Esikhathini sanamuhla sedijithali, ukudala okuqukethwe okufanelekile kwezokuxhumana isibe semqoka ukuze kube nesu lokumaketha eliyimpumelelo. Kubandakanya ukwenza okuthunyelwe okuklanyelwe izinkundla zokuxhumana ukuze kuhlinzekelwe izethameli ezihlukahlukene nezilokhu zivela njalo. Ngamafomethi ahlukahlukene, izitayela, kanye nezinhloso, ukukhiqiza okuqukethwe kwenkundla yezokuxhumana kudinga ukuhlela, ukusungula, nokuzivumelanisa nezimo. Lokhu kuqinisekisa ukuthi umlayezo womkhiqizo ufinyelela ngempumelelo izethameli ezihlosiwe ngenkathi uhlala uphambili kuzwe.
ISIFINYEZO
Kuyini ukuhlela okuqukethwe kwenkundla yezokuxhumana?
Ikuphi okuqukethwe kwenkundla yezokuxhumana okudume kakhulu?
Kuyini ukukhiqizwa ezinkundleni zokuxhumana?
Kuyini ukukhiqizwa kwevidiyo yenkundla yezokuxhumana?
Ayini ama-4 C wokuqukethwe kwezokuxhumana?
Liyini isu lokukhiqiza okuqukethwe kwenkundla yezokuxhumana?
Iluphi uhlobo lokuqukethwe okufanele ngiludale ezinkundleni zokuxhumana?
Yiziphi izinyathelo zokukhiqizwa kokuqukethwe kwenkundla yezokuxhumana?
Kuthatha isikhathi esingakanani ukudala okuqukethwe kwenkundla yezokuxhumana?
Uyini umkhiqizi wokuqukethwe kwenkundla yezokuxhumana?
Kungani udinga umdali wokuqukethwe kwenkundla yezokuxhumana?
Ngiba kanjani umkhiqizi wokuqukethwe kwenkundla yezokuxhumana?
Kuyini ukuhlela okuqukethwe kwenkundla yezokuxhumana?
Lena inqubo yokuhlela nokuhlela okuqukethwe kuzo zonke izinkundla zokuxhumana. Le nqubo isiza ukugcina ukungaguquguquki, ukuvumelanisa nezinjongo zokumaketha, nokukhulisa ukuzibandakanya. Izinyathelo ezilandelayo ngokuvamile zihilelekile ekuhleleni okuphumelelayo.
1. Ukuchaza Izinjongo: Sungula lokho othemba ukukuzuza ngokuqukethwe kwakho.
2. Ucwaningo lwabalaleli: Ukuqonda ukuthi okuqukethwe kwakho kuzofinyelela bani futhi kuhambisane nezintshisekelo zabo nokuziphatha.
3. Ukudalwa Kwekhalenda Lokuqukethwe: Hlela ukuthi okuthunyelwe kwakho kuzoshicilelwa nini ukuze ugcine ukugeleza kokuqukethwe futhi usebenzise izikhathi eziphakeme zokuzibandakanya.
4. Ukudalwa Kokuqukethwe kanye Nokukhethwa: Ukukhiqiza okuqukethwe kahle futhi kukhethe izinto ezifanele ezivela kwabanye abadali ezihambisana nezethameli zakho.
5. Ukuhlaziya kanye Nokulungiswa: Qaphela ukusebenza kokuqukethwe kwakho futhi ulungise isu lakho ukuze uzuze imiphumela.
Ikuphi okuqukethwe kwenkundla yezokuxhumana okudume kakhulu?
Ukuduma kokuqukethwe kumidiya kuyahlukahluka kuye ngezinto ezifana nezintandokazi zabasebenzisi, izinhlobo zenkundla, namathrendi aqhubekayo. Nokho, izigaba ezithile zihlala zibandakanya abasebenzisi, okuhlanganisa;
1. Ama-Meme nokuqukethwe okuhlekisayo: Abasebenzisi bavame ukujabulela ukwabelana ngokuzijabulisa okulula, okuholela ekusakazweni kwama-meme nokuthunyelwe okuhlekisayo.
2. Amavidiyo: Kungakhathaliseki ukuthi ayiziqeshana ezihehayo noma okuqukethwe okufundisayo nokukhuthazayo, amavidiyo angadonsa ukunaka futhi akhuthaze ukuhlanganyela.
3. Izindaba eziqondene nawe: Abantu bavame ukuxhumana nesipiliyoni sangempela somuntu siqu abangahlobene nakho, okwenza lokhu okuthunyelwe kudume kakhulu.
