I-Amazon FBA Imali Iyanyuka: Okufanele Ukwazi

I-FBA, noma Ukugcwaliseka kwe-Amazon, wuhlelo olunikezwa yi-Amazon kubathengisi bayo bezinkampani zangaphandle lapho abathengisi bengagcina khona imikhiqizo yabo ezikhungweni zokugcwalisa ze-Amazon. Ngasikhathi sinye, i-Amazon izophatha ukupakishwa kwe-oda, ukucubungula, nokuthunyelwa kwemikhiqizo. Lolu hlelo futhi luvumela amabhizinisi ukuthi afinyelele amakhasimende amaningi ngenxa yamakhasimende amaningi e-Amazon, ngaleyo ndlela akhulise inzuzo.

Ukuze uthole isevisi yabo, i-Amazon ikhokhisa imali ye-FBA kubathengisi bayo ukumboza isitoreji nezindleko zokuthumela. Lezi zimali ziyahlukahluka kuye ngosayizi, isisindo, isizini, nesigaba somkhiqizo, futhi ziba nomthelela omkhulu enzuzweni yonke yamabhizinisi.

Ngeshwa, i-Amazon isanda kwandisa lezi zimali, ishiya amabhizinisi amaningi edinga ukuqondiswa ngalokho okufanele akulindele. Lesi sihloko sizofaka yonke into abathengisi abadinga ukuyazi mayelana nezinguquko zakamuva zezindleko kanye nendlela yokujwayela ukuvimbela ukulahlekelwa nokugcina inzuzo.

Okuqukethwe
Yini edala lezi zinkokhelo ze-FBA?
Yiziphi izinguquko ezizayo?
Amabhizinisi angazilungiselela kanjani izinguquko zezindleko ze-FBA?
Bopha futhi ugweme ukulahlekelwa

Yini edala lezi zinkokhelo ze-FBA?

Izimali ze-FBA zase-Amazon zilokhu zikhuphuka ngenxa yezizathu ezahlukahlukene. Okokuqala, isiqhwaga se-ecommerce sibhekene namazinga anyukile wesevisi futhi sisebenzisa imali eningi ngamavolumu aphezulu wokugcwalisa. I-Amazon iphinde yenyusa izinkokhelo zayo ze-FBA ukuze ikwazi ukwamukela noma yini enganyusa imali yokugcina neyokulethwa, njengezindleko zabasebenzi kanye nezindleko zokuthumela.

Ngaphezu kwalokho, i-Amazon ithi ithwala imithwalo yemali eminingi yabathengisi bayo, okuhlanganisa izindleko zokugcwalisa, ukugcinwa, ukudiliva, kanye nabasebenzi. Ngalesi sizathu, ukukhuphuka kwemali ye-FBA kuyadingeka ukuze kugcinwe inkampani yenza inzuzo.

Yiziphi izinguquko ezizayo?

Izimali zokugcwalisa ze-FBA ze-Amazon

I-Amazon inyuse imali yokugcwalisa i-FBA ngesilinganiso sama-US$0.22. Izinkokhelo ezengeziwe ze-FBA eziyimbudumbudu zinezigaba ezengeziwe eziqalisiwe. Ngenxa yalokho, amabhizinisi angase akhokhe imali eyengeziwe ye-FBA ngemikhiqizo enesisindo esikhulu kumakhathalogi awo.

Abathengisi kufanele bazame ukubuyekeza umsebenzi wabo ozokwenziwa womkhiqizo esakhiweni sesigaba esisha sikasayizi. Kufanele futhi baqaphele ukuthi kokubili amanani enkokhelo Yokugcwaliseka Okuphakeme Nokungafinyeleli adlulele kusivinini esisodwa esivamile esizosetshenziswa unyaka wonke futhi awasahlukani.

Izimali ze-FBA zokugcina zanyanga zonke

Izindleko zesitoreji zanyanga zonke ze-FBA zibalwa ngokususelwe ku-cubic square footage, ngakho-ke ubukhulu bamayunithi esitokweni, buya phezulu nezindleko. I-Amazon iphinde ikhokhise phakathi nezinyanga zesizini ephezulu (Okthoba - Disemba) njengoba isidingo se-warehouse sivame ukuba phezulu ngaleso sikhathi. Baphinde bakhokhise imali eyengeziwe ngokugcina impahla eyingozi.

