I-Beauty Merch Boom: I-Next Goldmine yakwaRetail

Imboni yobuhle iyamangaza ngokulangazelela njengoba singena ku-2025; akusekho nje mayelana nempumelelo ye-skincare noma intuthuko yezimonyo. Kukhona inkanyezi evelayo ensimini: okuthengiswayo kobuhle. Azisabonwa nje njengezengezo eziyisisekelo eziphushelwe eceleni esikhathini esidlule; lezi zinto manje sezingena obala futhi ziba izici ezibalulekile zesithombe somkhiqizo kanye nokuheha kwamasiko, kusukela kubahleli bezimonyo kuya emikhiqizweni yendlela yokuphila esesitayeleni enamalogo omkhiqizo. Okuthengiswayo kobuhle kuguquka kube izesekeli okufanele ube nazo ezihlanganisa kalula ukusebenza nemfashini. Indlela amabhrendi asebenzisana ngayo nezithameli zawo iyashintsha ngenxa yalo mkhuba, ohlinzeka ngamathuba okudala nokusebenzisana. Ake sibheke i-Beauty Merch Boom futhi sibone ukuthi ibushintsha kanjani ubuhle nokunakekela komuntu siqu.

Okuqukethwe
● Ukusuka entweni entsha kuye esidingweni
● Ukusebenza kuhlangabezana nemfashini
● Ubuhle obuhlanganisayo nendlela yokuphila
● Ukudala i-hype ngokukhetha kuphela
● Ukwakha umphakathi ngezinto ezithengiswayo
● Amasu abathengisi abaku-inthanethi

Ukusuka ebusheni kuya esidingweni

Enkathini entsha ka-2025, imikhiqizo yobuhle ayiseyona nje into enhle eyengeziwe noma iqhinga lokumaketha, kodwa isiguquke yaba izingxenye ezibalulekile ezichaza isithombe somkhiqizo nokukhanga. Okuthengiswayo kobuhle kube noshintsho oluphawulekayo, manje sekuthatha isikhundla esibalulekile ekunikezelweni kwemikhiqizo namaqhinga okukhangisa.

Kube noguquko endleleni abantu abasebenzisana ngayo nezinkampani zonobuhle kulezi zinsuku. Abalandeli bafuna okungaphezu kokusebenzisa izinto; bafisa ukuzibandakanya ngokugcwele emhlabeni wemikhiqizo. Isikhwama sesikhwama sezimonyo esiklanywe kahle noma isiqukathi samanzi esinophawu manje sesibonwa njengophawu oluyigugu lwesimo, okubonisa ukwethembeka kumkhiqizo kanye nokuzihlanganisa nendlela ethile yokuphila noma isitayela.

Inguquko ibalulekile futhi ingafinyelelwa ngokwenza imikhiqizo engasebenzi nje kuphela kodwa futhi ekhuthazayo. Okuthengiswayo kobuhle kufanele kuhlanganiswe kalula nemikhuba evamile kuyilapho kubonisa amanani ayinhloko omkhiqizo ngesikhathi esifanayo. Ake sithi uhlobo lokunakekela izinwele lwethula isigqoko esinomugqa we-satin esigcina izinwele zezinwele ziqinile futhi sibonise uphawu lwaso ngokuziqhenya. Leli su liguqula okubalulekile libe abagqugquzeli bomkhiqizo futhi lisungule okuthengiswayo kobuhle njengento okufanele ube nayo kulabo abahlanganisa amabhrendi abawathandayo.

Ukusebenza kuhlangana nemfashini

Ngo-2025, imboni yomkhiqizo wobuhle ibone ukukhuphuka kwemikhiqizo ehlanganisa kokubili ukusebenza nemfashini, namabhrendi adala izinto ezingakhangi kuphela ngokubukeka kodwa futhi ezinokusetshenziswa okuphusile ezinkambisweni zansuku zonke zabathengi.

Isibonelo, ukuvela kwabahleli bobuhle kuyagqama. Lawa magajethi esimanje awagcini nje ngokubamba izinto zokuzicwala nezokunakekela isikhumba kodwa futhi asebenzisa ukuvala inzalo kwe-UV nokulawula isimo sezulu ukuze andise ubude besikhathi sokuphila komkhiqizo. Amamodeli athile afaka phakathi izibuko ezihlinzeka ngamathiphu okunakekela isikhumba enziwe ngabanye ngokuhambisana nohlelo lwansuku zonke lomsebenzisi kanye nokusetshenziswa komkhiqizo.

Umkhuba omusha ubandakanya ukukhuphuka kwezesekeli zemfashini ezifeza izinhloso eziningi. Isibonelo, umgexo osemfashinini ungasetshenziswa futhi njengesiwashi samakha esiphathwayo sephunga eliqabulayo phakathi nosuku. Iziqeshana zezinwele zesitayela ezinamakhompathimenti ayimfihlo zingasetshenziswa ukubamba izinto zokuthinta izimonyo njenge-lipstick noma okokufihla ngobuhlakani. Le mikhiqizo yokudala ibonisa ukuthi izinkampani zobuhle zenza kanjani imibono ehlukile ehlangana kalula ezindleleni zesimanje kuyilapho igxile kakhulu kumathrendi emfashini.