4. Amathiphu nama-hacks empilo: Ukunikeza iseluleko esiwusizo ngezihloko ezihlukahlukene ngendlela egayeka kalula kukhanga izethameli eziningi.
4. Izindaba nemicimbi yamanje: Njengoba abasebenzisi abaningi bephendukela ezinkundleni zokuxhumana ukuze bathole izibuyekezo zezindaba nokuqukethwe okufanele, le ndawo isalokhu ifunwa kakhulu.
Yize lezi zigaba zibonisa amathrendi, kubalulekile ukuqaphela ukuthi abasebenzisi benkundla yezokuxhumana bavame ukuba nezinto abazithandayo ezigqamisa uhla oluhlukahlukene lokuqukethwe okuncanyelwayo.
Kuyini ukukhiqizwa ezinkundleni zokuxhumana?
Emhlabeni wokukhiqizwa kwenkundla yezokuxhumana, isho inqubo yokudala nokwabelana ngokuqukethwe okwenzelwe ukubandakanya izethameli. Lokhu kuhlanganisa imisebenzi eyahlukene, kusukela ekukhiqizeni imibono kuye ekwenzeni okuthunyelwe ngamafomethi ahlukene njengezithombe, amavidiyo, ama-GIF, noma umbhalo. Ukukhiqiza okuphumelelayo kudinga ukuqonda okuthandwayo kwezithameli eziqondiwe kanye nokuqonda okuqinile kokuthi ama-algorithms asebenza kanjani ezinkundleni. Ochwepheshe kulo mkhakha bagxile ekudaleni okuqukethwe kanye nokwenza kahle ukuhlela nokusabalalisa ukuze kuqinisekiswe ukubonakala okuphezulu nokuzibandakanya kokuthunyelwe ngakunye. Bahlanganisa amakhono abo nokucabanga nokuhlaziywa kwedatha ukuze bathole imiphumela efiselekayo.
Kuyini ukukhiqizwa kwevidiyo yenkundla yezokuxhumana?
Ukukhiqizwa kwamavidiyo enkundla yezokuxhumana kubandakanya ukudalwa kokuqukethwe okukhangayo okwenzelwe izinkundla ngokusobala. Kungumzamo ohlanganisa amasu okuxoxa izindaba nokuqonda ukuthi yini ethakazelisa izithameli eziqondiwe kuwo wonke amapulatifomu afana ne-Facebook, Instagram, Twitter, kanye neTikTok. Ngokungafani namafomethi wevidiyo, amavidiyo wenkundla yezokuxhumana ngokuvamile ayizingcezu ezidonsa amehlo eziklanyelwe ukwabelana kabanzi. Bangathatha amafomu, okuhlanganisa izikhangiso, izinto zokukhangisa, ubufakazi bekhasimende, noma amazwibela angemuva kwesigcawu. Isihluthulelo sisekukhiqizeni amavidiyo athinta izibukeli ngenkathi uqhuba ukusebenzelana futhi okuholela ekuguqulweni ngokuya ngemikhondo noma ukuthengisa.
Ayini ama-4 C wokuqukethwe kwezokuxhumana?
Uma kubhekwa isimo esishintshayo samapulatifomu, ukuhlala uvuselelwe futhi ulungisa isu lakho lokukhiqiza ividiyo kubalulekile. Manje, ake sikhulume ngezinto ezine zokuqukethwe kwezokuxhumana ezibizwa ngokuthi ama-4 Cs.
- Okokuqala, sine "Okuqukethwe.” Lokhu kusho ukuthi uqinisekise ukuthi ukwabelana kwakho kuyafundisa, kuyaheha, futhi kuyahambisana nezithameli zakho.
- Phezulu "Context.” Konke kumayelana nokucabangela ukuthi okuqukethwe kwakho kuzobukwa nini, kuphi, futhi kanjani. Udinga ukuhlela okuqukethwe ukuze kulingane nenkundla okuzokwabelwana ngayo.
- Bese sikhona"Connection.” Okuqukethwe kwakho kufanele kusungule ukuxhumana nabalandeli bakho ngokuvusa imizwa nezimpendulo ezikhuthazayo.
- Okokugcina, kukhona “Community.” Ukwakha umphakathi eduze komkhiqizo wakho kukhuthaza ukusebenzisana phakathi kwabalandeli. Lokhu kukhuthaza okuqukethwe okukhiqizwa umsebenzisi, ukwethembeka, kanye nokulandela okuqinile komkhiqizo wakho.
