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I-SERP. Ikhasi Lemiphumela Yenjini Yokusesha. Umqondo wokusesha amagama

I-SERP Volatility: Kungani Amazinga Akho EseFlux

Ithrafikhi yosesho akuyona nje imethrikhi — imodeli yebhizinisi. Izinkampani ezifana ne-HubSpot, Nerdwallet, ne-Zapier zakhe imibuso yezigidigidi kuyo. 

Ngizibonele mathupha ukusetshenziswa kokusesha komkhiqizo wegeyimu kwedatha yezwi ukuze ngithethelele ukutholwa kuka-$60M nokunwetshwa kwemakethe.

Iphuzu elibalulekile liwukuthi: amazinga okusesha kanye nemali engenayo kuxhumene ngaphakathi. Kungakho ukuguquguquka kwe-SERP, kuze kufike ezingeni lamagama angukhiye, kungenza ukugoba okukhulu kwenani lebhizinisi.

Cabanga ngalokhu: inkampani yezomthetho esezingeni legama elingukhiye lenani eliphezulu ($75 CPC) kuzodingeka ikhiphe u-$186K ngenyanga ezikhangisweni uma ukubonakala kwayo kwemvelo kuhhafu, ukuze nje kugcinwe imali engenayo iqinile.

ishadi-lokubonakala-lehla

 SIDENOTE.I-Ahrefs ibala i-CTR eyingqayizivele yegama ngalinye elingukhiye elilodwa, ukuze inikeze izibalo zethrafikhi zezinga lekhasi ezinembe kakhulu. Ngenhloso yalesi sibonelo, nokho, sisebenzise indawo ejwayelekile 2 CTR ukuze sithole ithrafikhi kanye nenani kuleveli yegama elingukhiye. 

Manje cabanga ukuthi kwaphindaphindeka kumashumi, uma kungewona amakhulu amagama angukhiye abalulekile ngokulinganayo.

Lezo yizindleko zokuguquguquka kwe-SERP.

Kuyini ukuguquguquka kwe-SERP?

Ukuguquguquka kwe-SERP kusho izinga lokuguquguquka emiphumeleni yosesho lwe-Google. Kuma-SERP aguquguqukayo, amakhasi ahlukene angena futhi aphume kwabangu-10 abaphezulu, kuyilapho ama-SERP azinzile ehlala ezinzile ngokuhamba kwesikhathi.

I-SERP flux yinto engenakugwenywa. Uzoyizwa kuwo wonke amakhasi esayithi lakho ngokwezigaba ezahlukahlukene, futhi, yebo, ngisho nama-SERP “azinzile” ahlangabezana nezinga lokuguquguquka.

Ngokusho koMhlaziyi Omkhulu Wokusesha wakwaGoogle, uJohn Mueller

…ayikho imfihlo eyodwa yokuphumelela okuhlala isikhathi eside ku-inthanethi. Ngisho noma uthola okuthile okusebenzayo manje, iwebhu, izifiso zabasebenzisi, nendlela abasebenzisana ngayo namawebhusayithi iyashintsha. Kunzima ngempela ukwenza izinto ezinhle, ezidumile, eziphikelelayo.

John Mueller

John Mueller, Sesha ummeli,

Iqiniso liwukuthi, i-Google ihlezi ihlola futhi ikhomba ukuze ihlangabezane kangcono nezidingo zosesho.

Uma ama-SERPs eguquguquka, kuwuphawu ukuthi i-Google ifuna amathuba okunikeza okuqukethwe okuhlobene kakhulu.

Yeka ukuthi i-SERP "ezinzile" ibonakala kanjani

isibonelo-senyoka-ezinzile

Leli shadi lingase libukeke linyakazekile, kodwa lalicishe libe yi-SERP ezinzile engayithola ngemva kokuhlola lokho okuzwakala sengathi amakhulu emibuzo.

Amasayithi amabili kuphela (agqanyiswe ngokuphuzi) aphume kwayi-10 aphezulu phakathi nonyaka, futhi amakhasi ayisishiyagalombili asele abone ukuguquguquka okuncane noma ukuphenyeka.

