Yiziphi Izinzuzo ze-SEO? (Futhi Ungaqala Kanjani)

Uma ungumnikazi webhizinisi, kungenzeka ukuthi uzwile ukuthi kanjani ukuthuthukiswa kwenjini yokusesha ebalulekile (SEO) kuyinto. Kodwa ingasiza kanjani ukusheshisa ukukhula kwebhizinisi lakho, uthole amakhasimende amaningi, futhi yenze umehluko emqondweni wakho obalulekile?

Ngamagama alula kakhulu: Kungani wenza i-SEO? 

1. Yandisa ingxenye yakho yezwi yezwi

Kukhona okulinganiselwe 3.5 billion usesho ku-Google usuku ngalunye. Ukuze ungene kulezi zithameli, uzodinga ukwenza i-SEO. 

Enye yezinzuzo ezibalulekile ze-SEO ukukhulisa i-organic yakho isabelo sezwi (SOV). I-SOV ephilayo eyengeziwe isho ithrafikhi eyengeziwe, imikhondo, kanye nemali engenayo yebhizinisi lakho.

Kusho futhi isabelo semakethe embonini yakho. Singabona kugrafu engezansi ukuthi kukhona a ubudlelwano obuqinile phakathi kwe-SOV nesabelo semakethe. 

Kwa-Ahrefs, sibala i-organic SOV ngokuhlukanisa ithrafikhi eya esizeni ngesamba sethrafikhi yosesho yawo wonke amagama angukhiye.

Ngamanye amazwi, uma ulandelela igama elingukhiye elilodwa kuphela futhi izikhundla eziphezulu eziyi-10 zithathwe amakhasi ewebhusayithi yakho, i-SOV yakho ingu-100%.

Ngakho-ke ungayikala kanjani i-SOV ephilayo?

Okokuqala sidinga ukudala iphrojekthi entsha ku-Ahrefs' Isikhundla Tracker bese wengeza amagama ethu angukhiye ewebhusayithi esifuna ukuyilandelela.

Uma usungeze iphrojekthi entsha futhi wengeza amagama akho angukhiye, ungaya kudeshibhodi futhi uhlole eyakho I-SOV.

Kufanele ibukeke kanje:

Uma uchofoza i-SOV kudeshibhodi, ungabheka i-SOV yombangi wakho uma iqhathaniswa ne-SOV yakho.

Uma kungekho oqhudelana naye oboniswa kudeshibhodi yakho, ungakushintsha lokho ngokuthi: 

• Iya Izilungiselelo.
• Ukuchofoza ku- Abancintiswano ithebhu.
• Ukuchofoza ku + Engeza oqhudelana naye.

Faka izimbangi zakho mathupha noma cindezela inkinobho + ukuze ubangeze ohlwini olungezansi olubonisa ukuphambana kwegama elingukhiye.

Uma usujabule, chofoza u- Londoloza inkinobho bese ubuyela kudeshibhodi. Manje kufanele ukwazi ukuqhathanisa i-SOV yesimbangi sakho ne-SOV yewebhusayithi yakho. 

UKUFUMA

Bheka isihloko sikaMichal Pecánek I-SOV ukuze uthole umhlahlandlela onemininingwane yokuthi ulinganisa kanjani i-SOV.

2. Ayiphazamisi kakhulu kunezinye izinhlobo zokumaketha

Ukumaketha okungenele kuyacasula.

Kungase kubonakale kusobala. Kodwa uma izimpilo zethu zigcwele izikhangiso, izingcingo ezibandayo, nama-imeyili avela kubantu abangahleliwe abazama ukukudayisela imikhiqizo yabo ngaso sonke isikhathi, kunenzuzo kakhulu ukuba isiteshi sokumaketha esingenayo. 

I-SEO iqondise kubantu abasesha izinsiza noma imikhiqizo yakho ngenkuthalo. 

Ngenxa yalokhu, kuhle kakhulu ekuguquleni—odinga ukukwenza nje ukugxila kulokho abakufunayo.