Ukufaka lawa ma-C amane kuqhinga lakho lenkundla yezokuxhumana kukhulisa kakhulu amathuba akho okuphumelela.
Liyini isu lokukhiqiza okuqukethwe kwenkundla yezokuxhumana?
Manje, ake sixoxe ngokuthi yini a isu lokukhiqiza okuqukethwe kwenkundla yezokuxhumana kuhlanganisa. Kubandakanya ukuhlela, ukusebenzisa, nokuphatha ukudalwa kokuqukethwe kuzo zonke izinkundla zokuxhumana ezihlukene. Umgomo ukuletha okuqukethwe kwekhwalithi ephezulu okunikeza ulwazi kuzithameli zakho.
Ukwazi okuthandwa yizithameli zakho, izidingo, kanye nemikhuba kubalulekile ukuze uzibandakanye ngempumelelo. Lokhu kuhlanganisa ukwenza okuqukethwe kwakho kuhambisane nawo. Isu lakho kufanele lihlanganise amatimu wokuqukethwe, amafomethi (afana namavidiyo, izithombe, noma imibhalo), imvamisa yokuthumela, kanye nokuthuthuka okusekelwe ekuzibandakanyeni komsebenzisi nempendulo. Ngokusetha imigomo namamethrikhi empumelelo, ungaheha, uhlanganyele, futhi uguqule abalandeli kuyilapho ukhulisa ukufinyelela kwakho kwezokuxhumana kanye nokubonakala.
Iluphi uhlobo lokuqukethwe okufanele ngiludale ezinkundleni zokuxhumana?
Ngakho-ke, hlobo luni lokuqukethwe okufanele ulwenzele abezindaba? Ukuqinisekisa ukuzibandakanya, gxila ekukhiqizeni okuthunyelwe okukhangayo nokufundisayo. A isu lokuqukethwe okuhambisana nezinjongo zomkhiqizo kubalulekile. Nansi eminye imibono yezinhlobo zokuqukethwe ongakufaka;
1. Ezemfundo: Yabelana ngamathiphu, imininingwane yomkhakha, noma imihlahlandlela yokuthi ungayithola kanjani ehambisana nezithameli zakho ozihlosile.
2. Kuyajabulisa: Sebenzisa amahlaya, amasu okuxoxa indaba, noma izici ezisebenzisanayo njengemibuzo nezinhlolovo ukuze uhehe futhi ubambe ukunaka kwezithameli zakho.
3. Kuyakhuthaza: Khuthaza izethameli zakho ngokwabelana ngezindaba zempumelelo, izingcaphuno ezikhuthazayo, noma izimpumelelo zomuntu siqu ezibakhuthazayo.
4. Ukukhangisa: Bonisa imikhiqizo noma amasevisi akho ngendlela egqamisa okunikezwayo noma ememezela imicimbi ezayo noma ukuqaliswa.
5. Okukhiqizwa umsebenzisi: Khuthaza ababukeli bakho ukuthi babelane ngolwazi nomkhiqizo wakho futhi bathumele kabusha okuqukethwe, ubanikeze ikhredithi.
6. Ngemva kwezigcawu: Nikeza kancane kancane ngesiko lenkampani yakho, izinqubo zansuku zonke, noma izintshisekelo zomuntu siqu zamalungu eqembu lakho ukuze uthole ukuxhumana.
7. Izihloko Ezithrendayo: Hlala unolwazi ngokwenzeka embonini yakho noma izehlakalo zamanje futhi wabelane ngombono wakho oyingqayizivele ukuze uqalise izingxoxo eziphusile.
8. Ukusebenzisana Kwethonya: Sebenzisana nabagqugquzeli noma ochwepheshe bemboni abangochwepheshe emkhakheni wakho ukuze wandise ukufinyelela kwakho futhi uthuthukise ukwethembeka kwakho.
Ngokusebenzisa okuqukethwe okunhlobonhlobo okuyiqiniso emigomeni yomkhiqizo nobuwena, ungaxhumana nezithameli oziqondise futhi uthuthukise ukubonakala komkhiqizo wakho.
Yiziphi izinyathelo zokukhiqizwa kokuqukethwe kwenkundla yezokuxhumana?
