Nakuba u-67% ubeka imigomo ecacile yebhizinisi labo, u-36% kuphela abanohlelo lwebhizinisi olubhaliwe lokuthi bazofinyelela kanjani kubo.
I-Areport by The Marketing Center igqamise igebe elikhulayo lebhizinisi nokuhlelwa kokumaketha e-UK.
Ngemuva kwesikhathi eside sokuntenga komnotho, ingxenye yesine nje (24%) yabathengisi basendleleni yokufeza izinhloso zabo zokuhola abasha ngo-2024.
Ngaphandle kokuthi abathengisi abangaphezu kwezingxenye ezimbili kwezintathu (67%) banemigomo ecacile yebhizinisi labo, bangama-36% kuphela abanohlelo lwebhizinisi olubhaliwe olubeka ukuthi bazofinyelela kanjani lezi zinhloso ezishiwo.
Marketing ebumnyameni
Kwabaphendulile emkhakheni wezitolo nezitolo ezinkulu, abangaphansi koyedwa kwabahlanu (19%) bathi balandela uhlelo lokumaketha olukhiqiza imisebenzi ejwayelekile, efika ngesikhathi, ngakho-ke empeleni “bamaketha ebumnyameni.”
Bangu-8% kuphela abaphendulile abachaze ngokucacile izindlela zokusebenza zokumaketha, nakuba u-64% bezwa sengathi bayazi ukuthi yiziphi izethameli abaziqondisayo.
Bona futhi:
- I-Amazon iqinisa ukulawula ukuthengiswa kwe-inthanethi yase-UK njengoba ukuthengisa kushesha
- Izitolo zase-UK ziyahlupheka njengoba izinkokhelo ezizenzakalelayo zenyuka ngo-55% ngo-2023
Sekukonke, imboni yokudayisa ifike endaweni ye-16 ekuhlaziyweni kwemikhakha engama-23 e-UK, okubonisa ukuthi kusekuningi okufanele kwenziwe embonini ukuze kwandiswe ukugxila ezinhlelweni zokumaketha eziphusile.
Umqondisi wezokumaketha we-Marketing Centre u-Peter Jakob wachaza: “Uhlelo lwebhizinisi oluklanywe kahle nokumaketha aluyona nje ipulani, kodwa luyisivikelo ekungaqinisekini, umhlahlandlela wezinkampani ezikhulayo kanye nesihlangu sempumelelo yebhizinisi lilonke.
"Isu linikeza abaholi abaphezulu ithemba lokuthi isabelomali sizodluliselwa ezindaweni ezifanele, futhi umsebenzi uzokalwa futhi uthuthukiswe ukuze kuthuthukiswe ukuqwashisa ngomkhiqizo, imizwa emihle futhi ekugcineni kuthengiswe."
Mayelana nokumaketha ezinkundleni zokuxhumana, olunye ucwaningo luthole ukuthi ama-71% ama-SMB azonyusa imali yawo yokuthengisa ye-TikTok ngo-2024, njengoba inkundla ingenisa imali ephezulu kakhulu.
Umthombo ovela I-Retail Insight Network
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-retail-insight-network.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
