2023 Izimali Zomthengisi we-Amazon FBA: Isitoreji, Ukuthumela nezinye Izintengo

Ngeke sikuphike ukuthi i-Amazon isalokhu ingumthengisi we-eCommerce ovelele e-US. Kusukela ngoJuni 2022, inkampani inesabelo semakethe esikhulu kunazo zonke 37.8%, idlula kakhulu imbangi yayo eseduze, enesabelo semakethe esingu-6.3%. 

Uma ungusomabhizinisi oku-inthanethi, akumele kube nokungabaza engqondweni yakho ukuthi ukuthengisa nge-Amazon kuyindlela enenzuzo yokukhulisa ibhizinisi lakho. Kodwa ingabe kunenzuzo? Uma ungumthengisi we-Amazon FBA, okunye okukukhathazayo kakhulu izinkokhelo zomthengisi we-Amazon FBA. 

Kulesi sihloko, sizodalula izindleko zangempela zokuthengisa e-Amazon, okuhlanganisa ukugcwaliseka kwakamuva, ukugcinwa, kanye nezindleko ezihlukene. Ukuqonda lezi zimali ezikhokhwayo kuzokusiza ukuthi uthole inzuzo ephezulu emikhiqizweni yakho. 

Ake siqale. 

Ukuqonda Izinkokhelo ze-Amazon FBA

Ukusebenzisa i-Amazon FBA (Ukugcwaliseka nge-Amazon) kungashintsha umdlalo lapho uthengisa ku-Amazon. Nge-FBA, ungathumela ubunzima bokugcwalisa i-oda, ukuthunyelwa, kanye nenkonzo yamakhasimende e-Amazon, okukuvumela ukuthi ugxile ekukhuliseni ibhizinisi lakho. 

Kodwa-ke, kubalulekile ukuqonda izinkokhelo ezahlukahlukene ezihlobene ne-Amazon FBA ukuze uqinisekise ukuthi ungaphatha ngempumelelo izindleko zakho futhi wandise inzuzo yakho. Nakhu ukubuka konke okusheshayo:

Imali Yokugcwaliseka

Leli inani olikhokhayo ukuze i-Amazon inakekele ukupakisha nokuthumela imikhiqizo yakho kumakhasimende. Lezi zimali zibalwa ngokusekelwe ezicini ezifana nosayizi nesisindo sezinto zakho, ukukhetha nokupakisha imisebenzi, kanye nendawo okuthunyelwa kuyo. I-Amazon inikeza imihlahlandlela ecacile namashejuli wenkokhelo ukukusiza ukulinganisa ngokunembile izindleko zokugcwalisa imikhiqizo yakho. 

Izimali Zokugcina

Nge-FBA, i-Amazon igcina i-inventory yakho ezikhungweni zayo zokugcwaliseka kuze kube yilapho ikhasimende lifaka i-oda. Izimali zesitoreji zihlanganisa izindleko zokwakhela imikhiqizo yakho ezindaweni zazo. Zingahluka ngokusekelwe esikhathini sonyaka, usayizi nesisindo sohlu lwakho lwamagama, nokuthi ingabe imikhiqizo yakho iwela esigabeni esivamile noma esingaphezu kobukhulu. 

Izimali Zokudluliswa

Izimali zokudlulisela ziyingxenye ejwayelekile yokuthengisa e-Amazon, noma ngabe ukhetha i-FBA noma ukusingatha ukugcwalisa ngokwakho. Lezi zimali zingamaphesenti enani lentengo futhi ziyahlukahluka ngokuya ngesigaba lapho umkhiqizo wakho usohlwini. Bakhava izindleko ze-Amazon bakunikeza inkundla yokufinyelela izigidi zabathengi abangaba khona, ukusekelwa kwamakhasimende, namathuba ahlukahlukene wokumaketha.

Imali ehlukile

Ngokungeziwe ezinkokhelweni eziyinhloko ezishiwo ngenhla, kunezinye izinkokhelo eziyingxube ongahlangabezana nazo njengomthengisi we-FBA. Lezi zimali zingabandakanya izindleko zokulebula uma imikhiqizo yakho idinga ukulebula okwengeziwe noma izinkokhelo zesevisi yokulungiselela uma izinto zakho zidinga ukupakishwa okukhethekile. Izindleko zokucubungula izimbuyiselo zingase futhi zisebenze uma amakhasimende ethumela futhi imikhiqizo. Uma udinga ukususa imikhiqizo ezindaweni zokugcina izimpahla ze-Amazon, uzokhokhiswa imali yokuyisusa. 

