I-Amazon Handmade Vs. I-Etsy: Izinzuzo Nezingozi Zabadayisi

Noma ngabe uyingcweti noma ungusomabhizinisi ozama ukukala ibhizinisi lakho elincane, ukukhetha indawo yemakethe efanele ku-inthanethi kungenza umehluko omkhulu. Izinkundla ze-Ecommerce zenza kube lula ngebhizinisi lakho elincane ukuthi liguquke libe uhlobo oluqashelwa umhlaba wonke ngaphandle kwendawo yokugcina izimpahla, umxhumanisi wezokuthutha, noma ngisho nesitolo sangaphambili. Nokho, ngemva kokucwaninga nokunciphisa uhlu lwezimakethe eziku-inthanethi, kungenzeka uzithole ubhekene nezinketho ezimbili ongakwazi ukukhetha phakathi kwazo—i-Amazon Handmade ne-Etsy.

Izinkundla ezimbili ze-eCommerce ezaziwa kakhulu nezingenakuqhathaniswa, i-Amazon Handmade ne-Etsy, zinikeza amathuba angapheli kumabhizinisi amancane ukuthola amakhasimende amasha futhi akhulise ukuthengisa. Uma unobunzima bokunquma ngomthengisi olungile webhizinisi lakho, nakhu ukuhlukaniswa kokuhlukana kwabo, ukufana, kanye nobuhle nobubi ukuze bakusize.

Iyini i-Amazon Handmade?

Umthengisi ohamba phambili ku-inthanethi e-US, ongaphezu kwalokho 300 izigidi zabathengi kanye nabathengisi abasebenzayo abacishe babe yizigidi ezi-2, i-Amazon.com yethule udadewabo omncane we-Amazon Handmade ngo-2015.

Idizayinelwe amabhizinisi amancane asebenza ngempahla eyenziwe ngesandla, i-Amazon Handmade ithola isizinda samakhasimende esikhulu esivela ku-Amazon.com. Okusho ukuthi, inkundla inciphisa amathani omzamo wokuthola okusha amakhasimende online. NgoSepthemba 2020, i-Amazon Handmade iveze ukuthi ngaphezu kwe-100 yabenzi bayo badlule. $ 1 million ekuthengisweni konyaka.

Ngokwezifundo ezihlukahlukene, abathengi base-Amazon ngokuvamile bawela eqenjini lobudala 19-44, nezigaba zomkhiqizo owenziwe ngezandla othengwa kakhulu ubucwebe, ikhaya, nezinto zasekhishini.

Izinzuzo zokuthengisa ku-Amazon Handmade

Ukufinyelela okukhulu

Ngokwezifundo, i-Amazon ingama-5^th isayithi elivakashelwe kakhulu e-US, lilandela kuphela i-YouTube, i-Twitter, i-Facebook, ne-Wikipedia. Njengoba i-Amazon Handmade ihlanganiswe kusayithi elikhulu le-Amazon.com, ukufaka kuhlu umkhiqizo ku-microsite kuzokubeka ngokuzenzakalelayo phambi kwesizinda esikhulu sezilaleli zomhlaba wonke.

Uhlelo lochwepheshe lokuthopha

I-Amazon inikeza izinketho ezimbili zamanani-zomuntu ngamunye nezochwepheshe. Ngohlelo lobungcweti, abathengisi bakhokha imali ephansi yokubhaliselwe engu-$39.99 ngenyanga, kanye nanoma yiziphi izinkokhiso zokuthengisa ezengeziwe kuma-oda angawodwana. Ngaphezu kwalokho, abathengisi abagunyaziwe ku-Amazon Handmade bathola izinzuzo ezengeziwe futhi bakhokhiswa kuphela i-15% yemali yokuthenga kukho konke ukuthengisa.

Ukufaneleka kwe-FBA

I-Amazon Handmade inikeza Ukugcwaliseka ngezinsizakalo ze-Amazon, lapho abathengisi bethumela imikhiqizo endaweni yokugcina impahla yase-Amazon ukuze igcinwe. Uma ikhasimende selithenge umkhiqizo wakho, i-Amazon iyapakisha, futhi ikuthumelele i-oda.