Kwamanye ama-SERP amaningi, amasayithi angena futhi aphuma njalo.

Kuyacaca kulesi sibonelo ukuthi ama-SERP ngamanye ayaguquguquka. 

Yeka ukuthi i-SERP "eguquguqukayo" ibonakala kanjani

isibonelo-senyoka-enyakazayo

Ngethemba ukuthi uyawubona umehluko lapha.

Ku-SERP eguquguqukayo, amakhasi angena ephuma kwabangu-10 abaphezulu, ahlangabezana nokuphenduka nokundindizela cishe nsuku zonke.

Ngigqamise i-astrology.com ngoba kuwukuphela komphumela wokuthi, naphezu kokushintshashintsha okukhulu, ukwazi ukugcina ukubonakala okuphezulu kwe-10 unyaka wonke.

Kunezindlela ezimbili zokucabanga mayelana nokuguquguquka kwe-SERP

Amagama angukhiye amaningi

Ukushintshashintsha kwamagama angukhiye amaningi yilapho ithrafikhi nezilinganiso zamagama angukhiye amaningi zinyakaza kuma-SERP.

Uma uthintwa yilolu hlobo lokuguquguquka, uzozwa umthelela ku- Pageisayithi, noma umkhakha Izinga.

I-Multi-keyword flux ingaqalwa yizibuyekezo ze-algorithm yenjini yokusesha kanye nokuguqula inhloso yokusesha, phakathi kwezinye izinto.

I-flux yegama elingukhiye elilodwa

I-flux yegama elingukhiye elilodwa yilapho okuqukethwe kwakho kuhlangabezana nethrafikhi noma isimo esishintshashintshayo segama elingukhiye elilodwa kuphela.

Lolu hlobo lokuguquguquka luthinta okukodwa nje Page, kodwa kufanelekile ukuphenya ukuthi igama elingukhiye elihlobene linenani elibalulekile - noma ngabe lelo xabiso lemali (isb. CPC) noma inani lomkhiqizo (isb. igama elingukhiye elinegama).

Kungani kwenzeka i-SEO volatility?

Uma amazinga akho ehla, akuzenzekelanga. Nakhu ukubheka izimbangela eziyinhloko zokuntengantenga kwe-SERP - eyaziwa nangokuthi ukuntengantenga kwe-SEO - okuhlanganisa izibuyekezo ze-algorithm, izinkinga zokuqukethwe, nokushintsha inhloso yokusesha.

Izibuyekezo ze-algorithm

Izinjini zokusesha zihlala zibuyekeza ama-algorithms azo ngokwezinga elikhulu noma elincane, ukuze kuthuthukiswe imiphumela yabasebenzisi.

Njengoba okhulumela i-Google etshela i-BBC

“Izibuyekezo zethu zakamuva zihlose ukuxhuma abantu nokuqukethwe okuwusizo, okwanelisayo nokwangempela, okuvela kumasayithi anhlobonhlobo kuwebhu yonkana,” 

Lokhu kuthuthukiswa kungabangela ukuguquguquka okuhlala isikhathi eside kwe-Google kuzo zonke izimboni.

Thatha isibuyekezo sakamuva sango-Agasti, isibonelo. I-Google yenze izinguquko ze-algorithmic ukukhuthaza okuqukethwe okuwusizo ngabashicileli abancane nabazimele, futhi yakhipha isaziso sokuthi kuzothatha inyanga egcwele ukukhishwa.

Ngokufanayo, isibuyekezo esiyinhloko sangoMashi 2024 siqondise amakhulukhulu amasayithi anokuqukethwe okukhohlisayo, futhi kwathatha izinsuku ezinde ezingama-45 ukuqeda.

Izinjini zokusesha zivame ukumemezela izibuyekezo ezinkulu kusenesikhathi, zinikeza umphakathi we-SEO ithuba lokuxazulula izinkinga ngaphambi kokuthi zigxile.

i-google-announcing-march-2024-core-update
Igama elisemthethweni le-Google ku-2024 March Core Update.

