Okuqukethwe
- Ama-Ahrefs
- Beka Izibalo/SEOPress/Yoast SEO
- Xhuma i-Whisper
- Hunter
- I-Google Amadokhumenti / Google Workspace
- Kuyaqondakala
- Guqula
- Canva
- -Google Analytics
- I-Google Search Console
- Ama-ThirstyAffiliates
- I-AvantLink / ShareASale / Refersion
- I-Ezoic / AdThrive / Mediavine
- Ukusingathwa kwe-Kinsta
- I-Wordfence
Uma kukhulunywa ngokumaketha okuhlangene, amathuluzi angabangani bakho. Bangakusiza ukuthi uthole ithrafikhi eyengeziwe futhi wenze umsebenzi wakho ngokushesha futhi kalula—ikakhulukazi njengoba ibhizinisi lakho likhula.
Bengilokhu ngakha futhi ngikhulisa amawebhusayithi angabambisene cishe iminyaka eyishumi futhi ngisanda kukhipha "izibalo eziningi eziyisithupha" kwenye yamawebhusayithi ami. Ukube bekungewona amathuluzi alandelayo ebengiwasebenzisa nsuku zonke, lokhu bekungeke kwenzeke.
Asingene ohlwini.
OKUSHA OKUKUHLANGANISIWE NOKUMAKETHA?
Funda yethu igayidi sabasaqalayo ukumaketha lobulungu.
1. Ama-Ahrefs
I-Ahrefs iyithuluzi le-SEO elikwazi ukukusiza cishe nganoma yimuphi umsebenzi we-SEO ongawucabanga.
Ngisebenzisa i-Ahrefs kwe okuningi izinto uma kuziwa ukumaketha lobulungu. Kunzima ukukhetha eyodwa noma ezimbili ukuze ngikubonise. Sesikushilo lokho, umsebenzi engizithola ngiwenza kaningi ukwenza ukuhlaziya igebe lokuqukethwe ocwaningweni lwamagama angukhiye.
Ukuhlaziywa kwegebe lokuqukethwe kuyindlela elula yokuthola ngokushesha amagama angukhiye ahlobene nenani eliphezulu. Izokukhombisa kahle ukuthi ayini amagama angukhiye angcono kakhulu wezimbangi zakho.
Okokuqala, xhuma iwebhusayithi yakho ku-Ahrefs' I-Site Explorer. Bese uchofoza "Izizinda eziqhudelanayo” kumenyu engakwesokunxele. Lokhu kuzokubonisa izimbangi zakho eziphezulu ngokusekelwe kumazinga wakho wamanje wegama elingukhiye le-Google.
SIDENOTE. Lokhu kusebenza kuphela uma usuvele unamanye amagama angukhiye we-Google. Uma uyiwebhusayithi entsha sha futhi ungenawo amazinga, ungathola izimbangi ngokusesha amagama angukhiye ongathanda ukuwabeka ezingeni, ubuyekeze imiphumela, nokukhetha noma yimaphi amawebhusayithi ozwa sengathi aqhudelana nawo.
Manje njengoba ubona izimbangi zakho, chofoza kwesokudla ku- Ithuluzi le-Gap Content bese uvule ithebhu entsha (ngezansi kwenkinobho ethi “Izizinda Eziqhudelanayo”).
Kopisha-namathisela ama-URL ancintisanayo amathathu noma ngaphezulu asuka ku- Izizinda Eziqhudelanayo bika ethuluzini. Qiniseka ukuthi iwebhusayithi yakho isebhokisini elithi “Kodwa okuhlosiwe okulandelayo akulingani” bese uchofoza okuthi “Bonisa amagama angukhiye.”
I-Ahrefs izokwenza ukuhlanganisa idatha futhi ibonise uhlu lwamagama angukhiye izimbangi zakho ezikleliswa ngawo, kodwa wena awukwenzi. Phequlula lawa magama angukhiye bese ukhetha noma yimaphi onomuzwa wokuthi azoba inhloso enhle yewebhusayithi yakho.
