Isiteshi sokumaketha yindlela umlayezo wakho ofinyelela ngayo izethameli zakho. Ezinye zeziteshi ezidume kakhulu ukukhangisa, i-imeyili, inkundla yezokuxhumana, nezinjini zokusesha ezifana ne-Google.
Ngakolunye uhlangothi, iziteshi zokumaketha zikuvumela ukuthi uthuthukise ibhizinisi lakho ukuze uthole amakhasimende amaningi. Ngakolunye uhlangothi, zisebenza njengezindawo lapho abantu bengakuthola khona, bafunde okwengeziwe, futhi bafinyelele kuwe.
Iziteshi zokumaketha zibaluleke kakhulu kunoma yiliphi ibhizinisi ngoba zinika amandla ukuxhumana - ngaphandle kwalokho, ngeke kube khona ukuthengisa.
Imikhiqizo ebaluleke kakhulu emhlabeni isebenzisa iziteshi eziningi ngesikhathi esisodwa. Lesi sihloko sizokusiza ukuthi ulandele isu labo futhi ukhethe ingxube yeziteshi ezifanele ibhizinisi lakho kangcono.
Okuqukethwe
Izinhlobo zeziteshi zokumaketha
Indlela yokukhetha iziteshi zokumaketha
Iziteshi eziyi-12 ezibalulekile zokuthengisa
1. Ukusesha okuphilayo
2. Imithombo yezokuxhumana
I-3. Ukumakethwa kwevidiyo
I-4. Ukukhangisa
I-5. Ukumaketha nge-imeyili
6. Uxhaso
7. Ukuthengisa ngezingxoxo
8. Izwi lomlomo
I-9 Ama-podcasts
10. Imicimbi
I-11. Ukuthengisa okuhambelana
12. Ukumaketha komthelela
Imibuzo Evame Ukubuzwa
Izinhlobo zeziteshi zokumaketha
Ngokubuka kwezinga eliphezulu, indawo yeziteshi zokumaketha ingahlukaniswa ngamaqembu ambalwa. Ezinye izigaba ezidumile zifaka phakathi okuqondile/okungaqondile, kwamahhala/okukhokhelwayo, kanye nokwesiko/kwedijithali.
Ngokungangabazeki, indlela engokoqobo yokucabanga ngeziteshi zokumaketha ngokuya ngemidiya ephethwe, ezuziwe, nekhokhelwayo. Kukwenza ucabange ngezindleko, ukulinganisa iziteshi ezahlukene kanye nokufinyelela isikhathi eside ezithamelini zakho ngaphandle kwesidingo sokukhokha konke ukuchofoza kusayithi lakho.
| Uhlobo lwesiteshi | Isifinyezo | Izibonelo |
|---|---|---|
| Imidiya ephethwe | Lezi iziteshi ozilawulayo, futhi awudingi ukukhokhela umuntu wesithathu isikhathi ngasinye lapho ufuna ukufinyelela izithameli zakho. Zilungele ukugcina izethameli zakho ziseduze ukuze ukwazi ukuxhumana nazo ngokuqondile futhi njalo. | I-imeyili, inkundla yezokuxhumana, ama-podcasts. |
| Imidiya ezuziwe | Noma yikuphi okushiwo ngawe kwamanye amasayithi noma izinkundla ongazikhokhelanga. Awunawo amandla okulawula kuzo, kodwa ngokuvamile zijabulela ukwethembeka okuphezulu kunezinye iziteshi futhi zingakunikeza umzila osheshayo wokuchayeka okubanzi. | Amazwi omlomo, okushiwo ngabezindaba, amazinga, ukugunyazwa komthonya okungakhokhelwa. |
| Imidiya ekhokhelwayo | Ukhokhela umuntu wesithathu ukuze afinyelele izethameli. Lezi ziteshi zinikeza imiphumela esheshayo futhi ngokuvamile kulula ukusebenza ngazo nokukala. Nokho, ukusebenza kwazo kuyahluka kakhulu kuye ngomkhiqizo wakho kanye nezethameli. | Noma yiluphi uhlobo lokukhangisa, ukumaketha kwe-influencer, ukumaketha okuhambisanayo. |
Indlela yokukhetha iziteshi zokumaketha
Ufuna indawo ongaqala kuyo? Kuyasiza ukubheka ukuthi izimbangi zakho zenzani kuqala bese wengeza iziteshi ngezigaba.
Funda izimbangi zakho
Ukuhlola izimbangi zakho eziqondile kuwumnyakazo ohlakaniphile ngoba balandela izethameli ezifanayo nezakho. Futhi uma kade bekhona isikhathi eside, cishe bathole iziteshi ezingcono kakhulu zokuxhuma naleso sixuku.
- Thola izimbangi zakho ezinkundleni zokuxhumana futhi ubone ukuthi bashicilela kaningi kangakanani nokuthi yikuphi ukuzibandakanya (okuthandwayo, amazwana, ama-retweets, ukubukwa, njll.) abakutholayo.
- Bhalisela konke okuqukethwe kwabo ukubona ukuthi bashicilela kanjani futhi kuphi (naka amafomethi wokuqukethwe, i-cadence yokushicilela, ukukhethwa kwezihloko, nokuthi zinikeza kanjani futhi kanjani amadili akhethekile).
