Emkhakheni wezamabhizinisi, uhambo olusuka endaweni ephithizelayo luye ebhizinisini eligcwele lugcwele izinselelo namathuba. Lolu shintsho lufakwe kahle endabeni ka-Stephanie Cartin, i-CEO ye-Entreprenista, owabelane ngemininingwane yakhe ku-B2B Breakthrough Podcast nomsakazi u-Sharon Gai. Kulesi siqephu, uStephanie wembula izimfihlo zokukhulisa ukuxokozela, ukwakha ubambiswano oluyimpumelelo, nokusebenzisa amandla ezinkundla zokuxhumana ukuze kukhule ibhizinisi.
Okuqukethwe
UStephanie Cartin uyaba ubani?
Ukweqa kusuka ekuphithizeleni kuya ebhizinisini eligcwele
Ukwakha nokugcina ubambiswano oluyimpumelelo
Amandla enkundla yezokuxhumana kanye nokumaketha komgqugquzeli
UStephanie Cartin uyaba ubani?
UStephanie Cartin ungusomabhizinisi kanye no-CEO we-Entreprenistsa kanye nomsunguli we-Socialfly. Ngesipiliyoni seminyaka engaphezu kwe-11 embonini, uStephanie usize izinhlobo eziningi zemikhiqizo ukuthi zikhulise ubukhona bazo ku-inthanethi futhi zizuze impumelelo ngemikhankaso yamasu okuthengisa. Ungomunye wababhali bencwadi ethi “Like, Love, Landela: Umhlahlandlela Wosomabhizinisi Wokusebenzisa Inkundla Yezokuxhumana Ukuze Ukhulise Ibhizinisi Lakho,” kanye nomamukeli osanda kuthola umklomelo we-SmartCEO Brava.
Ukweqa kusuka ekuphithizeleni kuya ebhizinisini eligcwele
Uhambo luka-Stephanie lwezamabhizinisi lwaqala nge-Socialfly, i-ejensi ehamba phambili yokumaketha yenkundla yezokuxhumana esebenza ngokugcwele. Yena nozakwabo ebhizinisini, u-Courtney, baqala i-Socialfly njengesiphithiphithi ngenkathi besebenza imisebenzi yesikhathi esigcwele. Ngemva kokuthatha amakhasimende ambalwa, babona ukuthi kwakungewona umsebenzi wangemva komsebenzi kodwa kungaba ibhizinisi langempela. Ekugcineni, bashiya imisebenzi yabo yebhizinisi ukuze bagxile ebhizinisini labo elisha. Ngokukhula ngokwendalo, i-ejensi yabo ayigcinanga nje ngokuba phezulu ezikhundleni zokucinga ze-Google kodwa futhi yazuza imiklomelo ephambili, ebonisa amandla okuguqula okuqaphela nokukhulisa amandla okuphithizela oseceleni.
“Ngakho-ke, ngenxa yalokho, abesifazane abaningi baqala ukuza kithi becela izeluleko nosizo. Wazalwa kanjalo u-Entreprenista. "
Ukwakha nokugcina ubambiswano oluyimpumelelo
Isisekelo sempumelelo kaStephanie kube ukusebenzisana kwakhe nomsunguli okanye naye, u-Courtney. Amakhono abo ahambisanayo kanye nokuxhumana okukhululekile kube nesandla ekusebenzisaneni kwabo kweshumi leminyaka. UStephanie ugcizelela ukubaluleka kokuba “nezingxoxo ezinolaka” nokubeka izindima ezicacile nezibopho, egcizelela ukubaluleka kwesiqondiso sangaphandle esivela kumqeqeshi webhizinisi.
“Ukuxhumana kubalulekile, kungakhathaliseki ukuthi kungozakwethu webhizinisi, umdayisi, noma amalungu eqembu… Uma uzoba nobudlelwano bebhizinisi, zama ukusebenzisana nomuntu onamakhono ahlukile kunawe, ukuze nihlukanise futhi ninqobe.”
Amandla enkundla yezokuxhumana kanye nokumaketha komgqugquzeli
Esikhathini sedijithali, inkundla yezokuxhumana ayilona nje ithuluzi kodwa iwumzila obalulekile wokukhula kwebhizinisi. UStephanie ukhuthaza indlela egxile emphakathini, egcizelela ukusebenzelana kwangempela nezithameli njengendlela yokuhlakulela amanxusa omkhiqizo. Ukuqonda kwakhe kwamasu kokuqukethwe kwevidiyo okuzuzisayo kanye nokuhlala unolwazi ngama-algorithms weplatifomu kunikeza ipulani yokuphatha kahle inkundla yezokuxhumana kanye nokumaketha okunamandla.
"Akudingeki ukuthi ube ngumgqugquzeli ku-Instagram noma ku-YouTube onezigidi zabalandeli ukuze ube nomthelela."
Uhambo olusuka endaweni ephithizelayo luye ebhizinisini eliphumelelayo alunazo izinselele. UStephanie nozakwabo ebhizinisini, u-Courtney, bazulazule le ndlela ngokugxila ekukhuleni kwezinto eziphilayo, besebenzisa ubuchwepheshe babo bokuthengisa, nokuvuleleka ekufundeni kokuhlangenwe nakho kwabo. Indaba yabo iwubufakazi bekhono elitholakala ekuboneni ukubaluleka kwesiphithiphithi eseceleni nokuba nesibindi sokuyilandela.
Unentshisekelo emininingwaneni eyengeziwe evela ku-Stephanie? Lalela isiqephu esigcwele se-B2B Breakthrough Podcast ukuze ungene ngokujulile kwezamabhizinisi, ubambiswano, namasu enkundla yezokuxhumana. Ungakhohlwa ukubhalisa, ukukala, nokubuyekeza kunkundla yakho eyintandokazi ye-podcast!
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