Ngithi "ngokuvamile", ngoba i-Google nayo inomkhuba wokucindezela izibuyekezo ezincane bukhoma ngaphandle kwesixwayiso - njengalesi, lapho ikhiphe khona inani elikhulu lama-URL ngenxa "yokushintsha kokubona" ​​(ngamazwi ka-Google Analyst, Gary Illyes).

Njengezibuyekezo ezisemthethweni, izibuyekezo ezingaqinisekisiwe zingaholela ekuguquguqukeni kwesikali esibanzi.

Okuqukethwe kudinga ukuvuselelwa

Izinjini zokusesha zifuna ukunikeza ulwazi olusha kakhulu ngangokunokwenzeka ukuze zigcine abaseshi bebuya.

Uma ama-SERPs eguquguquka kodwa okuqukethwe kwakho kungaguquki, uzovame ukubona ukuguquguquka okuthile kwe-SERP.

Uma ikhasi lakho ligcwele izixhumanisi eziphukile noma ulwazi olunganele, amakhasi aletha okuhlangenwe nakho okungcono kakhulu azokwedlula ngokungenakugwenywa.

Izinga lamasayithi lamagama angukhiye ahlobene nokusha asengozini yokunyakaza ngoba abaseshi babheke ulwazi olusha. I-Google ibhekisela kulawa magama angukhiye ngokuthi "Imibuzo efanelwe ukusha".

Izibonelo zamagama angukhiye e-QDF anama-SERP aguquguqukayo:

  • Amagama angukhiye agxile ezindabeni (isb. Ama-Olympics aseParis)
  • Okuthrendayo (isb. isipiliyoni sika-Willy Wonka)
  • Isikhathi sonyaka (isb. I-Pumpkin spice)

Izinkinga zokukhasa/zokukhomba

Uma i-Google ingakhasi futhi ingakhombisi kahle amakhasi akho, okuqukethwe kwakho kungase kuvele okwesikhashana kuphela emiphumeleni yosesho.

Ngokulinganayo, lapho izinsiza ezifana ne-JavaScript noma i-CSS zivinjiwe ekukhaseni, i-Google ingatolika ngokungeyikho ikhasi lakho, okuholela ekuphakameni nasekulengeni.

Ukudliwa kwabantu

Selokhu kwavuselelwa ukuhlukahluka kuka-2019, i-Google ikhethe ukubeka indawo eyodwa nge-SERP ngayinye - okwenza okuhlukile kuphela kokuqukethwe okuhlobene kakhulu.

Ngenxa yalokho, uma unokuqukethwe okubili noma ngaphezulu okufeza inhloso efanayo yosesho, amazinga akho azoshintsha futhi ithrafikhi ingase ingahambisani.

Empeleni udaka amanzi ngokunikeza izinjini zokusesha izinketho eziningi kakhulu; phezu kokuncintisana nezimbangi zakho, ugcina usuqhudelana nawe.

Okuqukethwe okungabalulekile/okusezingeni eliphansi

Kukhona umgomo ngemuva kwayo yonke imibuzo, futhi ibonakala ekuziphatheni kokusesha komsebenzisi; amagama angukhiye abawakhethayo, imiphumela abayichofozayo - ngisho nesikhathi abasichitha kusayithi.

Ngenxa yamadokhumenti athile aputshuziwe osesho lwe-Google abiwe u-Rand Fishkin we-SparkToro kanye noMike King we-iPullRank, manje singasho ngokuzethemba okuthulile ukuthi i-Google icubungula wonke lo msebenzi wabasebenzisi uma ilinganisa okuqukethwe.

Uma ukuziphatha komsebenzisi kukhombisa ukuthi okuqukethwe kwakho akusebenzi kahle, ikhasi lakho maningi amathuba okuthi liphume lingene ku-Google.