Ayikho imali yokufaka kuhlu

I-Amazon Handmade ayikhokhisi abathengisi izimali zokufakwa ohlwini lomkhiqizo. Ngakho-ke, ungafaka kuhlu imikhiqizo eminingi ngokuthanda kwakho futhi ukhokhe kuphela izindleko zokuthengisa kuphela uma wenza ukuthengisa.

Ububi bokuthengisa ku-Amazon Handmade

Indawo enokuncintisana kakhulu

I-Amazon inedlanzana lemikhiqizo yasendlini eyithengisayo eceleni kwabanye abathengisi. Ngakho-ke, ibhizinisi lakho lihlala lincintisana ngqo ne-Amazon, imbangi enamandla. Lo mncintiswano uba mkhulu kakhulu uma ibhizinisi lakho liphumelela e-Amazon Marketplace.

Izimali zekhomishini eziphakeme

Yize abathengisi be-Amazon Handmade bethola uhlelo lokuthengisa olukhokhelwayo lwe-Amazon mahhala, imali engu-15% yokuthengisa ekhokhiswa endalini ngayinye isephezulu kunaleyo ekhokhiswa ezinye izimakethe. Ukwengeza, i-Amazon ikhokhisa imali yokudlulisela phakathi kuka-7-45% kuye ngesigaba somkhiqizo. Okuwukuphela kwendlela yokugwema le nkokhelo eyengeziwe iwukukhokha u-$39.99 ngenyanga ukuze ube 'Umthengisi Othembekile.'

Yini i-Etsy?

Ngabathengisi abangaphezu kwezigidi ezingu-7.5 futhi 96.3 izigidi zabathengi abasebenzayo, i-Etsy izithuthukisa njengenkundla lapho abantu bengathenga khona izinto zokudala zohlobo olulodwa ngamanani aphusile. Isayithi le-eCommerce liyikhaya lomphakathi ophithizelayo wamaciko, abaklami, nabadwebi abathengisa izinto ezenziwe ngesandla noma zakudala.

Imikhiqizo engathengiswa ku-Etsy kufanele iwele ezigabeni ezifana nezobuciko, imisebenzi yezandla, ubucwebe, izinto zasekhaya, noma izimpahla ezibhakiwe. Abathengisi bakhuthazwa futhi ukuba babhale izinto zakudala—imikhiqizo okungenani eneminyaka engu-20 ubudala—njengoba kunesisekelo esikhulu samakhasimende sezinto ezinjalo ku-Etsy.

Njengoba kunezitolo ezisebenzayo ezingaphezu kuka-1,000,000, i-Etsy ikhula ngokuduma, ngenani elikhulayo labathengi abaku-inthanethi abavumayo ukuthi iyindawo enhle yokuthola izinto ezihlukile nezipho ezingathengiswa kwenye indawo.

Izinzuzo zokuthengisa ku-Etsy

Izimali eziphansi zokuqalisa

I-Etsy ikhokhisa izinkokhelo eziphansi uma kuqhathaniswa. Eqinisweni, umuntu angaqala isitolo sakhe ku-Etsy ngo-$0.20 nje kuphela, futhi akukho okubhaliselwe okwengeziwe noma izindleko zanyanga zonke ongazikhokha.

Isizinda samakhasimende esikhulu nesimisiwe

Njengoba kushiwo ngaphambili, u-Etsy usevele unesisekelo samakhasimende esiyingqayizivele sabantu abavakashela inkundla ukuze bathole izinto zakudala noma zohlobo olulodwa. Ngakho-ke, ukuvula isitolo se-Etsy kukunikeza ubulungu bomphakathi owasungulwa ngaphambilini, obungasiza ngokuthi amakhasimende akuthole.