Ngiyawuthanda lo mbiko ngoba ungivumela ukuthi ngithole amagama angukhiye enani eliphezulu amawebhusayithi engisebenzisana nawo ngokushesha nakalula.
2. Isikhundla Math / SEOPress / I-Yoast SEO
Angiqale ngokusho lokho WordPress iwuhlelo lokuphatha okuqukethwe olusetshenziswa kakhulu (i-CMS) emhlabeni futhi yilo engiluncoma kubamakethi abasebenzisana nabo. Ngiyisebenzisa kuwo wonke amawebhusayithi ami phela.
Ngenxa yalokho, ngizobe ngincoma ama-plugins amaningi we-WordPress. Okuyinhloko phakathi kwalawo ama-plugin we-SEO afana ne-Rank Math noma i-SEOPress.
Ngangivame ukusebenzisa i-Yoast SEO, njengoba bekuwukuphela kwe-plugin ye-SEO etholakalayo eyenza lokho ekwenzile isikhathi eside. Nokho, ngincamela ezinye ngoba ngithanda ama-UI azo kangcono. Intandokazi yomuntu siqu.
Noma ngabe iyiphi i-plugin oyikhethayo, isimo sokusebenzisa siyefana: Ukuqinisekisa ukuthi amakhasi akho anokuningi ikhasi le-SEO ngaphambi kokuthi uzishicilele, kanye nokwenza okubalulekile ubuchwepheshe SEO imisebenzi efana nokusetha ifayela lakho le-robots.txt nemephu yesayithi.
Isibonelo, nakhu ukuthi i-SEOPress ibukeka kanjani ngenkathi ngibhala iposi lebhulogi:
Njengoba ubona, ikuvumela ukuthi usethe i- amathegi e-meta ukuze okuthunyelwe kwakho kushintshe ukuthi kuzovezwa kanjani emiphumeleni yosesho lwe-Google. Izophinda ikubonise uma ngabe isihloko sakho noma incazelo ye-meta yinde kakhulu, njengoba isesithombe-skrini esingenhla. Lokhu kukusiza ukuthi ugweme ukuthi imiphumela yakho incishiswe (inqunywe) emiphumeleni yosesho.
3. Xhuma i-Whisper
Izixhumanisi zangaphakathi ziyingxenye ebalulekile futhi evame ukunganakwa ye-SEO. Ungawabheka njengama-backlink ongakwazi ukuwalawula ngokuphelele. Futhi njengoba cishe uzwile, ama-backlinks akhulu isici sesigaba.
I-Link Whisper iyi-plugin ye-WordPress ekuvumela ukuthi wengeze, ususe, noma uhlele izixhumanisi zakho zangaphakathi ngokuchofoza inkinobho. Futhi ikuvumela ukuthi ubone ukuthi zingaki izixhumanisi ezitholwa yikhasi ngalinye kusayithi lakho lapho uthi shazi ukuze ubone amakhasi abalulekile angenazo izixhumanisi eziningi zangaphakathi.
Ungakwazi nokuya kokuthunyelwe futhi ubone iziphakamiso zezixhumanisi zangaphakathi kulokho okuthunyelwe kusuka kokunye okuthunyelwe kusayithi lakho, kuhlanganisa umbhalo we-anchor iziphakamiso. Vele uqoke amabhokisi aseduze kwezixhumanisi ofuna ukuzengeza bese uchofoza okuthi “Hlela Umusho” ukuze uguqule kalula umbhalo wehange.
4. Hunter
I-Hunter ikuvumela ukuthi uthole amakheli e-imeyili esikalini—okuwusizo ikakhulukazi kulawo ukufinyelela i-imeyili imikhankaso yokuthuthukisa okuqukethwe kwakho nokwakha ama-backlink.
Kodwa ngaphezu kokuthola nokuqinisekisa amakheli e-imeyili, ungakwazi futhi sebenzisa i-Hunter ukuphatha imikhankaso yakho yokufinyelela. Futhi isici samahhala.