Okuqukethwe kwekhwalithi ephansi kubukeka kanje:

  • Okuqukethwe okuncane
  • Ukuqamba amanga
  • Ukuntuleka kwe-EEAT
  • Izikhathi zokulayisha ezihamba kancane
  • Izikhangiso Ezingenele
  • Ukugxila igama elingukhiye

Ukuthuthukiswa kokuqukethwe kwezimbangi

Izimbangi ezidala, ezibuyekezayo, futhi ekugcineni zithuthukise okuqukethwe kwazo kungabangela izinga elithile lokuguquguquka kwesayithi lakho - ikakhulukazi uma benegunya elikhulu lomkhiqizo.

Igunya lomkhiqizo wukwethenjwa nokwethembeka okukuyalelayo umkhiqizo wakho embonini yawo. Kubunjwe izici ezifana nekhwalithi yokuqukethwe kwakho, amandla ama-backlink akho, nokuthi kungakanani umkhiqizo wakho okukhulunywa ngakho ku-inthanethi.

Inhloso yokusesha iyashintsha

Inhloso yokusesha wuchungechunge oluxhuma yonke into oyifundile kuze kube manje. Uma inhloso ishintsha noma ingaqondakali, ama-SERPs ayashintshashintsha.

I-Google ekugcineni izama ukuqonda ukuthi yini umsebenzisi alindele ukuyithola lapho esesha igama elingukhiye, ngakho-ke ihlola futhi iguqule imiphumela, ibangele ukuthi izinga liguquke.

Ukuguquguquka kokusesha kugqama nakakhulu lapho ukushintsha kwenhloso kanye namagama angukhiye eba nencazelo entsha.

Nasi isibonelo.

Ngaphambi kokuthi i-OpenAI imemezele i-ChatGPT, inhloso eyinhloko ngemuva kwegama elingukhiye elithi “LLM” yayimayelana nokuthi “Ukuqonda Izinhlelo ze-LLM” - ngamanye amazwi, u-79% wemiphumela yosesho eyi-10 ephezulu ibhekele abasebenzisi abanentshisekelo yokufunda ngamadigri e-"Master of Law".

Ngaphambi

I-serp-for-llm-keyword-ngaphambi-inhloso-switch

Ngemva konyaka, futhi ngesikhathi i-ChatGPT isigxilile ngokuqinile kusitaki sethu sobuchwepheshe, i-SERP yayisibone izinguquko ezingu-16 kwabangu-10 abaphezulu futhi inhloso yayisishintshe cishe ngokuphelele ekubeni "Ukuqonda Amamodeli Olimi Olukhulu" - isisekelo sobuchwepheshe ku-AI yesimanje.

Ngemva

I-serp-for-llm-keyword-after-intent-switch

Kwesinye isikhathi, ukuguquguquka kwe-SERP kuyaxazulula njengoba injini yokusesha iqonda kangcono inhloso. Kwezinye izikhathi, imiphumela ihlala ishintshashintsha ngenxa yokushintshashintsha kwenhloso (isb. imibuzo edinga ukusha).

Kepha kunini lapho ukuntengantenga kuphenduka ukushintshwa okugcwele kwe-SERP? Ingabe ingakalwa ngokuhamba kwesikhathi noma "ngomehluko we-SERP" - izinga okushintsha ngalo imiphumela?

Okuwukuphela kwendlela yokuthola ukuthi ufunde i-SERP.

Imiphumela yosesho ingashintsha kancane

Inhloso yokusesha ingashintsha kancane kancane. Muva nje, ngenkathi ngifuna okuqukethwe engizobuyekezwa kubhulogi ye-Ahrefs, ngiphawule ucezu “ku-traffic yewebhusayithi” olwake lwaqhuba amanani ahlaba umxhwele ethrafikhi.

Kepha, lapho ngenza okuningi ukumba kuma-SERPs (ngisebenzisa i Khomba Izinhloso ithuluzi ku Amagama angukhiye Ukuhlola), ngibone uguquko oluhamba kancane kunhloso lusuka kumhlahlandlela wolwazi ngo-2021, kuya kumathuluzi amahhala nohlu lokuhlanganisa amathuluzi ngo-2024.

isibonelo-so-slow-search-inhloso-shift

Uma ngibheka amamethrikhi wokuqhathanisa we-SERP, ngabona ukuthi izikhundla eziphezulu eziyi-10 zishintshe izikhathi eziyi-17, futhi womabili amakhasi athole Ukufana kwe-SERP amaphuzu angu-10/100 nje.

