Uma ubambisana ngempumelelo nabagqugquzeli ukuze uphromothe imikhiqizo yakho kuzithameli zabo, ukufinyelela kwakho kungakhula kakhulu. Eqinisweni, abathonya baye bakhuthaza kuze kube 88% yamakhasimende ukwenza ukuthenga.
Kodwa-ke, ukumaketha okusebenzisanayo okwenziwa ngesandla kuwumsebenzi omningi, yingakho imikhiqizo emikhulu efana ne-Amazon isebenzisa izinqubo zokumaketha ezihlangene ezizenzakalelayo ukukala. Ukumaketha okusebenzisanayo okuzenzakalelayo kungenza ukuthi bathole abagqugquzeli, babatholele izinto zokukhangisa abazidingayo, balandele ukuthengisa kwabo, futhi bakhokhele amakhomishini abo uhambo lokuhamba ngezinyawo epaki.
Kulesi sihloko, sizobheka ukumaketha okusebenzisanayo okuzenzakalelayo ngemininingwane kanye nezinzuzo ibhizinisi lakho eliku-inthanethi elingazithola ngokusebenzisa leli su lokumaketha.
Okuqukethwe
Kuyini ukumaketha okuhlobene okuzenzakalelayo?
Ukumaketha okusebenzisanayo okuzenzakalelayo kukusiza kanjani ukukala
Izinzuzo eziphezulu ezingu-5 zokumaketha okusebenzisanayo okuzenzakalelayo
Amathiphu wokukhetha isofthiwe elungile yokumaketha yobulungu
Isiphetho
Kuyini ukumaketha okuhlobene okuzenzakalelayo?
Ukumaketha okuhlangene okuzenzakalelayo kuhlanganisa ukusetha isofthiwe noma uhlelo lokuqasha, ukubhalisa, nokuphatha izinkampani eziphethwe ezikhangisa imikhiqizo yakho. Njengomnikazi webhizinisi le-ecommerce, kuyindlela elula yoku isikali imizamo yakho yokumaketha ngaphandle kokuzibophezela okukhulu.
Ukumaketha okusebenzisanayo okuzenzakalelayo kukusiza kanjani ukukala
1. Thola abaxhumana naye abaningi ngokuzenzakalelayo
Ukuqasha amanxusa mathupha kudla isikhathi futhi ngokuvamile akusebenzi. Ngokusebenzisa amathuluzi azenzakalelayo, ungakwazi ukungena kangcono kumanxusa amaningi ngesikhathi esincane.
Isistimu ehleliwe isebenzisa ubuhlakani bokwenziwa ukukhuthaza uhlelo lwakho kumanethiwekhi ahambisanayo nasezimakethe ngokusebenzisa ezokuxhum ezishintshayo. Ngokuqasha izikhulu eziningi, inani elikhulu labathonya liyakwazi ukukhuthaza imikhiqizo yakho kakhulu, ngaleyo ndlela andise ukuthengisa kwakho.
2. Nikeza izinsiza ezingcono zokusebenzisana
Udinga ukunikeza abaxhumana nabo konke abakudingayo ukuze babe abagqugquzeli abaphumelelayo. Ngenxa ye-automation, lokhu manje kulula uma kuqhathaniswa.
Isibonelo, amathuluzi e-AI angakhiqiza ukuswayipha kwe-imeyili kochwepheshe, okuthunyelwe komphakathi, nezikhangiso zezibhengezo. Amathuluzi adumile afana ne-Pretty Links ayakwazi ukukhiqiza izixhumanisi ezihambisanayo ngomzamo omncane wezandla. Abasebenzisana nabo bangasebenzisa lezi zinsiza njengokuqukethwe kokuthunyelwe kwabo kumabhulogi noma izinkundla zokuxhumana.
Lapho wenza kube lula ukuthi bakukhuthaze, maningi amathuba okuthi bakwenze, okuholela ekwandeni kwethrafikhi nokukhula okukhulu kwebhizinisi.
3. Landelela futhi uthuthukise ukusebenza
Amathuluzi e-AI ayakwazi ukugada futhi akusize ekuthuthukiseni imizamo yakho yomkhankaso wokusebenzisana ngokulandela isixhumanisi okuzenzakalelayo, amamodeli esibaluli, nokubika kwesikhathi sangempela okunikezwa isistimu. Ngaphezu kwalokho, basebenzisa ukucutshungulwa kolimi lwemvelo ukusiza ikhono lakho lokulandelela ukuthi yiziphi izindlela zokuphromotha ezikhiqiza ukuthengisa okuhlobene kakhulu kohlelo lwakho. Bese kuba yindaba yokuphindaphinda kabili kwabasebenzisana nabo abasebenza kakhulu kanye nokususa izinsiza kulezo zinkampani eziphethwe zingakhiqizi imiphumela oyithembayo.