Izinhlelo zokukhangisa eziguquguqukayo

Kusukela kulo nyaka, i-Etsy ivumela abasebenzisi ukuthi bathenge izikhangiso ezisendaweni noma ngaphandle kwesayithi ngokusebenzisa inkundla. Isikhala sezikhangiso sangaphakathi sisebenzisa uhlelo lokubhida ngokuzenzekelayo—abathengisi bamisa isabelomali sesikhangiso sansuku zonke esisetshenziswa u-Etsy ukuze adayise isikhala sesikhangiso sezigaba ezithile zomkhiqizo namagama okusesha.

Ngakolunye uhlangothi, izikhangiso ezingaphandle kwesayithi zisebenza kumodeli yokukhokha ngokuchofoza ngakunye lapho umdayisi ekhokha kuphela uma umsebenzisi achofoza isikhangiso futhi a-oda zingakapheli izinsuku ezingama-30. Inkokhelo yezikhangiso ingu-15% yenani eliphelele lokuthenga.

Imikhiqizo nezitolo zezikhangiso ezingaphandle kwesayithi zikhethwa ngokuzenzakalelayo, futhi abathengisi bangaphuma ohlelweni uma benza ngaphansi kuka-$10,000 ekuthengisweni konyaka.

Izibalo nezinketho zangokwezifiso

Ngohlelo olujwayelekile, abathengisi be-Etsy bathola ukufinyelela ekhasini lezibalo elibabonisa umthamo wethrafikhi esitolo sabo se-Etsy kanye nolwazi mayelana nezivakashi. Ngohlelo olukhokhelwayo olwengeziwe, i-“Etsy Plus,” abathengisi bangakwazi ukwenza ngendlela oyifisayo ukubukeka kwesitolo sabo ngezibhengezo nokufakwa kuhlu okufakiwe. Umuntu angakwazi futhi ukusetha izaziso zohlu lokulinda lwezinto ezidayisiwe, amakhredithi ezikhangiso, amakhredithi ohlu, kanye nesaphulelo esingu-50% esizindeni ngokwezifiso unyaka wonke.

Ububi bokuthengisa ku-Etsy

Izimali eziqhubekayo

Nakuba izindleko zokuqala zokuqalisa ziphansi, izindleko zingakhula ngokushesha, ikakhulukazi ngezindleko zokufakwa ohlwini okufanele zikhokhwe njalo ngemva kwezinyanga ezine. Isibonelo, umthengisi kufanele akhokhe u-$20 ukuze avule isitolo se-Etsy esinohlu lwe-100. Ukuthi imikhiqizo iyathengiswa noma cha, umsebenzisi kusafanele akhokhe enye i-$20 yokufakwa kuhlu okufanayo ngemva kwezinyanga ezine.

Imakethe egcwele

Enye inkinga abathengisi abaningi okufanele babhekane nayo nini ukuthengisa imikhiqizo ku-Etsy umncintiswano. Ngokusobala, kukhona abathengisi abaningi kunabathengi ku-Etsy. Njengoba inani labathengisi likhuphuka, futhi ngokuncintisana okungaka, kungaba nzima ukwenza isitolo sakho nemikhiqizo igqame. Ukuze banqobe le nselele, abanikazi bezitolo kufanele banikele isikhathi nemali eyengeziwe ekukhangiseni nasekucijeni izindawo eziyinhloko zokuthengisa imikhiqizo yabo.

I-Amazon Handmade vs. Etsy: ukufana nokwehluka

Isizathu esiyinhloko sokuthi abathengisi bakuthola kunzima ukukhetha phakathi kwe-Amazon Handmade vs. Etsy ukuthi abazi ukuthi lezi zinkundla ezimbili zifana noma zihluke kangakanani. Yize zombili zizinhle futhi zinamandla azo, udinga inkundla engcono kakhulu uma uqala ibhizinisi. Unalokho engqondweni, nansi ukuqhathanisa okuningiliziwe kwe-Amazon Handmade vs. Etsy.

