Njengoba amazinga okushisa ehlobo ekhuphuka, kanjalo nesidingo sokuzwa ukuphumula nokuphumula ngaphandle. Ngakho-ke, noma kuphi lapho uthola khona izindawo zokungcebeleka eziningi, ulwandle, namachibi okubhukuda asekhaya, abesifazane bafuna izinketho mayelana nezingubo zokugeza. Ngokukhula okuhle kwale makethe yomhlaba wonke, kungase kukufanelekele isikhathi sakho njengomthengisi ukukhuphula izinga lezimpahla zakho zokubhukuda. Ngakho-ke funda ukuze uthole ukuthi yini ethrendayo kulo nyaka kumhlahlandlela wethu wezingubo zokugeza ezihamba phambili zabesifazane ngo-2024.
Okuqukethwe
Ukubuka konke kwemakethe yezimpahla zokubhukuda emhlabeni wonke
Ukuhlola amasudi okugeza athrendayo kubantu besifazane
Isifinyezo
Ukubuka konke kwemakethe yezimpahla zokubhukuda emhlabeni wonke
Ucwaningo olwenziwa yiFortune Business Insights iphrojekthi yokuthi inani lemakethe yesudi yokugeza lizoba I-USD 30,59 billion ngo-2032 uma iqhubeka nokukhuphuka ngezinga elibikezelwe lokukhula elihlanganisiwe lonyaka (CAGR) lika-4.68%. Leli nani likhuphuke lisuka ku-USD 20.47 billion ngo-2023.
Ngo-2023, i-Asia Pacific yayingumdlali omkhulu kakhulu kule makethe, ilandelwa yiNyakatho Melika, iYurophu, iNingizimu Melika, iMiddle East kanye ne-Afrika.
Amathrendi we-
Izitayela zomhlaba ezikhuthaza ukukhula kwale makethe zigxile ekusebenziseni izinto ezisimeme nezigaywa kabusha. I-polyester, inayiloni, ne-spandex yizindwangu ezithandwa kakhulu zamasudi okugeza, ikakhulukazi uma zimelana nemisebe ye-UV kanye nokulimala okuvela emanzini nokusetshenziswa okuvamile.
Izinkampani zangaphansi ezinegama elikhulu ziyahlomula kulo mkhakha ngokudayisa amasudi okugeza ukuze zithuthukise izinhlobo zazo. Ezinye izitayela impilo yomuntu siqu kanye nokuqina kanye nokukhula kwezokuvakasha emazweni anesimo sezulu esifudumele isikhathi esiningi sonyaka. Womabili la mathrendi adinga izingubo zokubhukuda, amabhikini, nezinye izingubo zokungcebeleka ukuthi ziphefumule futhi zinwebe futhi zinikeze izinga elifiselekayo lokuhlanganisa umsebenzi othile wangaphandle.
Idatha yamagama asemqoka
I-Google Ads iqophe isilinganiso sosesho lwanyanga zonke lwezingubo zokubhukuda ezingu-823,000 phakathi kuka-Agasti 2023 noJulayi 2024. Amazinga okusesha aphezulu abe ngu-1,000,000 ngenyanga ngoJuni nangoJulayi 2024. Izibalo eziphansi kakhulu bezingu-550,000 kusukela ngo-Okthoba kuya kuDisemba.
Ngokuphambene, isilinganiso sedatha yosesho yanyanga zonke yamasudi okugeza sasingu-368,000 ngesikhathi esifanayo. Intshisekelo yabathengi ifinyelele ku-823,000 ngo-Agasti 2023 futhi yehle yaba ngaphansi kuka-165,000 ngoDisemba 2023.
Kubalulekile ukuthi abathengisi baqaphele ukuvelela kwamagama angukhiye ahlukene ukuze baqonde isithakazelo sabathengi ngezikhathi ezihlukahlukene zonyaka. Ngokunjalo, kubalulekile ukuqonda ukuthi imaphi amagama asetshenziswa emazweni athile ukuze uthole okungcono kakhulu ekusebenziseni kwakho ku-inthanethi mayelana namagama angukhiye.
Ukuhlola amasudi okugeza athrendayo kubantu besifazane
Izintandokazi zomuntu wesifazane zihamba ibanga elide lapho unquma ukuthi yisiphi isitayela sesudi yokugeza ongayithenga. Ngenxa yalokho, kubalulekile ukuthi abathengisi bezimpahla zokubhukuda zezinhlobo ezahlukene zemizimba eziheha izimakethe ezibanzi uma befuna ukujabulisa amakhasimende abo. Ngakho-ke cabangela lezi zigaba zesudi yokugeza ukuze ubhekisise ukuthi yini esebenzela ukuzijabulisa elangeni.
Izingubo zokubhukuda eziyingxenye eyodwa

