Inhlolovo ye-National Retail Federation ithola ukuthi ukusetshenziswa kwemali isiyonke kwabanye ababalulekile ngoSuku Lwezithandani kulindeleke ukuthi kufinyelele ku-$14.2bn ngo-2024.
Abathengisi abazinze e-US bangabheka phambili enzuzweni emnandi ngalolu suku lwe-Valentine ngokusho kwe-National Retail Federation (NRF).
Ucwaningo lwayo lwaminyaka yonke lwabathengi abadala abangu-8,000 luthola ukuthi abangaphezu kwesigamu (53%) bahlela ukugubha iholidi lika-2024 futhi basebenzise isamba esingu-$25.8bn, uma kuqhathaniswa nemali esetshenziswe ngo-2023 kanye nenani lesithathu eliphakeme emlandweni wocwaningo.
Abathengi balindele ukusebenzisa u-$185.81 lilinye ngokwesilinganiso, cishe u-$8 ngaphezu kwesilinganiso esichithwe yi-Valentine's Day kusukela ngo-2019.
I-GlobalData yeluleka ukuthi abathengisi baqinisekise ukuthi amabanga abo oSuku Lwezithandani anesakhiwo sentengo esibanzi njengoba lokhu kuzovumela abathengi ukuthi bahwebe benyuke noma behle ngaphakathi komdayisi, kunokuba basuke.
Izinkundla eziku-inthanethi zisaqhubeka nokuba yindawo edume kakhulu yokuthenga izipho ngo-40%, isuka ku-35% ngo-2023. Abathengi bahlela nokuya ezitolo ezinkulu (33%), izitolo zesaphulelo (31%) kanye nabadayisi bezimbali (17%).
Bona futhi:
- Imakethe yezabasebenzi kanye nezilinganiso zenzalo zingukhiye ekusebenzeni kwezitolo zase-US ngo-2024
- Imboni yokudayisa yase-US izilungiselela izinselelo zomthetho ngo-2024
Izipho eziphezulu zihlanganisa ushokoledi (57%), amakhadi okubingelela (40%), izimbali (39%), ubusuku bokuhlwa (32%), ubucwebe (22%), izingubo zokugqoka (21%) namakhadi ezipho (19%).
Kulindeleke amarekhodi amasha okusebenzisa imali kubucwebe ($6.4bn), izimbali ($2.6bn), izingubo zokugqoka ($3bn) kanye nokuzikhipha kusihlwa ($4.9bn).
Umongameli kanye ne-CEO ye-NRF u-Matthew Shay wachaza: “Njengoba abathengi bebeka phambili abalingani babo noma okunye okubalulekile kulo nyaka, abathengisi bangalindela ukubona ushintsho ekusetshenzisweni kwemali emikhakheni ethile yezipho.”
Nokho, Usuku Lwezithandani akulona olwawo wonke umthengi futhi abathengisi abanolwazi bangabheka ukugcwalisa izikhala zokuthenga. Umcimbi waminyaka yonke e-China owaziwa ngokuthi i-Single's Day usebenza njenge-anti-Valentine's kulabo abafuna ukugubha isimo sabo sokungashadi, futhi uveza nethuba lokungenisa imali ka-$45bn kubathengisi bezwe.
Umthombo ovela I-Retail Insight Network
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