I-imeyili Automation: Uyenza Kanjani, Izinzuzo, Namathuluzi

Ukumaketha nge-imeyili isu lokumaketha kwedijithali elibandakanya ukuthumela ama-imeyili eqenjini labantu ukuze bathuthukise imikhiqizo namasevisi noma bakhe ubudlelwano namakhasimende. Kuyindlela eqondile nengabizi kakhulu yokuthi amabhizinisi axhumane nezithameli zawo. Ukuzenzakalela kwe-imeyili kusebenzisa ubuchwepheshe ukuze kuqondiswe inqubo, ngakho-ke ama-imeyili athunyelwa ngokuzenzakalelayo kumakhasimende kanye nakumakhasimende angaba khona. 

Lapha, sizoxoxa ngokuzenzakalelayo kwe-imeyili nokuthi ilizuzisa kanjani ibhizinisi lakho, kuyilapho sihlinzeka ngamasu abalulekile okuqalisa ukusebenzisa i-imeyili ezenzakalelayo njengengxenye yemikhankaso yakho yokumaketha nge-imeyili.

Okuqukethwe
Yini i-imeyili ezenzakalelayo?
Izinzuzo zokuzenzakalela kwe-imeyili
Isebenza kanjani i-automation ye-imeyili?
Ukuqalisa nge-imeyili ezenzakalelayo
Imicabango yokugcina

Yini i-imeyili ezenzakalelayo?

I-imeyili ezenzakalelayo iyinqubo yokusebenzisa ubuchwepheshe ukuze uqondise futhi wenze ngokuzenzakalelayo ukuthunyelwa kwama-imeyili ngokusekelwe kuzibangeli ezichazwe ngaphambilini, izenzo, noma izimo. Kubandakanya ukusetha uchungechunge lwama-imeyili anqunywe kusengaphambili ukuze athunyelwe kuzethameli ezithile ngezikhathi ezithile noma ngokuphendula izenzo ezithile. 

Umgomo uwukuletha okuqukethwe okufika ngesikhathi nokufanelekile kwababhalisile ngaphandle kokungenelela okwenziwa ngesandla, ngaleyo ndlela konga isikhathi nokwandisa ukusebenza kahle.

Ukuzenzakalela kwe-imeyili kuvame ukuba yingxenye ebalulekile yengqikithi imeyili marketing Isu.

Izinzuzo zokuzenzakalela kwe-imeyili

Ukuzenzakalela kwe-imeyili kunikeza izinzuzo ezimbalwa kumongo wokumaketha nge-imeyili. Nazi ezinye zezinzuzo ezibalulekile:

1. Ukusebenza kwesikhathi: Ukuzenzakalela kwe-imeyili kunciphisa isidingo sokungenelela mathupha ekuthumeleni ama-imeyili, konga abakhangisi isikhathi esibalulekile. Uma ukugeleza komsebenzi okuzenzakalelayo sekusethiwe, ama-imeyili angathunyelwa ngokuzenzakalelayo ngokusekelwe kuzibangeli noma amashejuli.
2. ukungaguquguquki: Ama-imeyili azenzakalelayo aqinisekisa ukuvumelana ekuxhumaneni. Kungakhathaliseki ukuthi i-imeyili yokwamukela ababhalisile abasha noma uchungechunge lwemilayezo yokulandelela, ukuzenzekelayo kuqinisekisa ukuthi obhalisile ngamunye uthola ukulandelana okufanayo kwama-imeyili, okuhlinzeka ngomuzwa ojwayelekile.
3. Ukwenza okuthandwa nguwe: Ukuzenzakalela kuvumela ukwenziwa kube ngokwakho okukhulu ngokuvumela abakhangisi ukuthi bathumele imilayezo eqondiwe ngokusekelwe ekuziphatheni komsebenzisi, izintandokazi, noma izibalo zabantu. Le ndlela yomuntu siqu ingathuthukisa kakhulu izinga lokuzibandakanya kanye nokuguqulwa.
4. Ukuhlukaniswa nokukhomba: Izinkundla ze-imeyili ezizenzakalelayo ngokuvamile zihlanganisa amathuluzi okuhlukanisa avumela abakhangisi ukuthi bahlukanise izethameli zabo ngamaqembu athile ngokusekelwe kumibandela ehlukahlukene. Lesi sigaba sinika amandla imilayezo eqondiswe kakhulu nefanele, okwandisa ukusebenza kahle kwemikhankaso ye-imeyili.
5. Ukuhola ukuhola: Imikhankaso ye-drip ezenzakalelayo iyasebenza ekukhuliseni umthofu. Ngokuthumela uchungechunge lwama-imeyili abalulekile nafike ngesikhathi kubadoli ngokuhamba kwesikhathi, abakhangisi bangabaqondisa kufaneli yokuthengisa, banikeze ulwazi olubalulekile nokwakha ukwethembana kuze kube yilapho sebelungele ukuthenga.
6. Ukwanda kokuzibandakanya: Ukuzenzakalela kuvumela abakhangisi ukuthi bathumele ama-imeyili ngezikhathi ezifanele, okwandisa amathuba okuzibandakanya kwababhalisile. Izingcupho zokuziphatha nokuqukethwe komuntu siqu kunomthelela emazingeni aphezulu okuvula nawokuchofoza.
7. Amazinga okuguqulwa athuthukisiwe: Ngemiyalezo eqondisiwe nefike ngesikhathi, i-imeyili ezenzakalelayo ingaba nomthelela emazingeni aphezulu okuguqulwa. Ukuthi ukhuthaza ukuthenga, uphromotha okunikezwayo, noma uphinda uhilele ababhalisile abangasebenzi, okuzenzakalelayo kusiza ukuletha umlayezo olungile ngesikhathi esifanele.
8. Kuqiza kahle: Nakuba kungase kube nezindleko zokusetha zokuqala zokuqalisa ukusebenza kwe-imeyili okuzenzakalelayo, ngokuvamile kuyisu lokumaketha elingabizi ngokuhamba kwesikhathi. Isikhathi nezinsiza ezilondolozwe ngokuzenzakalelayo zingadlula ukutshalwa kwezimali, ikakhulukazi kumabhizinisi anohlu lwama-imeyili olukhulu nolukhulayo.
9. Iphendula ekuziphatheni kwekhasimende: I-Automation ivumela abakhangisi ukuthi baphendule ngokushesha ezenzweni zamakhasimende. Isibonelo, ukuthumela i-imeyili yokubonga ngemva kokuthenga noma isikhumbuzi sezinqola zokuthenga ezilahliwe kungenziwa ngokuzenzakalelayo, okubonisa amakhasimende ukuthi izenzo zawo ziyavunywa.