4. Khokha abasebenzisana nabo ngesikhathi
Abasebenzisana nabo balindele izinkokhelo ezifika ngesikhathi ngokuthengisa kwabo kanye nethrafikhi. Lokhu kungaba nzima kakhulu uma kufanele ukhokhe amakhomishini enanini elikhulu labagqugquzeli ohlelweni lwakho lobulungu.
Ngenhlanhla, isoftware yokuphatha esebenzisana nayo ingaphinde ikuphathele zonke i-accounting kanye nokugcinwa kwamabhuku. Bangakwazi ukuphatha izibalo zekhomishini, izinqubo zokugunyaza, nezinkokhelo kuzo zonke izinhlaka zakho ukuze ugweme noma yikuphi ukudideka nezikhalo.
Okokuqala futhi okubaluleke kakhulu, lapho ukhokhela abasebenzisana nabo ngomsebenzi wabo onzima, kubagcina benogqozi lokuqhubeka bekhangisa imikhiqizo yakho kanye nezaphulelo.
Izinzuzo eziphezulu ezingu-5 zokumaketha okusebenzisanayo okuzenzakalelayo
1. Ukwenyuka kwemali engenayo
Ngokwenza ngokuzenzakalelayo uhlelo lwakho lobulungu, uluvulela ozakwethu abangaba khona kanye nokuchayeka okukhulu. Lokhu kusho ukugcwala kwabantu abaningi esitolo sakho esiku-inthanethi, okuhumushela ekuthengisweni okwengeziwe nemali eyengeziwe ngaphandle kokwenza umsebenzi owengeziwe.
Ucwaningo lukhombisa ukuthi i-automation iyakwazi ukushayela 5% kuya 30% yemali engenayo yenkampani. Ukusebenzisa amathuluzi ezishintshayo ukuze uphathe i-nitty-gritty, imisebenzi yansuku zonke futhi ikuvumela ukuthi ugxile ezingxenyeni ezibaluleke kakhulu zebhizinisi lakho.
2. Umsebenzi owehlisiwe
Ukuphatha uhlelo lokumaketha lobulungu mathupha kudinga isikhathi esibalulekile sokuphatha ukuxhumana, ukubika, izinkokhelo, nokuningi.
I-automation iqeda izinkinga zokuphatha ukuze iqembu lakho likwazi ukusebenza kumaphrojekthi anethonya elikhulu. Lokhu kukhulula isikhathi sokuthuthukisa iwebhusayithi yakho, ukwethula imikhiqizo emisha, ukumaketha izethameli ezintsha eziqondiwe, kanye thuthukisa ulwazi lwakho lwekhasimende.
3. Inhlangano ethuthukisiwe
Isofthiwe ephethwe igcina yonke idatha yakho ephethwe, njengamaphrofayela, amakheli e-imeyili, izibalo zokusebenza, nemibiko yokukhokha, endaweni eyodwa.
Ngaphezu kwalokho, iqinisekisa ukuthi yonke into ihlelwe kahle futhi ifinyeleleka kalula uma uyidinga. Leli zinga lenhlangano lizodla isikhathi esiningi usebenzisa uhlelo lwemanuwali, ikakhulukazi njengoba uqala ukukala.
4. Ukwanda kokuvumelana nezimo
Isistimu ezenzakalelayo ikunikeza ukuguquguquka okwengeziwe kokuthi uphatha kanjani uhlelo lwakho. Isibonelo, isistimu ingadala ngempumelelo amakhomishana enziwe ngokwezifiso, izakhiwo zemiklomelo enezigaba, izikhuthazo zamabhonasi, nokulungiswa.
Inkundla futhi isingatha ukubala kabusha izinzuzo nezinkokhelo ngokuzenzakalelayo ngokusekelwe kuzilungiselelo zakho. Ngalokhu kuvumelana nezimo, uyakwazi ukuthuthukisa uhlelo lwakho ukuze wandise impumelelo ngenkathi usasebenza kweminye imisebenzi ebalulekile.
5. Ubudlelwano bozakwethu obungcono
Ubudlelwano obuqinile bokusebenzisana bubalulekile empumelelweni, futhi izindaba ezinhle ukuthi i-automation ivumela ukwakhiwa kobudlelwano obunjalo. Izinhlelo ezinjalo zinganikeza abaphethwe ngokubika okuzenzakalelayo kanye nedatha ye-akhawunti efunekayo, esiza ukuqinisa ubudlelwano bakho nabo.
Ozakwethu nabo bangahlola ukusebenza kwabo kanye neholo labo nganoma yisiphi isikhathi futhi bakhokhelwe ngesikhathi, kungaba masonto onke, biweekly, noma nyanga zonke. Lokhu kubeka izinto obala nokungaguquguquki kuzoholela ekwethembeni okukhulu nokwethembeka, okuzosiza ukuheha abantu abaningi ebhizinisini lakho.