Uma kuziwa ekuhlaziyweni kokuncintisana, akhona amathuluzi angakongela isikhathi nokuqagela. Isibonelo, ungasebenzisa amalabhulali esikhangiso asemthethweni ukuthola ukuthi (futhi kanjani) akhangisa kuphi. Noma sebenzisa isihloli sethu samahhala sethrafikhi ukuze ubone ukuthi ingakanani ithrafikhi oncintisana nabo abayitholayo esiteshini sosesho sezinto eziphilayo nokuthi ibikhula yini.
Yakha isisekelo futhi uhlukanise
Ekugcineni, uzosebenzisa iziteshi eziningi noma zonke. Phela, iziteshi eziningi zisho izindlela eziningi zokufinyelela izethameli zakho. Kodwa kuze kube yilapho ufika kulelo qophelo, udinga iziteshi ezizokuvumela ukuthi ukhule naphezu kwesabelomali esilinganiselwe kanye nabasebenzi.
Isixazululo kulokho kuhamba ngezigaba. Uqala ngokukhetha imigudu embalwa eyisisekelo ukuze uqhubekisele phambili ukukhula kwakho, bese uzama emisha bese uphinda kabili esebenzayo.
Ungabona leli phethini nxazonke, futhi kwenzekile enkampanini yethu (Ahrefs), futhi. Ezinye zeziteshi zethu eziyinhloko, ukumaketha kwevidiyo, nokusesha kwezinto eziphilayo, kuqale kukuncane ngempela, futhi kukhona iziteshi ezifana nokumaketha kwabathonya kanye noxhaso esizengeze engxubeni kamuva.
Ngakho, isibonelo, isisekelo sesiteshi sakho singahlanganisa:
- ezokuxhum
- Usesho lwe-Organic
- Ukumaketha nge-imeyili
- Ukukhangisa kwedijithali
- Ukusetshenziswa kwemicimbi ngezikhathi ezithile (ukukhuluma noma amaphakheji amancane abaxhasi ezingqungqutheleni ezithengekayo)
Le sethi yeziteshi yinto engibone amabhizinisi amaningi eqala ngayo. Okubenza bakhethe kahle “ezinsukwini zokuqala” ukuthi kulula ukusebenza nabo, futhi bayathengeka futhi bayahlaziywa.
Kodwa uma iziteshi ezinhlanu zizwakala zingaphezu kwamandla, umqondo omuhle ungase ube ukugxila ezinkundleni zokuxhumana kuqala. Inamandla amakhulu okufinyelela, imahhala kodwa ingathuthukiswa ngesabelomali esincane sezikhangiso, isebenza nawo wonke amafomethi wokuqukethwe, futhi ekugcineni, iyindlela yokuxhumana yabantu ababili. Sizokhuluma okwengeziwe ngaleso siteshi maduze.
UKUFUNDA OKUFANELE
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Iziteshi eziyi-12 ezibalulekile zokumaketha ongakhetha kuzo
Lezi yizinketho ezibalulekile lapho ukhetha iziteshi zokumaketha zebhizinisi lakho - funda ukuthi zimayelana nani.
1. Ukusesha okuphilayo
Usesho lwe-organic lubhekisela emiphumeleni yosesho engakhokhelwa evela enjinini yokusesha.
Ukusesha okuphilayo kungenye yezinsika ze-inthanethi yonke. Sekukonke, u-68% wezinto eziku-inthanethi ziqala ngenjini yokusesha (BrightEdge). Ngamanye amazwi, abantu basebenzisa izinjini zokusesha kakhulu, futhi abanye babo kungenzeka bafuna umkhiqizo noma isevisi efana neyakho.
Umkhuba wokuthuthukisa amakhasi ewebhu ukuze kwandiswe ithrafikhi nokubonakala kulesi siteshi ubizwa ngokuthi i-search engine optimization (SEO), futhi enye yezindlela ezisebenza kahle kakhulu zokugcina ithrafikhi yakho yezinto eziphilayo ikhula ukubhuloga.
Isibonelo
Kwa-Ahrefs, sibhala okuthunyelwe kwebhulogi mayelana nezihloko ezihambisana nomkhiqizo wethu. Ngesikhathi esifanayo, siqondisa izihloko ezinikeza amathuba okusesha futhi ezisemandleni ethu okukala.
Sisebenzisa i-Keyword Explorer ukuze sithole izihloko ezinhle zebhulogi yethu. Amamethrikhi e-SEO asikhombisa ukuthi ingakanani ithrafikhi esingase siyibuke (TP) nokuthi kungaba nzima kangakanani ukukala (KD). Nazi izibonelo zamagama angukhiye esibhale ngazo okuqukethwe kwe-SEO namamethrikhi azo.
Ngale ndlela, lapho abantu be-Google benza izinto ezihlobene ne-SEO nokumaketha, ngokwemvelo singafaka umkhiqizo wethu.
Esiteshini sokusesha semvelo, ucezu ngalunye lokuqukethwe olugcina lusezingeni lungeza kuthrafikhi yakho yonke yezinto eziphilayo. Ngakho-ke, okuqukethwe okunezinga eliphezulu onakho, kulapho amakhasimende angaba khona avakashela iwebhusayithi yakho. Futhi, izihloko ezihlala ziluhlaza zingakhiqiza ithrafikhi iminyaka eminingi ngemva kokushicilelwa.
