Ukupakisha okusimeme kuyithuluzi elinamandla, elibonisa ukuzinikela komkhiqizo kwemvelo ngenkathi libumba imibono nokuthenga kwabathengi.
Ukusimama kubalulekile emabhizinisini, futhi ngokweWorld Economic Forum, u-90% wabaphathi uyavuma. Ukuthi lokhu kuqhutshwa yisidingo sabatshalizimali, amabhange aqapha iziqinisekiso ze-ESG noma uthando lwangempela lwekusasa lesikhathi eside lomhlaba wethu mhlawumbe kungenxa ye-by. Okubalulekile ukuthi ukusimama ngokushesha kuba yinto ebalulekile kuwo wonke amabhizinisi.
Akukhona nje okufanele ube nakho kumabhange noma ibhodi, kodwa ukucatshangelwa okubalulekile kubathengi futhi. Ngokombiko ka-Deloitte ka-2023 'The Sustainable Consumer', abathengi bamukele imikhuba esimeme kakhulu ngonyaka odlule, kunangowangaphambili. Mayelana nezinyathelo ezithathiwe, ama-75% aphinde agaya kabusha noma afaka umquba wasendlini, ama-68% anciphise ukudla kwawo okulahlwayo kanti ama-64% anciphise ukusebenzisa kwawo amaphakethe okusetshenziswa ngakunye.
Umthengi oyedwa kwabathathu futhi uyekile ukuthenga izinhlobo ezithile nemikhiqizo ngenxa yokukhathazeka okuhlobene nezimiso zokuziphatha noma ukusimama. Yize kungangabazeki ukuthi iningi lamabhrendi afaka umsebenzi uma kukhulunywa ngezinqubo ezisimeme, kufanele futhi acabange ukuthi angasayina kanjani lokhu kalula kubathengi.
Uma ucabanga ngemikhiqizo ye-FMCG ngokuqondile, kuyilapho ngokungangabazeki izibopho nezenzo zabo zokusimama zichazwe kumawebhusayithi abo, noma emibikweni, bangazibonisa kanjani kalula izibopho zabo zokusimama kubathengi abenza isitolo sabo samasonto onke?
Yilapho ukupakisha kungenza umehluko wangempela. Akukhona nje kuphela ukuthi ukupakisha kuyingxenye ebalulekile yobunikazi benkampani kanye nophawu lwenkampani, kodwa uma kusetshenziswe kahle kungase futhi kube inkomba eqinile yamagugu omkhiqizo nokuzibophezela kokusimama. Ngokuvamile ukupakisha kuwukuhlangenwe nakho kokuqala abathengi ababa nakho ngomkhiqizo, ngakho-ke kuyithuba elibalulekile lokubonisa izifakazelo zokusimama kwawo ngokushesha nangempumelelo.
Okushiwo ukupakishwa okusimeme kubathengi
Ucwaningo olwenziwa yi-Boston Consulting Group lubonisa ukuthi abathengi abangaphezu kwababili kwabathathu bamemezele ukuthi ukupakisha okunobungani kwemvelo, okugaywa kabusha kubalulekile kubo. Ucwaningo luka-Deloitte lubonisa imizwa efanayo, ngaphezu kwengxenye yalabo abahloliwe bethi babheka umkhiqizo osebenzisa ukupakishwa okugaywa kabusha, okuvundisiwe noma okubolayo ukuze uzinze.
Ngokocwaningo, i-Brit evamile ichitha imizuzu engama-37 esitolo esikhulu ngokuvakasha ngakunye. Ngesikhathi esincane kangaka sokwenza isinqumo sokuthenga, ukupakisha kudlala indima ebalulekile ekushayeleni izinqumo zabathengi, ngakho amabhrendi e-FMCG abheke ukukhombisa iziqinisekiso zawo zokusimama adinga ukukwenza kube lula ngangokunokwenzeka.
Ucwaningo oluvela kwa-Pro Carton, i-European Association of Carton and Cartonboard abakhiqizi, lubonisa ukuthi ngaphezu kuka-80% wamaBrits aqiniseka kakhulu mayelana nokusetshenziswa kabusha kwephepha namakhadibhodi kathayela. Ngakho-ke, amabhrendi akhetha lezi zinsiza abonisa kalula ukugaywa kabusha kwemikhiqizo yawo.
Nakuba kungase kuzwakale kuqondile, ukupakisha okubukeka “ku-rustic” kancane futhi okukhonjwa kalula njengokwenziwe ngezinto zephepha, kuqhathaniswa nalezo eziphindaphinda ukubukeka kwepulasitiki noma ezinye izixazululo ezisekelwe esitshalweni, kusebenza kahle kakhulu ukukhombisa ubudlelwano bomkhiqizo nokusimama. Ngakho-ke, izinto ezifana nothayela nefayibha ebunjiwe zisho ukuthi abathengi bangakwazi ukuhlonza into esetshenziswayo futhi bazi ukuthi iyakwazi ukugaywa kabusha, uma kuqhathaniswa nokucwaninga ngezinto ezisimeme ezintsha abangakaze bahlangane nazo ngaphambili.
Kunenqwaba yezibonelo zamabhizinisi athatha le ndlela eminyakeni yakamuva. NgoJanuwari i-Pringles yashintsha ukupakishwa kwayo kweshubhu yakudala ukuze kugaywe kabusha kalula kubathengi. Insimbi engaphansi kweshubhu iphinde yashintshwa kwafakwa iphepha eligaywe kabusha, kanti nekepisi lepulasitiki liyakwazi ukugaywa kabusha. Ngokusho komkhiqizo, ukupakishwa okushintshiwe kusazogcina ama-crisps emusha izinyanga eziyi-15.