Amathiphu wokukhetha isofthiwe elungile yokumaketha yobulungu
Ukukhetha ithuluzi elifanele lomkhankaso wakho wokumaketha ohlangene kungaba nzima. Kunezinketho eziningi laphaya, kufaka phakathi izinhlelo ezilinganiselwe kakhulu ezifana CJ Ubuhlobo, Marketing Rakuten, Futhi Awin. Ngezansi sizocubungula imibandela ethile okufanele uyilandele lapho wenza isinqumo sakho.
1. Ukuphathwa kokubambisana
Njengoba ukhetha ithuluzi lokumaketha le-AI, cabanga ngelikuvumela ukuthi ungeze amanxusa amasha namasegimenti futhi uwalandele kalula kokubili. Ngaphezu kwalokho, kufanele ibe nokugeleza komsebenzi okugunyazwe okwakhelwe ngaphakathi okuvumela ukuthi ubuyekeze izinhlelo zokusebenza ezintsha ezihambisanayo.
Ukubika okuqinile nakho kubalulekile ukuze ukwazi ukuhlaziya ukuthi yibaphi abasebenzisana nabo abahamba phambili, ukushayela ukuthengisa kakhulu namakhomishini. Izinhlelo eziningi zikuvumela ukuthi futhi uthumele izincwadi zezindaba futhi uxhumane nazo, zisize ukuzigcina zibandakanyekile.
2. Ukulandelela ikhomishini
Amandla okulandelela amakhomishini nawo abalulekile lapho ukhetha ithuluzi elifanele. Udinga isixazululo se-automation sokumaketha esingalandelela ngokunembile ukuthengiswa namakhomishini akhiqizwe amanxusa akho. Ngaphezu kwalokho, kufanele ikwazi ukuphatha izinhlobo eziningi zekhomishini ezifana ne-CPA (izindleko ngokutholwayo ngakunye), i-CPC (izindleko ngokuchofoza ngakunye), amakhomishana empilo yonke, nokuningi.
Imininingwane yesikhathi sangempela nezaziso nazo kufanele zifakwe, okuzokwazisa abasebenzisana nabo uma banamakhomishini asalindile. Lokhu kuzobasiza ukuthi bahlale benomdlandla wokuthengisa okwengeziwe.
3. Ikhuphoni kanye nekhodi yephromo yokulandelela
Uma uvamise ukusebenzisa amakhodi ephromo nemikhankaso yekhuphoni, khetha isofthiwe enekhodi yephromo eyakhelwe ngaphakathi. Kufanele ikuvumele ukuthi usethe amakhodi ephromo amasha, ucacise amanani wekhomishini, futhi ubone ukuthi ikhodi ngayinye yenza malini engenayo.
Ozakwethu abambisene nabo bazolithokozela ikhono lokuphromotha ngempumelelo okunikezwayo kwakamuva kubabukeli babo.
4. Ukuzenzakalela
Kufanele futhi ucabangele amandla okuzenzakalelayo ngaphambi kokubhalisela izinsizakalo zokumaketha ezihlangene. Bheka ithuluzi elihlanganisa amathuluzi ahlukahlukene, njengemikhankaso ye-imeyili ye-drip, esiza ukuvuselela izinkampani ezisebenzisana nazo ezingasebenzi.
Amanye amakhono awusizo wokuzenzakalela ahlanganisa ukutholwa kokukhwabanisa nezinkokhelo ezizenzakalelayo. Ukucutshungulwa kokukhokha okuzenzakalelayo, njengokuhlanganiswa kwe-PayPal, kungakwenza kube lula ukukhokha izinkampani eziphethwe ngesikhathi.
Lapho ushintsha ngokuzenzakalelayo, isikhathi esincane osichitha emisebenzini ephindaphindayo. Lokho kusho isikhathi esengeziwe sokuthuthukisa uhlelo lwakho futhi ushayele imiphumela engcono kakhulu.
Isiphetho
Ukuhlanganisa imikhankaso yokumaketha ehlangene ezenzakalelayo ebhizinisini lakho le-ecommerce kungasiza ukukhulula isikhathi sokugxila kwezinye, izingxenye ezingaba mnandi kakhulu zebhizinisi lakho.
Uma kusetshenziswe ngendlela efanele, ungakwazi ukuqeda isidingo sokuqashwa okuyisicefe kanye nokuphathwa kwezinkampani eziphethwe noma ukucubungula amaspredishithi ukuze unqume amakhomishini angcono kakhulu nezikhuthazo. I-Automation ikusingatha konke lokho ukuze ukwazi ukwakha ibhizinisi lakho futhi uvune imivuzo yalo.