Ubuhle nobubi
| buhle | bawo |
|---|---|
| Ithrafikhi eqhubekayo ngaphandle kwezindleko zezikhangiso. | Ukubeka izinga eliphezulu ezinjinini zokusesha kuthatha isikhathi. |
| Imiphumela eyengeziwe. | Ukungaqiniseki okuningi (isb., amazinga ashintshayo, ukubuyekezwa kwe-algorithm yokusesha). |
| Okuqukethwe kwe-SEO kungathonya yonke ifaneli yokumaketha. | |
| Ithembele kakhulu kukhwalithi nasekusunguleni kunesabelomali. |
UKUFUNDA OKUFANELE
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- Isifundo Samahhala Sokubhuloga: Funda Indlela Yokuqala Nokukhulisa Ibhulogi Yebhizinisi Lakho
2. Imithombo yezokuxhumana
Ekukhangiseni, lokhu kubhekisela ekusebenziseni izinkundla zokuxhumana ukuze uxhumane namakhasimende amanje nangase abe khona ngokuqukethwe nezingxoxo.
Imithombo yezokuxhumana ayiyona nje i-Facebook, Twitter, noma i-LinkedIn. Izinhlelo zokusebenza zokuthumela imiyalezo kuphela njenge-Discord, i-Slack, ne-WhatsApp nazo ziwela esigabeni esifanayo sesiteshi.
Ingabe abasebenzisi benkundla yezokuxhumana "badla" okuqukethwe kwemikhiqizo? Kuyamangaza ukuthi ama-90% abantu ku-Instagram alandela ibhizinisi (Instagram).
Isibonelo
Inkundla yezokuxhumana iyinkimbinkimbi. Kuyingxube yokumaketha komkhiqizo, i-PR, nokusekelwa kwamakhasimende. Ukuzama ukukufingqa kufana nokuzama ukufingqa zonke izingxoxo emhlabeni.
Ibhrendi ngayinye ezinkundleni zokuxhumana ijwayele ukuthuthukisa izwi layo ngenkathi ishicilela ingxube elinganayo yokumaketha komkhiqizo, izingxoxo, ezokuzijabulisa, nezindaba zenkampani.
Futhi ngakho-ke ngenkathi ezinye izinhlobo zizoba bucayi kakhulu futhi "zigxile kwezamabhizinisi," ezinye zizozama ukuzuza izinhliziyo ngobuqotho nangobuqiniso.
Ngaphezu kwalokho, lokhu ukusetshenziswa ngempumelelo kwezokuxhumana:
Imikhiqizo yokukhangisa nayo iyasebenza:
Ukubonisa inani into abalandeli abafuna ukuyibona emikhiqizweni yabo abayintandokazi:
Okokugcina, enye yezindlela ezinhle kakhulu zokusebenzisa inkundla yezokuxhumana kumabhizinisi... okuqukethwe okukhiqizwa ngabasebenzisi:
Ubuhle nobubi
| buhle | bawo |
|---|---|
| Ikuvumela ukuthi uhlanganyele ngqo nezithameli zakho. | Ikwenza ube sengozini yokuphawula okungekuhle kanye "nokubhuqa." |
| Ithinta izethameli eziningi ezibuthene ezinkundleni zokuxhumana. | Kuye ngenkundla yezokuxhumana, ukugcina imiphumela engaguquki kungase kube yinsiza esindayo. |
| Ithuthukisa ukwesekwa kwamakhasimende. | Ukunciphisa ukufinyelela kwezinto eziphilayo ezinkundleni zokuxhumana ezidumile. |
| Ikuvumela ukuthi uqalise imikhankaso yezikhangiso eqondiswe kakhulu. | |
| Ingaheha ukwethembeka komkhiqizo. |
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I-3. Ukumakethwa kwevidiyo
Lesi siteshi sokumaketha sikuvumela ukuthi usabalalise okuqukethwe nezikhangiso ngefomethi yevidiyo.
Ingabe ukumaketha kwamavidiyo kuyasebenza? Lezi zibalo zibonakala zizikhulumela:
- U-70% wezibukeli uthenge enkampanini ngemuva kokuyibona ku-YouTube (Google).
- U-96% wabantu ubuke ividiyo echazayo ukuze ufunde kabanzi mayelana nomkhiqizo noma isevisi (Wyzowl).
Ngokuyisisekelo, ukumaketha kwevidiyo kumayelana nezinto ezimbili:
- Ukusebenzisa ifomethi yokuqukethwe eheha kakhulu. Ividiyo ingenza umehluko onjalo uma iqhathaniswa namanye amafomethi okuthi ukugxila kulolu hlobo lokuqukethwe kube wuhlobo oluhlukile lokumaketha.
Ukusebenzisa amapulatifomu okuqala amavidiyo njenge-YouTube ne-TikTok. Lezi zinkundla zinezithameli eziningi kangangokuthi kunengqondo ngemikhiqizo eminingi ukudala amavidiyo ukuze nje abe khona. Futhi, okuqukethwe kungafinyelela izinkulungwane zabantu ngaphandle kokuchitha noma yini ezikhangisweni.
Isibonelo
Into enhle ngevidiyo ukuthi amapulatifomu afana ne-YouTube anezindlela zawo zokusabalalisa, ezingaletha okuqukethwe kwakho ezinkulungwaneni zabantu mahhala (Yebo, ungakukhuphula lokho ngesabelomali esithile futhi).
Sisebenzisa lesi siteshi njalo, futhi sesenze nevidiyo yokuthi uklelisa kanjani amavidiyo #1:
Ngaphezu kwalokho, ungakwazi ukwenza kabusha amavidiyo futhi udale “amaphakheji”—njenge-Academy egcwele umoya. Iphinde isebenze ngenye indlela: qala ngesifundo bese uyabelana ngaso noma izingxenye zayo ku-YouTube.