I-serp-ifana-isikolo-ne-top-serp-ishintsha-in-ahre

Zonke izimpawu zikhomba ukushibilika okushisayo kanye neswishi ye-SERP eseduze nengqikithi.

Inhloso yosesho nayo ingashintsha ngokushesha

Ngemibuzo edinga ubusha, njengesibonelo esithi “Willy Wonka isipiliyoni” engisishilo ekuqaleni, ama-SERP ashintshile phakathi nezinyanga njengoba intshisekelo endabeni yegciwane iyancipha.

isibonelo-sokushintsha-okusheshayo-inhloso-yokusesha

Lokhu kushintsha okusheshayo kuphinde kwabonakala kumphumela wokufana we-SERP, ongene ngo-2/100 nje.

I-serp-ifana-isikolo-ne-top-serp-ishintsha-in-ahre

Uma ufuna ukuqonda kangcono ukuthi ama-SERPs athuthuka kanjani - noma ngabe ahlangabezana nokuntengantenga noma enza uguquko oluphelele - kuyasiza ukuhlaziya imiphumela ngale ndlela.

Ungahlola kanjani ukuguquguquka kwe-SERP

Ukuguquguquka kungabonakala ekhasini, isayithi, noma izinga lomkhakha; ukukhomba uhlobo ngalunye uzodinga ukuthatha indlela ethe ukuhluka.

Ngezansi ngisebenzisa amathuluzi ozowadinga ukuze ubone ukuguquguquka kwe-SERP kukho konke ukuzalwa kwayo.

Hlola izinga lemboni

Ukuze ulindele ukuthi ama-SERPs esezogudluka nini, ama-SEO amaningi aqapha ukuntengantenga kwe-SERP yezinga eliphezulu esebenzisa amathuluzi “wesimo sezulu” we-algorithm njenge-Algoroo.

Leli thuluzi lilandelela ukuntengantenga kwe-SERP yeleveli enkulu ngokulinganisa kokubili izinguquko ezingezinhle nezingezinhle. Okukhiphayo kuyishadi elilula, elinekhodi yokukhanya kwethrafikhi elibonisa ukuguquguquka kwe-SERP ngokuhamba kwesikhathi.

Ishadi le-algoroo-serp-volatility-weather

Uma ufuna ukuhlaziya eyakho imboni eguquguqukayo ebanzi, yiya ku-Ahrefs I-Site Explorer bese usesha isayithi lakho noma ifolda engaphansi...

ukucinga-ku-ahrefs-site-explorer

Bese wengeza izimbangi zakho ekubukeni kokusesha okuphilayo.

Kulesi sibonelo, ngiqapha okuthi “Ukwabelana Ngezwi” kweqembu lamasayithi e-YMYL ( “Imali Yakho Noma Impilo Yakho”).

I-Sidenote.

 Lawa masayithi aphatha okuqukethwe okuthinta ngqo impilo yomsebenzisi, ezezimali, nokuphepha. Noma yiluphi ulwazi olungalungile lungabangela ukulimala kwangempela, ngakho izinjini zokusesha zinezindinganiso eziqinile zokuqinisekisa ukunemba nokwethenjwa. Ngenxa yalokho, lawa masayithi avame ukuzwa umthelela wezibuyekezo ngokujulile - okusho ukuthi siyakwazi ukubona umthelela wokuguquguquka ngokucacile.

Ihambisa phezu kwezimpawu Ⓖ phakathi I-Site Explorer iveza ulwazi oluningiliziwe mayelana nezibuyekezo ezisemthethweni, zeleveli ye-algorithm. Lokhu kusisiza ukuthi sibophe ukuguquguquka okusobala kwe-SERP esingakubona kusibuyekezo esiyinhloko sikaMashi 2023.

