Ubuchwepheshe bungaqeda inkinga ekhulayo yembuyiselo ebambe umkhakha wemfashini we-e-commerce nezingubo zomhlaba wonke.
Inhlolovo yakamuva yenkampani yesoftware i-Nfinite kanye neCoresight Research ithole ukuthi u-20% wezinto ezithengwe ku-inthanethi zibuyiselwa kubathengisi, okuholela ekulahlekelweni okulinganiselwa ku-$600bn.
Udaba luvame kakhulu kubadayisi bemfashini nezingubo futhi luqhutshwa izingubo ezingafaneleki kanye nezithombe zemikhiqizo ezinganembile.
Abathengisi abeneme ngokukhuphuka kwembuyiselo futhi abathengi manje sebebhekene nezindleko zokubuyisela ezivela kubathengisi abadumile abanjengoZara no-H&M.
Ubuchwepheshe obufana nobuhlakani bokwenziwa (AI) bunganikeza izincomo zosayizi, kodwa ukungafani kosayizi phakathi kwemikhiqizo ehlukene kungashintsha okuhlangenwe nakho kokuthenga ku-inthanethi okujwayelekile kube igeyimu yokuqagela edidayo.
Uchwepheshe wezobuchwepheshe we-Sizing uMakip, osanda kwethulwa e-US futhi esekela abathengisi be-inthanethi abangaphezu kuka-250 nemikhiqizo yemfashini okuhlanganisa uCalvin Klein no-Tommy Hilfiger, uye wagqamisa le nkinga.
Umongameli weMakip uShingo Tsukamoto wachaza: “Izentengiselwano ze-e-commerce zibhekene nenkinga yezinzuzo, ukungagculisi kahle kuyisizathu sokuqala sokubuyiselwa kwezimpahla eziku-inthanethi. Okufiswa abathengisi namakhasimende ubuchwepheshe bokulinganisa obubonakalayo obubona izidingo ezihlukile zosayizi womzimba.”
Ubuchwepheshe be-Makip's Unisize busiza abathengi abaku-inthanethi ukuthi "bazame" izingubo zokugqoka futhi bathenge into efaneleke kakhulu, enosayizi onembile okokuqala ngqa.
Ubuchwepheshe bubuza abathengi imibuzo eyisisekelo efana neminyaka, isisindo nobude ukuze baqonde ukukalwa kwemizimba yabo, okuvumela ubuchwepheshe bokulinganisa ukuthi buveze usayizi womzimba womuntu entweni yempahla, bese bubonisa ukuthi izingubo zizolingana kanjani nosayizi womzimba ohlukile womthengi.
Ubuchwepheshe buletha ukwehla kwamazinga okubuya kwezingubo ngesilinganiso esingu-20%.
“Nakuba ubuchwepheshe bokulinganisa sebuphenduke baba yinkimbinkimbi futhi busabalele kuwo wonke umhlaba we-e-commerce, inkinga endala isekhona - awukwazi ukuba nosayizi ojwayelekile uma ingekho into efana nomzimba ojwayelekile,” kusho uTsukamoto.
Abathengi ukuthola ukulingana okulungile kunganciphisa izinto ezibuyisiwe futhi kukhuphule kokubili ukuzethemba komthengi nomthengisi kuzixazululo zobuchwepheshe.
Umthombo ovela I-Retail Insight Network
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