Okufanele ukwenze ukudala uhlu lwe-imeyili ngokungenisa uhlu lwamawebhusayithi, bese wengeza lolo hlu kumphathi womkhankaso futhi uxhume i-imeyili yakho kulo. Ukusuka lapho, ungakha izifanekiso ze-imeyili, ulandelele ngokuzenzakalelayo, futhi ubone izibalo zemikhankaso yakho.
5. -Google Docs / Indawo Yokusebenzela yakwaGoogle
Lokhu kungase kube ithuluzi elisobala kuwe—umhleli wami uzame ukungenza ngilisuse ngoba unomuzwa wokuthi lisobala kakhulu. Kepha ngisebenzisa amathuluzi e-Google ngaphezu kwanoma yiliphi elinye ithuluzi kulolu hlu, ngakho-ke kuzoba wukungasho lutho (uma kwenzeka ungasebenzisi vele ngandlela thile).
Ngisebenzisa i-Google Amadokhumenti ukuze ngibhale konke okuthunyelwe kwebhulogi eyodwa ngaphambi kokuthi ngikwengeze ku-WordPress ukuze kushicilelwe. Lokhu kwenza kube lula kimi ukuthi ngisebenze nababhali ekuhleleni futhi ngigcine yonke into ihlelekile ngenkathi ngigwema ukunika abantu abaningi kakhulu ukufinyelela kokungena kwami kwe-WordPress.
Ukwengeza, ngisebenzisa i-Google Workspace ukuze ngidale futhi ngiphathe amakheli e-imeyili angochwepheshe kumawebhusayithi ami. Ngakho-ke uma ngithumela i-imeyili, ngizithela njengebhizinisi elisemthethweni esikhundleni somuntu othile ongahleliwe ku-inthanethi.
6. Kuyaqondakala
Uma sengiqede isihloko ku-Google Amadokhumenti futhi sengilungele ukusilayisha, ngenza kanjalo ngokucindezela inkinobho ngisebenzisa i-Wordable.
I-Wordable ingenisa i-Google Amadokhumenti yakho ngqo ku-WordPress ngaphandle kokuthi ukwenze ngokwakho. Izongeza izithombe zakho, ukufometha, nezixhumanisi—ngenkathi isusa noma iyiphi ikhodi eyengeziwe engadingeki—kungakapheli imizuzu.
Usanda kusetha izilungiselelo zakho zokungenisa kanye, bese uzisebenzisa ukuze ulayishe zonke izindatshana zakho zesikhathi esizayo. Kungilondolozela amahora okusebenza nyanga zonke kungadingeki ngingeze ama-athikili mathupha.
7. Guqula
I-ConvertKit iyithuluzi lami lokumaketha le-imeyili engilikhethayo ngenxa yamakhono alo okuzenzakalela aqinile. Nokho, futhi kuyabiza uma kuqhathaniswa namanye amathuluzi e-imeyili. Futhi uma usaqala, izici ezithuthukile zingase zingadingeki. Into eshibhile njenge BirdSend or I-ActiveCampaign kungase kube ngcono kuwe.
Lokho kusho, nali ithiphu lokusebenzisa iyiphi ithuluzi lokumaketha nge-imeyili ukuze uthwebule ama-imeyili engeziwe: dala ukuthuthukiswa kokuqukethwe kwama-athikili akho asebenza kahle kakhulu.
Ukuthuthukiswa kokuqukethwe kuwukuthuthukiswa kokuqukethwe kwakho okunikeza abafundi bakho ngokushintshanisa amakheli abo e-imeyili.
Isibonelo, ngibhale umhlahlandlela kuma-trailer amancane okuhamba ahamba phambili kwenye yamawebhusayithi ami. Kulelo khasi, kuvela i-pop-up nokunikezwayo kwesipredishithi esikhulu esiqhathanisa nama-trailer amancane angu-50 ahamba phambili.
Lolu hlobo lokunikezwayo oluhlobene ngokuqondile luvame ukuguqula kangcono kakhulu kunohlobo olujwayelekile "bhalisela uhlu lwethu lwama-imeyili" lokunikezwayo.
