Ezimakethe ezishintshashintshayo, ukuzivumelanisa nezimo akuyona nje inzuzo—kuyisidingo. Kodwa yini edingekayo ukuze wamukele ushintsho? Kuyavela ukuthi kuningi okungafundwa kulabo abahamba phambili kwezamabhizinisi nokusungula izinto ezintsha. Kulesi siqephu se I-B2B Breakthrough Podcast, sihlala phansi no-Jason Feifer ukuze sithole umbono wangaphakathi wokuthi osomabhizinisi balichaza kanjani kabusha ibhizinisi ngokusebenzisa amandla angenakugwemeka koshintsho.
Okuqukethwe
Jason Feifer uyaba ubani?
Ukucabanga okuqondile: Isihluthulelo sempumelelo yezamabhizinisi
Umnyombo wokuzivumelanisa nezimo: Inani elishintshekayo
Imvelo ekabili yokwesaba
Ukwehlukanisa amashifu amancane kusukela ekushintsheni okukhulu
Jason Feifer uyaba ubani?
U-Jason Feifer unguMhleli Oyinhloko Womagazini Wosomabhizinisi, futhi ungumuntu onethonya emhlabeni webhizinisi kanye ne-e-commerce. Uphumelele ezingxenyeni ezehlukene zemboni yezokusakaza, usebenze komagazini abaningi ngaphambi kokukhuphuka izitebhisi esikhundleni sakhe samanje. Ngaphandle kobuchwepheshe bakhe bokuhlela, uJason udume ngezindima zakhe njengomphathi we-podcast, umbhali wezincwadi, isikhulumi esiqavile, kanye nomeluleki wokuqala. Ukuzibophezela kwakhe ekuqondiseni abanye ekuqineni nasekuzivumelaniseni nezimo endaweni yebhizinisi eshintsha ngokushesha kumenze waba umeluleki othandwayo kosomabhizinisi abaningi abasafufusa.
Ukucabanga okuqondile: Isihluthulelo sempumelelo yezamabhizinisi
Okusenhliziyweni yalokho okwenza osomabhizinisi bahluke ukuthambekela kwabo okungokwemvelo ekucabangeni okuqondile. Ngokuphambene kakhulu nabacabangi abavundlile, abavame ukuqeda imisebenzi futhi baqhubekele phambili ngokushesha, osomabhizinisi bamukela indlela ehluke ngokuphawulekayo. Banombono oyingqayizivele, ababoni isenzo ngasinye hhayi njengomcimbi ohlukile kodwa njengengxenye ebalulekile yendida enkulu, eyinkimbinkimbi. Lo mcabango wezamabhizinisi ugxile ekuboneni zonke izinyathelo, zonke izinqumo, nayo yonke inselele njengebalulekile ohlelweni olukhulu. Kumayelana nokuqonda ukuthi imizamo yanamuhla ayigcini nje ngemiphumela esheshayo kodwa iwusizo ekuvuleni indlela yempumelelo yesikhathi esizayo.
“Osomabhizinisi bangabantu abacabangayo. Akuyona indlela engokwemvelo yokucabanga. Osomabhizinisi bacabanga ukuthi okuwukuphela kwesizathu sokwenza okuthile ingoba kuyisisekelo okuzokwakhiwa phezu kwaso okulandelayo, akudingekile ukuba wazi kahle ukuthi uyaphi… Akudingekile ukuba wazi i-ROI yokuthi kungani wenza okuthile, kodwa kungcono uqikelele ukuthi yonke imizamo isetshenziswa ukuze uzizwe sengathi wakhela okuthile.”
Ukucabanga okuqondile kubalulekile emhlabeni webhizinisi oguquguqukayo, lapho ukuguquguquka nokubona izinto kusengaphambili kubalulekile. Kwenza osomabhizinisi ukuthi bangagcini ngokusinda kodwa baphumelele phakathi noshintsho oluqhubekayo. Le ndlela ingaphezu nje kwesu; kuwumqondo ogxiliswe kuyo kanye i-DNA yempumelelo yezamabhizinisi.
Umnyombo wokuzivumelanisa nezimo: Inani elishintshekayo
U-Jason ukholelwa ukuthi umnyombo wokuvumelana nezimo usekuboneni nasekukhuliseni inani lakho elibalulekile elidlulisekayo—amakhono ahlukile noma izimfanelo ezikuchazayo—kungakhathalekile ukuthi izimo zishintsha kanjani. Lokhu kubaluleke kakhulu ngezikhathi zoshintsho, njengoba kuvumela ukuzivumelanisa nezimo nempumelelo kuzo zonke izimo ezihlukene.