I-Amazon inyuse intengo yanyanga zonke yokugcina isitoreji esingaphakeme kakhulu (ngoJanuwari kuya kuSepthemba) sezinto ezinosayizi ojwayelekile ngo-US$0.04 cubic foot ngayinye, kuyilapho kungu-US$0.03 ezintweni ezinkulu. Izindleko eziphakeme zenethiwekhi engalungiseki nazo zikhuphuka ngo-US$ 0.20 cubic foot ngayinye, ngaphandle kokwenyuka ezindlekweni zenethiwekhi ezihlelekayo.

Kuyathakazelisa ukuthi ngeke kube nokukhuphuka okwengeziwe ezindlekweni zesitoreji phakathi nenkathi ephakeme kakhulu (Okthoba-Disemba) njengoba izindleko zesitoreji sezivele ziphakeme ngo-3.2x. Kodwa-ke, izimali zokulondoloza zisazokhuphuka ngo-11% ezintweni eziwusayizi ojwayelekile kanye nokwenyuka ngo-10% emikhiqizweni emikhulu phakathi nezinyanga ezingasebenzi kakhulu (ngoJanuwari - Septhemba).

Izimali zokugcina ze-FBA zesikhathi eside

I-FBA Izindleko zokugcina zesikhathi eside bezitholwa ngaphambilini kusukela ezinsukwini ezingama-271. Kodwa-ke, izinsuku zehlisiwe zaba yi-181, cishe ezinyangeni ezintathu ngaphambili. Abathengisi banesikhathi esincane sokugcina imikhiqizo yabo ngenani elijwayelekile, ngakho-ke kufanele bathuthukise yabo ukuphathwa kwempahla ngezimpahla ezincane ukuvimbela izindleko ezengeziwe.

Ukwenyuswa kwemali yobude bosuku obuhlukene bumi kanje:

• 181-210 izinsuku - US$ 0.50 cubic square foot ngayinye
• 211-240 izinsuku - US$ 1.00 cubic square foot ngayinye
• 241-270 - US$ 1.50 cubic square foot ngayinye
• 271-300 - kusuka ku-US $ 1.50 kuya ku-US $ 3.80 i-cubic square foot ngayinye (ukunyuka okungu-153%)
• 301-330 - kusuka ku-US $ 1.50 kuya ku-US $ 4.00 i-cubic square foot ngayinye (ukunyuka okungu-166%)
• 331-365 - kusuka ku-US $ 1.59 kuya ku-US $ 4.20 i-cubic square foot ngayinye (ukunyuka okungu-180%)

Sekukonke, izimali ezikhokhwayo ezikhona zizokwenyuka ngokwesilinganiso ngo-166%.

Izimali ze-oda lokususwa kwe-inventory ye-FBA

Izindleko ze-oda lokususwa kohlu lwe-FBA zenziwa uma umkhiqizo kufanele ususwe ngenxa yokugcwala ngokweqile noma uma into inephutha ekulebeni. Izinto ezinjalo ngokuvamile zilahlwa ngokuzenzakalelayo ngemva komnqamulajuqu noma zisuswe nge-oda lokususa elidalwe mathupha.

Ukuze uzilungiselele ngokumelene nalokhu kukhushulwa kwezinkokhelo, abathengisi kufanele babuyekeze amazinga abo e-inventory namathrendi okuthengisa futhi bacabange ukususa izinto ezihamba kancane ezikhungweni zokugcwalisa ze-Amazon. Futhi, bangahlola ezinye izindlela zokugcwalisa njengabahlinzeki bezinkampani zangaphandle noma i-FBM (Igcwaliswe Umthengisi) ukuze baphathe uhlu lwabo lwempahla nezidingo zokuthumela esikhundleni.

Ngaphezu kwalokho, i-Amazon inikeza ezinye izindlela zokususa i-inventory ngendlela yokuvala imali, eshibhile futhi ekhanga kakhulu. Amabhizinisi angaphinda aphromothe izintengo futhi aqhube izikhangiso ukukhulisa ukuthengisa nokuvimbela izindleko zokulahla.

Kusukela ngomhla ka-17 Januwari 2023, izinkokhelo ze-oda lokususwa kwe-inventory ye-FBA yenyuke phakathi kuka-$0.45 kuya ku-$1.06 ngemikhiqizo yosayizi ojwayelekile kanye no-$1.62 yaya ku-$4.38 emikhudlwana—kuye ngesisindo somkhumbi.

Amabhizinisi angazilungiselela kanjani izinguquko zezindleko ze-FBA?

Rekhoda ngokunembile ubukhulu bomkhiqizo

I-Amazon ibala izimali ze-FBA ngokusekelwe kusayizi womkhiqizo nesisindo. Ngakho, ukurekhoda ngokunembile ubukhulu bomkhiqizo (ubude, ububanzi, nobude) kungasiza amabhizinisi agweme noma yiziphi izindleko ezengeziwe ezibangelwa ukubala kabi.

