Abadlali abakhulu bathola inzuzo yokuncintisana emakethe njengoba ukuphrinta kwedijithali kuchaza kabusha izindinganiso zemboni ngokuguquguquka kwayo, izinketho zokwenza ngokwezifiso, kanye nezinzuzo zokusimama.
Ukuphrinta kwedijithali kungase kube kusha ekupakishweni, kodwa ngokushesha kuba umdlali oyinhloko emakethe yokupakisha eqhudelana kakhulu, kusho ochwepheshe.
Inkampani yocwaningo lwemakethe ese-Ohio, e-USA, iSmithers ithi idijithali izoba ubuchwepheshe bokuphrinta obukhula ngokushesha bokupakishwa kusukela ngo-2022 kuya ku-2027.
Ngempela, ucwaningo olushicilelwe ngababonisi base-USA i-Towards Packaging, okuyifemu engudadewabo ye-Precedence Research, luthe umkhakha wokupakisha wokuphrinta wedijithali ubiza ngaphezu kuka-$24.15m ngo-2023 futhi ulinganiselwa ukuthi uzofinyelela ku-$56.03m ngo-2032. Ngo-2022, iNyakatho Melika yayiyimakethe enkulu kunazo zonke enesabelo esingamaphesenti angama-31.15.
Abadlali abakhulu bahlanganisa ama-American majors QuadGraphics Inc, Hewlett Packard (HP), Eastman Kodak kanye ne-WS Packaging Group, kanye ne-Mondi Plc yaseBrithani, kusho ucwaningo.
Izinqubo ezintsha zokuphrinta kwedijithali
Ngaphandle kokungabaza, lobu buchwepheshe obusha bunikeza ukuguquguquka kokuklama nokukhiqiza, ngezigaba ezimbalwa kunokusebenzisa kukayinki 'ongokwesiko' wokuphrinta kumapuleti noma izikrini ezigxiviza amaphakheji. Emaphaketheni edijithali, ifayela ledijithali, ngokuvamile i-PDF noma i-JPEG, lidluliselwa kuphrinta ukuze kusetshenziswe imiklamo noma ulwazi kanye/noma imiklamo ezintweni zokupakisha.
Ukusetshenziswa okuvame kakhulu kokuphrinta kwedijithali i-inkjet ene-electrophotography kanye nokudlulisa okushisayo, nokuphrinta kwe-nanographic nakho kuthola indawo. Lapha, izinhlayiya ezincanyana kakhulu zikayinki omanzi zijikijelwa phezu kwengubo yokuthutha, yome lapho ngaphambi kokuba idluliselwe ephepheni lokupakisha.
U-René Schavoir, umqondisi ophethe we-Essen, i-Digital Printing Association (DIPA) ezinze eJalimane kanye no-Uwe Melichar, uchwepheshe wezokupakisha kanye nesekela likamongameli e-European Brand and Packaging Design Association (EPDA), utshele i-Packaging Gateway ukuthi izinzuzo eziyinhloko zokuphrinta kwedijithali wukwenza umuntu ngamunye ngokungafani nokukhiqizwa ngobuningi.
Le ndlela ifaneleka kakhulu kuma-run amafushane: “Akukho ukukhiqizwa ngokweqile, uphrinta kuphela amadizayini amaningi njengoba kudingeka,” kusho uMnu Melichar.
Imikhakha yamabhizinisi esebenzisa ukuphrinta kwedijithali ngempumelelo kakhulu ukupakishwa kokudla neziphuzo, izimpahla ezithengwayo ezihamba ngokushesha njengezimonyo nemithi futhi, ikakhulukazi kusukela ubhubhane lwe-Covid-19, i-e-commerce, lapho ukuthengiswa kwe-inthanethi nokudiliva kwanda, kusho uSchavoir.
Ukuqamba okusha kokuphrinta kwedijithali kulungele zonke izinhlobo zezinto. Ngenkathi isetshenziswa okokuqala ngo-1994 kumalebula, ubuchwepheshe manje sebubonakala ephepheni, imikhono yokugoqa eshwabene, amakhadibhodi, insimbi (amathini) kanye nokupakishwa okuguquguqukayo (izikhwama nama-wrappers), uMelichar wachaza, wengeza ukuthi nakuba kungavamile, ukuphrinta kwedijithali kungasetshenziswa futhi engilazini.
Izindleko bezilokhu ziyiphoyinti lokunamathela eliyinhloko ngenxa yentengo yezinto zokusebenza noyinki odingekayo. Futhi ochwepheshe bayavuma ukuthi ukuphrinta kwe-analogue - i-flexo noma i-lithography - kusengcono ukonga ukuphrinta okukhulu: "Ukuphrinta kwedijithali kusahamba kancane uma kuqhathaniswa nokuphrinta okuvamile," kusho uMelichar. "Kodwa idijithali ibamba phezulu ngokuya ngesivinini kanye nezindleko," ikakhulukazi ngezindaba ezithinta amapuleti kanye namathuluzi.