“Abantu abanekhono ngempela lokuzivumelanisa nezimo banekhono ngempela lokuqaphela lokho engikubiza ngokuthi 'into engashintshi ngezikhathi zoshintsho.' lapho bekwazi khona ukuhlonza into ngabo, inani abalidalayo.”
Ugcizelela ukugudluka ekubeni ngumazisi oqondene nomsebenzi othile uye ekubeni nesethi yamakhono ebanzi, ehlala njalo. Ngokuqonda nokusebenzisa lezi zimfanelo eziyinhloko, abantu ngabanye namabhizinisi bangachuma ezindaweni ezishintshayo. Lokhu kuzivumelanisa nezimo, okusekelwe ekuqondeni okuqinile kwegugu lomuntu elingaphakathi, kuvula indlela yokukhula okuqhubekayo kanye nokusha, kungakhathaliseki izinguquko zangaphandle.
Imvelo ekabili yokwesaba
Ukwesaba, njengoba uJason ebonisa, kudlala indima embaxambili ohambweni lwezamabhizinisi. Uhlukanisa ukwesaba ngezinhlobo ezimbili: ukwesaba ukulahlekelwa yilokho umuntu anakho, nokwesaba ukungalitholi ithuba elilandelayo ngokushesha ngokwanele. Lesi sakamuva, esisekelwe enkolelweni enala, sisebenza njengamandla ashukumisayo, siqhubekisela abantu emibonweni emisha nasemathubeni. U-Jason ukhuthaza ukwamukela lokhu kwesaba, njengoba kukhuthaza ukucabanga okumatasa, okubalulekile ekuhloleni nasekuthatheni ingozi.
“Uma usubonile ukuthi lezi zinto ezimbili ezisabayo zikhona, ungaqala ukuzilinganisela kuzo. Kubalulekile ukusho ukuthi ukwesaba KULUNGILE. Ukwesaba KULUNGILE. Ushintsho luyethusa ngempela. Akukho engingakusho noma okufanele ngikwazi ukukusho okungaqeda lokho kwesaba. Kodwa into ekhona ukuthi ngenxa yokuthi uyesabeka, akusho ukuthi kubi. Noma kuthusa lokho akusho ukuthi ayikho into ongayenza ngayo.”
Lo mbono uguqula ukwesaba kusukela ekubeni yisithiyo esikhubazayo kuya ekubeni yisisusa sokukhula nokuhlola. Ugcizelela ukubaluleka kokuqaphela nokwamukela ukwesaba njengengxenye ebalulekile yohambo oluya ekushintsheni nasekusunguleni izinto ezintsha.
Ukwehlukanisa amashifu amancane kusukela ekushintsheni okukhulu
U-Jason wethula umsebenzi okufanele osomabhizinisi bawulandele lapho bebhekene noshintsho - ukwehlukanisa phakathi 'kweminyango' 'nezinjini'. Uchaza lokhu ngesifaniso esicindezelayo:
“Ake sithi uhamba ngemoto emgwaqeni eBrooklyn, eNew York, futhi umnyango uwela emotweni yakho. Ungakwazi yini ukufika lapho uya khona? Yebo, kufanele ukulungise lokho. Akuphephile kakhulu, kodwa usengakwazi ukuqhubeka. Manje, ake sithi ushayela wehla ngomgwaqo e-Brooklyn, eNew York, futhi injini yakho iwe emotweni. Ungakwazi yini ukufika lapho uya khona? Impendulo ithi cha.”
'Iminyango' ifanekisela izinguquko ezincane ezingase zidinge ukunakwa kodwa ezingawushintshi umzila wakho. 'Izinjini', ngokuphambene, amashifu amakhulu angachaza kabusha isiqondiso sakho ngokuphelele. Lo mehluko ubalulekile ekuhloleni nasekuboneni impendulo efanele yoshintsho, uqinisekise ukuthi ukugxila kwakho, amandla, kanye nezinsiza kuqondiswe kulokho okubaluleke ngempela.
Unentshisekelo kokungaphezulu kwale ngxoxo? Bheka isiqephu esigcwele se-podcast usebenzisa izixhumanisi ezingezansi. Qiniseka ukuthi uyabhalisa, ukale, ubuyekeze, futhi wabelane!
Chofoza i-Apple Podcast isixhumanisi
Chofoza i-Spotify isixhumanisi