Isebenza kanjani i-automation ye-imeyili?

Ukuzenzakalela kwe-imeyili kusebenzisa izibangeli ezichazwe ngaphambilini, izimo, nezenzo ukuze kuthunyelwe ama-imeyili ngokuzenzakalelayo ngokusekelwe ezenzakalweni ezithile noma imibandela ethile. 

Ezinye izibangeli ezizenzakalelayo ze-imeyili yilezi:

• Welcome: Iqaliswe uma obhalisile omusha ejoyina uhlu lwakho lwe-imeyili. Ama-imeyili okwamukela ngokuvamile awokuqala ochungechungeni oluklanyelwe ukwethula obhalisile kumkhiqizo wakho futhi akhuthaze ukuzibandakanya.
• Ukuqinisekiswa kwe: Kuthunyelwe uma umsebenzisi eqeda isenzo esithile, esifana nokuqinisekisa ikheli lakhe le-imeyili ngemva kokubhalisa noma ukuqeda inqubo yokubhalisa.
• Ikalishi elahliwe: Kwenziwa kusebenze lapho umsebenzisi engeza imikhiqizo ekalishini yakhe yokuthenga kodwa eshiya iwebhusayithi ngaphandle kokuqedela ukuthenga. Ama-imeyili ezinqola alahliwe ahlose ukukhuthaza abasebenzisi ukuthi babuye futhi baphothule umsebenzi wabo.
• Ukuthenga: Kuthunyelwe ngemuva kokuthi ikhasimende liqede ukuthenga. Lawa ma-imeyili angafaka iziqinisekiso ze-oda, izibuyekezo zokuthumela, nezincomo zokuthenga ngemuva kokuthenga.
• Ukuziphatha: Ngokusekelwe ekuziphatheni komsebenzisi okuthile, njengokuchofoza kusixhumanisi esithile, ukuvakashela ikhasi elithile kuwebhusayithi yakho, noma ukusebenzelana nama-imeyili adlule. Izingcupho zokuziphatha zisiza ukulungisa okuqukethwe kwama-imeyili alandelayo ngokwezintshisekelo zomsebenzisi.

Ukuqalisa nge-imeyili ezenzakalelayo

Ukuqalisa nge-imeyili ezenzakalelayo akudingeki kube inselele. Nazi izinyathelo ezilula zokuqalisa ngokuzenzakalelayo kwe-imeyili yakho yokuqala: 

1. Chaza imigomo yakho

Cacisa ngokucacile izinhloso zokuzenzakalela kwe-imeyili yakho. Kungakhathaliseki ukuthi ukwandisa ukuthengisa, ukukhulisa umkhondo, ukuthuthukisa ukugcinwa kwamakhasimende, noma yimuphi omunye umgomo, ukuba nenjongo ecacile kuzoqondisa isu lakho.

2. Khetha inkundla ye-imeyili ezenzakalelayo

Khetha inkundla ye-imeyili ezenzakalelayo evumelana nezidingo zakho kanye nesabelomali. Izinketho ezidumile zifaka i-Mailchimp, i-HubSpot, i-ActiveCampaign, nezinye. Nazi Izinkundla eziyi-10 ezihamba phambili zokuthengisa nge-imeyili. 