Emikhiqizweni yokudla ikakhulukazi, ukulahla ipulasitiki nokuthatha iphepha noma iphakethe le-fiber elibunjiwe kunenzuzo enkulu ngaphezu kokumiswa komkhiqizo. Ngokungafani nepulasitiki, ifayibha elibunjiwe noma iphepha lingamunca umswakama, futhi ligcine ukudla kukusha isikhathi eside, kuyilapho kugaywa kabusha ngokuphelele futhi kungabolikala - okuwukuwina okwengeziwe hhayi kubathengi kuphela, kodwa futhi namasheya adinga ukucabangela umthelela wokusimama ochungechungeni lwabo lokuhlinzeka.
Izinzuzo zokupakisha okusimeme ngaphezu kokubona kwabathengi
Nakuba ukushintsha ukupakisha kungase kubonakale kuwukuzibophezela okukhulu, umthelela ongaba nawo ebhizinisini akufanele uthathwe kancane. Ngeke nje ihehe abathengi abasha abafuna izinhlobo ezizibophezele ekusimameni, ingase futhi ihambe indlela ende ukuhlangabezana nezibopho ezihlukahlukene zokusimama futhi ingaba ingxenye ebalulekile yesu lebhizinisi lokuzinza lesikhathi eside. Isibonelo, amabhizinisi angabandakanya lokhu ekudaleni nasekuhlangabezaneni ne-SBTi yawo (okuhloswe ngakho okusekelwe kusayensi), futhi amemezele lolu shintsho oluqhubekayo embikweni wawo obanzi we-CSRD (Corporate Sustainability Reporting Directive).
Uma amabhrendi esezibophezele ekufakweni okusimeme, angathatha lesi sinyathelo ngokuqhubekayo ngokusebenzisa leyo phakheji ukuze aqhubeke nokufundisa abathengi mayelana nokugaywa kabusha ngendlela efanele, ngokuphrinta imiyalelo ecacile yokuthi amaphakheji abo kufanele agaywe kabusha kanjani. Lokhu kunciphisa umthelela womthengi ngamunye kwezemvelo, bese kulandela umthelela we-Scope 3 webhizinisi, okungukuthi umthelela odalwe ngale kochungechunge lokuhlinzekwa kwangaphakathi kwebhizinisi - ngokuqhubekayo nokuxhasa imizamo yebhizinisi mayelana Nomthwalo Owandisiwe Womkhiqizi (EPR).
Ukupakishwa okusimeme akusizi nje ukuheha amakhasimende amasha, kuphinde kuvumele izinhlobo ze-FMCG ukuthi zivune izinzuzo ezehlukene zezezimali ngokuhamba kwesikhathi. Ukupakisha okusimeme kungaba nomthelela omuhle ezindlekweni zokuthutha kanye nempahla, kukhuphule ukwethembeka kwekhasimende, kususe I-Plastic Packaging Tax, futhi kungasiza amabhizinisi athole ukwesekwa kuHulumeni ngendlela yoxhaso/izikweletu zentela.
Amabhizinisi angafika kanjani lapho?
Nakuba ukushintsha ukupakisha kungase kubonakale kunzima, izinzuzo zidlula kude ububi, futhi ngozakwethu olungile inqubo yokushintsha ayidingi ukuba yinde noma ibe nzima. I-Cullen iwukuphela komkhiqizi ohlangene waseYurophu wefayibha ebunjiwe kanye nokupakishwa kukathayela futhi njengomholi ekupakishweni okusimeme, sisekela amabhizinisi abo bonke osayizi, cishe kuyo yonke imikhakha ekuguquleni amaphakheji abo amanje abe enye indlela esekelwe ephepheni esimeme emasontweni ayisithupha nje.
Eminyakeni emibili edlule sikhiqize amayunithi angaphezu kwebhiliyoni amapulasitiki okupakishwa mahhala kumakhasimende emazweni angama-1, ngesikhathi esifanayo sifundisa amabhizinisi afana nezitolo ezinkulu kanye nabathengisi abakhulu ukuthi kungaba lula kanjani ukususa upulasitiki osetshenziswa kanye kanye nefayibha ebunjiwe kanye nesilinganiso sethuba lokusebenzisa ezinye izindlela ezingasetshenziswa kabusha, ezivundisiwe nezibolayo zibe yipulasitiki esikhathini esizayo.
Ukwamukelwa okuphelele kokupakishwa okusimeme ngeke kwenzeke ngokuphazima kweso. Kodwa ngozakwethu olungile kanye nemfundo eqhubekayo ngokunye ukupakisha okutholakalayo, amabhrendi angaqinisekisa ukuthi banamathuluzi nolwazi aludingayo ukuze enze izinqumo ezingcono nezinolwazi.
Imicabango yokugcina
Ngokupakishwa kwengxenye ebalulekile yobunikazi bomkhiqizo akufanele kushaywe indiva uma ucabangela isu lakho lokuzinza. Uma ushumeka izinqubo ezisimeme kulo lonke ibhizinisi lakho, kodwa ukupakisha kwakho akubonisi ukuthi kuyakudumaza.
Njengoba imfucumfucu yepulasitiki isalokhu iyinselelo enkulu yezemvelo, futhi enye yezinto abathengi abaningi abazibophezele ekuziqedeni ukuze banciphise umthelela wabo kwezemvelo, ukusebenzisa ukupakisha okusimeme akusona nje isinyathelo esiqinile esibheke ekusaseni eliluhlaza, kodwa futhi nenqwaba entsha yabathengi abafuna imikhiqizo enomqondo wokusimama.
Mayelana umbhali: UDavid MacDonald uyi-CEO kanye nomnikazi weCullen, umhlinzeki wezixazululo ezisimeme zokupakisha.
Umthombo ovela Isango Lokupakisha
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa yi-packaging-gateway.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