Ubuhle obuhlanganisayo nendlela yokuphila

Ngo-2025, imboni yobuhle ibone ukwanda kwemikhiqizo evala igebe phakathi kwezinto ezibalulekile zobuhle nezinto ezisetshenziswayo zendlela yokuphila, ezihlanganisa zibe yinhlanganisela yokusetshenziswa kwansuku zonke. Lo mkhuba uholele ekwakhiweni kohlobo lwezinto ezihlanganisa kalula amasiko obuhle ezicini ezihlukahlukene zokuphila kwabantu kwansuku zonke. Amabhrendi ayasungula ukuze anikeze ngemikhiqizo eyeqa imingcele, enweba ukufinyelela kwawo kusukela endlini yangasese ukuze ahlanganise zonke izici zezinqubo zansuku zonke zabathengi.

Umkhuba obalulekile kulezi zinsuku ukukhuphuka kokuhlobisa ekhaya okuhlanganisa izici zobuhle ekwakhiweni kwakho. Isibonelo, kunentshisekelo ekhulayo yamalambu e-aromatherapy aphinde asebenze njengendawo yokugcina imikhiqizo ye-skincare. Lezi zibani zithole ukuduma, zivumela abantu ukuthi bajabulele indawo ye-spa ekhaya ngenkathi begcina izinto zabo zokunakekelwa kwesikhumba abazithandayo eduze. Ngokunjalo, amabhodlela amanzi abaklami afakwe izihlungi zikavithamini C aseyanda kakhulu, ekhuthaza kokubili ukugeleza kwamanzi kanye nokuphila kahle kwesikhumba phakathi kwabasebenzisi.

Izingubo zokuvikela i-UV ezivela ezinkampanini zokuvikela ilanga seziyatholakala ukuze zithengwe, futhi ziza ngezitayela zemfashini ukuze kugcinwe isikhumba sakho siphephile emisebeni yelanga. Ngaphezu kwalokho, imikhiqizo yezimonyo ibambisana nezinkampani zobuchwepheshe ukuklama ubucwebe obuhlakaniphile ukuze bahlole isimo sesikhumba sakho futhi baphakamise izinto ezifanele zokunakekela isikhumba. Lezi ntuthuko zibonisa ukuthi izinkampani zobuhle zilikhulisa kanjani ithonya lazo ezinkambisweni zamakhasimende ngokugxila ekuzimonyoni nasekunikezeni ulwazi lobuhle olubanzi ngale kwemikhiqizo yobuhle evamile.

Ukudala i-hype ngokuhluka

Esigcawini semboni yobuhle sango-2025, ukuhluka kuye kwavela njengeqhinga lokudala isiphithiphithi kanye nokushayela intshisekelo yabathengi. Ukwethulwa kohlelo olukhethekile kanye nokusebenzisana sekuphenduke iphuzu lokushintsha izinto zansuku zonke zibe amagugu afunwayo. Le ndlela ikhulisa imali engenayo, ikhuphule isithunzi somkhiqizo, futhi ikhulise umuzwa wobunye phakathi kwabasekeli abathembekile.

Isu eliphambili libandakanya umqondo “wewele ledijithali” elixhumanisa imikhiqizo yobuhle obubambekayo nenguqulo yedijithali ekhethekile. Isibonelo, iphalethi yezimonyo engavamile ingahlanganiswa nesihlungi se-AR esifinyeleleka kuphela kubathengi abaqinisekisiwe. Lokhu kuhlanganiswa kokukhethekile kwedijithali kuletha umuzwa ocebile oheha kakhulu abathandi bobuhle abaqaphela ubuchwepheshe.

Ithrendi entsha esiyibonayo ukuvela “kwamaconsi amancane” okuwukukhishwa okukhethekile kwemikhiqizo yobuhle eyingqayizivele ekhetheke kakhulu ngokwemvelo. Lokhu kungaba yinoma yini kusukela kumathuluzi obuhle aqoshiwe kuya emabhodleleni ephunga elimnandi adalwe abaculi abaziwayo futhi akhiqizwe ngenani elilinganiselwe elisuka ku-50 kuya kwezingu-100. Ngenxa yokungatholakali kalula nokuhluka kwale mikhiqizo, ijwayele ukuthengisa futhi idale isasasa elikhulu ezinkundleni zokuxhumana. Amabhrendi asebenzisa leli su ukuze ahlale efanelekile ezingxoxweni futhi alondoloze umuzwa wokulindela phakathi kwezithameli zawo.

Ukwakha umphakathi ngezinto ezithengiswayo

Ukuqhuma kwemboni yobuhle ngo-2025 sekuphenduke amandla amakhulu ekwakheni imiphakathi yomkhiqizo ngokwakha izinto ezihambisana nezinkolelo nezitayela zabo eziyisisekelo. Amalebula obuhle aguqula abathengi babe abasekeli abazinikele bemikhiqizo yabo. Lolu shintsho lunikeze umqondo wokuthi "izizwe zobuhle," lapho abalandeli behlangana khona ngenxa yokuncoma kwabo okwabiwe ngemikhiqizo ethile nemikhiqizo.