Imibala eqinile, izitayela ezisikwayo, imigqa, izimbali, ukuphrinta, nokuvinjwa kombala konke kuyizici ezifunwayo. ama-swimsuits anesiqephu esisodwa okwehlobo. Kodwa-ke, izitayela ezithandwayo zabesifazane zihlala ziyisiqephu esisodwa esivamile esinemilenze ephakeme kakhulu, izintambo ezincane, izintambo zentamo, kanye neqolo eliphansi. Le miklamo inhle kwabesifazane abafuna ukunethezeka nokumbozwa ngenkathi benza imidlalo yamanzi noma bedlala i-volleyball yasebhishi.
Enye inketho esesitayeleni yokumboza okwengeziwe i-bustline eqondile kanye nengemuva eliphezulu elinemichilo emincane yezibalo ezincane ezinemizimba emide. Ukukhumbuza amasudi okugeza kusukela ku-1940s, ucezu olulodwa olunesitayela esiphezulu se-bustier kanye nemilenze eqondile yokusika kuyisinqumo esingcono kwabesifazane abanezibalo ezigcwele.
Engeza amasudi okugeza esiqephu esisodwa esinqunyiwe esitokweni sakho kwabesifazane abasitayela sabo somuntu siqu siveza isikhumba esiningi. Abathengisi bangacabangela noma yini kusukela emininingwaneni emincane yedizayini esikiwe kuye ekusikekeni okuyinkimbinkimbi okusondele kumasudi aneziqephu ezimbili ezihehayo zalezi zithameli zabathengi.
Bikinis

Bikinis kwabesifazane banobuchule njengamasudi okugeza esiqephu esisodwa. Ngakho-ke, ukuthola ukulingana okuphelele kwezinhlobo eziningi zomzimba kufanele kube lula kubathengisi. Ngokuvamile ihlukaniswa ngeziqongo zonxantathu nezingezansi, i-bikini evamile isishintshile futhi manje ihlanganisa ukuhlukahluka okuningi.
Sincoma ukuthi abathengisi babheke iziqongo zama-bikini ngemiklamo efana ne-bandeaus, iziqongo zobhodisi, izintamo ze-halter, njll. Okungaphansi kwe-bikini kwenziwa ngokusikeka okuncane kwe-Brazilian, ukhalo oluphakeme, imilenze eqondile, kanye nonxantathu bomumo, anezintambo ze-G nokunye okuningi.
Njengesudi yokugeza yocezu olulodwa, sincoma ukukhetha ama-bikinis akhanga abesifazane bazo zonke izinhlobo nosayizi.
Izingubo zokubhukuda eziyizingcezu ezimbili