Amabhizinisi angalahlekelwa yinzuzo uma enganikeli izilinganiso ezifanele (okuhlanganisa nanoma yikuphi ukungahambisani) kwemikhiqizo yawo. I-Amazon izokhokhisa imali eyengeziwe kunesidingo uma ikholelwa ukuthi umkhiqizo mkhulu kunalokho oyikho. Ngaphezu kwalokho, izilinganiso ezinembile ziqinisekisa ukuthi imikhiqizo ibekwe esigabeni esifanele, esivikela izinkokhelo ezingase zibe khona zokususa izinto.

Sebenzisa iziqu zesisindo somkhiqizo we-borderline

Ezinye izinkokhelo ze-FBA zibalwa ngezilinganiso zesisindo, okusho ukuthi umkhiqizo ungakhokhiswa i-FBA ephakeme ngisho noma ingaphezudlwana kwephoyinti elithile. Isibonelo, umkhiqizo onesisindo esingamaphawundi angu-1.1 uzokhokhiswa imali ephakeme kunaleyo obungayithola uma ubunesisindo esingamaphawundi angu-0.9 uma umkhawulo ungamaphawundi angu-1.0. Ngakho-ke, amabhizinisi kufanele acabangele ukwenza izinguquko ezisindweni zomkhiqizo ukuze kuncishiswe izindleko.

Ukuze kuzuzwe lokhu, amabhrendi angasebenzisa ukupakisha okulula nokuncane lapho kungenzeka khona futhi agweme ukusebenzisa izigcwalisi ezinzima, izigxivizo, namakhadi angabalulekile. Izinguquko ezinjalo, nakuba zizincane, zingaba nomthelela omkhulu kusayizi nesisindo esiphelele, okuholela ekukhokheni izimali ezishibhile ze-FBA futhi ngenxa yalokho wonge imali.

Lungiselela kusengaphambili

Izikhungo zokugcwalisa i-Amazon zikhokhisa imali ngemikhiqizo okufanele bayilungise futhi bayipakishe ngaphambi kokuthunyelwa. Ukuze ugweme lezi zindleko, amabhizinisi kufanele apakishe kusengaphambili futhi alungiselele zonke izinto kusengaphambili ukuze alungele ukuphuma esitolo ngokushesha ngemva kokuba ese-odiwe. Kodwa-ke, kufanele bagweme ukuxuba amalebula ukuze imikhiqizo inganqatshwa noma ihlungwe ngendlela engafanele.

Ungasebenzisi kabi isikhala se-inventory

Njengoba indawo yempahla ilinganiselwe, amabhizinisi kufanele aqaphe njalo amazinga e-inventory futhi asuse imikhiqizo ehamba kancane noma engasasebenzi ukuze agweme ukukhokhiswa okwengeziwe ngesitoreji esinwetshiwe. Akusho ukuthi imikhiqizo ehlala isikhathi eside ayinanzuzo. Noma kunjalo, amabhrendi kufanele aqaphe futhi asheshe ukushintsha imikhiqizo ethatha indawo yokusungula ngaphandle kokubuyisela okuhle.

Bangase futhi basebenzise isibali semali yokugcina i-Amazon ukulinganisa izindleko zokusungula, ukunciphisa izindleko, nokwandisa inzuzo. Ukwengeza, kufanele bathuthukise ukufakwa kuhlu kwemikhiqizo ukuze bathuthukise ukuthengiswa futhi basuse mathupha imikhiqizo ehlala isikhathi eside, njengoba i-Amazon ikhokhisa imali eyengeziwe yokulahlwa komkhiqizo.

Bopha futhi ugweme ukulahlekelwa

I-FBA ye-Amazon ukwenyuka kwezindleko kuzoba nomthelela omkhulu kumabhizinisi asebenzisa inkundla yawo. Kodwa akudingekile ukuba kube inhlekelele. Abathengisi kufanele bathuthukise ngokuqhubekayo ukufakwa kuhlu kwabo kanye nokusebenza ukuze banciphise ububi balezi zinguquko futhi balondoloze ukuncintisana endaweni yemakethe.

Ngokungeziwe kumathiphu ashiwo ngenhla, amabhizinisi ayalulekwa ukuthi ahlaziye izinkokhelo ngokungaguquki, athuthukise izintengo zomkhiqizo, futhi acabangele ezinye izindlela zokugcwalisa ukuze anciphise izindleko. Ngalawa maqhinga, amabhrendi angahlonyiswa ngokwanele ukuze agcine inzuzo yawo naphezu kokukhushulwa kwezimali.