Ubuhle nobubi
| buhle | bawo |
|---|---|
| Isithombe sidweba amagama ayinkulungwane. Uma umkhiqizo wakho kulula ukuwubonisa kunokuchaza, lesi siteshi siyindlela okufanele uhambe ngayo. | Kungaba nzima kakhulu izinsiza (isikhathi, abantu, imali). |
| Kungabandakanya kakhulu kunokuqukethwe okubhaliwe; ividiyo inhle ekubambeni ukunaka. | Kunzima ukubuyekeza kunokuqukethwe okubhaliwe. |
| Kungenziwa kabusha futhi kusatshalaliswe kumapulatifomu ahlukahlukene. |
UKUFUNDA OKUFANELE
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I-4. Ukukhangisa
Ukukhangisa kumayelana nokukhokha izitolo zemidiya ezikwazi ukufinyelela izethameli zakho ukuze zibonise umlayezo wakho eduze noma esikhundleni sokuqukethwe okuvamile.
Ukukhangisa kwedijithali kuwumbono ofanayo otshalwe kabusha ku-inthanethi (ithrafikhi ekhokhelwayo noma imidiya ekhokhelwayo).
Izikhangiso ngokuvamile zisetshenziselwa ukuphromotha ngokuqondile umkhiqizo noma isevisi kodwa zingasebenza ngempumelelo ekuphromotheni okuqukethwe, futhi. Eqinisweni, iningi labakhangisi be-B2B ne-B2C basebenzisa izikhangiso ngale ndlela (67% kanye no-78%, ngokulandelana).
Isibonelo
Kungani ukhokhela izikhangiso uma kuneziteshi zethrafikhi zamahhala ezifana nosesho nenkundla yezokuxhumana? Ikakhulukazi uma izikhangiso zinegama elibi kangaka?
Konke kumayelana nokudala okusebenzisayo kanye nokukhomba.
Ezinye izikhangiso zingakwazi ukuvinjwa ngoba zibusa indawo, njengalesi sikhangiso "Sezinto Ezingaziwa":
Ezinye zijabulisa ngokweqiniso, njengezentengiso ze-Super Bowl zesigamu sesikhathi.
Ezinye izikhangiso ziqondiswe kahle kangangokuthi kukwenza uzibuze ukuthi zisasemthethweni yini.
Futhi ngokungafani neziteshi zethrafikhi zamahhala, ungamane ukhiphe umncintiswano esikhundleni sokwakha igunya, ama-backlink, noma okulandelayo.
Ubuhle nobubi
| buhle | bawo |
|---|---|
| Indlela esheshayo yokuthola imiphumela. | Uhlushwa ama-syndromes anjengokukhathala kwesikhangiso nobumpumputhe bamabhena. |
| Ivumela ukukhomba okunembayo. | Ukwenyuka kokusetshenziswa kwezikhangiso kanye nokuvinjwa kwamakhukhi ezinkampani zangaphandle yiziphequluli zewebhu. |
| Ingasetshenziselwa ukukhangisa noma yini: umkhiqizo, okuqukethwe, noma umkhiqizo ngokwawo. | Izikhangiso ezimbi zingalimaza umkhiqizo wakho. |
| Kulula ukukala, ukulawula, kanye nesikali. | |
| Ibanga elibanzi lamafomethi ezikhangiso nezinkundla zokukhangisa. |
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I-5. I-imeyili
Ukumaketha nge-imeyili kuyindlela yokuthumela imilayezo ngokuqondile emabhokisini okungenayo e-imeyili alabo abangase babe amakhasimende. Le milayezo ingakhuthaza izenzo ezisheshayo ezifana nokusebenzisa ikhodi yesaphulelo noma isize ukwakha uxhumano oluhlala njalo nomkhiqizo wakho ngokuqukethwe.
Ukuze uxhumane nezithameli zakho, ungazakhela olwakho uhlu lwamakheli e-imeyili, isibonelo ngokuthi abantu babhalisele i-newsletter, noma ungakhokha ukuze ufake imilayezo yakho ku-newsletter yomunye umuntu.
Isibonelo
Amanye amabhrendi asebenzisa lesi siteshi ukuze “bavale isivumelwano.” Bachitha imali eningi ekuqwashiseni umkhiqizo nasekukhangiseni kwemikhiqizo kwenye indawo kangangokuthi abakufunayo nje ukugudluzwa kuthunyelwe ngokuqondile ebhokisini lokungenayo (ibhokisi lami lokungenayo, kulesi sibonelo).
Amabhrendi esazi kancane ngawo azodinga izindawo zokuthinta futhi enze ukuthengisa okuthambile okuningi ngaphambili. Ingxoxo ngokuvamile iqala ngokubhalisela insiza yamahhala, njengakusibonelo esingezansi.
Ubuhle nobubi
| buhle | bawo |
|---|---|
| Ingenziwa ibe ngeyakho kakhulu futhi ihlukaniswe. | Kuthatha isikhathi ukwakha uhlu lwama-imeyili wekhwalithi ngokwendalo (futhi ngokomthetho). |
| Indlela esheshayo yokufinyelela ngokuqondile izethameli zakho eziqoqiwe. | Uma wenza ngokweqisa, ungaphula umthetho wokumaketha we-imeyili (GDPR, CAN-SPAM). |
| Indlela engabizi kakhulu yokuqhuba imikhankaso yokukhulisa abaholayo kanye nemikhankaso ye-e-commerce. | Kuyinselele ukudabula amakhulukhulu amanye ama-imeyili futhi uthole ukunakwa. |
| Kulula ukukala. |
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6. Uxhaso
Uxhaso kwezokumaketha lubandakanya ukuhlinzeka ngosekelo lwezezimali noma oluphathekayo emcimbini, umuntu ngamunye, noma inhlangano, ukuze uthole amathuba okukhangisa nokukhangisa uhlobo noma imikhiqizo yawo.