Futhi, ukuphrinta kwedijithali kubiza kancane uma kuqhathaniswa nezindlela zendabuko ze-offset, i-flexographic, i-rotary press kanye ne-silkscreen, wathi: "Futhi uma unokuphrinta okuncane, kunokuncintisana kakhulu."
Iphuzu 'le-crossover' liyahlukahluka ngomsebenzi wenkampani nokuphrinta, nokuvelayo okungu-50,000 okushiwo yi-USA-based equipment and service provider Iphini likamongameli we-EFI, ukumaketha komhlaba wonke, u-Ken Hanulec esihlokweni sangoNovemba 2023 esivela kusizindalwazi sokupakisha esizinze eWashington sePackaging Dive.
Izinzuzo zokuphrinta kwedijithali
Inzuzo eyinhloko yokuphrinta kwedijithali ukuklama kwayo, ochwepheshe abaningi bayavumelana, nekhono lokuheha izethameli zayo ngemiklamo edonsa amehlo. Ubuchwepheshe busetshenziselwa ngisho namabhokisi e-Amazon ukuthumela ama-albhamu kaTaylor Swift.
"Ukuphrinta kwedijithali kuvumela ukusetshenziswa kwezinhlobonhlobo ezihlukahlukene zama-substrates, okuvula amathuba okwakheka okuyingqayizivele, imibala kanye nemihlobiso," kusho umbiko we-Towards Packaging. "Lokhu kuguquguquka ekukhetheni izinto kunomthelela ekuthandeni okuphelele komkhiqizo futhi kuqinisa ukuhlonza umkhiqizo."
Impela, ngenkathi uMnu Melichar etshela i-Packaging Gateway ukuthi “Kunzima ukudluliswa kusuka kubuchwepheshe kuye emaphaketheni” nokuthi “kudingeka imibono emihle ukuze kuphile ukuphrinta kwedijithali,” izinkampani ziya ngokuya zazi ngamathuba omuntu siqu kanye namathuba okuzenzela.
"Kunamaphrojekthi amahle kakhulu avela ezinhlobonhlobo ezahlukene emakethe, kusukela ekunyatheliseni amagama abantu kuze kufike ekwakhiweni okuyingqayizivele, kwemidwebo," esho, ephawula ukuthi ukukhetha kwemibala kubanzi futhi.
Umkhiqizi kashokoledi wase-Italiya wamazwe ngamazwe Umkhiqizi ophambili we-Ferrero i-Nutella wenze iphrojekthi enhle kakhulu ngo-Hewlett Packard njengesibonelo: “Ezingilazini eziyizigidi ezine ze-Nutella zishwabana zigoqwe futhi zanyatheliswa ngedijithali e-Italy, abambalwa kuphela ababe 'namawele',” esho.
Le nkampani yethula umncintiswano lapho abantu ababili bethola imbiza efanayo yeNutella, “bawine imali eshisiwe. Lokhu kudale umsindo omkhulu kubantu besebenzisa izinkundla zokuxhumana ukukhangisa izinto zabo nokuthola iwele.”
Ukuphrinta kwedijithali nakho kusho ukupakishwa okuhlakaniphile, kwengeza i-Melichar. Izixazululo zokuvikela i-tamper-proof zingenzeka ngezinombolo ze-serial namakhodi webha. Ngale ndlela, ukuphrinta kwedijithali kungasiza ekulweni nokupakishwa komgunyathi, wakwenza kwacaca.
Mhlawumbe inzuzo ecace kakhulu isekugcineni kokuphrinta kwedijithali. "Awekho amathuluzi futhi awekho amapuleti," kusho uSchavoir noMelichar, okusho ukuthi i-CO2 footprint ingcono kakhulu. Amandla, isikhathi nezinsiza kugcinwa.
Akukho udoti wempahla nephepha ngenxa yokukhiqiza okwenziwe ngokwezifiso kanye nokuphrinta okudingekayo. Ngaphezu kwalokho, i-eco-friendly inki, imibala ye-soy noma yamanzi kanye nezinto ezigaywe kabusha zingasetshenziswa.
Nakuba ukuphrinta kwedijithali kwenza amagagasi kuzo zonke izinto zokwakha kanye nemikhakha, futhi ubuchwepheshe buya ngokushesha futhi ngefomethi ethuthukisiwe, kukhona ngaphandle kokungabaza indawo yazo zombili izindlela: "Ukuphrinta kwedijithali kuhambisana nokuphrinta okuvamile," kusho uMelichar.
“Kunezixazululo ezixubile ezingenzeka,” esho, nezinkampani ezihlanganisa ubuchwepheshe bedijithali kanye ne-flexo kuhlanganise nabaphakeli abafana ne-Heidelberg yaseJalimane ne-Krones kanye ne-Kento Digital Printing yaseSpain, “okusho ukuthi ukuphrinta okuphezulu kuzokhiqizwa kusengaphambili futhi kwenziwe ngendlela oyifisayo ngokunyathelisa ngedijithali,” kusho uMelichar: “Leli yithuba elihle.”
Umthombo ovela Isango Lokupakisha
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