ukunikezwa kwethunzi kubathengi be-BIPOC futhi zibhekele ubuningi bezinhlobo zezinwele namathoni esikhumba. Ukwenza kube ngokwakho okunamandla e-AI nakho kuthuthukisa ukufinyeleleka ngokunciphisa ukukhetha kwemikhiqizo engafanele.
I-Yuty ibonisa lokhu ngokufanisa abasebenzisi nezinto zabo ezifanele ngemva kokuhlaziya ufuzo, indlela yokuphila kanye nezici zemvelo. I-algorithm iskena imikhiqizo ukuze inikeze ukukhetha okulungiselelwe okuhlala kubuyekezwa ngezidingo ezishintshayo zomsebenzisi. Lobu buchwepheshe bususa izithiyo futhi kwenze kube lula ukukhetha komkhiqizo.
Ezimonyoni zombala, amathunzi esisekelo anganele aqhubeka nokufakwa okuhluphayo. Kodwa-ke, imikhiqizo efana ne-Dcypher yase-UK ibhekana nalokhu ngokuhlanganisa okwenziwe ngokwezifiso. Abasebenzisi bahambisa izithombe zesikhumba sabo ezisetshenziswa kumiksi elinde ilungelo lobunikazi ukuze bakhe ukufana okuhle kakhulu ngokwekhava kanye nokuqeda abakuthandayo.
Ngale kwemikhiqizo, izinkundla zisebenzisa ukwenza kube ngokwakho ukusiza kangcono imiphakathi encishwe amathuba ngemfundo nezeluleko. U-Carra unikeza ukuqeqeshwa kwezinwele kulabo abane-afro ne-curly textures, kuyilapho i-Oak inethuluzi elijulile lokuphrofayilila izinwele elicacisa imiyalelo yokunakekelwa kanye nemikhiqizo ehambisanayo yezinhlobo zezinwele ezihlukene.
Ngokungena ekwenziweni ngokwezifiso okubandakanya wonke umuntu, amabhrendi angehlisa kakhulu inani lempahla eyeqile kusuka emithunzini engafanele kuyilapho enza ubuhle bamukeleke kakhulu kubo bonke. Ukubeka ukwehlukahlukana nokuziveza kuqala kubalulekile.
Amandla ezimonyo ezenziwe ngokwezifiso
Izimonyo zinikeza ithuba elikhulu lokuncishiswa kwemfucuza ngokwenza ngendlela oyifisayo. Njengoba kukhiqizwa amayunithi angamabhiliyoni angu-120 wokupakisha minyaka yonke, ukunika amandla abathengi ukuthi bathenge kuphela lokho abakudingayo kungase kwehlise kakhulu inani lempahla eleqile. Lapho umkhiqizo uhambisana kakhulu nokuncanyelwayo komsebenzisi, mancane amathuba okuthi ukubuyisela noma ukungasebenzisi nakho kuba mancane.
Ukupakishwa okugcwalisekayo kugqugquzela ukuthengwa kabusha kwemikhiqizo eyenziwe ngokwezifiso. Ibhulashi le-FS Korea elithi It's Go lihlanganisa izingxenye ezishintshekayo ekukhetheni imibala komsebenzisi. I-MOB Beauty ithatha indlela ehlukile, ivumela abathengi ukuthi bazakhele awabo amaphalethi angagcwaliseka, abolayo abonisa izithako zokuziphatha.
Ibhrendi yesiFulentshi i-La Bouche Rouge iletha izimonyo ezinemibala yangokwezifiso emikhiqizweni yezindebe - amakhasimende akhetha kumakhulu emithunzi yekesi yawo ye-lipstick. Ukwengeza igama lomuntu siqu kunikeza ukuthinta okujabulisayo kokugcina. I-Stateside, i-Lip Lab inikeza ukubonisana kwangaphakathi kwesitolo ukuze kuhlolwe futhi kuqanjwe imibala yezindebe zangokwezifiso ezingahle zi-odwe kabusha ngokuqondile.
Uma ubheka phambili, izixazululo ezisekelwe kubuchwepheshe zinganikeza amathuba angenamkhawulo okwenza ngokwezifiso futhi zinikeze abathengi ilayisense yokudala. Idivayisi ye-YSL Beauty's Rouge Sur Mesure inesistimu enelungelo lobunikazi eshintsha imibala emithathu ibe yimithunzi engaba khona engaphezu kuka-4,000 kusetshenziswa amakhatriji obunikazi. Njengoba ukwakheka, ukupakishwa, ukuqamba amagama nokunye kuqhutshwa ngamakhasimende, imikhiqizo yezimonyo yamukela izixazululo eziqanjiwe zoku-oda zizokhula ngokuzayo.
Imicabango yokugcina
Okwenziwe ukuze-odwe kuvumela amabhrendi kuzo zonke izigaba zobuhle ukuthi anikeze ukwenza kube ngokwakho okukhethekile nokusebenza ngempumelelo kuyilapho kususwa uhlu lwamagama oluningi kanye nokumoshakala. Ngokusebenzisa intuthuko kubuchwepheshe bokwenza ngokwezifiso kanye nokupakishwa okusebenziseka kabusha, izinkampani zingakha imikhiqizo ehambisana nokuthandwa kwabathengi ngabanye ngohlobo lwesikhumba, ukuthungwa kwezinwele, amaphrofayili ephunga nokunye. Nakuba ukusimama kusalokhu kungumshayeli oyinhloko, uku-oda okwenziwe futhi kuvula amathuba amasha okuziveza, ukuhlanganiswa kanye nokuzwakala kwemizwelo ngobuhle. Njengoba amanani omthengi eqhubeka nokushintshela ekusetshenzisweni okuqaphelayo, imikhiqizo esetshenziswayo ihlinzeka ngesixazululo esisha esihlanganisa ngaphandle komthungo ibhizinisi, isipiliyoni kanye nezithakazelo zemvelo.