- Chaza Imigomo Yakho
- Khomba Izethameli Ozihlosile
- Khetha Iziteshi Ezifanelekile
- Yakha Isu Lokuqukethwe
- Dala Ikhalenda Lokuqukethwe
- Khiqiza Okuqukethwe Kwekhwalithi Ephezulu
- Lungiselela Okuqukethwe Kwezokuxhumana
- Zibandakanye Nezithameli Zakho
- Linganisa futhi Uhlaziye Ukusebenza
- Phinda futhi Uthuthukise
Ukwengeza, kubalulekile ukulandela izinyathelo zokukhiqizwa kokuqukethwe kwenkundla yezokuxhumana. Lezi zinyathelo ziqinisekisa ukuthi amabhizinisi azibandakanya ngempumelelo nezithameli zawo ngokuqukethwe okuhehayo;
1. Chaza Imigomo Yakho: Chaza izinhloso zakho zokudala okuqukethwe kwenkundla yezokuxhumana, njengokuthuthukisa ukuqwashisa ngomkhiqizo, ukukhulisa ukuthengisa, nokukhuthaza ukuzibandakanya kwamakhasimende.
2. Thola Izithameli Ozihlosile: Qonda ukuthi obani amakhasimende akho afanelekile, okuhlanganisa izibalo zabantu, izinto abazithandayo, kanye nemikhuba yenkundla yezokuxhumana. Lolu lwazi luzokusiza ekwenzeni okuqukethwe okuhambisana nabo.
3. Khetha Iziteshi Ezifanelekile: Nquma ukuthi yiziphi izinkundla zokuxhumana ezifanele ibhizinisi lakho kanye nezithameli eziqondiwe. Gxilisa imizamo yakho kulawo mapulatifomu athile ukuze ukhulise umthelela.
4. Yakha Isu Lokuqukethwe: Dala isu lokuqukethwe kwakho eliveza lokho ozobe ukudala - kungakhathaliseki ukuthi okuthunyelwe kwebhulogi, amavidiyo, noma izithombe. Ukuze ugcine izethameli zakho zinentshisekelo, dala okuqukethwe okujabulisayo nokufundisayo.
5. Dala Ikhalenda Lokuqukethwe: Dala ikhalenda lokuqukethwe ukuze uhlele okuthunyelwe kwakho kusenesikhathi. Lokhu kuqinisekisa imvamisa yokuthumela. Ivimbela ukujaha kwemizuzu yokugcina. Ikhalenda futhi likusiza ukuthi uhlele izinsuku, imicimbi, namaphromoshini.
6. Khiqiza Okuqukethwe Kwekhwalithi Ephezulu: Sebenzisa izinsiza ukuze udale okuqukethwe okukhangayo, okufundisayo, kanye nekhwalithi ephezulu. Khumbula ukuthi isithombe somkhiqizo wakho siboniswa yikhwalithi yokuqukethwe okukhiqizayo.
7. Lungiselela Okuqukethwe Kwezokuxhumana: Yenza okuqukethwe kwakho ngendlela oyifisayo kunkundla ngayinye ngokucabangela imikhawulo yezinhlamvu, ubukhulu besithombe, nezikhathi zokuposa ezincanyelwayo. Ukuze ukhulise ukubonakala kwakho, sebenzisa ama-hashtag noma amagama angukhiye.
8. Xhumana nezithameli zakho: Phendula imilayezo namazwana, khuthaza izingxoxo, futhi ukhuthaze ubudlelwano nabalandeli bakho. Ukubandakanya izethameli zakho kungakha umphakathi nomuzwa wokwethembeka.
9. Linganisa futhi Uhlaziye Ukusebenza: Landelela amamethrikhi afana nokuthandwa, ukwabelana, nokuguqulwa ukuze uthole imininingwane ngokusebenza kokuqukethwe kwakho. Sebenzisa le datha ukuze wenze ngcono isu lakho futhi uthuthukise okuqukethwe.
10. Phinda ufunde futhi Uthuthukise: Kufanele uhlale uhlola ukusebenza kokuqukethwe kwakho. Yenza izinguquko ukwandisa umthelela wayo. Gcina izibuyekezo zakho zenkundla yezokuxhumana zizintsha ngokuhlala unolwazi lwakamuva ngamathrendi embonini.
Kuthatha isikhathi esingakanani ukudala okuqukethwe kwenkundla yezokuxhumana?
Isikhathi esidingekayo ukuze udale okuthunyelwe kwenkundla yezokuxhumana sincike ezintweni ezimbalwa. Lokhu kufaka phakathi uhlobo lokuthunyelwe, inkundla, nolwazi lomdali.