Ngokucacile, isetshenziselwa izinhlobo ezimbili zezinhloso: ukukhulisa ukuqwashisa ngomkhiqizo kanye nokubumba isithombe somkhiqizo (okungukuthi, ukuzuza ukwethenjwa kwamakhasimende).
Uxhaso lusebenza kahle kakhulu uma imbangela/umuntu omxhasayo kuyinto/umuntu izithameli zakho eziqondiswe kuyena — isibonelo, umcimbi obuhanjelwe izethameli zakho.
Ingabe uxhaso luyindlela edumile yokwenza ukumaketha? Uma ubheka emhlabeni jikelele, ukusetshenziswa kwemali kusuka ku-2007 kuya ku-2018 bekulokhu kukhuphuka njalo.
Cishe, izibalo zikhushulwa yimikhiqizo emikhulu exhasa ezemidlalo. Kodwa amabhrendi amancane naphakathi nawo angahlanganyela ekuxhasweni, isb, omagazini be-niche, imicimbi yemboni, noma abadali bokuqukethwe abanethonya.
Isibonelo
Buka igeyimu ye-FC Barcelona, futhi uzobona futhi uzwe i-“Spotify” izikhathi eziyinkulungwane. Ilogo ikuwo wonke umdlali, futhi igama lenkundla yasekhaya liqala ngokuthi “Spotify.”
Ubuhle nobubi
| buhle | bawo |
|---|---|
| Ingakhuphula kakhulu ukuqwashisa komkhiqizo ngesikhathi esifushane. | Ukulawula okunomkhawulo. Ingozi yezinhlangano ezingafuneki zemikhiqizo uma uxhasa umcimbi noma umuntu ongalungile. |
| Ingakhuphula iphrofayili yenkampani yakho. | I-ROI ingase ibe nzima ukuyikala. |
| Kwesinye isikhathi ivumela ukukhomba okunembayo. | |
| Ithuba lokuxhumana nomuntu siqu nababukeli bakho ohlosiwe nabanye embonini. |
7. Ukuthengisa ngezingxoxo
Ukumaketha okuxoxayo kubhekisela ezingxoxweni zesikhathi sangempela namakhasimende angaba khona nawamanje ngezingxoxo ezibukhoma, ama-chatbots, izinhlelo zokusebenza zemiyalezo, nenkundla yezokuxhumana.
Lesi siteshi siyaqhela enkambisweni evamile yokuzulazula emakhasini ambalwa ewebhu ukuze uthole ulwazi noma amasevisi. Kunalokho, umsebenzisi angavele ayicele.
Ngaphezu kwalokho, kubonakala kusebenza kahle:
- I-79% yezinkampani ithi ingxoxo ebukhoma ibe nemiphumela emihle yokwethembeka kwamakhasimende, ukuthengisa, kanye nemali engenayo (Kayako).
- U-82% wezinkampani ezisebenzisa izixazululo zokumaketha zezingxoxo ze-AI zizithola ziyimpahla ebalulekile kumasu azo (Drift).
Isibonelo
Indlela amabhrendi avame ukusebenzisa ngayo ama-chatbots (abasizi abaziwayo abaziwayo) iwukuba:
- Phendula imibuzo eyisisekelo nevamile.
- Gcwalisa abaphambili.
- Hlela umhlangano ne-ejenti.
- Nyusa okuqukethwe okuthile.
Nali isampula lika-Drift:
Ubuhle nobubi
| buhle | bawo |
|---|---|
| Ama-Chatbots angahlanganyela ngesikhathi esisodwa nenani elingenamkhawulo lamakhasimende. | Izingxoxo ezimbi zingakhungathekisa amathuba akho futhi zibeke engcupheni umkhiqizo wakho. |
| Ukusebenziseka okwengeziwe kwekhasimende. | Lungiselela ukuthola zonke izinhlobo zemibuzo obungalungiselelwanga yona. |
| Kubandakanya kakhulu kunokuvakasha kwewebhusayithi okuvamile. | |
| Ingasetshenziswa njengethuluzi lokukhiqiza okuholayo. |
8. Izwi lomlomo
I-Word-of-mouth marketing (i-WoMM) inqubo yokuthonya nokukhuthaza izingxoxo zemvelo mayelana nomkhiqizo, isevisi, noma inkampani. Ngamanye amazwi, kumayelana nokunikeza abantu isizathu sokukhuluma.
Ingabe amazwi omlomo ayasebenza?
Hhayi-ke, mhlawumbe ingesinye seziteshi ezisebenza kahle kakhulu zokumaketha ngoba abantu bathambekele ekuthembeni abanye abantu ngaphezu kwemikhiqizo. Ngokocwaningo olwenziwa yi-BrightLocal, u-91% wabantu ngokuvamile noma ngezikhathi ezithile bafunda izibuyekezo eziku-inthanethi, futhi u-84% bathemba izibuyekezo eziku-inthanethi njengesincomo somuntu siqu.
Isibonelo
I-WoMM inamandla ngokwanele ukuthi isuse inkampani futhi iyigcine isendleleni yokukhula esimeme.