Ukufana

Ideshibhodi esebenziseka kalula

Kokubili i-Amazon Handmade ne-Etsy yakhelwe ukuthi isebenziseke kalula futhi ibe lula. Abathengisi bangakwazi ukusetha kalula isitolo sabo se-inthanethi kuzo zombili izinkundla ngaphandle kokuhlangenwe nakho kwangaphambilini kokuthuthukiswa kwewebhu noma ulwazi. Ukwengeza, kokubili i-Amazon Handmade ne-Etsy ivumela ukwenziwa ngendlela oyifisayo amakhasi angaphambili kwesitolo futhi inikeza ideshibhodi yomdayisi ukulandelela uku-oda nolwazi lokuthengisa.

Imikhiqizo yangokwezifiso

Abathengisi bangakhokha kalula futhi bathole ukufakwa kuhlu okuthile kukho kokubili i-Amazon Handmade ne-Etsy.

Uhlu lomkhiqizo

Izinkundla ezimbili ze-eCommerce zikhokhisa izimali zokuthengisa ezibalwa njengephesenti yenani lesamba sokuthengisa.

Umehluko

Izimali zokufakwa ohlwini

Nge-Amazon Handmade, abathengisi abayikhokhi imali yokufaka ohlwini lomkhiqizo. Noma kunjalo, abanikazi bezitolo ze-Etsy kufanele bakhokhe imali yokufakwa kuhlu ephindaphindayo njalo ezinyangeni ezine.

Ukukhokha inkokhelo

I-Etsy inikeza izinketho ezintathu zokukhokha kubathengisi-nge-akhawunti ye-Etsy, PayPal, noma imeyili. I-Amazon Handmade ivumela kuphela amadiphozithi aqondile ku-akhawunti yasebhange yomthengisi. Ngaphezu kwalokho, i-Amazon Handmade ikhokha abathengisi kabili ngeviki, kuyilapho abanikazi bezitolo ze-Etsy bengakhetha ezinhlelweni zokukhokha zansuku zonke, zamasonto onke, zanyanga zonke, noma zanyanga zonke.

Inqubo yokubhalisa

Ukuze ubhalise ku-Amazon, uqala ngokuthumela intela, ibhange, nolwazi lomuntu siqu bese ulinda ukugunyazwa okungathatha inyanga noma ngezinye izikhathi ngaphezulu. Uma usugunyaziwe, kufanele ugcwalise ifomu lesicelo elengeziwe ukuze uqale ukudayisa ku-Amazon Handmade.

Nge-Etsy, izinto zilula. Ungaqala ngokugcwalisa imininingwane embalwa yasebhange nolwazi lomuntu siqu.

Izinkonzo zokugcwaliseka

I-Amazon inikezela ngezinsizakalo zokugcwalisa, lapho igcina, ipakisha, futhi ithumele imikhiqizo esikhundleni somthengisi. Nokho, i-Etsy ayigcini izimpahla noma isingathe ukuthunyelwa kodwa inikeza amalebula okuthumela anesaphulelo.

Ingabe kungcono ukuthengisa ku-Amazon Handmade noma Etsy?

I-Amazon iyinkosi ye-eCommerce. Kodwa-ke, u-Etsy unesizinda sezethameli esihlukile esithanda izinto ezenziwe ngezandla, ezihlobene nomsebenzi wezandla, nezinto zakudala. Ukwengeza, i-Etsy inketho eshibhile yokusetha isitolo sakho se-inthanethi. Kodwa-ke, uma uzama ukuthengisa imikhiqizo ekhiqizwe ngobuningi, kufanele ukhethe i-Amazon Handmade, unikezwe isisekelo sayo esikhulu samakhasimende kanye nensizakalo yezokuthutha ehlukile.

Kungakhathaliseki ukuthi iyiphi inkundla oyikhethayo, yazi ukuthi imakethe inokuncintisana impela. Ngakho-ke, ukusungula umkhiqizo wakho kanye nokuzuza amakhasimende kuzothatha isikhathi kanye nesu elisebenzayo lokufaka uphawu.