Ungathola lokho amakhasimende akho akuseshayo usebenzisa i-Ahrefs' Amagama angukhiye Ukuhlola.

Faka isihloko esifanele bese uya kokuthi Imigomo yokufanisa umbiko. Lapha, uzobona izihloko eziningi amakhasimende akho azifunayo, ongaziqondisa.

Ungasesha, uthole, futhi uhlaziye amagama angukhiye usebenzisa ama-Ahrefs ethu' Amagama angukhiye Explorer.

UKUFUMA

Uma ufuna ukufunda ukuthola, ukuhlaziya, ukukhomba, nokubeka phambili amagama angukhiye, hlola wethu umhlahlandlela wabaqalayo ocwaningweni lwamagama angukhiye.

3. Yisikhathi eside

I-SEO akuyona nje ekaKhisimusi.

Kuzo zonke, I-45.6% yama-SEOs ithi i-SEO ithatha cishe izinyanga ezintathu kuya kweziyisithupha. Kungase kubonakale njengesikhathi eside ukuthi isiteshi sisebenze, kodwa i-SEO iyisiteshi sokuthengisa sesikhathi eside lapho ukukhula kuvame ukuhlangana ngokuhamba kwesikhathi. Ngamanye amazwi, uma ubeka isikhathi nomzamo ku-SEO, imiphumela izobaluleka kakhulu. 

Uma sibheka igrafu yethrafikhi yemvelo ka-Ahrefs, iningi lokukhula kwethu ngokushesha kwenzeka ngonyaka odlule noma ngaphezulu lapho ithrafikhi yethu iqala ukuhlangana. 

Ukubuyekezwa kwe-algorithm ye-Google kusho ukuthi ithrafikhi yewebhusayithi yakho izoshintshashintsha. Kodwa njengoba ubona kugrafu, kuwumkhuba omuhle esikhathini eside.

Ngokuhamba kwesikhathi, kufanele ukwazi ukuthembela ku-SEO ukuze ulethe ukusakazwa kwethrafikhi kusayithi lakho. 

Lapho sibuza ama-SEO angu-4,300 ukuthi i-SEO ithatha isikhathi esingakanani, anikeze izimpendulo ezihlukahlukene. Kepha yi-16.2% kuphela yama-SEO athi i-SEO ithatha phakathi kwenyanga eyodwa nezintathu.

Ngivumelana neningi lama-SEO lapha. Kodwa ngingakwengeza isihluthulelo—ukuthi kuya ngohlobo lwewebhusayithi osebenza kuyo.

Isibonelo, uma usungula iwebhusayithi entsha, ngeke ibe namandla. Lokhu kungenxa yokuthi ngeke ibe nezixhumanisi ezikhomba kuyo futhi cishe izoba nokuqukethwe okuncane kusayithi. 

Lezi zici zimane ziyizinkomba noma izindlela i-Google eyahlulela ngazo igunya lewebhusayithi yakho futhi inquma ukuthi yimiphi imiphumela ephezulu okufanele ibe kumaSERP ayo.

UKUFUMA

Uma uthuthukisa i-SEO yewebhusayithi osekuyiminyaka embalwa ikhona, i-SEO cishe izosebenza ngokushesha. Lokhu kusekelwe kokuhlangenwe nakho kwami, kodwa ungase uthole imiphumela ehlukile ngewebhusayithi yakho.

4. Ayibizi

Ngokungafani nokukhokhela i-PPC, ithrafikhi yokusesha yemvelo imahhala. 

Uma u-Ahrefs esebenzisa i-PPC ukukhokhela ithrafikhi yayo yezinto eziphilayo, u-Ahrefs' I-Site Explorer ilinganisela ukuthi izobiza ukuchelela iso $2.3 million ngenyanga noma $27.6 million ngonyaka.

Ungabona kulesi sibonelo ukuthi kungani ukuthuthukisa i-SEO nokwandisa ithrafikhi yakho yezinto eziphilayo kungaba utshalomali olubaluleke kakhulu ebhizinisini lakho.