8. Canva
I-Canva ingelinye lamathuluzi engiwakhonzile wokumaketha. Kwenza ukudala izithombe zebhulogi yangokwezifiso zibe lula ngendlela emangalisayo kunoma ubani, ngisho noma bengenawo amakhono okuklama.
Ikakhulukazi, ngiyisebenzisela ukwakha isithombe se-Pinterest kukho konke okuthunyelwe kwebhulogi engikushicilelayo. Lokhu kungisiza ukuthi ngithuthukise okuqukethwe kwami futhi ngingeze izici ezibukwayo kokuthunyelwe.
9. -Google Analytics
I-Google Analytics (GA) ikunikeza idatha ebalulekile okufanele uyazi njengo-opharetha wesayithi esebenzisana nayo. Isibonelo, ngivame ukusebenzisa i-GA ukuze ngibone ukuthi imaphi amakhasi aletha ithrafikhi eningi kusayithi lami, futhi, ngokuvamile, ukugcina amathebhu ekuguquguqukeni kwami kwethrafikhi ngokuhamba kwesikhathi.
Kuyasiza futhi ukungeza izichasiselo ezinamadethi noma nini lapho wenza izinguquko kusayithi lakho, njengokubuyekeza okuqukethwe kwekhasi noma imethadatha, ukulandelela ukuthi lezi zinguquko ziyayithuthukisa yini ithrafikhi yakho ngokuhamba kwesikhathi.
Kulula ku-GA endala—uvele uye kuyo Ukuziphatha> Okuqukethwe Kwisayithi> Onke amakhasi, chofoza umcibisholo omncane ngaphansi kweshadi ledatha, bese uchofoza okuthi “+ Dala isichasiselo esisha.”
Nokho, ku-GA4, kuyinkimbinkimbi kakhulu. Udinga ukulanda i isandiso se-Google Chrome, vula dashboard, bese uchofoza kokuthi “Engeza Imanuwali” ukuze wengeze izichasiselo.
Landela yethu umhlahlandlela we-Google Analytics ye-SEO ukuze ufunde ukuthi ungayisetha kanjani nezindlela ezithile ezinhle ongayisebenzisa ukuze ukhulise ibhizinisi lakho.
10. I-Google Search Console
I-Google Search Console iyithuluzi okufanele ube nalo lanoma ngubani onendaba ne-SEO. Kodwa bewazi ukuthi ungakwazi sebenzisa okuningi kunokumane wenze i-Google ibone iwebhusayithi yakho?
Isibonelo, ungayisebenzisa ukuze uthole amakhasi kuwebhusayithi yakho ancipha kancane kancane kuthrafikhi futhi adinga ukubuyekezwa ukuze ubuyisele izinga lawo.
Ukuze wenze lokho, yiya ku- Imiphumela yosesho bika, bese wengeza ukuqhathanisa kwebanga ledethi ukuze ubone izibalo zezinyanga eziyisithupha ezedlule uma kuqhathaniswa nezinyanga eziyisithupha ezedlule.
Sikhathalela kuphela ukuchofoza, ngakho-ke guqula uvale ibhokisi elithi "okuvelayo" ngokuchofoza kukho.
Chofoza okuthi “Amakhasi.”
Hlunga umbiko nge Umehluko ngokukhuphuka ukuze ubone amakhasi anokwehla okukhulu kwethrafikhi.
Uma uchofoza ku-URL, bese ushintshela ku- Imibuzo bika futhi uhlunge ngokuthi "Umehluko," ungabona ukuthi yimiphi imibuzo ethumela ithrafikhi encane kunezinyanga eziyisithupha ezedlule.
Ungakwazi-ke ukusebenzisa le datha ukuze ubuyekeze ikhasi, ulenze lifaneleke kakhulu emibuzweni ebaluleke kakhulu ethumela ithrafikhi kulelo khasi futhi (ngethemba) ukubuyisela amazinga akho.