Ukwabelana kwezwi, okuyiphesenti, kunikeza indlela enembe kakhulu yokuqhathanisa amasayithi kunesamba sezibalo zethrafikhi. Yize ithrafikhi ingahluka kakhulu phakathi kwamasayithi, ukwabelana kwezwi kukuvumela ukuthi ubheke ukudlula lokho kungafani futhi ungene ngemvume ekusebenzeni okuhlobene kanye nokushintshashintsha okwabiwe.

Hlola izinga lesayithi

Ungakwazi ukuhlola kalula ukuguquguquka kwesayithi kukhonsoli yosesho lwe-Google, ngokusekelwe kumamethrikhi afana nokuchofoza nokuvelayo.

i-google-search-console-click-and-impressions-data

Futhi uma ufuna ukulandelela ukusebenza kwesayithi ku-a iqembu elithile lamagama angukhiye, ungasetha Iphrojekthi ku-Ahrefs Rank Tracker.

i-ahrefs-rank-tracker-showing-share-of-volatil

Hlola izinga lekhasi

Ukuze uhlaziye ukushintshashintsha kwegama elingukhiye elilodwa, ungasesha igama elingukhiye ku-Ahrefs Amagama angukhiye Ukuhlola futhi ubuke Amashadi Omlando Wesikhundla Se-SERP.

ukuhlola-igama-likakhiye-elilodwa-serp-volatility-in-ahrefs

Ukugxila emiphumeleni eyi-10 ephezulu kuzokusiza ukuthi uhlunge umsindo. Futhi ungabuka Amashadi Omlando Wesikhundla noma nini lapho ubona lesi sithonjana seshadi eduze kwegama elingukhiye...

umcibisholo-okhomba-ngaphandle-indawo-umlando-isithonjana-phakathi kwamashadi

Ungabhekana kanjani nokuguquguquka kwe-SEO

Akudingeki ukuthi wamukele isimo esishubile. Kukhona izinto eziningi ongazenza ukuze uzinze izinga - kusukela ekuthuthukiseni i-EEAT yokuqukethwe kwakho, kuya ekuhlukaniseni imithombo yakho yethrafikhi.

Kungaphezu kobubanzi balesi sihloko ukuhamba kuwo wonke amaqhinga, kodwa ngifake abaluleke kakhulu ngezansi.

Gada njalo inhloso

Izinguquko zenhloso yokusesha zilandela ngqo ekuguquguqukeni. Sebenzisa i- Ukuhlonza Izinhloso ithuluzi engishilo ekuqaleni lizokusiza ukuthi uhlole ukuthi okuqukethwe kwakho kuwuthinta kahle kangakanani umaki wezinhloso eziphambili ze-SERP.

umcibisholo-ukhomba-ukukhomba-inhloso-ithuluzi-ku-ahrefs

Gcina okuqukethwe kubuyekeziwe

Ezinye izihloko zifuna ubusha kakhulu kunezinye. Kulokhu, izibuyekezo ezijwayelekile akukuhle nje ukuba nazo - zibalulekile. Ungabanaki, futhi usengozini yokulahla i-SERP ngokuphelele.

Nakhu okumele ukwenze:

  1. Dala “iphothifoliyo entsha” yokuqukethwe kwakho okuyinhloko usebenzisa i-Ahrefs Amaphothifoliyo
  2. Beka kuqala amakhasi akho aqhuba kahle kakhulu
  3. Buyekeza njalo ukuze ugcine amazinga futhi uvimbele ukulahleka kwethrafikhi
umcibisholo okhomba-kumaphothifoliyo-ku-ahrefs

Khumbula: okuqukethwe okukudala kungabiza ithrafikhi nokuguqulwa. Hlala phezu kwezibuyekezo ukuze ugcine izikhundla zakho ze-SERP (nemali yakho engenayo) inempilo.