Ukuqalisa nge-SEO akusho ngaso sonke isikhathi ukuthi kufanele usebenzise imali eningi, noma. Uma uzimisele ukufunda mayelana Izisekelo ze-SEO, ungenza umsebenzi omningi ngokwakho ukuze wehlise izindleko.

UKUFUMA

Uma kukhulunywa ngamathuluzi, awudingi ukuchitha imali eningi uma uqala. Ungasebenzisa Amathuluzi we-Webmaster Ahrefs ukuze uhlole isayithi lakho kanye neyethu khulula SEO amathuluzi ukuze uyithuthukise ngokuqhubekayo.

Ihlala ivuliwe—24/7

Ngokungafani nokuthengisa okukhokhelwayo, i-SEO ihlala ivuliwe. Iyaqhubeka ikusebenzele ulele. 

Uzothola inani elithe xaxa ku-SEO kunezinye iziteshi zokumaketha. Akubizi noma yikuphi okungeziwe ukuze usebenze ngaso sonke isikhathi.

Enye inzuzo ukuthi uma iwebhusayithi yakho isisungulwe ngezikhundla ezinhle, i-SEO izozigcina ngokuhamba kwesikhathi futhi ishayele ithrafikhi engaguquki kuwebhusayithi yakho. 

Okuwukuphela kwento engamisa lokhu uma kunenkinga yezobuchwepheshe engathi sína ngesayithi lakho noma uwile Imihlahlandlela yosesho lwe-Google. 

Yehlisa ukuncika kwakho ku-PPC 

Kulula ngebhizinisi ukuthembela kukho i-pay-per-click (PPC) ukumaketha, kodwa kungabiza ukugcina lelisu lokumaketha. 

I-SEO ingakusiza ukuthi uguqule lokhu.

Uma usunamagama angukhiye abalulekile wezinga elingunombolo #1 ku-Google, ungacabanga ukuvala okunye ukumaketha kwakho kwe-PPC, okungaholela ekongeni okukhulu kwebhizinisi lakho.

5. Ithuthukisa ulwazi lomsebenzisi

Abantu abaningi balindele lukhulu kumawebhusayithi kulezi zinsuku. Balindele ukuthi zicace, zibe nengqondo, futhi zisheshe kakhulu. 

Uma amawebhusayithi engasebenzi ngendlela abantu abalindele ngayo, ayakhungatheka. Futhi uma benolwazi olubi, lokhu kungakha umbono ongemuhle womkhiqizo. 

Ukuze wenze kahle ku-SEO, uzodinga ukunikeza izivakashi zakho i- best ulwazi olungenzeka lomsebenzisi. 

Kepha ungasilungiselela kanjani isipiliyoni somsebenzisi ku-SEO?

Ama-SEO ngokuvamile ahlukanisa izindaba zokuhlangenwe nakho komsebenzisi zibe izigaba ezintathu: 

• Isivinini seSayithi
• Amavidiyo we-Core Web
• Ukwenza ngcono kusayithi

Ake sihlolisise.

Isivinini seSayithi

Isivinini sesayithi singenye yezinto ezibaluleke kakhulu kubavakashi bakho. Uma iwebhusayithi yakho iphuza ukusebenzisa, izivakashi cishe zizoshiya isayithi lakho futhi mhlawumbe zingabuyi.

Eminyakeni embalwa eyedlule, I-Google ihlole amawebhusayithi angu-900,000 emhlabeni wonke. Ibike ukuthi u-53% wabantu uzoshiya iwebhusayithi uma kuthatha imizuzwana emithathu noma ngaphezulu ukulayisha.

SIDENOTE.

I-Google iphakamise ukuthi ukuthuthukisa isivinini sesayithi ngomzuzwana owodwa kungasiza khuphula izinga lokuguqulwa kwakho ngo-27%.

Ukuhlola isivinini sesayithi lakho, ungasebenzisa ithuluzi elifana nalokhu webpagespeedtest.org. Ake sibheke amamethrikhi esivinini e-Ahrefs sisebenzisa leli thuluzi.