Kufanele sazi. Ama-Ahrefs aqale eminyakeni eyi-10 edlule ngesabelomali sokumaketha esingu-0 futhi abekho abasebenzi bokuthengisa. Okusifikise lapho sikhona namuhla kungenxa yokubonga kakhulu ku-WoM: izincomo ezivela kubasebenzisi nezibuyekezo ezinhle.
I-WoM ingase ingabi lula ukuyikala njengokukhangisa noma i-SEO, kodwa ezikhathini eziningi, uzothola iminonjana yezingxoxo mayelana nomkhiqizo wakho. Isibonelo, nangu u-Ahrefs okukhulunywe ngaye kunhlolovo yemboni edumile.
Ubuhle nobubi
| buhle | bawo |
|---|---|
| Ikhulisa ukuqwashisa ngebhrendi nokuthengisa ngaphandle kwezindleko zezikhangiso. | Kunzima ukuthonya, akunakwenzeka ukulawula. |
| Yakha umphakathi eduze komkhiqizo wakho kanye nomkhiqizo/isevisi. | |
| I-POsitive WOM inyusa kakhulu ukulingana komkhiqizo. |
UKUFUNDA OKUFANELE
- I-Word-of-Mouth Marketing: Umhlahlandlela Olula Ozanyiwe & Ohloliwe
I-9 Ama-podcasts
I-Podcasting ivumela amabhrendi ukuthi axhumane nezithameli ngokuqukethwe komsindo okubandakanyayo. Kuyinkundla yokuxoxa izindaba nokwabelana ngemininingwane, enikeza ukuthinta komuntu siqu okungaqondana eduze nezithakazelo zabalaleli.
Amaphodikhasti abonakala eyisiteshi esikhulayo ngokwezithameli kanye nezindleko zezikhangiso:
- Ukusetshenziswa kwezikhangiso ze-podcast e-US kulindeleke ukuthi kufinyelele ku-$2.56B ngo-2024, amaphuzu angu-16.3 akhuphuka kusukela ngo-2023. (Statista)
- Kunama-podcast asebenzayo angaphezu kuka-850,000 namuhla.
Isibonelo
Ake sibheke ngokushesha izindlela ezintathu amabhrendi asebenzisa ngayo ama-podcast namuhla.
Indlela yokuqala, futhi mhlawumbe edume kakhulu, kuxoxwa ngayo ku-podcast noma ekusingatheni ngokubambisana. Ibhrendi kanye/noma umkhiqizo uthola ukufakwa ngendlela engokwemvelo kuyo yonke ingxoxo.
Indlela yesibili, kanye nenketho edume kakhulu, ukuxhasa i-podcast. Izithameli zijwayelana nomkhiqizo ngezikhangiso ezingaphakathi kwe-podcast kanye/noma ukuhlonza umkhiqizo eduze nokuqukethwe (njengakusibonelo esingezansi).
Indlela yokugcina umkhiqizo ozibandakanya ngayo kumaphodikasti wukwenza uchungechunge lwayo. Imikhiqizo ayivamisile ukubonakala; kugxilwe kokuhlangenwe nakho okukhumbulekayo okulethwa ngokuqukethwe okuqondiswe ngokucophelela. Ngale ndlela, umkhiqizo ungathola izinhlangano ezinhle, uhlukanise, futhi unikeze izethameli zabo isizathu sokubuyela kuwebhusayithi njalo.
Ubuhle nobubi
| buhle | bawo |
|---|---|
| Yakha ukuqwashisa ngomkhiqizo. | Ukulawula okulinganiselwe komphumela. |
| Ibandakanya izethameli zakho futhi yakha ukwethembeka. | Kungaba nzima kakhulu izinsiza (isikhathi, abantu, imali). |
| Yakha ukwethembeka nokugcina. | |
| Ingasatshalaliswa ezisekelweni eziningi. | |
| Ithuba lokudala izinhlobo eziningi zokuqukethwe ngesikhathi esisodwa (isb., i-podcast, ividiyo, iposi lebhulogi). | |
| Inikeza ukukhomba okunembe kakhulu. |
UKUFUNDA OKUFANELE
- Ukukhangisa kwe-Podcast: $51,975 Okuchithiwe. Nakhu Esikufundile
- 12 Marketing Podcasts Akufanele Isikhathi Sakho
10. Imicimbi
Nakuba ezinye iziteshi zokumaketha zisetshenziselwa ukuxhumana nezilaleli, imicimbi imayelana behlangana nabalaleli.
Ukumaketha komcimbi kungenziwa ku-inthanethi futhi kungaxhunyiwe ku-inthanethi kodwa nangemodeli eyingxube. Kodwa-ke, imicimbi yomuntu siqu ivumela ukuvusa imizwa enamandla nokuxhumana okulula kakhulu.
Kodwa ungathembela kufomula yomuntu siqu kuphela? Cishe cha. Uhhafu wabakhangisi nabakhangisi babikezela ukuthi yonke imicimbi yesikhathi esizayo izoba nobukhulu obubonakalayo (MarketingCharts).
Isibonelo
Nazi izinhlobo ezivame kakhulu zemicimbi esetshenziswa ekukhangiseni.
Imibukiso yezohwebo ahlelwa ngemikhiqizo kanye nobuchwepheshe. Ngokuvamile kugxile ebhizinisini, ngenhloso yokuxhumana nokukhiqiza imikhondo.
Izinkomfa. Ihlelwe ngokwemibono noma ubuchwepheshe. Kugxilwe ekushintshaneni ngolwazi, ezokuzijabulisa, kanye nenethiwekhi. Ivamise ukuba nomoya wokuzibekela emuva one-ajenda exubile. Ziyizona "ezivulekile" kakhulu kuzo zonke izinhlobo.