Izimali Zokugcwaliseka ze-Amazon FBA 2023

Futhi ebizwa ngokuthi inkokhelo “yokukhetha bese upakisha”, imali yokugcwalisa ye-Amazon FBA ikhokhiswa into ngayinye futhi incike esigabeni sento, usayizi, nesisindo. 

• Isigaba: Izinto zingahlukaniswa njengezimpahla, ezingagqoki, neziyingozi
• Usayizi Womkhiqizo Nesisindo: Ibhekisela kusayizi weyunithi wangempela nesisindo, esisetshenziselwa ukuhlukanisa into yakho ngokwezigaba zomkhiqizo
• Isisindo sobukhulu: Kubhekisela esikhaleni esithathwa umkhiqizo wakho maqondana nesisindo sawo sangempela. Ungaba nento engasindi ethatha isikhala esibalulekile. Kulokhu, isisindo se-dimensional sizoba yisisekelo sokubala. 

Unganquma Kanjani Izigaba Zosayizi Womkhiqizo

Ithebula elilandelayo libonisa izilinganiso ezichaza isigaba sento yakho. 

Okokuqala, thola ivolumu yangempela nobukhulu bento yakho. Linganisa isisindo seyunithi nesisindo sohlangothi. Sebenzisa lawa manani kanye nethebula elingenhla ukuze unqume usayizi womkhiqizo. 

Uma usuwazi usayizi womkhiqizo wesigaba sezinto zakho, ungabheka ithebula elingezansi ukuze uthole imali yazo yokugcwalisa.

Isigaba: Imikhiqizo yosayizi ojwayelekile

Isigaba: Imikhiqizo Engaphezu Kobukhulu

Ake sicabangele izibonelo ezimbalwa ukuze siqonde kangcono ukuthi imali yokugcwalisa ibalwa kanjani.

Isibonelo sokuqala: Into encane, engasindi

Cabanga ukuthi uthengisa into encane, engasindi, njengekesi ledivayisi yeselula. Ubukhulu bekesi bulingana phakathi kwesigaba sikasayizi "oncane", futhi sinesisindo esingu-2.88 oz. Ngokusekelwe ohlelweni lwezinkokhelo ze-Amazon, imali yokugcwalisa le nto ingaba ngu-$3.22.

Isibonelo sesibili: Into encane, esindayo

Ake sithi uthumela enye into encane, insimbi eyisicaba, encane ngobukhulu kodwa enesisindo esingu-3.35 lb. Izohlukaniswa njengosayizi omkhulu ojwayelekile futhi ikhokhiswe u-$7.33 ($7.17 ngo-3 lb wokuqala kanye no-$0.16 ngo-0.5 lb ngamunye olandelayo).

Isibonelo sesi-3: Into enkulu, enzima

Cabangela into enkulu, esindayo, njengemonitha yekhompyutha. Ubukhulu bephakheji buyihlukanisa ngokuthi "ubukhulu obukhulu," futhi inesisindo esingamaphawundi angu-41. Inkokhelo yokugcwalisa le nto ingaba ngu-$89.98.

Izimali Zokugcina Zama-Amazon

Ukuze kugqugquzelwe abathengisi ukuthi bagcine ukuphathwa kahle kwempahla, i-Amazon ikhokhisa imali yokugcina izinto ezisezikhungweni zabo zokugcwalisa. Inkampani ifuna ukuqinisekisa ukuthi abathengisi abadli indawo yokugcina izinto isikhathi eside. Abathengisi kufanele bakwazi ukugcina ibhalansi enempilo phakathi kwamazinga wabo we-inventory kanye nesidingo samakhasimende. 

Nazi izinhlobo zezindleko zesitoreji ezikhokhiswa yi-Amazon:

• Izimali ezikhokhwa nyanga zonke ze-inventory - izindleko ezijwayelekile ezibalwe ngokusekelwe kumthamo wesikhala uhlu lwakho lwamagama luhlala ku-cubic foot ngayinye ngenyanga. Amanani ayahlukahluka kuye ngesikhathi sonyaka.
• Inkokhelo yempahla endala - kusebenza kubathengisi abane-inventory yezinsuku ezingu-181 nangaphezulu. Izimali ezikhokhwayo zibalwa njalo ngomhla ziyi-15 enyangeni futhi zifakwe ezinkokhelweni zenyanga ze-inventory. Ngaphambilini ibibizwa ngenkokhelo yokugcina yesikhathi eside. 
• Inkokhelo yokweqiwa kwesitoreji sempahla - kusebenza kunoma iyiphi i-inventory eyeqa umkhawulo wamandla ovunyelwe. Ibalwa ngokusekelwe enanini lezinsuku umthamo weqiwe futhi ukhokhiswa u-$10 cubic foot ngayinye ngenyanga ngokusekelwe kuvolumu yesilinganiso sansuku zonke. Ukuze ugade imikhawulo yamandla akho, hlola I-Capacity Monitor ezansi Kudeshibhodi yakho ye-FBA. 
• Extra-enkulu FBA yokusungula - uhlobo lwesitoreji olunikezwa abathengisi izinto zabo ezeqa imikhawulo yesitoreji esikhulu. Lezi izinto ezingama-intshi angu-70-96 ubude futhi zihlukaniswa njenge-SIOC (Imikhumbi Ekwi-Own Container). 

Nazi izinkokhelo zanyanga zonke zokulondoloza uhlu:

Izinto zezimpahla eziyingozi zidinga ukuphathwa okukhethekile futhi zikhokhiswa lezi zimali ezilandelayo:

Amathiphu okuphatha nokunciphisa izindleko zesitoreji

Ukuze uphathe ngempumelelo futhi unciphise izindleko zesitoreji, cabangela amathiphu alandelayo:

• Gada kanye nesibikezelo isidingo: Hlaziya idatha yokuthengisa yomlando kanye nezimakethe ukuze ubikezele isidingo ngokunembile. Lokhu kukusiza ukuthi ugcine amaleveli e-inventory alungile futhi ugweme isitoko esiningi.
• Sebenzisa amathuluzi okuphatha i-inventory: Sebenzisa amathuluzi okuphatha izinto ze-Amazon ukuze ugade uhlu lwakho, uhlonze imikhiqizo ehamba kancane noma emile, futhi wenze izinqumo eziqhutshwa idatha.
• Sebenzisa amasu okuhlanza impahla: Yenza imikhankaso evamile yokuhlanza uhlu lwempahla ukuze ususe imikhiqizo ethengisa kancane noma engenzi nzuzo ezikhungweni zokugcwalisa ze-Amazon. Lokhu kusiza ukunciphisa izindleko zesitoreji futhi kukhulule isikhala sohlu lwempahla olunenzuzo eyengeziwe.
• Lungiselela ukupakishwa nobukhulu: Qinisekisa ukuthi imikhiqizo yakho ipakishwe kahle ukuze unciphise ukumoshwa kwesikhala. Sebenzisa izinto zokupakisha ezivikela izinto zakho ngenkathi ulungiselela indawo yokugcina.
• Cabangela imithelela yesitoreji sesikhathi eside: Buyekeza njalo uhlu lwakho lwempahla ukuze ubone izinto ezisondela esikhathini sokuhlola inhlawulo yesitoreji yesikhathi eside. Thatha izinyathelo ezisheshayo zokuthengisa noma ukususa lezi zinto ngaphambi kokuthola izindleko ezengeziwe.

Izimali Zokudluliswa kwe-Amazon

I-Amazon ikhokhisa iphesenti, ebizwa ngokuthi imali yokudlulisela, ngokunikeza abathengisi ukufinyelela kumakhasimende abo amakhulu kanye namathuluzi okuthengisa ahlukahlukene. Zibalwa ngokusekelwe enanini lento, ehlanganisa inani lomkhiqizo nanoma yiziphi izindleko zokuthumela noma zokugoqa izipho. 

Kunamaphesenti ahlukene emali yokudluliselwa kwezigaba zemikhiqizo ehlukene. Nazi ezinye zezigaba ezidume kakhulu:

Kunoma yiziphi ezinye izinto ezingahambisani nanoma yisiphi isigaba se-Amazon, i Konke Okunye isigaba sinikeziwe, esikhokhisa imali yokudlulisela engu-15%. Cishe zonke izigaba nazo zinenani elincane lemali yokudlulisela engu-$0.30. 

Ngokuqonda izimali zokudlulisela ezikhokhiswa esigabeni sakho, ungenza izinqumo zamanani unolwazi ezithuthukisa inzuzo yakho endaweni yesikhulumi se-Amazon. 

