Enkathini ebuswa uxhumo lwedijithali, ubuciko bokuthengisa beqa imingcele evamile.
Esimeni sanamuhla sokudayisa esisheshayo, esibonakala ngokuncintisana okunamandla nokunaka kwabathengi okudlula ngokushesha, ukumaketha okusebenzayo kusebenza njengesisekelo sokuzuza impumelelo.
Ngokufika kwenkathi yedijithali, izindlela zendabuko ziye zavela, okudala amasu amasha angagcini nje ngokukhanga kodwa futhi abandakanye amakhasimende ezingeni elijulile.
Ukuqonda amandla okumaketha okuthengiswayo kulesi sikhathi sedijithali kubalulekile emabhizinisini alwela ukuchuma phakathi kokuziphatha kwabathengi okuhlala kushintsha nokuthandwayo.
Ukuqonda ukuma kwedijithali
Inguquko yedijithali isimise kabusha ngokujulile indawo yokuthengisa, yethula kokubili izinselelo namathuba amabhizinisi.
Ukuthenga ku-inthanethi sekuya ngokuya kwanda, lapho abathengi bejabulela ukuba lula kokuphequlula nokuthenga imikhiqizo kubuntofontofo bamakhaya abo.
Izinkundla zenkundla yezokuxhumana zivele njengamathuluzi anamandla okuphromotha umkhiqizo kanye nokubandakanya amakhasimende, okuvumela abathengisi ukuthi baxhumane nezithameli zabo ezihlosiwe ezingeni lomuntu siqu.
Ihlanganisa idatha yokuthengisa komuntu siqu
Esikhathini sedijithali, idatha isiphenduke into ebalulekile, ehlinzeka abathengisi ngemininingwane ebalulekile ngokuziphatha kwabathengi kanye nezintandokazi.
Ngokusebenzisa amathuluzi okuhlaziya nama-algorithms, amabhizinisi angaqoqa inani elikhulu ledatha, kusukela kulwazi lwezibalo zabantu kuya emlandweni wokuthenga.
Ngokusebenzisa le datha ngokuphumelelayo, abathengisi bangakwazi ukulungisa imizamo yabo yokumaketha kumakhasimende ngamanye, balethe ulwazi lomuntu siqu oluhambisana nezinga elijulile.
Ukwamukela amasu okuthengisa ama-omnichannel
Njengoba abathengi baya ngokuya bamukela iziteshi eziningi zokuthenga, abathengisi kufanele basebenzise amasu okuthengisa ama-omnichannel ukuze bahlale bencintisana.
Indlela ye-omnichannel ihlanganisa izindawo zokuthinta ezihlukahlukene, okuhlanganisa izitolo ezibonakalayo, amawebhusayithi, izinhlelo zokusebenza zeselula, nezinkundla zokuxhumana, ukuze kwakheke umuzwa wokuthenga ongenazihibe futhi ohlangene.
Ngokugcina ukungaguquguquki kuzo zonke iziteshi nokunikeza amakhasimende amandla okushintsha phakathi kwazo, abathengisi bangathuthukisa ukusebenzelana futhi bakhuthaze ukwethembeka.
Ukubandakanya amakhasimende enkathini yedijithali
Esikhathini sedijithali lapho okulindelwe ngabathengi kuhlala kuvela, amandla okumaketha okudayisa asemandleni akho okubandakanya amakhasimende kumazinga amaningi.
Ngokuqonda isimo sedijithali, ukusebenzisa idatha yokukhangisa komuntu siqu, nokwamukela amasu e-omnichannel, abathengisi bangakha ukuxhumana okunengqondo nezithameli zabo ezihlosiwe futhi baqhubekise ukukhula okuzinzile.
Empeleni, ukumaketha okusebenzayo kokudayisa akukhona nje ukuthengisa imikhiqizo; imayelana nokudala ukuzizwisa okukhumbulekayo okuthinta amakhasimende isikhathi eside ngemva kokuqedwa kokwenziwayo.
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