Uguquko lwedijithali kwezokuthengisa lulolonga kabusha indawo yokuthenga yase-United Kingdom ngesivinini esingakaze sibonwe.
Eminyakeni yamuva nje, indawo yokudayisa eBrithani ibe noshintsho olukhulu, oluqhutshwa ukwanda kokuthengwa kwe-inthanethi. Unyaka ngamunye odlulayo, umkhakha we-e-commerce uyaqhubeka nokukhula, ulungisa kabusha imikhuba yabathengi futhi uchaze kabusha indlela amabhizinisi asebenza ngayo.
Le ndatshana icubungula ngokuvela kokuthenga ku-inthanethi e-UK, ihlola ukwanda kwakho okumangalisayo nezici ezidala ukukhula kwakho.
Ukukhuphuka kwe-E-commerce e-UK
Emashumini amabili eminyaka adlule, i-UK ibone ukwanda okuqhubekayo kwemisebenzi yokuthengisa online. Ukusebenziseka kalula nokufinyeleleka okunikezwa yizinkundla ze-e-commerce kuthinteke kubathengi, okuholele ekugudlukeni kancane kancane ezitolo ezivamile zezitini nodaka.
Ngokwezibalo zakamuva ezivela e-Office for National Statistics (ONS), ukuthengiswa kwe-inthanethi kubalele ingxenye eqopha umlando yokudayiswa kwempahla e-UK, okudlula u-30% okokuqala ngqa.
Lokhu kuthambekela okukhuphukayo kungabangelwa izici ezimbalwa, okuhlanganisa ukwanda kwama-smartphone, ukuthuthukiswa kokuxhumeka kwe-inthanethi, nokwamukelwa okukhulayo kwezindlela zokukhokha ku-inthanethi.
Ukwengeza, ubhubhane lwe-COVID-19 lusebenze njengesisusa, sasheshisa ukwamukelwa kokuthenga ku-inthanethi njengoba abathengi bafuna ezinye izindlela eziphephile nezilula zokuthenga esitolo.
Abashayeli ababalulekile bokukhula
Kunezici ezimbalwa ezibalulekile ezibe nomthelela ekwandeni okumangalisayo kokuthenga nge-inthanethi e-UK:
- Ukushintsha ukuziphatha komthengi: Ukushintshela ekuthengeni ku-inthanethi kuqhutshwa ukushintsha okuthandwayo nokuziphatha kwabathengi.
Iminyaka eyinkulungwane kanye neGeneration Z, ikakhulukazi, bathambekele kakhulu eziteshini zedijithali zezidingo zabo zokuthenga, bancamela ukuphequlula kalula kanye nokuthenga imikhiqizo ngokunethezeka kwamakhaya abo.
- Ukunwetshwa kwamapulatifomu e-E-commerce: Ukwanda kwamapulatifomu e-e-commerce, afana ne-Amazon, eBay, ne-ASOS, kubambe iqhaza elibalulekile ekuqhubekiseni ukukhula kokuthengiswa kwe-inthanethi e-UK.
Lawa mapulatifomu anikezela ngemikhiqizo eminingi, amanani ancintisanayo, nezinketho zokulethwa ezilula, ezibhekelela izidingo zabathengi ezahlukahlukene.
- Ukuthuthuka kwezobuchwepheshe: Intuthuko kwezobuchwepheshe, okuhlanganisa ubuhlakani bokwenziwa, ukufunda ngomshini, nokungokoqobo okuthuthukisiwe, kuthuthukise ukuzizwisa kokuthenga ku-inthanethi, kukwenze kube okomuntu siqu, ukusebenzisana, nokucwiliswa.
Izici ezifana nezincomo zomkhiqizo, ukuzama okubonakalayo, nokuthenga ngokuchofoza okukodwa sekuvele kwanda, okuqhubezela phambili ukukhula kwe-e-commerce.
Ukuthenga ku-inthanethi e-UK kusendleleni yokwanda okumangazayo
Uma ubheka phambili, ikusasa lokuthenga nge-inthanethi e-UK libonakala lithembisa, ngokukhula okuqhubekayo emkhathizwe.
Njengoba ubuchwepheshe buqhubeka nokuvela futhi okulindelwe ngabathengi kuyashintsha, abathengisi be-e-commerce bazodinga ukusungula izinto ezintsha futhi bazivumelanise ukuze bahlale ngaphambi kwejika.
Ukutshalwa kwezimali kwezokuthutha, ukugcwaliseka, kanye nolwazi lwamakhasimende kuzobaluleka ekusimamiseni ukukhula kanye nokugcina umkhawulo wokuncintisana endaweni yemakethe yedijithali.
Ukwanda kokuthenga ku-inthanethi kuguqule isimo sokudayisa e-UK, kwangenisa inkathi entsha yokunethezeka, ukukhetha, kanye nokufinyeleleka kwabathengi.
Njengoba umkhakha we-e-commerce usulungele ukwanda okumangalisayo, amabhizinisi kumele amukele amasu edijithali futhi asebenzise ubuchwepheshe obusafufusa ukuze asebenzise amathuba ethulwa yile makethe enamandla.
Njengoba ukuthenga ku-inthanethi kuqhubeka nokuvela, umthelela wako emnothweni wase-UK nasemphakathini wonkana ngokungangabazeki uzoba ujulile futhi uhlale njalo.
Umthombo ovela I-Retail Insight Network
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-retail-insight-network.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