Ngokuvamile, izinhlobo ezilula zokuqukethwe, njengokuthunyelwe okusekelwe emibhalweni noma ama-tweets, zingadalwa ngokushesha phakathi nemizuzu. Nokho, okuqukethwe okuyinkimbinkimbi njengamavidiyo, i-infographics, nezindatshana zebhulogi ezinemininingwane kungase kudinge ukutshalwa kwezimali isikhathi eside, kusukela emahoreni kuye emavikini. Kubalulekile ukuthi abadali bokuqukethwe bahlele ngokucophelela futhi benze amasu okuqukethwe kwabo ngokusekelwe kulokho abakuthandayo nezithakazelo zababukeli abaqondiwe. Le ndlela yamasu yengeza esikhathini esichithwe kwakhiwa okuqukethwe. Ngakho-ke, kubalulekile ukucabangela izidingo nemigomo yephrojekthi ngayinye ukuze ulinganisele isikhathi esibekelwe ukukhiqiza okuqukethwe kwenkundla yezokuxhumana ngokunembile.
Uyini umkhiqizi wokuqukethwe kwenkundla yezokuxhumana?
Umkhiqizi wokuqukethwe kwenkundla yezokuxhumana umuntu othatha isibopho sokudala, ukuthuthukisa, kanye nokuphatha okuqukethwe okufundisayo okuklanyelwe ngokukhethekile izithameli zomkhiqizo ezinkundleni zokuxhumana ezihlukahlukene. Iqhaza lomphathi wenkundla yezokuxhumana ukuhlela okuthunyelwe, izithombe, namavidiyo, kanye nezinye izinhlobo zokuqukethwe, ukuze kwandiswe ukuqwashisa ngomkhiqizo, ukuzibandakanya, futhi, ekugcineni, ukuhola phambili. Isikhundla sidinga ubuhlakani, amakhono obuchwepheshe, kanye nokuqonda okuphelele kwenkundla yezokuxhumana.
Ngokuhlala unolwazi ngamathrendi nokwandisa ubukhona ngempumelelo, banikela kakhulu ethimbeni lezokukhangisa ngenkathi besebenzisana neminye iminyango ukuze baqinisekise ukuhambisana nemigomo yenkampani iyonke.
Kungani udinga umdali wokuqukethwe kwenkundla yezokuxhumana?
Umdali wokuqukethwe kwenkundla yezokuxhumana udlala indima kunoma yiliphi ibhizinisi ngezizathu eziningi:
- Banolwazi lokwakha okuqukethwe okukhangayo, okusezingeni eliphezulu elumela ngokunembile umkhiqizo wakho. Lokhu kusiza ukukhulisa ubukhona bakho nokuheha abalandeli.
- Umdali wokuqukethwe wazi kahle izitayela zenkundla yezokuxhumana. Ungakwazi ukuwasebenzisa ukuze ukhulise ukubonakala kokuthunyelwe kwakho. Futhi banamakhono okuhlaziya idatha kanye namasu okushuna kahle ukuze uthole imiphumela.
- Ukuba nomdali wokuqukethwe kongela isikhathi, kukuvumela ukuthi ugxile ezintweni ezibalulekile zebhizinisi lakho.
Ngakho-ke, ukuqasha umdali wokuqukethwe kwenkundla yezokuxhumana kuwutshalomali olungathuthukisa kakhulu umthelela wakho kwabezindaba.
Ngiba kanjani umkhiqizi wokuqukethwe kwenkundla yezokuxhumana?
Uma uzibuza ukuthi ungaba kanjani umkhiqizi wokuqukethwe kwenkundla yezokuxhumana, nakhu okudingeka ukwenze;
I-1. Zifundise wena: Thola ulwazi mayelana nokumaketha, ukusebenzisa injini yokusesha (SEO), nokudala okuqukethwe.
2. Yakha i-niche: Gxila endaweni ukuze uzenze uvelele.
3. Sungula ubukhona: Dala amaphrofayili wakho wenkundla yezokuxhumana futhi wakhe ubukhona obusebenzayo.
4. Dala okuqukethwe: khiqiza futhi wabelane ngezinto ezihehayo nezithameli zakho.
5. Xhumana Nomphakathi: Xhumana nabalandeli bakho. Bamba iqhaza ngentshiseko ezingxoxweni.
6. Hlala Unolwazi: Hlala unolwazi ngezitayela zenkundla yezokuxhumana kanye nezibuyekezo zesikhulumi.
I-7. Inethiwekhi: Xhuma futhi usungule ubudlelwano nezingcweti embonini yakho.
8. Khombisa Umsebenzi Wakho: Dala iphothifoliyo egqamisa amaphrojekthi akho.
Ukuzijwayeza njalo nokuzibandakanya kubalulekile ukuze uphumelele kulo mkhakha othuthukayo.
Umthombo ovela I-Sociallyin
Ukuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa yi-sociallyin.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