Okuqukethwe ongase ufune ukukufaka "kuphothifoliyo yakho entsha":

  • Idethi ethize yokuqukethwe/ucwaningo (isb amabhulogi ezibalo, izihloko zezindaba ezibonisa iminyaka)
  • Izindaba nokuqukethwe okuthrendayo
  • Amakhasi akhuluma ngamadili nokunikezwayo
  • Amakhasi akhuluma ngenani noma imininingwane yohlelo

Lungisa ukudla abantu

Ukuze ugweme ukuphindaphinda okuqukethwe kanye nenjongo, qiniseka ukuthi udala okuqukethwe okusha kumongo wekhathalogi yakho yangemuva ekhona.

Usesho olulula luka-opharetha wesayithi le-Google luzokusiza ukuthi uthole wonke amakhasi akhona esizeni sakho ahlobene nesihloko.

isibonelo-se-google-site-opharetha-search

I-Ahrefs inamakhasi acishe abe ngu-19 asho “ukuguquguquka kwe-SERP” lapho edlula, kodwa aziro amboza isihloko nganoma iyiphi imininingwane yangempela.

Lokho kusho ukuthi lesi sihloko akufanele siholele kunoma yikuphi ukudliwa kwabantu (okungenani, ngethemba ukuthi akunjalo!).

Ukuguqula isihlungi "Ama-URL Amaningi" ku-Ahrefs Amagama angukhiye we-Organic umbiko ungaphinda ukubonise uma ukala ngaphezu kwesisodwa ngegama elingukhiye elilodwa.

umcibisholo okhomba-ku-multiple-urls-filtha-in-ahrefs

Sebenzisa lokhu kugeleza komsebenzi ukuze ubone amakhasi asengozini enkulu yokudliwa abantu kanye nokuntengantenga kwe-SERP.

Funda okuqukethwe okuqhudelana naye

Hlola izimbangi ezilinganisa ngokungaguquki noma ngokuvamile kuma-SERP aguquguqukayo. Benzani ngokuhlukile? Okuqukethwe kwabo kuyanelisa kanjani inhloso? Yiziphi izihloko abazihlanganisayo ongazishoyo?

Sebenzisa ikhasi lakho ngokusebenzisa yethu Ibanga Lokuqukethwe ithuluzi lokubona izikhala zokuqukethwe futhi uthole izeluleko ezisebenzayo zokuthi ungathuthuka kanjani.

isibonelo-sokuqukethwe-izikhala-ku-ahrefs-ibanga-lokuqukethwe

Hlola futhi uxazulule izinkinga zobuchwepheshe

Uma isayithi lakho lihlangabezana nokuguquguquka kwe-SERP ngemuva kwesibuyekezo se-algorithm, kubalulekile ukuqhuba ukuhlolwa kwesayithi okuphelele.

Lapho i-Google's Site Reputation Abuse ibuyekeza amasayithi aqondiswe ngqo ngezinqubo zokuxhumanisa ezikhohlisayo, ama-SEO bekuzodingeka enze ucwaningo ukuze ahlanze amaphrofayili awo ezixhumanisi zangaphandle futhi azuze ukubonakala.

Ukuxilonga nokulungisa izinkinga zobuchwepheshe kungathuthukisa ikhono lesayithi lakho lokuthola inkomba ngokuqhubekayo kuma-SERP. UChris Haines ubhale umhlahlandlela omuhle wokuhlolwa kwesayithi oyizinyathelo eziyi-11 ukuze uqalise.

Imicabango yokugcina

Ukuguquguquka kwe-SERP kungathinta ithrafikhi yakho nemali engenayo kanzima.

Kodwa ukuzinzisa amazinga akho akukhona nje ukuhlanganisa ibhakede elivuzayo. Futhi mayelana nokugcina umkhawulo wokuncintisana futhi ususe ithrafikhi emqhudelwaneni wakho omkhulukazi.

Ukuze ugcine ukusebenza kwesayithi lakho kuzinzile, udinga ukwenza umkhuba wokuqapha inhloso yosesho, ubuyekeze okuqukethwe njalo, futhi uxazulule noma yiziphi izinkinga zobuchwepheshe ezingase zikudonsele phansi.

Yenza lokhu kahle, futhi ungase ukwazi ngisho nokuguqula isimo esishubile se-SERP sibe yithuba.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Chovm.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.

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