Uhlelo Lokuthengisa lwe-Amazon

Ngaphandle kwenkokhelo yokudlulisela, i-Amazon ikhokhisa into ngayinye ethengisiwe noma imali emisiwe yanyanga zonke njengohlelo lwakho lokuthengisa oluyisisekelo. Ungabhalisa njengomthengisi ngamunye futhi ukhokhe u-$0.99 entweni ngayinye ethengisiwe, noma ungabhalisa njengoMdayisi Ochwepheshe futhi ukhokhe imali ephansi engu-$39.99 ngenyanga, kungakhathaliseki ukuthi inani lamayunithi athengisiwe. 

Ungakhetha ukubhalisa njengomthengisi ngamunye uma uthengisa ngaphansi kwamayunithi angama-40 ngenyanga. Nokho, qaphela ukuthi ngeke ukwazi ukufinyelela Amathuluzi Okuthengisa Okuthuthukile e-Amazon noma ukhangise endaweni yawo. 

Ukugcwaliseka Kweziteshi Eziningi (MCF): Ukuthengisa Imikhiqizo Ngaphandle Kwe-Amazon

Ungasebenzisa futhi i-Amazon FBA ukugcwalisa ama-oda enziwe kwenye inkundla, njengesitolo sakho sakwaShopify noma esisekelwe ku-WooCommerce. Le sevisi, ebizwa ngokuthi i-multi-channel fulfilment (MCF), ikuvumela ukuthi usebenzise izikhungo zokugcwalisa ze-Amazon ukuze uthole imali. Ungakhetha ezinhlotsheni ezintathu zezinketho zokugcwalisa: Okujwayelekile (izinsuku ezi-3), Okusheshisiwe (izinsuku ezi-2), kanye Nokubalulekile (usuku olungu-1).

Lokhu kuvame ukusetshenziswa abathengisi abakhona kwezinye iziteshi eziku-inthanethi, njenge-eBay noma amawebhusayithi abo. Yebo, izinkokhelo ziphakeme, kodwa ungajabulela ukugcwaliseka okungenazinkinga kanye nesipiliyoni sokulondoloza njengokuthengisa ngaphakathi kwe-Amazon. 

Izimali zokugcwalisa ziqala ku-$4.75 ngeyunithi ngayinye. Nakhu okufingqiwe kwentengo ye-Amazon's Multi-Channel Fulfillment:

Izindleko zesitoreji ziqala ku-$0.83 i-cubic foot ngayinye. Nali ithebula eliyisampula:

Ungakwazi futhi ukujabulela isaphulelo esingafika ku-50% kuma-oda amayunithi amaningi, okungukuthi, imikhiqizo eminingi, ngaphandle kokunaka osayizi, ithunyelwa ku-akhawunti eyodwa.

Izinhlawulo Ezihlukahlukene ze-Amazon FBA

Ngokungeziwe ezinkokhelweni eziyinhloko ezifana nokugcwalisa, ukugcinwa, kanye nezinkokhelo zokudlulisela, abathengisi be-Amazon FBA bangase bahlangabezane nezindleko ezihlukahlukene ezihlukahlukene. Lezi zimali zingangeza futhi zibe nomthelela kuyo yonke inzuzo yebhizinisi lakho, ngakho-ke kubalulekile ukuzazi futhi uzifake esibalweni sakho sezindleko.

1. Izimali Zokulebula

Uma udinga i-Amazon ukuthi ifake amalebula ebhakhodi ohlwini lwakho lwamagama, ungathola Isevisi Yelebula ye-FBA. Kubiza u-$0.55 into ngayinye futhi iyatholakala ngemikhiqizo efanelekayo enebhakhodi eyodwa eskenwayo ehambisana ne-ASIN kukhathalogi ye-inthanethi ye-Amazon.

Imali izokhokhela izindleko zokulebula iyunithi ngayinye ye-inventory yakho, iqinisekise ukuthobelana nezidingo zamalebula ze-Amazon.

2. Imali Yesevisi Yokulungiselela

Uma imikhiqizo yakho idinga ukupakishwa okukhethekile noma ukulungiswa, njengokugoqa ibhamuza, i-poly bagging, noma ukuhlanganisa, izindleko zesevisi yokulungiselela zingasebenza. Lezi zimali zikhokha izindleko zemizamo eyengeziwe yokuphatha neyokulungiselela ye-Amazon yokuqinisekisa ukuthi imikhiqizo yakho isilungele ukuthunyelwa futhi ihlangabezana nezidingo zayo ezithile. 

Izinkokhelo ziyahlukahluka kuye ngesigaba somkhiqizo wakho. Isibonelo, into ebukhali yosayizi ojwayelekile izobiza u-$1.35. 