Cabangela izici ezifana nokusebenziseka kalula, izici, ukukala, namandla okuhlanganiswa lapho ukhetha inkundla engcono kakhulu yeqembu lakho. 

3. Yakha uhlu lwakho lwe-imeyili

Qinisekisa ukuthi unohlu lwe-imeyili oluhlanzekile nolukhethile ukungena. Hlukanisa ababhalisile bakho ngokusekelwe kumibandela efanelekile, njengezibalo zabantu noma ukuziphatha, ukuze wenze imikhankaso yakho ezenzakalelayo ibe ngeyakho.

Funda kabanzi mayelana ne ukuhlukaniswa kwamakhasimende. 

4. Dala okuqukethwe okubalulekile

Thuthukisa okuqukethwe kwama-imeyili akho azenzakalelayo; lokhu kuhlanganisa ama-imeyili okwamukela, izincomo zomkhiqizo, okuqukethwe okufundisayo, neminye imilayezo efanele izethameli zakho. Qinisekisa ukuthi okuqukethwe kwakho kuhambisana nemigomo yakho futhi kunikeza inani kwababhalisile bakho.

5. Thola izibangeli ezizenzakalelayo

Nquma izehlakalo noma izenzo ezizocupha ama-imeyili akho azenzakalelayo. Izingcupho ezijwayelekile zifaka ukubhalisa, ukuthenga, amakalishi alahliwe, nokuziphatha kwabasebenzisi okuthile. Chaza izimo ezizoqalisa i-imeyili ngayinye ezenzakalelayo.

6. Dizayina ukuhamba komsebenzi

Imephu yokugeleza komsebenzi yokulandelana kwakho kwe-imeyili okuzenzakalelayo. Chaza ukucabanga kanye nesikhathi se-imeyili ngayinye ngokulandelana. Cabangela izici ezifana nokubambezeleka phakathi kwama-imeyili, amagatsha anemibandela asuselwe ekuziphatheni komsebenzisi, kanye nokugeleza okuphelele kokuxhumana.

7. Hlola i-automation yakho

Ngaphambi kokwenza imikhankaso yakho ezenzakalelayo isebenze, hlola kahle ukugeleza komsebenzi ngamunye ukuze uhlonze futhi ulungise noma yiziphi izinkinga. Hlola okuqukethwe, isikhathi, nezingcipho ukuze uqinisekise ulwazi lomsebenzisi olungenazihibe.

8. Bheka futhi uhlaziye

Uma okuzenzakalelayo kwakho kusebenza, kufanele uqaphe njalo ukusebenza kwayo usebenzisa izibalo ezinikezwe inkundla yakho ye-imeyili ezenzakalelayo ekhethiwe. Beka iso elibukhali kumamethrikhi angukhiye afana namazinga avulekile, amanani okuchofoza, namazinga okuguqulwa ukuze uhlole ukusebenza kahle kwemikhankaso yakho.

Njengoba uhlaziya imiphumela, sebenzisa le mininingwane ukuze uthuthukise isu lokuzenzakalela kwe-imeyili yakho; lokhu kuhlanganisa ukucwenga izibangeli, ukulungisa okuqukethwe, nokulungisa ukugeleza komsebenzi ngokusekelwe kudatha yokusebenza. 

Ukuphindaphinda okuqhubekayo kubalulekile ekuthuthukiseni ukusebenza kahle kukonke kwemikhankaso yakho ngokuhamba kwesikhathi. 

Imicabango yokugcina

I-imeyili ezenzakalelayo ime njengethuluzi elinamandla eliguqula amasu okuthengisa nge-imeyili. Ngokwenza lula inqubo yokuletha imilayezo eqondiwe neyenzelwe wena ezithamelini zakho, ukuzenzela kwe-imeyili akugcini nje ngokusindisa isikhathi esibalulekile kodwa futhi kuthuthukisa ukusebenza kahle nokusebenza kwemikhankaso yakho. 

Khumbula, ukuzenzela kwe-imeyili okuphumelelayo akuwona umzamo wesikhathi esisodwa kodwa inqubo eqhubekayo yokucwenga nokuzivumelanisa nezimo. Ngokuhlala uhambisana nezidingo nokuthandwa kwababhalisile bakho nokusebenzisa imininingwane ezuzwe ngezibalo, ungaqhubeka nokuthuthukisa isu lakho lokuzenzakalela kwe-imeyili futhi uthuthukise imiphumela ephusile yebhizinisi lakho. 

Njengoba siqhubekela phambili enkathini yedijithali, ukwamukela amakhono e-automation ye-imeyili akuyona nje inketho; kuyisu elibalulekile kumabhizinisi ahlose ukuchuma endaweni eguquguqukayo yokuxhumana nge-inthanethi.