Umbono omusha nonobuciko ovelayo umqondo wemikhiqizo yobuhle etholakalayo ukuze yenziwe ngokwezifiso zamakhasimende. Imikhiqizo ehlukahlukene manje isihlinzeka ngezinkundla zokudizayina izikhwama zokuzilungisa ngokwezifiso nezibambi zamabhulashi noma ukuhlanganisa amakha ukuze zivumelane nezintandokazi zakho. Lezi zinto zobuhle ezenziwe ngendlela oyifisayo zijulisa isibopho phakathi kwabantu ngabanye kanye nomkhiqizo futhi zisebenza njengezihloko zengxoxo phakathi komphakathi wobuhle, zivuse izingxoxo futhi zivuse ugqozi lokudala phakathi kwabashisekeli abanomqondo ofanayo.

Izinkampani eziningi zobuhle zisebenzisa okuthengiswayo ukuxhasa izizathu zenhlalo namuhla. Amaqoqo akhethekile axhunywe kumaphrojekthi wokupha asedume kakhulu muva nje ngoba avumela amakhasimende ukuthi abonise lokho anazisayo ngokukhetha kwabo ukuthenga. Isibambi se-lipstick esenziwe ngamapulasitiki aqoqwe olwandle sibukeka sinhle futhi sidlulisa kahle umlayezo mayelana nokunakekela imvelo. Lokhu kuqathaniswa kwezinkolelo nemizamo yomkhiqizo ngokuthengisa kuphumelele ekudaleni ubuhlobo obuqinile bemizwa kanye nokuthuthukisa umuzwa wokuxhumana phakathi kwabathengi. 

Amasu abathengisi be-inthanethi

Izinkundla eziku-inthanethi zingasebenzisa amaqhinga ahlukahlukene ukusizakala ngemakethe yomkhiqizo wobuhle ekhulayo. Enye indlela ihlanganisa ukusungula amagumbi ombukiso okuthengiswayo ngokusebenzisa ubuchwepheshe obungathandwa kwabathelisi esikubona bezinto ezingokoqobo. Lezi zindawo ezisebenzisanayo zenza abathengi bakwazi ukubona ngeso lengqondo ukuthi imikhiqizo yobuhle ingahlangana kanjani nemikhuba yabo—kusukela ekubukeni ukuthi ikhithi yezimonyo yomklami ivela kanjani etafuleni labo lokugqoka kuya ekuzwa ukuthi ikhandlela elinephunga elimnandi lingawuthuthukisa kanjani umkhathi wendawo yabo yokuhlala.

Ukwethula “amabhokisi okubhaliselwe kwempahla” kufakazele ukuthi kuyisu elihle embonini yobuhle. Lawa maphakheji omkhiqizo wobuhle akhethiwe akhululwa njalo ngekota noma nyanga zonke ukuze kugcinwe amakhasimende ejabule ngokuthola izinto ezintsha nezikhethekile njalo. Le ndlela isiza ukugcina ukugeleza kwemali okuzinzile futhi ikhuthaze ukwethembeka nokulindela kwamakhasimende phakathi komphakathi wamakhasimende.

Ukusebenzisa okuqukethwe okudalwe ngabasebenzisi kubalulekile emakethe yomkhiqizo wobuhle. Ukukhuthaza amakhasimende ukuthi athumele izithombe namavidiyo abonisa imikhiqizo yobuhle abayisebenzisayo kungasiza ukwakha umphakathi waku-inthanethi. Amawebhusayithi angabonisa lokhu okuthunyelwe kwabasebenzisi kumaqoqo noma akufake kokuqukethwe kokuphromotha ukuze akhe umuzwa womphakathi futhi agqugquzele abanye ukuthi bahileleke. Leli su ligcizelela ubuqotho nolwazi olubalulekile lokuthi amakhasimende asebenzisana kanjani futhi ayazise nemikhiqizo ehlukahlukene.

Isiphetho

I-Beauty Merch Boom yango-2025 iphawula ushintsho emkhakheni wobuhle ngokulungisa kabusha indlela amabhrendi asebenzisana ngayo nezithameli zawo ngokuthengisa okungokoqobo nokusemfashinini okugxile ekuzibandakanyeni komphakathi. Manje ubona izinkampani zobuhle zikhuthaza izibopho ezijulile namakhasimende azo njengoba zihlanganisa imikhiqizo yobuhle nezimpahla zendlela yokuphila. Ngalokhu kuhlangana kuza namathuba obuhlakani nokuxhumana. Isici esibalulekile sokunqoba ukwakha okuthengiswayo okubonisa ngokuyiqiniso ubunikazi bomkhiqizo kuyilapho kunikeza izinzuzo kumakhasimende. Ngokuzayo, kuzoba nethuba lalabo abamukela lolu shintsho lokuhola indlela esahlukweni esisha sobuhle—lapho izinto zingagcini nje ngokusetshenziswa kodwa zihlanganiswe nokuphila kwansuku zonke.