Igagasi liyafulathela yonke imikhiqizo yobuhle bemvelo. Ngo-2024, ukwakheka kokwenziwa kuzoba into okufanele ube nayo kubathengisi abaku-inthanethi. Kungani? Njengoba ubuchwepheshe buthuthuka, izithako zokwenziwa zivame ukusebenza kangcono ngama-irritant ambalwa. Sizohlola isidingo sabathengi esibhebhethekisa ithrendi nokuthi abathengisi bangazuza kanjani ngobuhle bokwenziwa obukhulayo.
Okuqukethwe:
1. Abathengi bafuna imiphumela, hhayi nje amalebula emvelo
2. Isayensi ethuthukisiwe iletha amafomula asebenzayo
3. Ukuzinza kuqala ngokupakishwa okuhlakaniphile
4. Abathengisi be-inthanethi bangagibela kanjani igagasi elilandelayo
1. Abathengi bafuna imiphumela, hhayi nje amalebula emvelo
Amalebula emvelo nawemvelo awanayo nje inqolobane abake bayenza emhlabeni wobuhle. Abathengi banamuhla sebekhulile, bafuna imikhiqizo esebenza ngempela esikhundleni sokuhlanganisa amagama nje. Bayaqonda ukuthi “imvelo” akusho ngokuzenzakalelayo ukuphepha noma umsindo ozwakalayo wendawo. Lesi sidingo esikhulayo semiphumela ebonakalayo phezu kwezimangalo zemvelo sibhebhezela ukwanda kwentshisakalo kuzimonyo ezakhiwe ngokuzenzekela kanye ne-skincare.
Izithako ezenziwe ilebhu zinikeza okuthile okuguquguqukayo kweMvelo yoMama engakwazi nje: ukungaguquguquki. I-Synthesized Beauty ikhombe izinhlanganisela ezisebenzayo ezingemuva kwezikhiqizo ezifana ne-Vitamin C ne-retinol, okubavumela ukuba bakhe lokhu ngokunembile isikhathi ngasinye. Isiphetho? Imikhiqizo iletha imiphumela esebenza kahle kakhulu. Ukuhlolwa kwesitayela somtholampilo nakho kunikeza ubufakazi amakhasimende manje afuna uphawu lwemvelo olugxile esithombeni.
Njengoba amaqiniso ngemuva kwemikhiqizo yemvelo onakalisa umphumela we-halo, lindela ukubona ukwakheka kokwenziwa kuthatha izinqola zabathengi. Uma amabhrendi engeziwe angabonisa izinzuzo zomkhiqizo ngokwesayensi, abathengi bazokhanya kakhulu ngobuhle obuthuthukisiwe ngempumelelo esikhundleni sezimangalo zemvelo ngokunganaki. Singene enkathini lapho izindlela ezenziwe ngumuntu zenza intuthuko ebonakalayo.
2. Kuthuthukile isayensi iletha amafomula asebenzayo
Ngaphandle kokunikeza ukungaguquguquki, ama-synthetics avumela nezixazululo eziqondiswe kangcono. Ososayensi bangakwazi ukwenza izithako ezibhekana nezinkinga ezithile ngezindlela okungekho okukhishwe kwemvelo okungenziwa ngazo.
Thatha ama-peptide enziwe ngokwezifiso njengesibonelo. Lawa maketanga amafushane amaprotheni ahlinzeka nge-hydration punch eqinisa izithiyo zomswakama wesikhumba, futhi alwe nezingcindezi zemvelo. Ama-peptide complexes ahlanganisiwe adlula okhilimu abamanzisa bakanokusho abavela kumikhiqizo yemvelo yamagama amakhulu. Imikhiqizo efana ne-OliOla isebenzisa i-biotechnology ukwenza unjiniyela ama-peptide abopha umswakama ukuze akhulise ukugeleza kwamanzi kufikela ku-70% phakathi kwamaviki amane.
Noma cabanga nge-next-gen retinoid edlala i-whack-a-mole enemibimbi. Izindlela ezihlukile ze-retinol yemvelo zivame ukucasula futhi zilulaze lapho zivezwe emoyeni nasekukhanyeni kwelanga. Faka ama-synthetic retinoids - izinguqulo ezizinzile, ezikhishwe kancane ezivimbela ukucasuka ngenkathi zisakazeka kahle esikhumbeni amahora angu-8. Izivivinyo zelebhu zakuqala zibonisa lawa ma-retinoid ayinkimbinkimbi asula imibimbi efika ku-45% kangcono kunokuhola phambili zokwelapha ngaphandle kwekhawunta.
Lindela i-biotech kanye nekhemistri eluhlaza ukuze uvule imisebenzi yokwenziwa eqondiswe kakhudlwana ukuze kuthuthukiswe ubuhle obamukeleka kalula. Isayensi isiza abathengi ukuthi bathole ukuthuthukiswa okubonakalayo kobuhle - hhayi nje ukumaketha okuzwakalayo okuzwakalayo. Njengoba ubuchwepheshe buvula ukuqaliswa kwesithako, ama-synthetics azosibekela imvelo.
3. Ukusimama siqala ngamaphakheji ahlakaniphile
Impela, ukusimama kwalokhu kwakheka okwenziwe elebhu kuhlala kusemqondweni. Abathengi bafuna izixazululo ezibonakala ziluhlaza. Ngokujabulisayo, izithako zokwenziwa zivame ukusekela amaketanga okunikezela abahlanzekile kanye nemizamo yokonga.