11. Ama-ThirstyAffiliates
Uma usunabambisene nabo abaningi futhi usebenzisa amakhodi okulandelela ahlukene ekhasini ngalinye ngisho nezikhundla ezihlukene ekhasini ngalinye, kuba nzima ngokushesha.
Ukuba nokuphathwa kwesixhumanisi sobulungu kanye nethuluzi lokuvala elifana neThirstyAffiliates kuyindlela enhle yokugcina umkhondo wezixhumanisi zakho, bona izibalo ukuze wazi ukuthi yiziphi izixhumanisi ezithola ukuchofoza okuningi, futhi uvimbele abanye ukuthi bakopishe iwebhusayithi yakho kalula futhi bashintshanise izixhumanisi ngomazisi babo abasebenzisana nabo.
12. I-AvantLink / Shareasale / Ukubhekisisa
Uma ufuna ukuthola i- best lobulungu izinhlelo zokumaketha, kufanele ujoyine amanethiwekhi amaningi ahambisanayo. Okuthathu okuhle kakhulu kuhlanganisa:
- I-AvantLink
- Shareasale
- Ukubhekisisa
Ngibala lezi zintathu, ikakhulukazi, ngoba zinokukhethwa okukhulu kwezinhlelo ezihambisana nekhwalithi ephezulu. Uma ngibheka izinhlelo ezisebenzisanayo, ngibheka okulandelayo:
- Inkokhelo ephezulu (10%+)
- Umkhiqizo osezingeni eliphezulu noma ukukhethwa kwemikhiqizo
- Ubunikazi bebhrendi obuhle
- Ubude bekhukhi elide (okungcono izinsuku ezingu-30 noma ngaphezulu, kodwa noma yini engaphezu kwamahora angu-48 isalungile)
- Ukwesekwa kwamakhasimende okuyikhwalithi, kokubili okwamakhasimende kanye nami njengozakwethu oyinxusa
Lelo phuzu lokugcina libalulekile. Okuhlangenwe nakho kwami okungcono kakhulu njengomakethi ohlangene kube nezinkampani eziqonda ukuthi kubaluleke kangakanani ukumaketha okuhlangene futhi zinabaphathi abazinikezele abasebenzisana nabo okuwukuphela komsebenzi wabo osebenza nabalingani.
Indlela engcono kakhulu yokuthola ukuthi inkampani inalokhu yini ukuxhumana nomphathi wayo (i-imeyili yabo ivamise ukuvezwa lapho ibhalisela uhlelo lwayo) futhi ibabuze imibuzo ethile, njengokuthi isebenza kanjani nezinkampani ezisebenzisana nazo.
Uma bephendula ngokushesha nangenhlonipho, maningi amathuba okuthi babe nomuntu ozinikele futhi bazoba khona ukuze bakusekele njengozakwethu esikhundleni sokusebenzisa isiteshi sesikhangiso esingenasici.
13. I-Ezoic / I-AdThrive / I-Mediavine
Uma uke wasebenzisa isayithi lobulungu isikhashana, kungenzeka ukuthi unamakhasi athile athola ithrafikhi eningi kodwa angaguquki kahle. Lawa makhasi alungele ukudlala izikhangiso eziboniswayo—okukuvumela ukuthi wenze imali ngethrafikhi engeke ikwenze lutho.
Nokho, ukwenza izikhangiso ngokwakho kubuhlungu futhi akunayo inkokhelo engcono kakhulu. Yilapho izinkampani zokuphatha ukukhangisa zingena khona. Ikakhulukazi, kukhona abadlali abathathu abakhulu:
- I-Ezoic
- I-AdThrive
- I-Mediavine
Lezi zinkampani zisebenza ngokuqondile namakhulu ozakwethu bokukhangisa ukuze zithole amanani angcono kakhulu ezikhangiso eziboniswayo zamawebhusayithi azo. Baphatha ukubekwa nakho konke. Okufanele ukwenze ukufaka ikhodi ethile eyisisekelo kuwebhusayithi yakho (futhi bazokwenzela nawe lokho).