Nakuba kufana ne-bikinis, ama-swimsuits anezicucu ezimbili zingahlukaniswa njengezibaluleke kakhulu. Ngenhlanganisela yezikhindi, izinqe zokubhukuda ezinokhalo oluphakeme, ezilele ngaphansi nje kwenkinobho yesisu, noma ezinamabhande ezinqulwini abanzi, ama-high cut, imilenze eqondile, namaqolo ayisikwele, lezi zingubo zokugeza zibhekelela enye futhi imakethe enokuthandwa komuntu siqu ukuze kutholakale okwengeziwe.
Ngokufanayo, izitayela eziphezulu zihlukahlukene, ezigqamisa ukwesekwa kwe-bust eyengeziwe ukuya okhalweni, ama-frills emikhono emifushane, imikhono emide, noma iziqongo ezinqanyuliwe. Eziningi zalezi zinhlobo eziphezulu zifana nalezo ezisesigabeni se-bikini, futhi eziningana zingase zibe ne-padding ekhishwayo.
Oda izinhlobonhlobo ezanele zalezi zingcezu ukuze amakhasimende akho akwazi ukukhetha futhi akhethe ukuthi yiziphi azozigqoka endaweni yokubhukuda noma ogwini lolwandle.
Izingubo zokugeza zezibalo ezigcwele

Kungakhathaliseki ukuthi lezi zingubo zokubhukuda ziyisiqephu esisodwa noma ezimbili, zihloselwe ukuvala izindawo ezibangela ukungakhululeki. Amasudi amaningi okugeza ezigabeni ezingenhla ahlangabezana nezidingo zalabo abanamajika osayizi ohlangene abafuna ukufakwa okwengeziwe kuzo zonke izindawo ezifanele. Lapho bengakwenzi khona, abathengisi kufanele bazame i-'amasudi okugeza ezibalo ezigcweleisigaba.
Phakathi kwale mikhiqizo ekhangayo, abakhiqizi bewebhusayithi baqinisekisa ukuthi imiklamo yabo ihambisana nokukhethwa okubanzi kwezidingo zemakethe. Ngakho-ke, abathengisi kufanele bakuthole kulula ngokunengqondo ukuthola izingubo zokubhukuda ezidingekayo ukuze banikeze isitayela, usekelo, kanye nokuhlanganisa okufanele abesifazane abanezibalo ezigcwele.
Izingubo zokubhukuda

Abasiki bengqephu bahlonze igebe emakethe yezimpahla zokubhukuda, bakha amasudi okugeza amahle anezici zezingubo. Ezinye izingcezu kuleli qoqo zineziqongo ezinde, ezingasindi kanye nemikhono enamathiselwe ku-swimsuit ebukeka njengamajakhethi amancane. Okunye izingubo zokubhukuda ube neziketi ezimfushane ezansi noma indwangu ehlotshiswe kahle ezungeze umzimba wesudi yokugeza, efana nezingubo ezincane. Nokho ezinye izinhlobo zibukeka njengezingubo ezincane ezimboza ezansi ezakhelwe ngaphakathi.
Ukuthi lokhu okudaliwe kubonisa izici zokugqoka ezigabeni ezingaphezulu noma ezingaphansi, zombili zifaka izinzuzo zokucasha. Lolu hlobo lwemfashini oluyingqayizivele lufanele ama-picnics olwandle futhi lungase ludlule njengento evamile uma ihlanganiswe nezicathulo. Amasudi okugeza abukeka njengezingubo zasemini angashintsha ngokushesha abe athengiswa kakhulu, ikakhulukazi emazweni anekhodi yokugqoka ekhululekile.
Isifinyezo
Njengomthengisi, siphakamisa ukuthi uthathe isikhathi sakho uhlole lezi zigaba zesudi yokugeza ezihamba phambili zabesifazane. Ngokwenza kanjalo, ungakhetha futhi ukhethe umbala, isitayela, nosayizi bezingubo zokubhukuda eziqondene nezidingo zemakethe yakho.
Leli su lingase lisize ukuhlonza abasha abafikayo ngokushesha, lisize nakakhulu ekwakheni ukukhetha kwezingubo zokubhukuda ezingaba ezithengiswa kakhulu. Uma usulungile, cwila ku- I-Chovm.com showroom futhi oda amasudi okugeza azofinyelela abesifazane abaningi ngangokunokwenzeka ukuze uthuthukise isithunzi sakho.