Izingqungquthela nama-workshops. Kugxilwe ekushintshaneni ngemibono nolwazi. Ngokuvamile kuncane ngosayizi futhi kuhlelelwe inani elincane labantu.
Ubuhle nobubi
| buhle | bawo |
|---|---|
| Ingakhuphula iphrofayili yenkampani yakho. | Kuyabiza futhi kuyinsiza. |
| Ithuba lokukhangisa. | Kunzima ukuhlela. |
| Ngokuya ngemboni yakho, kungaba umthombo obalulekile wokuhola. | |
| Yakha ubudlelwano obujulile namakhasimende kanye nozakwethu bebhizinisi. | |
| Ukuvezwa komkhiqizo ezithamelini ezinephrofayela ngokunembile. |
UKUFUNDA OKUFANELE
- Umhlahlandlela Olula we-SEO Wokumaketha Kwemicimbi Eyimpumelelo
I-11. Ukuthengisa okuhambelana
I-Affiliate marketing yilapho abantu bephromotha umkhiqizo wenye inkampani noma isevisi ukuze bathole ikhomishini yokuthengisa okukhiqizwayo.
Iqembu eliphromotha umkhiqizo libizwa ngenxusa, futhi uhlobo oluletha umkhiqizo ngumthengisi. Ngokuvamile, kukhona nomuntu ophakathi nendawo oxhuma amaqembu abizwa ngokuthi inethiwekhi noma uhlelo (isb., ShareASale noma GiddyUp).
Ikhomishana ngokuvamile iyiphesenti lentengo yokuthengisa kodwa ngezinye izikhathi ingaba inani elingashintshi.
Wonke lawo ma-fractional commissions namaphesenti engeza ebhizinisini elikhulu. Ngokusho kwe-Influencer Marketing Hub, le mboni izokhula ifinyelele cishe ku-$15.7 billion emhlabeni jikelele ngo-2024.
Isibonelo
Lesi sihloko se-Mastering.com sibala izinto eziyisishiyagalombili ezibalulekile zokusetha isitudiyo kanye nezixhumanisi zemikhiqizo esebenzisa izixhumanisi ezihambisanayo.
Imikhiqizo eshiwo kulesi sihloko iyodwa ingathola ingxenye yaleyo thrafikhi yezinto eziphilayo ezingaphezu kuka-10,000 (kanye neminye imithombo yethrafikhi nayo).
Okungcono kakhulu, ukumaketha okuhlangene kuwukuwina kwabo bonke abathintekayo, okuhlanganisa nabathengi. Abasebenzisana nabo bathola amakhomishini ngemikhiqizo yabo yokuhlola umsebenzi (ngezinye izikhathi) futhi bebeka okuqukethwe, abathengisi bathola ukuchayeka ezithamelini ezifanelekayo ngozakwethu abathembekile, futhi abathengi akudingeki bachithe isikhathi esiningi becwaninga imikhiqizo bebodwa.
Ubuhle nobubi
| buhle | bawo |
|---|---|
| Ingozi ephansi. | Kungonakalisa isithunzi sakho uma ubambisana nezinhlangano ezingalungile. |
| Umgoqo wokungena ophansi. | Ukulawula okuncane kakhulu noma okungekho kokuthi abaxhumana nabo bawethula kanjani umkhiqizo wakho. |
| Ngokusekelwe ekusebenzeni okunezindleko eziphansi noma ezingabizi ngaphambili. | Ithuba lokukhwabanisa ekupheleni kwezinkampani eziphethwe. |
| Amanethiwekhi angabambisene enza lesi siteshi sibe lula ukusisebenzisa. | |
| Kungaba umthombo wethrafikhi efanelekayo. | |
| Abanye abasebenzisana nabo empeleni benza i-inthanethi ibe yindawo engcono, futhi uthola ukubasekela. |
UKUFUNDA OKUFANELE
- I-Affiliate Marketing Kwabaqalayo: Kuyini + Indlela Yokuphumelela
12. Ukumaketha komthelela
Ukumaketha kwe-Influencer kuhilela ukusebenzisana nabantu abanezithameli ezisebenzayo, ezinkulu (imvamisa ezinkundleni zokuxhumana) kanye nekhono lokuthonya izethameli zabo ukuze bathuthukise umkhiqizo wakho, imikhiqizo, noma amasevisi.
Abagqugquzeli banabalandeli abazinikezele abavame ukwethemba izincomo zabo (ama-72% kaGen Z kanye neMillennials balandela abagqugquzeli), benikeza uhlobo lwezwi lomuntu kanye nobuso obuhlobene.
Ukumaketha kwe-Influencer kufana nokumaketha okuhambisanayo ngomqondo wokuthi ukhokhela othile ukuthi adale okuqukethwe okuzokunikeza ukufinyelela kuzithameli zabo. Kodwa lapha, ngokuvamile usebenza nabadali abambalwa abakhethwe ngokucophelela, futhi ukhokha ngenkontileka noma ngesisekelo somkhankaso.
Sekushiwo lokho, abanye abagqugquzeli bamukela ezinye izinhlobo zesinxephezelo: isipho sezithameli, isaphulelo somkhiqizo, noma umkhiqizo wamahhala.
Isibonelo
Ukuze sihlole lesi siteshi, sabele isabelomali sokukhangisa senyanga ($200K) kuso.