Thatha i-squalane njengesibonelo. Lesi simangaliso esimanzisa ngokwesiko sivela emafutheni esibindi sikashaka. Kodwa-ke, impumelelo ye-biotech ivumela ukuphiliswa kwe-squalane esuselwe ku-olive kusukela ekuqaleni kuze kube sekugcineni ezitsheni zokuvutshelwa kwezimboni. Abekho oshaka abalimala! Ukwenziwa kwe-bio-based kwenza izithako ezivuselelekayo zikhule ngaphandle kokucekela phansi imvelo ebuthakathaka.
Ukukhiqiza okulula futhi kwenza izinhlelo ezingcono zokugaywa kabusha ziphinde zinciphise imfucuza. Izithako zomthombo owodwa zeqa ukuvunwa okudinga amandla, ukukhishwa, nokuthuthwa okuhilelekile ezintweni zemvelo ezikude. Amaketango yenani amafushane agcina izinsiza eziningi ngenkathi ephakamisa izindinganiso eziluhlaza.
Amabhrendi alangazelela iziqinisekiso zokusimama acabanga kabusha ngamaphakheji nawo. Amabhodlela ama-bulb achichima umoya athatha indawo yezimpahla eyigugu futhi anqwabelane ehlazweni lethu lemvelo. Amabhrendi ahlakaniphile athuthukisa ukupakisha ukugcina ukusebenza kahle ngaphandle kokweqisa ekubonakaleni. Isibonelo, ama-serum pods agxilile we-TrueMission anciphisa ukupakishwa kufika ku-97% ngokuletha izithako ezisebenzayo ngaphandle kwemfucuza. Amakhathoni aguquguqukayo abe esebuyisela okuthulula okusebenzisekayo kabusha ku-TrueMission evala iluphu.
Njengoba abathengi becubungula yonke imijikelezo yokuphila yomkhiqizo, izithako zokwenziwa, namafomethi okulethwa amasha abonisa imizila eluhlaza eya ebuhleni. Uma sekubhekwa njengokwelashwa nokubanda, ama-synthetics manje aqhakaza njengezinketho ezisimeme ezicatshangelwe kahle. Ukuba ngokwemvelo kuba okwesibili ekwenzeni umonakalo omncane.
4. Kanjani ku-inthanethi Retailers ingagibela igagasi elilandelayo
Abathengisi abaku-inthanethi ababheke phambili banethuba lokuthwebula ukukhuphuka kwesidingo sabathengi sobuhle bokwenziwa obusebenza kahle futhi obuqhubekayo. Njengoba ukwakheka kwemvelo kuncipha ekuthandekeni, ukukhetha umkhiqizo osebenzayo kanye nemiyalezo kuzoba ukhiye.
Hlola ngokucophelela izinhlobo ezintsha ezibeka phambili izithako ezenziwe elebhu nemiphumela yomtholampilo efakazelwe. Funa ukwakheka kwenoveli kanye nezimangalo ezivivinywe ngokomtholampilo ezisekela imiphumela emihle ebonakalayo - hhayi nje imizwa yezinzwa. Uzakwethu nabathuthukisi be-biotech abasafufusa abakha amakhemikhali aluhlaza aqondise izidingo ezithile zesikhumba kusukela kwezinduna kuye ekushintsheni umbala.
Yenza izivivinyo ukuze ubhale ukusebenza kwalezi zixazululo zokwenziwa kumakhasimende angempela. Khipha ubufakazi bevidiyo noma ngaphambi nangemuva kwezithombe ubeka imiphumela obala. Linganisa ukuthuthukiswa mayelana nokunciphisa imibimbi, ukukhanya, ukuqina, noma ukugeleza kwamanzi uma kuqhathaniswa nezinketho zemvelo zangaphambilini.
Hlela ukumaketha nokupakishwa ukuze ubize izithako zokwenziwa kanye nezinzuzo zenqubo. Engeza izimpawu zokusimama eziqinisekisa izimiso zokuziphatha zokukhiqiza kanye nezibopho eziluhlaza. Faka amalebula afana ne-"bio-based" kanye "ne-ocean-friendly" aqondisa abathengi ekukhetheni okuluhlaza.
Okubaluleke kakhulu, buyekeza isiphakamiso sakho senani mayelana nalokho okubalulekile manje - ubuhle obungcono ngesayensi engcono nezimiso zokuziphatha. Ngokuhlelwa okulungile nokuthumela imiyalezo, abathengisi abaku-inthanethi bangakwazi ukugibela igagasi elizayo lokwenziwa kokwenziwa ukuze bathole inzuzo enhle neqhubekayo. Thola imivuzo njengoba izithako ezitshalwe kumalebhu zivuna abathengi zithokozela ngo-2024.
Isiphetho
Okubalulekile kubathengi kuqhela ezimangalweni zemvelo ezingacacile futhi kuya emiphumeleni efakazelwe kanye nokusimama. Ukwakhiwa kobuhle bokwenziwa kunikeza ithuba elilandelayo kubathengisi abaku-inthanethi abahlinzeka ngalezi zintandokazi ezishintshayo. Ngokuletha izithuthukisi kanye nezimiso zokuziphatha abathengi manje bafuna, isimo sikasimende wokwenziwa njengesithako okufanele sibe nesithako sika-2024. Ukuze uhlangabezane nokukhuphuka kwamagagasi okwenziwa, abathengisi kufanele baqale ukulungisa imiksi yemikhiqizo yabo kanye nokuthumela imiyalezo futhi bafune amabhrendi agxile ku-biotech kanye nama-synthetics asebenza ngempumelelo ngaphezu kwezingxenye zemvelo. Gibela igagasi le-skincare yokwenziwa yonke indlela eya enzuzweni enhle kakhulu. Inkathi elandelayo yokusebenza kahle manje.