Singabona ngenhla ukuthi inkomba yejubane ingaphansi kwemizuzwana emithathu kuma-Ahrefs. Uma iwebhusayithi yakho ilayisha ngemizuzwana engaphezu kwemithathu, ungase uthande ukucabangela ukusheshisa iwebhusayithi yakho. 

UKUFUMA

Uma usebenzisa i-WordPress, hlola umhlahlandlela wethu ku indlela yokusheshisa i-WordPress.

Amavidiyo we-Core Web

Amavidiyo we-Core Web amasiginali wekhwalithi ye-Google eyethulwe ukulinganisa ulwazi lomsebenzisi kuwebhusayithi yakho. 

Kunjalo:

• Upende Olukhulu Kunayo Yonke (i-LCP) - Ukusebenza komthwalo.
• Ukubambezeleka Kokufaka Kokuqala (FID) - Ukuze uzinze okubukwayo.
• Ukuhlelwa Kokuhleleka Okuqoqekayo (CLS) – Ukuze interactivity.

Nakhu i-Google ekuhlukanisa njengezikolo ezinhle nezimbi kulawa mamethrikhi.

Ukuchaza amamethrikhi okuhlangenwe nakho komsebenzisi kuyinzuzo, njengoba abanikazi bewebhusayithi bangakwazi ncamashi ukuthi amawebhusayithi abo asebenza kanjani ngokumelene nokulindelwe yi-Google. 

Ukuqapha Okubalulekile Kwewebhu Okubalulekile nokusebenza kwesayithi kungase kuzwakale njengobuchwepheshe, kodwa ungahlala ukubheka usebenzisa i-Ahrefs' Ukuhlolwa Kwamasayithi. 

Isibonelo, nasi isithombe-skrini esivela ku- Ukusebenza Ideshibhodi egqamisa izindaba ezimbili nge-CLS ne-LCP. 

Njengoba ubona kulokhu okungenhla, Ukuhlolwa Kwamasayithi ikuhlonza ngokuzenzakalelayo wonke amakhasi angasebenzi kahle.

Ukusebenziseka ekhasini

Ukusebenziseka ekhasini enye indawo ye-SEO engasiza ekuzuzeni iwebhusayithi yakho. Ngokwenza kahle ekhasini, ama-SEO ahlola iwebhusayithi yakho ngokujulile futhi ahlole noma yiziphi izinkinga ezingase zibe nomthelela kokuhlangenwe nakho komsebenzisi.

Isibonelo esihle sokuthuthukisa ekhasini ukungeza izihlokwana, noma omaka bezihloko, ezihlokweni zakho. Ukwengeza izihlokwana kwenza okuqukethwe kwakho kufundeke kalula ngokusungula ukulandelana okubonakalayo.

Ukulungiselela okusekhasini akukwazi ukubaleka kancane kune-Core Web Vitals, kodwa ukuchitha isikhathi kukho kuzokhokha izinzuzo zewebhusayithi yakho ngokuhamba kwesikhathi.

I-Ahrefs ' Ukuhlolwa Kwamasayithi ingakwazi ukuqapha izihloko, isithombe umbhalo we-alt, ukuxhumanisa kwangaphakathi, nezinye izici zokuthuthukisa ekhasini.

Nasi isibonelo sombiko ohleliwe ongawuthola wamathuba okuthuthukisa isihloko.

Ungasebenzisa lo mbiko ukuhlonza amathuba amaningi okuthuthukisa iwebhusayithi yakho.

6. Ibeka isitolo sakho ku-inthanethi

Uma ibhizinisi lakho linesitolo esiphathekayo, ungakwazi ukusengeza kokuthi a Iphrofayela Yebhizinisi le-Google mahhala.

Ukwengeza ibhizinisi lakho ohlwini lwamabhizinisi e-Google kusho ukuthi uzovela ku-Google Amamephu uma othile asesha ibhizinisi lakho noma amagama angukhiye ahlobene.

