I-AI kanye Nokwenza Ukwakheka Okuthandwa Nguwe Ikusasa Lokudayisa E-UK

Ucwaningo lwakamuva lugqamisa inkambiso ekhulayo phakathi kwabathengi base-UK ekuthengeni komuntu siqu.

Umbiko omusha ovela ku-Intuit Mailchimp wembula ukuthanda okukhulayo kwabathengi baseBrithani kokuzizwisa komuntu siqu kokuthenga, ngobuchwepheshe budlala indima ebalulekile.

Ucwaningo, olwenze inhlolovo kubathengi base-UK abayi-1,500, lugqamisa inkambiso ebheke ekwenzeni umuntu uqobo ekukhangiseni, luphakamisa ukuthi lolu shintsho lungadambisa umthwalo wokucinga imikhiqizo ngenkathi kunciphisa ukwesaba ukuphuthelwa.

Ngokombiko, cishe isigamu (48%) sabathengi base-UK bakholelwa ukuthi ubuchwepheshe obuqhutshwa idatha kanye nokuhlukaniswa kwezethameli kuzolula inqubo yokuthenga ngokunikeza izincomo ezizenzakalelayo.

Lo muzwa unamandla ikakhulukazi kubathengi abasebasha, kanti u-72% walabo abaneminyaka engu-18 kuya kwengama-34 balindele ukuthenga okuqondene nawe kube yinjwayelo.

Ukwenza kube ngokwakho kuyanda

Ukwenza kube ngokwakho kuya ngokuya kubaluleke kakhulu kubathengi baseBrithani, njengoba u-60% uveza umbono omuhle wokuqukethwe okwakhelwe wena.

Ngaphezu kwengxenye yesithathu (36%) bakholelwa ukuthi ukumaketha komuntu siqu kuyabasiza bagweme ukuphuthelwa amathrendi amasha, imikhiqizo, namadili.

Ukwengeza, u-43% ujabulela ukuthola izaziso mayelana nesitoko esilinganiselwe noma izinhlinzeko ezikhethekile, okubonisa ukuthi ukwenza kube ngokwakho akukhona nje ukwenza kube lula kodwa futhi kumayelana nokudala inani.

Nakuba abathengi abaningi bezimisele ukwabelana ngedatha yabo ukuze bathole okuqukethwe okufanelekile, nokho, u-62% ufuna ukubona inani elikhulu kulokhu kushintshaniswa.

Abathengi balindele ukuthi imininingwane yabo yomuntu siqu izosetshenziswa ngokucatshangelwa, nemikhankaso yomuntu siqu ibalwa njengesu lesithathu elithandwa kakhulu lokumaketha.

Ukuhlanganiswa kwe-AI kanye nobumfihlo bedatha

Njengoba i-AI iqhubeka nokubumba indawo yokumaketha, ama-65% abathengi base-UK banethezekile ngokuqukethwe okukhiqizwa yi-AI ngandlela thile.

Kodwa-ke, ukukhathazeka mayelana nobumfihlo bedatha kusalokhu kuphezulu, njengoba u-80% wabaphenduli bethi badinga ukuqinisekiswa ukuthi amabhrendi aphatha idatha yawo ngokuzibophezela.

Yize abathengi abaningi bezimisele ukwabelana ngedatha nemikhiqizo ethembekile, u-15% kuphela ozwakalisa ukungaphatheki kahle ngokwabelana ngolwazi lomuntu siqu.

Kuyathakazelisa ukuthi izizukulwane ezincane, ikakhulukazi lezo ezineminyaka engu-18 kuya kwengama-24 ubudala, zikhombisa ukukhathazeka okuncane ngokusetshenziswa kwedatha uma kuqhathaniswa nabathengi asebekhulile, okugqamisa ukuhlukana kodaba.

Ikusasa lokuthengisa: lula nokwethenjwa

Ucwaningo lukhomba ikusasa lapho abathengi belindele ukuthi imikhiqizo inikeze kokubili ukunethezeka nokuzizwisa komuntu siqu.

Cishe isigamu sabathengi base-UK bakholelwa ukuthi ubuchwepheshe buzokwenza kube lula ngabo ukuthola imikhiqizo abayifunayo ngaphandle komzamo.

Amabhrendi azodinga ukulinganisa izinzuzo zokwenza kube ngokwakho nezinqubo zedatha yezimiso zokuziphatha ukuze kugcinwe ukwethenjwa kwabathengi.

Njengoba i-e-commerce iqhubeka nokuvela, amabhizinisi azothembela kakhulu kumathuluzi e-AI ukuze ahlangabezane nokulindelwe ngamakhasimende kokuhlangenwe nakho kokuthenga komuntu siqu, okuphumelelayo, nokulula.

Kodwa-ke, izinkampani kufanele zihlale zikhumbula ukukhathazeka kobumfihlo bedatha, ziqinisekise ukuthi ukusebenzisa kwazo ulwazi lomuntu siqu kuhambisana nokuthandwa ngabathengi.

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