AR: Ukusiza Abathengisi Ngokwethembeka Kwabathengi

Ukusebenzisa ukuzizwisa okugxile kumakhasimende nge-AR kuzosiza ukuhlukanisa abathengisi emakethe egcwele abantu, kuqinise ubudlelwano babathengi nemikhiqizo kanye nokugcina ukwethembeka kwamakhasimende.

Ukwenyuka kwezindleko zokuphila kwenze abathengi ukuthi bakukhuthalele ukusebenzisa imali yabo futhi babeke umfutho ekuthembekeni kwamakhasimende.

Njengoba izintengo zezinto ezibalulekile njengokudla nezikweletu zikhuphukile futhi ingcindezi kubhajethi yasendlini inyukile, abathengi abaningi baye futhi bayaqhubeka nokunciphisa imali yabo yonke ezintweni ezingabalulekile kuze kube ngu-2024. Abathengi bathande izindleko kakhulu, bachitha isikhathi esiningi befuna amadili angcono kakhulu, kokubili komuntu siqu kanye ne-inthanethi, futhi babeka izintengo eziphansi kuqala kunokwethembeka komkhiqizo.

Abathengisi ngeke besakwazi ukuthembela ebhizinisini eliphindayo ngoba izitolo zabo zitholakala kalula futhi kufanele basebenze kanzima ukuze banelise abathengi. Ekuphenduleni, abathengi baphinde balindele ukuthi abathengisi baphendule ezikhathazayo nezinselele zabo.

Ukugcina ukwethembeka kwekhasimende

Ukugcina ukwethembeka kwabathengi kubalulekile kubathengisi, ikakhulukazi ezimeni zomnotho eziyinselele. Abathengisi kufanele bazulazule ezindleleni ezintsha zokugcina abathengi, basebenzise amasu e-omnichannel, futhi batshale imali kubuchwepheshe obusha ukuze bahlale ngaphambi kwabaqhudelana nabo.

Abathengisi abatshala imali kubuchwepheshe be-AR bangakwazi ukuguqula ulwazi lokuthenga lomuntu siqu futhi bathuthukise ulwazi lwabathengi, kokubili okusesitolo naku-inthanethi. Ezitolo, kusetshenziswa izinhlelo zokusebenza ze-AR kumadivayisi eselula, abathengi bangakwazi ukumboza idatha yedijithali emikhiqizweni ebonakalayo ngesikhathi sangempela, banikeze ukufinyelela okusheshayo olwazini olufana nokucaciswa komkhiqizo, amanani, ukubuyekezwa kwekhasimende, nezinketho zemibala. Ngalokhu kuzizwisa, abathengi bangathola ukuqonda okujulile kwezici zomkhiqizo nezinzuzo futhi benze izinqumo zokuthenga ngokushesha. Nge-WebAR, lezi zici zomkhiqizo nazo zifinyeleleka kubathengi noma yikuphi, ngaphandle kwesidingo sokuvakashela isitolo esiphathekayo.

Okuhlangenwe nakho komuntu siqu

Abahloli ababonakalayo nobuchwepheshe bokuzama kwe-AR bakha umuzwa okhumbulekayo, ogxile kubasebenzisi bomuntu siqu kubathengi. Izihloli ezibonakalayo ziwusizo ikakhulukazi ezintweni zasekhaya nefenisha, okuvumela abathengi ukuthi bahlole ukuthi izinto zingabukeka kanjani ezindlini zabo ngaphambi kokuthenga.

Isibonelo, isici se-Wayfair's View in Room 3D ohlelweni lwayo lokusebenza sisebenzisa i-AR ukuze simboze izithombe zedijithali zemikhiqizo yazo zibe izindlu zabathengi. Ifenisha yedijithali yesilinganiso sangempela inganyakaziswa futhi ibukwe ngama-engeli ahlukahlukene, okuvumela abathengi ukuthi babikezele futhi babe nokuqonda okungcono kwezinto ngaphambi kokuthenga. I-AR iphinde ivumele abathengi ukuthi baphequlule imikhiqizo ngemibala ehlukene nezinto zokwakha, ngisho noma ingatholakali ngokoqobo esitolo.

Ukuzama okubonakalayo

Ubuchwepheshe bokuzama kwe-AR obubonakalayo buvumela abathengi ukuthi babone ngeso lengqondo ukuthi izingubo, izisetshenziswa, izimonyo, noma eminye imikhiqizo izobukeka kanjani ngaphandle kokuyizama ngokomzimba. Lokhu kukhulisa ukuzethemba kwabathengi, kunikeza abathengi ukubuka kuqala okungokoqobo ukuze benze izinqumo ezinolwazi, kanye nokunikeza izinzuzo ezilula nezonga isikhathi kubo bobabili abathengisi nabathengi. Abathengi bangaba nenqubo yokuzama esebenza ngempumelelo nelula, bathole ukubuka komkhiqizo okungcono, futhi imibuzo yabo iphendulwe ngaphandle kosizo oluvela kubasebenzi bezitolo.

I-Cosmetic brand L'Oréal inikeza ama-try abonakalayo, ukuhlolwa komthunzi wesikhumba, kanye nokuxilongwa kwesikhumba kubathengi. Abathengi bangazama uhla lonke lwemibala yemikhiqizo yezimonyo ngaphandle kokuzifaka esikhumbeni sabo, okuyinqubo ekhandlayo ngaphambilini.

Ukusebenzisa ubuchwepheshe be-AR kunikeza indlela entsha yokuletha ulwazi lomkhiqizo ukuze udale ukuzizwisa okukhumbulekayo odonsa ukunaka kanye nelukuluku futhi kwandise ukuzibandakanya kwabathengi kumkhiqizo. Ukusebenzisa ukuzizwisa okugxile kumakhasimende nge-AR kuzosiza ukuhlukanisa abathengisi emakethe egcwele abantu, kuqinise ubudlelwano babathengi nemikhiqizo kanye nokugcina ukwethembeka kwamakhasimende.

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