Kuyindlela enhle yokugqamisa ibhizinisi lakho endaweni. Kwamanye amabhizinisi agxile ekuhwebeni kwasendaweni, lokhu kufakwa ohlwini kungaba enye yezimpahla zabo ezibalulekile zokusesha izinto eziphilayo.

Iphinde ikunikeze indlela ewusizo yokuxhumana namahora akho ebhizinisi nezikhathi zokuvula kumakhasimende akho—into azoyijabulela.

Ngokuba nobukhona obuqinile bezinto eziphilayo nokusebenzisa amathuluzi afana Nephrofayela Yebhizinisi Le-Google, ungaqiniseka ukuthi ibhizinisi lakho eliku-inthanethi lizothola ukuthengiswa ngisho nalapho ungakwazi ukuvula isitolo sakho sangempela. 

Manje ulusetha kanjani uhlu lwakho Lwephrofayela Yebhizinisi le-Google?

Ukusetha a Iphrofayela Yebhizinisi le-Google iqondile futhi inezinyathelo ezintathu.

1. Funa iphrofayela yebhizinisi lakho 
2. Engeza amahora akho ebhizinisi nemininingwane 
3. Phatha iphrofayela yakho, wabelane nganoma yiziphi izibuyekezo zebhizinisi, futhi uphendule izibuyekezo zamakhasimende

Uma usukwenzile lokhu, ungakwazi ukuqapha ukusebenza kwephrofayela yebhizinisi lakho ngezibalo ezakhelwe ngaphakathi.

Ukusebenzisa Iphrofayela Yebhizinisi Le-Google kukuvumela ukuthi uthole ukuthi abantu basesha kanjani iwebhusayithi yakho futhi kukusiza ukuthi uqonde ukuthi ibhizinisi lakho lixhumana kanjani namakhasimende ku-inthanethi.

7. Kwakha ukwethembana

Ukwakha ukwethembana kumakhasimende kubaluleke kakhulu ku-inthanethi njengoba kungaxhunyiwe ku-inthanethi. Ubungeke uthenge okuthile esitolo esibonakalayo uma isitolo siphelelwa amandla futhi isevisi ingekho kahle. 

Okufanayo kusebenza kumawebhusayithi.

Iwebhusayithi yakho kufanele isebenze ngokugcwele futhi yenze kahle ezinjinini zokusesha. Kufanele ivikeleke futhi inikeze ulwazi olunzulu ngomsebenzisi kumakhasimende akho. 

Ukuba ne-SEO enhle kuwebhusayithi yakho kukhombisa ukuthi unegunya embonini yakho. Kubonisa ukuthi unolwazi nobungcweti amakhasimende abufunayo.

Kusho futhi ukuthi abaseshi bazochofoza iwebhusayithi yakho emiphumeleni ngoba igqame kakhulu kunabaqhudelana nabo—uzothola amakhasimende, futhi ngeke. 

Okubalulekile lapha ukuthi ngokwenza ngcono i-SEO yewebhusayithi yakho, izivakashi eziningi zizothembela umkhiqizo wakho, ozoshayela ithrafikhi eyengeziwe nokuthengisa.

Funda kabanzi

Manje usuzazi izinzuzo ezibalulekile ze-SEO, ungase ufune ukuqala ukufunda ngayo ngemininingwane eyengeziwe.

Ngiqoqe izinsiza eziwusizo ngezansi ukukusiza ukuthi uqalise, ukuze ufunde nge-SEO futhi uqale ukuzuza izinzuzo:

• I-Ahrefs Academy - Phequlula zonke izifundo zethu eziphezulu zevidiyo. 
• Umhlahlandlela we-SEO wabaqalayo - Qala lapha uma umusha ku-SEO futhi ufuna ukufunda okwengeziwe ngayo.
• Ukubhloga kwezebhizinisi – Uma unebhizinisi, kufanele uhlole izifundo zevidiyo zika-Tim Soulo.
• Isiteshi se-YouTube sika-Ahrefs - Amavidiyo ka-Sam Oh angamavidiyo amahle kakhulu we-SEO (khumbula ukuthanda nokubhalisa!).

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.