Ochwepheshe bomkhakha babelana ngokuthi i-AI inikeze amandla amabhrendi emfashini ukuthi ahlale phambili kumathrendi, ahlole imiklamo emisha futhi ajwayelane neminikelo yokuthengisa ngokushesha ngokusekelwe esimeni.
Ngesikhathi sesemina embukisweni we-Istanbul Fashion Connection (IFCO) e-Istanbul, u-Türkiye, uDkt Seda Domaniҫ, umsunguli we-Refabric, kanye no-Lalin Akalan, umsunguli we-Xtopis uchaze ukuthi ama-algorithms ayinkimbinkimbi e-AI anika amabhrendi emfashini amandla kunanini ngaphambili.
U-Domaniҫ ugqamise "i-algorithm ye-AI isivumela ukuthi sakhe izitayela nemiklamo ehlukene." Ubuye wengeza ngokuthi i-AI idala izinto ezintsha, ivumela abaklami nemikhiqizo ukuthi basunduze imingcele, bavule amathuba amasha, futhi balethe ulwazi olungenakuqhathaniswa kubathengi emhlabeni wonke.
U-Akalan uveze ama-algorithms avumela ochwepheshe bemfashini ukuthi babikezele ukushintsha kwezitayela, ukubikezela izitayela eziyimpumelelo, nokukala imizwa yemfashini.
Leli khono lisho ukuthi amabhrendi angakwazi ukuhlala ngaphambi kwejika, abikezele ukuthi amakhasimende azofuna ukuthenga ini, futhi aguqule ukunikezwa kwawo ngendlela efanele.
U-Domaniҫ wayezimisele futhi ukugcizelela ukubaluleka kwe-AI ekubikezeleni izitayela uma kuhlanganiswa nobungcweti nentuthuko yabantu. Ngokusebenzisa ama-algorithms e-AI, umsunguli ohlangene we-Refabric ukholelwa ukuthi abaklami nemikhiqizo bangahlola inqwaba yamathuba edizayini futhi baveze ubuhlakani obusha kuyilapho behlala behambisana namandla emakethe.
Icaphuna izibalo ezivela embikweni weMcKinsey State of Fashion, izikhulumi ziveze ukuthi i-AI ingena ezindaweni eziningi embonini yezemfashini. Nakuba u-37% wokusetshenziswa kwe-AI usalokhu uhlolwa, u-34% unikezelwe ekukhangiseni, u-13% unikezelwe ngamaketanga nezimpahla, futhi u-25% ugxile ekuthengeni kwedijithali nolwazi lwamakhasimende.
I-Amazon iyihlanganise kanjani i-AI ku-e-commerce yemfashini
Ukuhlanganiswa kwe-AI ku-e-commerce kuthiwa kuguqule indlela imikhiqizo yemfashini ekhangiswa ngayo, edayiswayo, futhi ihanjiswa kubathengi.
Izikhulumi zigcizelele ukuthi izinkampani ezifana ne-Amazon enkulu eku-inthanethi ziqalise ukusebenzisa i-automation yezincomo zomkhiqizo, ukumaketha komuntu siqu, kanye nokuhlelwa kwezinto, okuthuthukise ulwazi lokuthenga kumakhasimende.
I-Amazon yethula ubuchwepheshe bayo bokuqala be-Just Walk Out ngo-2018. Yasebenzisa inhlanganisela yamakhamera, izinzwa zeshalofu, i-sensor fusion, kanye nobuhlakani bokufakelwa (AI), okuhlanganisa umbono wekhompyutha kanye ne-AI ekhiqizayo, ukuvumela abathengisi ukuthi bathenge uhla lwemikhiqizo ngaphandle kwesidingo sokuphuma kwendabuko.
NgoSepthemba (2023) isiqhwaga se-e-commerce sengeze omaka bezobuchwepheshe be-radio-frequency identification (RFID) ezimpahleni zaso zesitolo esinikeza ukuzenza okuhlangenwe nakho kokuthenga kwamahhala futhi sibhekane nenselele eyingqayizivele esibhekane nayo nge-Just Walk Out lapho, ngokungafani neminye imikhiqizo, amakhasimende afuna ukukhetha ngokusekelwe ekuboneni nasekuzizweni izingubo.
I-Amazon ngaphambilini ichaze ukuhlanganiswa kobuchwepheshe be-RFID ohlelweni lwayo olusekelwe kumbono wekhompyutha ye-Just Walk Out izovumela abathengisi ukuthi banikeze uhla olubanzi lwezimpahla zokugqoka kanye ne-softlines. Futhi, i-Amazon igcizelele ukuthi izitolo ezinikwe amandla i-RFID ziyabiza futhi zilula ukuzisebenzisa.
Le nkampani yazama i-AI ngo-2019 ngokwethula isici esinamandla e-AI esisize abathengi bathole izingubo kuwebhusayithi yabo ngokusekelwe esithombeni noma isithombe-skrini.
Ithuluzi lisebenzise umbono wekhompuyutha nokufunda okujulile ukuhlonza izingubo ezisesithombeni, kungakhathaliseki ukuthi zimiphi, kusho inkampani.
Umthombo ovela Isitayela Nje
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa yi-just-style.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