Isixwayiso esisodwa kulezi zinkampani ukuthi kufanele ufake isicelo futhi ngokuvamile udinga inani elincane lethrafikhi yanyanga zonke ukuze ungene. Ngigcine ukuhlola, udinga okungenani i-10,000 ngenyanga ye-Mediavine, i-50,000 ngenyanga ye-Ezoic, kanye ne-100,000 ye-AdThrive.
Sesikushilo lokho, uma useduze nalezo zinombolo, ungafaka isicelo futhi zingase zenze okuhlukile kuwe. Ngakho angeke kube buhlungu ukuzama.
SIDENOTE. Nakuba ukukhangisa kungakwenzela enye imali eyengeziwe, kulula ukweqa iwebhusayithi yakho ngezikhangiso eziningi futhi konakalise ulwazi lomsebenzisi. Lezi zinkampani zikuvumela ukuthi ukhethe ukuthi ufuna ukuba nolaka kangakanani ngokukhangisa. Ngincoma ukunamathela endleleni egxile ku-UX noma elinganiselayo kunendlela egxile emalini engenayo kuphela.
14. Ukusingathwa kwe-Kinsta
Isivinini sewebhusayithi ngu-a Isici sezinga le-Google kufanele ukunake. Uma isayithi lakho lilayisha kancane kakhulu noma lingadluli Amavidiyo we-Core we-Google, kungase kuvimbe impumelelo yakho emiphumeleni yosesho.
Akukhona lokho kuphela, kodwa isivinini sesayithi siphinde sidlale indima ebalulekile kulwazi lomsebenzisi, ngakho-ke kufanelekile ukutshala imali kuyo. Isayithi elisheshayo livimbela izivakashi ukuthi zihambe ngenxa yokukhungatheka.
Enye yezindlela ezilula nezisheshayo zokuthuthukisa isivinini sewebhusayithi (nokuphepha) iwukuthuthukisa ukusingathwa kwewebhusayithi yakho. Iningi lamanxusa aqala ekusingatheni okwabiwe okushibhile njenge-SiteGround noma Bluehost. Lezi zinhle kakhulu ukuze uqalise kodwa akuzona izinketho eziphephe kakhulu noma ezishesha kakhulu.
Ukuthuthukela kumhlinzeki wokusingatha ozinikele njengoKinsta kuyisinqumo esisobala uma wenza imali ehloniphekile futhi uthola ithrafikhi eqinile (izivakashi eziyi-100,000 ngenyanga noma ngaphezulu). Futhi ine-CDN ezinikele (inethiwekhi yokulethwa kokuqukethwe), eshintsha umdlalo wamawebhusayithi anababukeli abahlakazekile ngokwendawo.
Kuyabiza—kodwa kuyabiza.
15. I-Wordfence
Isici esivame ukunganakwa sokumaketha okuhlobene ukuphepha kwewebhusayithi. Kulula kakhulu ukuthi iwebhusayithi yakho igqekezwe futhi ulahlekelwe yimali engenayo (noma okubi nakakhulu).
Akukhona nje ukuthi lokhu kubuhlungu, kodwa kungalimaza ibhizinisi lakho ngokuhamba kwesikhathi. Kungcono ukusetha ukuvikela ngaphambi kokukudinga. Enye indlela enjalo ukufaka i-plugin ye-Wordfence WordPress.
Le plugin ihlinzeka ngezici zokuphepha ezithuthukisiwe ezifana nokuqinisekiswa kwezinto ezimbili, ukuskena kwe-malware, i-firewall, nokuqapha iwebhusayithi. Akubizi kakhulu futhi kuwufanele ukuthula kwengqondo.
Imicabango yokugcina
Lawa mathuluzi okumaketha okuhambisana nawo abe semqoka kimina ukuthi ngilinganisele amabhizinisi ami kubantu abahola imali enamanani ayisithupha. Ezinye zazo ziyabiza. Kodwa inqobo nje uma bekulethela inzuzo enhle, bakufanele ukutshalwa kwezimali.
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