3. Ibuyisela Izindleko Zokucubungula kanye Nesevisi Yokupakisha Kabusha

Izindleko zokucubungula ukubuyisela ziyakhokhiswa lapho amakhasimende ebuyisela imikhiqizo yakho e-Amazon esebenzisa ukunikezwa kokuthunyelwa kwamahhala kokubuyisela. Lezi zimali zikhokhela izindleko ezihambisana nokucubungula nokuhlola izinto ezibuyisiwe kanye namandla okuzivuselela noma ukuzigcina kabusha. Lezi zimali zisebenza ezigabeni Zezingubo Nezicathulo kodwa zimahhala ezintweni ezingaphansi kwezigaba zamawashi, ubucwebe, Imithwalo, Izikhwama Zezandla Nezibuko zelanga. 

I-Amazon ingahlinzeka ngezinsizakalo zokupakisha kabusha nokuvuselela uma into ebuyisiwe isadayiswa. Ukupakisha kabusha kuyisevisi ezenzakalelayo esetshenziswa ezintweni ezifanele futhi ngokuvamile kuhlanganisa kuphela ukufaka esikhundleni se-poly bag, ukufaka isibhakela kabusha into, noma ukushintsha ukugoqa ibhamuza. 

Ukulungisa kuyisevisi ozikhethela yona futhi ingasukela ekuthepheni kabusha, ekunamathiseleni kabusha, kanye nokunamathisela kabusha amabhokisi kuye ekushiseni nasekususeni amabala namaphunga ezimpahla. 

4. Izimali Ze-oda Lokususwa kanye Nezimali Zokulahla

Uma ucela i-Amazon ukuthi ibuyise noma ilahle i-inventory yakho egcinwe ezikhungweni zayo zokugcwalisa, izindleko ze-oda lokususa kanye nezimali ze-oda lokulahla zizosebenza. Lezi zindleko zihlanganisa izindleko zokubuyisa nokuphatha izinto zakho ukuze zisuswe. Izindleko ziyahlukahluka ngesigaba somkhiqizo ngamunye, isisindo, nobukhulu.

Kuthatha cishe izinsuku ezingu-90 ukucubungula i-oda lokususa nokubuyisela lezi zinto kuwe. 

5. Izimali Zesevisi Engahleliwe

Uma into yakho ifika esikhungweni sokugcwalisa i-Amazon futhi ingathobeli izinqubomgomo ze-FBA ye-Amazon noma idinga ukuphathwa okwengeziwe, i-Amazon izokhokhisa imali yezinsizakalo ezingahleliwe. Izindleko zisuka ku-$0.20 ziye ku-$2.00 kuye ngobukhulu benkinga, okungukuthi, amalebula ebhakhodi engekho noma ukuntuleka kokugoqa kwebhamuza okwanele.

Lapho uthumela izinto e-Amazon, qiniseka ukuthi uthobela ngokuqinile izinqubomgomo ze-FBA ze-Amazon ukuze ugweme lezi zinkokhelo zesevisi ezingalindelekile.

Ukwenza Inzuzo nge-Amazon FBA

Njengoba kunezinkokhelo eziningi okufanele zikhunjulwe, ukubeka intengo yento ukuze wenze inzuzo kungase kuzwakale kusabisa futhi kuyinkimbinkimbi. I-Amazon yenza lokhu kube lula ngokuhlinzeka ngamathuluzi okulinganisa amahhala afana ne-Revenue Calculator yayo, elinganisela izinkokhelo nenzuzo ngokusekelwe eziteshini zokugcwalisa. 

I-Threecolts, i-cloud suite ye-Amazon Tools, iphinde inikeze izixazululo ezihlukahlukene ukusiza ukugcina inzuzo yakho njengomthengisi we-Amazon FBA. Elinye ithuluzi elinjalo yi- Buyisela i-Sniper, ehlaziya ngokuzenzakalelayo uhlu lwakho lwamagama lwe-Amazon FBA ukuze kuqinisekiswe ukuthi yonke into ibaliwe. Bese icela imbuyiselo evela e-Amazon nganoma yikuphi okuthengiswayo okulahlekile noma okonakele. 

Naphezu kokukhokhisa izimali eziningi, i-Amazon FBA inikeza izinzuzo eziningi eziyenza ifaneleke kubathengisi abasaqalayo nabanolwazi. Ngokuqonda lezi zimali, ungenza izinqumo ezingcono zentengo futhi wandise ukusebenza kwakho ukuze uqinisekise ibhizinisi le-Amazon elinenzuzo. 

Umthombo ovela Amathole amathathu

Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Threecolts ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.