Leso sabelomali sisivumele ukuthi sithole:
- Amavidiyo we-72
- Iziqephu ze-podcast eziyi-108
- 138 izindaba zezindaba
- 11 amaphrojekthi ezimele kanye nemicimbi
- 9 izihloko zebhulogi
- 7 imikhankaso yezokuxhumana
Lezi zinombolo zibhekisela kwabathonya abancane ukuya kwabaphakathi nababukeli abafaneleka kakhulu. Kusukela ngaleso sikhathi kuqhubeke, saqala ukutshala imali njalo kulokhu kukhangisa okunamandla. Siphinde safunda ukuthi:
Uzothola kuphela i-hang yaleli qhinga ngokungena futhi ulenze. Ngisho, amathemba akho amahle kakhulu azoza ngezinkomba, ezizoza kuwe njengoba uhamba. Futhi, umdali omuhle wokuqukethwe ngeke enze uzakwethu omuhle. Kudingeka wenze ngokucophelela futhi utshale imali kulabo abazimisele ukutshala isikhathi sabo kuwe.
Ubuhle nobubi
| buhle | bawo |
|---|---|
| Ukufinyelela okuqondile ezithamelini ezihilelekile. | Ingabiza ngokushesha. |
| Ukunyuswa okuyiqiniso okuvela kubantu abathenjwayo. | Ubungozi bokuhlotshaniswa nezinyathelo ezingalungile ze-influencer. |
| Izinselelo ekulinganiseni i-ROI eqondile kusuka kumkhankaso. |
UKUFUNDA OKUFANELE
- I-Influencer Marketing: Incazelo, Izibonelo, Namaqhinga
Imibuzo Evame Ukubuzwa
Imibuzo evame ukubuzwa mayelana neziteshi zokumaketha.
Isiphi isiteshi esihle kakhulu sokumaketha?
Mancane kakhulu amathuba okuthi umkhiqizo, futhi akulungile, ukusebenzisa isiteshi esisodwa sokumaketha. Amabhrendi ngokuvamile azama ukuba khona eziteshini eziningi ngangokunokwenzeka, njengoba lokhu kwandisa ukufinyelela kanye nokwenza lula kumakhasimende.
Sekushiwo lokho, kuvamile ukubeka isisindo esiningi esiteshini esisodwa noma isethi encane yamashaneli. Isibonelo, kwa-Ahrefs, sigxila ekusesheni kwezinto eziphilayo nasekukhangiseni ngevidiyo ngoba lezo ziteshi zingasebenzisa yonke ifaneli yokumaketha ngesikhathi esisodwa.
Uyini umehluko phakathi kokumaketha kwama-multichannel kanye ne-omnichannel?
Ukumaketha kwe-Omnichannel kumayelana nokusebenzisa zonke iziteshi ezitholakalayo ukuze uhehe futhi usize amakhasimende, ukuhlinzeka ngolwazi olungenazihibe. Isibonelo, i-Ikea ikuvumela ukuthi uthenge imikhiqizo ezitolo, ku-inthanethi, ngohlelo lokusebenza, ngocingo, njll.
Nakuba ekukhangiseni iziteshi eziningi, akuzona zonke iziteshi ezisetshenziswayo noma ezihlanganisiwe. Isibonelo, ngithenge ikhabethe lezingubo ku-inthanethi kamuva nje, futhi isitolo singithumele imilayezo yombhalo mayelana nesimo se-oda, kodwa angikwazanga ukusebenzisa isiteshi esifanayo ukuphendula.
Zihluke kanjani iziteshi zokumaketha ku-B2B kune-B2C?
Imikhiqizo ye-B2B ne-B2C itshala imali eziteshini ezifanayo (ngokweHubSpot). Nokho, indlela abasebenzisa ngayo iziteshi ingase yehluke.
Amabhrendi we-B2C ngokuvamile asebenzisa lezi ziteshi ukuze anikeze ukuzijabulisa futhi abe nomthelela ngokuqondile ekuthengisweni. Imikhiqizo ye-B2B igxile kakhulu ekufundiseni amathemba nokwenza ubudlelwano obuhlala isikhathi eside.
Lezi zinhlobo zemikhiqizo zingase futhi zithole ezinye izinhlobo zokuqukethwe noma izinkundla ezizilungele kakhulu. Isibonelo, izinhlobo ze-B2C ngokuvamile azishicileli izifundo zezifundo, futhi izinhlobo ze-B2B zithola i-LinkedIn isebenza kangcono.
Uyini umehluko phakathi kwamashaneli okumaketha namashaneli okusabalalisa?
Amashaneli okusabalalisa ayindlela lapho imikhiqizo noma amasevisi enziwa ukuthi atholakale kumthengi (isb., ngokuqondile ngewebhusayithi yebhrendi noma ngabadayisi), kuyilapho iziteshi zokumaketha kuyindlela yokwaziswa kwemikhiqizo namasevisi kumthengi.
Imicabango yokugcina
Ukumaketha kwama-Multichannel kanye nokukhangisa kwama-omnichannel kubonakala kuyindlela okufanele ihambe ngayo kulezi zinsuku. Iziteshi eziningi zisho ukusebenziseka okwengeziwe kumakhasimende akho, amathemba engeziwe afinyelelwe, kanye ne-ROI eyengeziwe yenkampani yakho.
Ukuze usebenzise iziteshi zakho ngendlela engcono kakhulu, kuwumqondo omuhle ukugcina imilayezo yomkhiqizo wakho ingashintshi kuyo yonke imidiya; abadayisi bakubiza ngokuthi ukuxhumana kokumaketha okudidiyelwe.
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
